, Just love English Grammar. A word which is spelt and pronounced like another word but which has a different meaning is called Homonym. For example, hail(to describe somebody or something as being special or good) and hail( small balls of ice that fall as rain) and hail(to call to somebody to gain their attention).
Wholesale definition, the sale of goods in quantity, as to retailers or jobbers, for resale (opposed to retail). See more.
A wholesaler may, for example, serve many different retail stores with many brands of cereal, spices, and other food ingredients. The retailer than can buy many different products from the same source, increasing convenience.any marketers fall for the trap that if you make a better product, consumers will buy it. The problem is that retailers may not be willing to devote shelf-space to new products. Retailers would often rather use that shelf-space for existing products have that proven records of selling.