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brand name. Word(s) that identify not only a product but also its manufacturer or producer, such as Apple, Coca Cola, IBM, Mercedes, Shell, Sony, Toyota. Use 'brand name' in a Sentence. The eye doctor said that my contact lenses' producer, Acuvue, is one of the top brand names in the vision correction industry.
A brand is a set of associationsâ¦. People speaking about brand often use the term to mean the name or logo of a business. While this shorthand is true, it is not fully accurate. A brand is more than the name or visual element used to represent your company. It is the emotional and psychological associations that a person makes with your business, product or service.