Integrated Marketing Communication (IMC) is the application of consistent brand messaging across both traditional and non-traditional marketing channels and using different promotional methods to reinforce each other.
The fecal occult blood test (FOBT) is a lab test used to check stool samples for hidden (occult) blood.Occult blood in the stool may indicate colon cancer or polyps in the colon or rectum â though not all cancers or polyps bleed.ypically, occult blood is passed in such small amounts that it can be detected only through the chemicals used in a fecal occult blood test. If blood is detected through a fecal occult blood test, additional tests may be needed to determine the source of the bleeding.
Occult blood is a laboratory test to see if there is blood hidden in the stool. Testing for occult blood is usually part of every routine physical examination. It may also be done if you are having abdominal (belly) pain. Blood in the stool may be an early sign of a serious problem. Since colorectal (co-lo-REC-tull) cancer is the second leading cause of cancer deaths, early detection is essential. Some foods and dyes, beets and food colors for example, change the color of stool so that it may look like it is bloody.