Coventry Health and Life IL PPO; Coventry HealthAmerica PPO; Coventry IL PPO; Coventry MO HMO POS; Coventry MO PPO; Coventry PPO Platinum; CoventryOne PPO Network; VIEW ALL INSURANCE ACCEPTED; Dr. Patel's Office Information & Appointments
What is a 'Brand'. A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Legal protection given to a brand name is called a trademark. BREAKING DOWN 'Brand'.
In the context of business and branding, a companyâs brand identity is what it says about who it is â the product or service it delivers, the quality it gives customers, its advantages over competing brands. The brand image, on the other hand, is how the brand is perceived by the public.