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Medical Definition of CYBERNETICS. : the science of communication and control theory that is concerned especially with the comparative study of automatic control systems (as the nervous system and brain and mechanical-electrical communication systems).
Rogers argues that diffusion is the process by which an innovation is communicated over time among the participants in a social system. The origins of the diffusion of innovations theory are varied and span multiple disciplines. Rogers proposes that four main elements influence the spread of a new idea: the innovation itself, communication channels, time, and a social system. This process relies heavily on human capital.