However, perhaps the reason most people want to see a SpaceX IPO is because itâs one of the many brainchildren of Tesla (TSLA) CEO Elon Musk, who has consistently made huge returns for stock investors since the late 1990s.
A good way to think about the STP process is that it is a analytical approach that helps the firm make important âwhereâ (target market selection) and âhowâ (product positioning) to compete marketing strategy decisions.
In the 1950s, for example, the main marketing strategy was 'product differentiation'. The STP model is useful when creating marketing communications plans since it helps marketers to prioritise propositions and then develop and deliver personalised and relevant messages to engage with different audiences.