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brand name. Word(s) that identify not only a product but also its manufacturer or producer, such as Apple, Coca Cola, IBM, Mercedes, Shell, Sony, Toyota. Use 'brand name' in a Sentence. The eye doctor said that my contact lenses' producer, Acuvue, is one of the top brand names in the vision correction industry.
A brand is the essence of oneâs own unique story. This is as true for personal branding as it is for business branding. The key, though, is reaching down and pulling out the authentic, unique âyouâ. Otherwise, your brand will just be a facade.