Spuds MacKenzie. Spuds MacKenzie is a fictional dog character created for use in an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign were created by a 23 year old art director, Jon Moore. At the time he was working at Needham, Harper & Steers a Chicago Illinois advertising agency.
But it makes for a flimsy system of analysis in the real world. That problem is illustrated perfectly by the many troubles that transpired when Mad Max: Fury Road, the fourth installment of the franchise, was filmed in Namibia in July-November 2012.
George Miller unleashes a feverish, ferocious film and it's an intense wild ride. Acrobatic Mad Max: Fury Road is thrilling and treats the audience to some astonishing action sequences. But the action doesn't dull the emotional impact and that's mainly due to Charlize Theron's fierce performance. Mad Max: Fury Road is a ride worth taking.