Spuds MacKenzie. Spuds MacKenzie is a fictional dog character created for use in an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign were created by a 23 year old art director, Jon Moore. At the time he was working at Needham, Harper & Steers a Chicago Illinois advertising agency.
But it makes for a flimsy system of analysis in the real world. That problem is illustrated perfectly by the many troubles that transpired when Mad Max: Fury Road, the fourth installment of the franchise, was filmed in Namibia in July-November 2012.
Mad Max (franchise) Mad Max is an Australian dystopian action multi-media franchise created by George Miller and Byron Kennedy. It began in 1979 with Mad Max, and was followed by three films: Mad Max 2 (1981), Mad Max Beyond Thunderdome (1985) and Mad Max: Fury Road (2015). Mel Gibson starred in the first three films and Tom Hardy took over the titular role in the fourth film.