Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other.
The fecal occult blood test (FOBT) is a lab test used to check stool samples for hidden (occult) blood.Occult blood in the stool may indicate colon cancer or polyps in the colon or rectum â though not all cancers or polyps bleed.ypically, occult blood is passed in such small amounts that it can be detected only through the chemicals used in a fecal occult blood test. If blood is detected through a fecal occult blood test, additional tests may be needed to determine the source of the bleeding.
OCCULT BLOOD Occult blood is blood that cannot be seen without a microscope. Normal urine does not contain any red blood cells, except femalesâ urine during menstruation. Occult blood in someoneâs urine can indicate kidney, bladder, prostate, or vaginal infections.UROBILINOGEN Urobilinogen is a breakdown product of the hemoglobin in red blood cells.ormal urine does not contain any red blood cells, except femalesâ urine during menstruation. Occult blood in someoneâs urine can indicate kidney, bladder, prostate, or vaginal infections. UROBILINOGEN Urobilinogen is a breakdown product of the hemoglobin in red blood cells.