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Berry Gordy ordered that a new Four Tops single had to be released within a day's time. At 3:00 PM that afternoon, the Holland brothers and Lamont Dozier wrote It's the Same Old Song. Four Tops tenor Abdul Duke Fakir recalled:
On October 2nd 1965, the Four Tops performed It's the Same Old Song on the ABC-TV program 'Shindig!'... Three months earlier on July 25th, 1965 it entered Billboard's Hot Top 100 chart at position #54; and on August 22nd, 1965 it peaked at #5 {for 2 weeks} and spent 9 weeks on the Top 100 {it was at #38 on its 9th and last week on the Top 100}...