Spuds MacKenzie. Spuds MacKenzie is a fictional dog character created for use in an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign were created by a 23 year old art director, Jon Moore. At the time he was working at Needham, Harper & Steers a Chicago Illinois advertising agency.
But it makes for a flimsy system of analysis in the real world. That problem is illustrated perfectly by the many troubles that transpired when Mad Max: Fury Road, the fourth installment of the franchise, was filmed in Namibia in July-November 2012.
âHe doesnât know much about the world; all he knows is that heâs only got a half life.â â George Miller, on Nux. Mad Maxâs references to nuclear tragedy are ongoing, and not too subtle. After all, Max begins his encounter with the War Boys as a simple blood bag.He is a prized possession, a universal blood donor that can extend life, if only for a short time, for Immortan Joeâs army. LIVE AGAIN!â â Nux. The main villain of Mad Max: Fury Road is Immortan Joe. He is the bloodthirsty ruler of the âCitadelâ, a stronghold that contains the only clean water source in Mad Max. Immortan Joe rules over a band of War Boys â sickly-white, bald soldiers riddled with cancer.