Since I wrote a piece about sex after menopause, almost 100 women (and some men) have written me to share their experiences. Some of the emails have been agonizing to read, while others have been inspiring. What I now know about midlife sexuality is that no two women have the same story.
Perception in marketing is described as a process by which a consumer identifies, organizes, and interprets information to create meaning. Describe the characteristics of perception as a part of the consumer buying decision process. Perception is a psychological variable involved in the Purchase Decision Process that is known to influence Consumer Behavior.
Perception also includes how we respond to the information. We can think of perception as a process where we take in sensory information from our environment and use that information in order to interact with our environment. Perception allows us to take the sensory information in and make it into something meaningful. For example, let's look at our perception of words.