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brand name. Word(s) that identify not only a product but also its manufacturer or producer, such as Apple, Coca Cola, IBM, Mercedes, Shell, Sony, Toyota. Use 'brand name' in a Sentence. The eye doctor said that my contact lenses' producer, Acuvue, is one of the top brand names in the vision correction industry.
Every business should have a clear definition of its brand identity. To put it simply, a brand is what your customer thinks of when she hears your company or product name.The brand is typically the visual image of your business (your logo) and how your product is expressed.very business should have a clear definition of its brand identity. To put it simply, a brand is what your customer thinks of when she hears your company or product name.