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What is a 'Brand'. A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Legal protection given to a brand name is called a trademark. BREAKING DOWN 'Brand'.
A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others.Brands are used in business, marketing, and advertising.rand awareness is a customers' ability to recall and recognize the brand, the logo and the advertisements. It helps the customers to understand to which product or service category the particular brand belongs and what products and services sell under the brand name.