Since I wrote a piece about sex after menopause, almost 100 women (and some men) have written me to share their experiences. Some of the emails have been agonizing to read, while others have been inspiring. What I now know about midlife sexuality is that no two women have the same story.
Perception in marketing is described as a process by which a consumer identifies, organizes, and interprets information to create meaning. Describe the characteristics of perception as a part of the consumer buying decision process. Perception is a psychological variable involved in the Purchase Decision Process that is known to influence Consumer Behavior.
What Is Perception? Perception is our sensory experience of the world around us and involves both recognizing environmental stimuli and actions in response to these stimuli. Through the perceptual process, we gain information about properties and elements of the environment that are critical to our survival. Perception not only creates our experience of the world around us; it allows us to act within our environment. Perception includes the five senses; touch, sight, sound, smell, and taste. It also includes what is known as proprioception, a set of senses involving the ability to detect changes in body positions and movements.