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What is a 'Brand'. A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Legal protection given to a brand name is called a trademark. BREAKING DOWN 'Brand'.
1 A brand is a conversation. 2  It is how people talk about your company when you are not in the room. 3  If a brand is a conversation, itâs imperative that you take the time to define your brand language-Find Your Voice.4  Marketers use their voice to make a promise about what consumers can expect from their brand. A brand is a conversation. 2  It is how people talk about your company when you are not in the room. 3  If a brand is a conversation, itâs imperative that you take the time to define your brand language-Find Your Voice.