Spuds MacKenzie. Spuds MacKenzie is a fictional dog character created for use in an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign were created by a 23 year old art director, Jon Moore. At the time he was working at Needham, Harper & Steers a Chicago Illinois advertising agency.
But it makes for a flimsy system of analysis in the real world. That problem is illustrated perfectly by the many troubles that transpired when Mad Max: Fury Road, the fourth installment of the franchise, was filmed in Namibia in July-November 2012.
Previously filmed in 1920, The Man From Snowy River was directed by the other George Miller, not the director of the same name who helmed Mad Max (1979). A monumental moneymaker, the film inspired a 1988 sequel, confusingly titled Return to Snowy River, Part II.