Coventry Health and Life IL PPO; Coventry HealthAmerica PPO; Coventry IL PPO; Coventry MO HMO POS; Coventry MO PPO; Coventry PPO Platinum; CoventryOne PPO Network; VIEW ALL INSURANCE ACCEPTED; Dr. Patel's Office Information & Appointments
What is a 'Brand'. A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Legal protection given to a brand name is called a trademark. BREAKING DOWN 'Brand'.
Brands are different from products in a way that brands are what the consumers buy, while products are what concern/companies make. Brand is an accumulation of emotional and functional associations.Brand is a promise that the product will perform as per customers expectations.rands are different from products in a way that brands are what the consumers buy, while products are what concern/companies make. Brand is an accumulation of emotional and functional associations.