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brand name. Word(s) that identify not only a product but also its manufacturer or producer, such as Apple, Coca Cola, IBM, Mercedes, Shell, Sony, Toyota. Use 'brand name' in a Sentence. The eye doctor said that my contact lenses' producer, Acuvue, is one of the top brand names in the vision correction industry.
A brand isnât a just product either. A brand is a distinct entity that lives outside of the product or the consumer need. Itâs everything that an organization stands for and how it expresses that. It is the sum of every interaction people have with the entity, organization, or person.