FDAâs Breakthrough Therapy Designation. The Breakthrough Therapy Designation (BTD) came into force in July 2012 after the Food and Drug Administration Safety and Innovation Act (FDASIA) was approved by Congress.
SoBe (stylized as SoBE) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010.
Beauty Brands will still be headquartered at 4600 Madison and is expanding its offices there from 16,000 square feet to 20,000 square feet. Bernstein hopes it will grow to become another national company based in Kansas City. Beauty Brands now has 13 of its 55 locations in the Kansas City area. It has about 2,000 employees, including nearly 100 workers at its main offices and at its 140,000-square-foot distribution center in Lenexa.