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(October 2012). A talent agent, or booking agent, is a person who finds jobs for actors, authors, film directors, musicians, models, film producers, professional athletes, writers, screenwriters, broadcast journalists, and other people in various entertainment or broadcast businesses.n many cases, casting directors, or other businesses go to talent agencies to find the artists for whom they are looking. The agent is paid a percentage of the star's earnings (typically 10%). Therefore agents are sometimes referred to as 10 percenters.. Various regulations govern different types of agents.
1. Obtain experience in sales and marketing, preferably in the type of venues where you hope to book talent. 1  If you want to be a booking agent for a band or singer, you should obtain experience at places that would hire them for entertainment, such as bars and restaurants.. Learn as much as you can about the industry that has the talent you plan to promote. 1  Booking agents in the music industry must be extremely knowledgeable about the music industry, while those who handle bookings for writers would be well-versed in literature.