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What is a 'Brand'. A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Legal protection given to a brand name is called a trademark. BREAKING DOWN 'Brand'.
A brand isnât a just product either. A brand is a distinct entity that lives outside of the product or the consumer need. Itâs everything that an organization stands for and how it expresses that. It is the sum of every interaction people have with the entity, organization, or person.