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What is a 'Brand'. A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Legal protection given to a brand name is called a trademark. BREAKING DOWN 'Brand'.
They're all brand names and more than likely, these brand names are familiar to you, your family, and your friends. Some of you may even be loyal fans of one or more of these brands. In its simplest form, a brand is a name attached to a product or service.And, it's as much about human behavior as anything else because brand names also represent the intangible, a set of perceptions and feelings about a product or service, or even a set of values. brand name should be no more than one to three words at most. It should be easy to remember, uncomplicated, and easily associated with the product, for example Sun In, a hair care product that lightens hair color when you're in the sun. A brand name should reflect your target market and what your product is all about.