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Gender Stereotypes. Gender stereotypes are simplistic generalizations about the gender attributes, differences, and roles of individuals and/or groups. Stereotypes can be positive or negative, but they rarely communicate accurate information about others.
We especially try to gain insight and direction from our evaluations of other people. Stereotypes are cognitive structures that contain the perceiver's knowledge, beliefs, and expectations about human groups (Peffley et al., 1997, p. 31).hese cognitive constructs are often created out of a kernel of truth and then distorted beyond reality (Hoffmann, 1986). Racial stereotypes are constructed beliefs that all members of the same race share given characteristics. These attributed characteristics are usually negative (Jewell, 1993).