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A trademark is a distinctive word, phrase, logo, Internet domain name, graphic symbol, slogan, or other device that is used to identify the source of a product and to distinguish a manufacturer's or merchant's products from others.Some examples are Nike sports apparel, Gatorade beverages, and Microsoft software. trademark is a distinctive word, phrase, logo, Internet domain name, graphic symbol, slogan, or other device that is used to identify the source of a product and to distinguish a manufacturer's or merchant's products from others.
What can be protected through a trademark: 1  A word, group of words, phrase, or text. 2  Company slogan or catchphrase. 3  Examples:  4 Built Ford Tough, federal registration # 2202980. â 5 Just Do Itâ, federal registration # 1875307. 6  A name. 7  Company or brand name. 8  Example: 9  Ford, federal registration # 0643185.rademark Synonyms and Use of Symbols. A âservicemarkâ is the same thing as a trademark except that it distinguishes services, rather than goods. Accordingly, it is placed on items that advertise or promote services (business cards, flyers, websites, etc.).