Rodney Alcala is a convicted rapist, torturer and serial killer who evaded justice for 40 years. Twice convicted of the rape, torture and murder, of a young girl, Alcala managed to have his convictions overturned. Finally in 2010, with the help of DNA, Alcala was convicted for the last time and sent to death row.
A great example of using influencer content as a content marketing tactic is The Sophisticated Marketerâs Guide to LinkedIn eBook. Influencers were included in the creation of the guide and it was promoted and repurposed through multiple channels.
In April 2013, the Custom Content Council announced that the content marketing industry had grown to a $44 billion industry. This is the result of a confluence of technologies and trends â social media, search engine optimization, and ineffective display advertising. According to the Content Marketing Institute, 93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands.