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In psychology, visual capture is the dominance of vision over other sense modalities in creating a percept. In this process, the visual senses influence the other parts of the somatosensory system, to result in a perceived environment that is not congruent with the actual stimuli. Through this phenomenon, the visual system is able to disregard what other information a different sensory system is conveying, and provide a logical explanation for whatever output the environment provides. Visual cap
âDesigners can create normalcy out of chaos; they can clearly communicate ideas through the organizing and manipulating of words and pictures.ââJeffery Veen, The Art and Science of Web Design. Visual hierarchy is one of the most important principles behind effective web design.This article will examine why developing a visual hierarchy is crucial on the web, the theory behind it, and how you can use some very basic exercises in your own designs to put these principles into practice.hen we talk about visual hierarchy in terms of typography, this is what we mean. The proximity, scale, and similarity of the text formatting allows a reader to organize the lower example into titles and paragraphs. The hierarchy gives the titles more meaning than the other information, and makes it easier to scan.