Rodney Alcala is a convicted rapist, torturer and serial killer who evaded justice for 40 years. Twice convicted of the rape, torture and murder, of a young girl, Alcala managed to have his convictions overturned. Finally in 2010, with the help of DNA, Alcala was convicted for the last time and sent to death row.
A great example of using influencer content as a content marketing tactic is The Sophisticated Marketerâs Guide to LinkedIn eBook. Influencers were included in the creation of the guide and it was promoted and repurposed through multiple channels.
Abusive marketing, is when your marketing pitch or marketing endeavor actually offends people. For example there are a ton of advertisements on tv now that actually are comical, it seems the new best way to get a consumers attention. A good representation of abusive marketing would be if one of those ads actually making a farce of a topic to the point that it offends someone in a legitimate way.