Spuds MacKenzie. Spuds MacKenzie is a fictional dog character created for use in an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign were created by a 23 year old art director, Jon Moore. At the time he was working at Needham, Harper & Steers a Chicago Illinois advertising agency.
But it makes for a flimsy system of analysis in the real world. That problem is illustrated perfectly by the many troubles that transpired when Mad Max: Fury Road, the fourth installment of the franchise, was filmed in Namibia in July-November 2012.
Environmental impact aside, the shear surrealism of Mad Max: Fury Road âs experience in Namibia reveals the limits of the fable. Mad Max âs implicit warning about the perils of gasoline dependence makes intuitive sense to Americans and Australiansâsitting in traffic jams, we feel we've become morally soft.