Spuds MacKenzie. Spuds MacKenzie is a fictional dog character created for use in an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign were created by a 23 year old art director, Jon Moore. At the time he was working at Needham, Harper & Steers a Chicago Illinois advertising agency.
But it makes for a flimsy system of analysis in the real world. That problem is illustrated perfectly by the many troubles that transpired when Mad Max: Fury Road, the fourth installment of the franchise, was filmed in Namibia in July-November 2012.
Hugh Keays-Byrne is known to Mad Max fans for appearing in the very first film, and he returns in Fury Road. This time he plays the main villain, Immortan Joe, a warlord with a terrifying mask over his face. He sounds scary, but not as scary as his oversized son.