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brand name. Word(s) that identify not only a product but also its manufacturer or producer, such as Apple, Coca Cola, IBM, Mercedes, Shell, Sony, Toyota. Use 'brand name' in a Sentence. The eye doctor said that my contact lenses' producer, Acuvue, is one of the top brand names in the vision correction industry.
Definition of 'Brand Personality' A set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an â¦ effective brand will increase its brand equity by having a consistent set of traits.This is the added-value that a brand gains, aside from its functional benefits. personality brand includes the brand Marlboro which is a masculine brand. An example of a feminine brand might include Virginia Slims cigarettes. These brands are marketed toward a specific personality.