Rodney Alcala is a convicted rapist, torturer and serial killer who evaded justice for 40 years. Twice convicted of the rape, torture and murder, of a young girl, Alcala managed to have his convictions overturned. Finally in 2010, with the help of DNA, Alcala was convicted for the last time and sent to death row.
A great example of using influencer content as a content marketing tactic is The Sophisticated Marketerâs Guide to LinkedIn eBook. Influencers were included in the creation of the guide and it was promoted and repurposed through multiple channels.
While the goals of every company and campaign are different, there are many overlapping ways to reach and engage your audience effectively. So what should you do to make the most of your marketing budget? Here are 3 must-use strategies to employ across campaigns and channels. 1. Content marketing drives mindshare. If you are not already leveraging content marketing in your campaigns, now is the time hop on the train.