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Berry Gordy ordered that a new Four Tops single had to be released within a day's time. At 3:00 PM that afternoon, the Holland brothers and Lamont Dozier wrote It's the Same Old Song. Four Tops tenor Abdul Duke Fakir recalled:
It's the Same Old Song by The Four Tops. This was the follow-up to The Four Tops' big hit I Can't Help Myself (Sugar Pie Honey Bunch), which spent two weeks at #1 in the US. Both songs were written by the Motown songwriting/production team of Lamont Dozier, Brian Holland and Eddie Holland, who were the right guys to call for a hit on short notice.