In an attempt to snag a piece of the purity pie, Pepsi launched Crystal. Its new cola was clear, caffeine-free and a total failure. It was hard for consumers to think of cola as a clear liquid. Which was not helped by the fact that Crystal didnât taste like cola at all. In fact, no one really knew what it tasted like â just that it was not good. Two years later, the product was pulled from the shelves. But Pepsi didnât give up completely on its quest for purity.
Why You Need Stomach Acid and What Happens When You Neutralize It. The importance of stomach acid is well-documented. Stomach acid is essential for the absorption of Vitamin B12 which plays key role in the normal functioning of the brain and nervous system, and in the formation of blood.
Acid reflux is when some of the acid content of the stomach flows up into the esophagus-into the gullet, which moves food down from the mouth. The stomach contains a strong acid, hydrochloric acid, to help with the efficient digestion of food and to protect against undesirable microbes such as bacteria. 1. It happens when some of the acidic stomach contents go back up into the esophagus. 2  Acid reflux creates a burning pain in the lower chest area, often after eating. 3  Gastroesophageal reflux disease (GERD) is acid reflux that persists more often than twice a week. 4  GERD is very common in the US and other western populations.