Rodney Alcala is a convicted rapist, torturer and serial killer who evaded justice for 40 years. Twice convicted of the rape, torture and murder, of a young girl, Alcala managed to have his convictions overturned. Finally in 2010, with the help of DNA, Alcala was convicted for the last time and sent to death row.
A great example of using influencer content as a content marketing tactic is The Sophisticated Marketerâs Guide to LinkedIn eBook. Influencers were included in the creation of the guide and it was promoted and repurposed through multiple channels.
For those who have never heard of multi-level marketing (MLM) or ânetworkâ marketing, this is a form of business that uses independent representatives to sell their products. Representatives, or âdistributorsâ as they are sometimes called, earn commissions from their own sales and also from the sales made by other people they recruit to sell the product. Examples of this kind of marketing strategy would be Amway and Mary Kay Cosmetics.