, Just love English Grammar. A word which is spelt and pronounced like another word but which has a different meaning is called Homonym. For example, hail(to describe somebody or something as being special or good) and hail( small balls of ice that fall as rain) and hail(to call to somebody to gain their attention).
Wholesale definition, the sale of goods in quantity, as to retailers or jobbers, for resale (opposed to retail). See more.
Merchant wholesalers are distinct from agents and brokers in that they purchase the inventory they sell before profiting from it. This means that they assume a greater level of risk than the broker because they must assume financial responsibility for the products that they sell.