, Just love English Grammar. A word which is spelt and pronounced like another word but which has a different meaning is called Homonym. For example, hail(to describe somebody or something as being special or good) and hail( small balls of ice that fall as rain) and hail(to call to somebody to gain their attention).
Wholesale definition, the sale of goods in quantity, as to retailers or jobbers, for resale (opposed to retail). See more.
They are not in direct contact with the customers. They basically sell the goods and product to the retailers. Comparison between Distributor and Wholesaler: Distributor. Wholesaler. Who are they. An agent who supplies goods to stores and other businesses that sells to consumers.