However, perhaps the reason most people want to see a SpaceX IPO is because itâs one of the many brainchildren of Tesla (TSLA) CEO Elon Musk, who has consistently made huge returns for stock investors since the late 1990s.
A good way to think about the STP process is that it is a analytical approach that helps the firm make important âwhereâ (target market selection) and âhowâ (product positioning) to compete marketing strategy decisions.
If by chance you are entering a new or underdeveloped market, the STP strategy will offer you a strategic advantage over competitors. You can divide the market into homogeneous groups, identify those groups that your firm is best suited to satisfy, and target those selected groups.