Some United States nationals circumvent the ban by traveling to Cuba from a different country (such as Mexico, The Bahamas, Canada or Costa Rica), as Cuban immigration authorities do not routinely stamp passports, but instead stamp a Cuban visa page which is provided, and not permanently affixed to the passport.
Customer acquisition is a broad term used to identify the processes and procedures used to locate, qualify, and ultimately secure the business of new customers. There are many different strategies used as part of the acquisition process, with some methods being more effective with specific types of potential clients.
Customer Acquisition Cost is the cost associated in convincing a customer to buy a product/service. This cost is incurred by the organization to convince a potential customer. This cost is inclusive of the product cost as well as the cost involved in research, marketing, and accessibility costs. This is an important business metric. It plays a major role in calculating the value of the customer to the company and the resulting return on investment (ROI) of acquisition.