Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other.
The fecal occult blood test (FOBT) is a lab test used to check stool samples for hidden (occult) blood.Occult blood in the stool may indicate colon cancer or polyps in the colon or rectum â though not all cancers or polyps bleed.ypically, occult blood is passed in such small amounts that it can be detected only through the chemicals used in a fecal occult blood test. If blood is detected through a fecal occult blood test, additional tests may be needed to determine the source of the bleeding.
A fecal occult blood test checks a stool sample for blood that can't be seen with the naked eye. Blood in the stool is a sign of bleeding in the digestive tract. This could indicate cancer, polyps, hemorrhoids, diverticulosis, or inflammatory bowel disease, also called colitis. fecal occult blood test uses chemicals to find out if there is blood in a sample of feces. If your test is negative, your result is normal. If your test is positive, you had blood from your digestive tract in your stool sample.