The oldest â and perhaps simplest and most natural form of marketing â is 'word of mouth' (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others.ther caveats of customer focus are: 1  The extent to which what customers say they want does not match their purchasing decisions. 2  Thus surveys of customers might claim that 70% of a restaurant's customers want healthier choices on the menu, but only 10% of them actually buy the new items once they are offered.
Moves arm downward and backwards Deltoid-Abducts, flexes, extends and medially and laterally rotates arm Teres major-Extends arm, assists in adduction and medial rotation of arm.
The posterior deltoid, infraspinatus, teres minor and latissimus dorsi muscles abduct the shoulder in the transverse plane -- moving your arm out away from your body when your shoulder is flexed to 90 degrees -- bringing it parallel to the floor.erform bent over lateral raises to strengthen muscles that abduct the shoulder in the transverse plane. Bend your knees slightly and bend forward at your hips until your back is almost parallel to the floor.