This Statement establishes standards for the way that public business enterprises report information about operating segments in annual financial statements and requires that those enterprises report selected information about operating segments in interim financial reports issued to shareholders.
Brainstorming is a process for developing creative solutions to problems. Alex Faickney Osborn, an advertising manager, popularized the method in 1953 in his book, Applied Imagination. Ten years later, he proposed that teams could double their creative output with brainstorming (Osborn, 1963). Brainstorming works by focusing on a problem, and then deliberately coming up with as many solutions as possible and by pushing the ideas as far as possible.
The differences between imagination, creativity, and innovation. Like any toolbox, our minds have an assortment of tools available for us to utilize whenever we need to. Included in our mental toolbox are cognitive processes, clusters of which compose of three primary ones involved in ideation: imagination, creativity, and innovative thinking. Unless we know the differences between the tools at our disposal, we may find ourselves attempting to hammer in a nail using a screwdriver.