Members of the segment are similar to each other in their product needs and wants and different from consumers in other segments. The size and purchasing power of the segment can be measured in order to decide if targeting this segment is worth it. The segment is large enough to be profitable now and in the future.
Role of a Physical Therapist. Physical therapists (PTs) are health care professionals who diagnose and treat individuals of all ages, from newborns to the very oldest, who have medical problems or other health-related conditions that limit their abilities to move and perform functional activities in their daily lives.
A physical therapist works with a patient. People who have been in accidents or have disabling conditions such as low-back pain, arthritis, heart disease, fractures, head injuries and cerebral palsy turn to physical therapists, commonly called PTs, for help.