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What is a 'Brand'. A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Legal protection given to a brand name is called a trademark. BREAKING DOWN 'Brand'.
A brand is the essence of oneâs own unique story. This is as true for personal branding as it is for business branding. The key, though, is reaching down and pulling out the authentic, unique âyouâ. Otherwise, your brand will just be a facade.