Over the weekend. Over the weekend means the same thing as during the weekend. It is used to talk about something that happened (or will happen) between Friday evening and Sunday evening. Below are some examples showing how native English speakers typically use over the weekend.
These are all the Nike Air Jordans available: So big it was the impact of Michael Jordan's basketball career and so strong his relationship with Nike that you just has to name one to anyone and the other comes to mind immediately: Nike = Jordan and Jordan = Nike.
The Jumpman logo is used by Nike to promote the Air Jordan shoes, among other merchandise. The  Jumpman  logo is owned by Nike to promote its Michael Jordan-related merchandise, including the Air Jordan brand of basketball shoes.