, Just love English Grammar. A word which is spelt and pronounced like another word but which has a different meaning is called Homonym. For example, hail(to describe somebody or something as being special or good) and hail( small balls of ice that fall as rain) and hail(to call to somebody to gain their attention).
Wholesale definition, the sale of goods in quantity, as to retailers or jobbers, for resale (opposed to retail). See more.
1 THE IMPORTANCE OF CHANNELS OF DISTRIBUTION. 2  There are hundreds of thousands of marketing intermediaries whose job it is to help move goods from the raw-material state to producers and then on to consumers. A CHANNEL OF DISTRIBUTION is the whole series of marketing intermediaries who join together to transport and store goods in their path from producers to consumers. 2  A WHOLESALER is a marketing intermediary that sells to other organizations.