Coventry Health and Life IL PPO; Coventry HealthAmerica PPO; Coventry IL PPO; Coventry MO HMO POS; Coventry MO PPO; Coventry PPO Platinum; CoventryOne PPO Network; VIEW ALL INSURANCE ACCEPTED; Dr. Patel's Office Information & Appointments
What is a 'Brand'. A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Legal protection given to a brand name is called a trademark. BREAKING DOWN 'Brand'.
Definition of 'Brand Personality' A set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an â¦ effective brand will increase its brand equity by having a consistent set of traits.This is the added-value that a brand gains, aside from its functional benefits. personality brand includes the brand Marlboro which is a masculine brand. An example of a feminine brand might include Virginia Slims cigarettes. These brands are marketed toward a specific personality.