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Gender Stereotypes. Gender stereotypes are simplistic generalizations about the gender attributes, differences, and roles of individuals and/or groups. Stereotypes can be positive or negative, but they rarely communicate accurate information about others.
Gender norms are the sets of rules for what is appro -. priate masculine and feminine behavior in a given culture. In the sex role theory we. discussed in Chapter 2, collections of gender norms are what make up a sex role, a set of. expectations about how someone labeled a man or someone labeled a woman should. behave.