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ASICS (ã¢ã·ãã¯ã¹, Ashikkusu) is a Japanese athletic equipment company which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range.The name is an acronym for the Latin phrase anima sana in corpore sano which translates as a healthy soul in a healthy body.n recent years their running shoes have often been ranked among the top performance footwear in the market. ASICS bought the outdoor brand Hagloefs haglÃ¶fs On july, 12, 2010 FOR 1,000,000,000 (1000000000$.128 7). million
The company is much smaller than rivals Nike and Adidas. For 2011, Asics had sales of about $3.03 billion; Nike and Adidas have sales of $20.86 billion and $15.82 billion, respectively. Then thereâs the name issue: the pronunciation of Asics differs in the U.S.âwhere the A is stressed, as in âAY-sicsâ.The rest of the world says âAH-sicsâ.sics needs a brand story. The âMade of Sportâ campaign is uniquely uninspiring and does nothing to build the Asics brand. Given the companyâs limited resources, the rich heritage of the Onitsuka Tiger brand and the beautiful story of Kihachiro Onitsuka and his vision, I know where Iâd put my money.