Rodney Alcala is a convicted rapist, torturer and serial killer who evaded justice for 40 years. Twice convicted of the rape, torture and murder, of a young girl, Alcala managed to have his convictions overturned. Finally in 2010, with the help of DNA, Alcala was convicted for the last time and sent to death row.
A great example of using influencer content as a content marketing tactic is The Sophisticated Marketerâs Guide to LinkedIn eBook. Influencers were included in the creation of the guide and it was promoted and repurposed through multiple channels.
Location Based Marketing. Location Based Marketing (LBM) uses the location of a person at a given time, to interact with that person. This could be a push message on a smartphone, a billboard or any other way to communicate. Good examples are the moment someone enters a certain area such as shopping area or an event.