Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other.
The fecal occult blood test (FOBT) is a lab test used to check stool samples for hidden (occult) blood.Occult blood in the stool may indicate colon cancer or polyps in the colon or rectum â though not all cancers or polyps bleed.ypically, occult blood is passed in such small amounts that it can be detected only through the chemicals used in a fecal occult blood test. If blood is detected through a fecal occult blood test, additional tests may be needed to determine the source of the bleeding.
Medical Reference. 1  The Fecal Occult Blood Test Learn more from WebMD about the fecal occult blood test, which is used to detect blood in the stool. 2  Blood in Stool: Causes and Diagnosis WebMD explains the causes of bloody stools, the tests to diagnose the underlying problem, and treatment options.