Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other.
The fecal occult blood test (FOBT) is a lab test used to check stool samples for hidden (occult) blood.Occult blood in the stool may indicate colon cancer or polyps in the colon or rectum â though not all cancers or polyps bleed.ypically, occult blood is passed in such small amounts that it can be detected only through the chemicals used in a fecal occult blood test. If blood is detected through a fecal occult blood test, additional tests may be needed to determine the source of the bleeding.
Medical Definition of Test, stool occult blood. Test, stool occult blood: A test to see whether there is blood in the bowel movement. Also called a fecal occult blood test: A test to check for microscopic blood in stool. (Fecal refers to stool. Occult means hidden.) Abbreviated stool OB.