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brand name. Word(s) that identify not only a product but also its manufacturer or producer, such as Apple, Coca Cola, IBM, Mercedes, Shell, Sony, Toyota. Use 'brand name' in a Sentence. The eye doctor said that my contact lenses' producer, Acuvue, is one of the top brand names in the vision correction industry.
1 23. 2  Types of brandï§There are two main types of brand â manufacturer brands and own-label brands.ï§Manufacturer brandsï§Manufacturer brands are created by producers and bear their chosen brand name. 3  The producer is responsible for marketing the brand. 22. 2  Manufacturersâ Brands VersusPrivate Brands Manufacturersâ The brand name of a manufacturer. 3  Brand A brand name owned by a wholesaler Private or a retailer. 4  Also known as a private Brand label or store brand.