Spuds MacKenzie. Spuds MacKenzie is a fictional dog character created for use in an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign were created by a 23 year old art director, Jon Moore. At the time he was working at Needham, Harper & Steers a Chicago Illinois advertising agency.
But it makes for a flimsy system of analysis in the real world. That problem is illustrated perfectly by the many troubles that transpired when Mad Max: Fury Road, the fourth installment of the franchise, was filmed in Namibia in July-November 2012.
Mad Max: Fury Road was named one of the best films of 2015 by numerous critics and publications, including ranked first on the rogerebert.com Ten Best Films of 2015, and was Rotten Tomatoes' best scoring film of 2015.