Rodney Alcala is a convicted rapist, torturer and serial killer who evaded justice for 40 years. Twice convicted of the rape, torture and murder, of a young girl, Alcala managed to have his convictions overturned. Finally in 2010, with the help of DNA, Alcala was convicted for the last time and sent to death row.
A great example of using influencer content as a content marketing tactic is The Sophisticated Marketerâs Guide to LinkedIn eBook. Influencers were included in the creation of the guide and it was promoted and repurposed through multiple channels.
What we realized is that there are a lot of content marketing definitions out there, but not a lot of useful ones for practitioners and content marketers. So, hereâs a number of content marketing definitions depending on your need. Enjoy, and feel free to add your own unique definition.ur definition of content marketing depends on who we are talking to and what we are doing with it. Rob Yoegel, Content Marketing Director at Monetate, recently reached out to a group of content marketing experts searching for definitions.