Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other.
The fecal occult blood test (FOBT) is a lab test used to check stool samples for hidden (occult) blood.Occult blood in the stool may indicate colon cancer or polyps in the colon or rectum â though not all cancers or polyps bleed.ypically, occult blood is passed in such small amounts that it can be detected only through the chemicals used in a fecal occult blood test. If blood is detected through a fecal occult blood test, additional tests may be needed to determine the source of the bleeding.
Blood in the stool can be bright red, maroon in color, black and tarry, or occult (not visible to the naked eye). Causes of blood in the stool range from harmless, annoying conditions of the gastrointestinal tract such as hemorrhoids to serious conditions such as cancer.he blood is found only by testing the stool for blood (fecal occult blood testing) in the laboratory. Occult bleeding has many of the same causes as rectal bleeding and may result in the same symptoms as rectal bleeding.