Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other.
The fecal occult blood test (FOBT) is a lab test used to check stool samples for hidden (occult) blood.Occult blood in the stool may indicate colon cancer or polyps in the colon or rectum â though not all cancers or polyps bleed.ypically, occult blood is passed in such small amounts that it can be detected only through the chemicals used in a fecal occult blood test. If blood is detected through a fecal occult blood test, additional tests may be needed to determine the source of the bleeding.
occult blood. blood that is not obvious on examination and is from a nonspecific source, with obscure signs and symptoms. It may be detected by means of a chemical test or by microscopic or spectroscopic examination. Occult blood is often present in the stools of patients with GI lesions.