However, perhaps the reason most people want to see a SpaceX IPO is because itâs one of the many brainchildren of Tesla (TSLA) CEO Elon Musk, who has consistently made huge returns for stock investors since the late 1990s.
A good way to think about the STP process is that it is a analytical approach that helps the firm make important âwhereâ (target market selection) and âhowâ (product positioning) to compete marketing strategy decisions.
The STP Model consists of three steps that help you analyze your offering and the way you communicate its benefits and value to specific groups. STP stands for: Step 1: Segment your market. Step 2: Target your best customers. Step 3: Position your offering.