Members of the segment are similar to each other in their product needs and wants and different from consumers in other segments. The size and purchasing power of the segment can be measured in order to decide if targeting this segment is worth it. The segment is large enough to be profitable now and in the future.
Role of a Physical Therapist. Physical therapists (PTs) are health care professionals who diagnose and treat individuals of all ages, from newborns to the very oldest, who have medical problems or other health-related conditions that limit their abilities to move and perform functional activities in their daily lives.
Physical therapists provide care for people in a variety of settings, including hospitals, private practices, outpatient clinics, home health agencies, schools, sports and fitness facilities, work settings, and nursing homes. State licensure is required in each state in which a physical therapist practices. The Physical Therapy Profession. Physical therapy is a dynamic profession with an established theoretical and scientific base and widespread clinical applications in the restoration, maintenance, and promotion of optimal physical function. Physical therapists: