The soil pH is a measure of the acidity or alkalinity in soils. aq) in a solution. In water, it normally ranges from -1 to 14, with 7 being neutral. A pH below 7 is acidic and above 7 is alkaline. Soil pH is considered a master variable in soils as it controls many chemical processes that take place.
3. Cultural Factor : It is an established fact that there is an intimate connection between our beliefs and social institutions, our values and social relationships. Values, beliefs, ideas, institutions are the basic elements of a culture.
1.Cultural Factors. Cultural factors exert the broadest and deepest influence on consumer behavior. The marketer needs to understand the role played by the buyerâs culture, subculture, and social class. a. Culture. Culture is the most basic cause of a personâs wants and behavior. Human behavior is largely learned.