Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other.
The fecal occult blood test (FOBT) is a lab test used to check stool samples for hidden (occult) blood.Occult blood in the stool may indicate colon cancer or polyps in the colon or rectum â though not all cancers or polyps bleed.ypically, occult blood is passed in such small amounts that it can be detected only through the chemicals used in a fecal occult blood test. If blood is detected through a fecal occult blood test, additional tests may be needed to determine the source of the bleeding.
Fecal Occult Blood Tests. The fecal occult blood test (FOBT) is a test used to find blood in the feces, or stool. Blood in the stool may be a sign of colorectal cancer or other problems, such as ulcers or polyps, which are growths that develop on the inner wall of the colon and rectum. Types of fecal occult blood tests.