Since I wrote a piece about sex after menopause, almost 100 women (and some men) have written me to share their experiences. Some of the emails have been agonizing to read, while others have been inspiring. What I now know about midlife sexuality is that no two women have the same story.
Perception in marketing is described as a process by which a consumer identifies, organizes, and interprets information to create meaning. Describe the characteristics of perception as a part of the consumer buying decision process. Perception is a psychological variable involved in the Purchase Decision Process that is known to influence Consumer Behavior.
What is perception? The process by which individuals select, organize, and interpret the input from their senses (vision, hearing, touch, smell, and taste) to give meaning and order to their environment. Through perception, people try to make sense of their environment and the objects.