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Impression management. Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event. They do so by regulating and controlling information in social interaction.
1 Everyone seeks to control others' impressions of themselves. This is called impression management.  Dramaturgy emphasizes the dual evaluative work that is undertaken by both the performer and the audience, thus demonstrating the inseparable link between performer and audience, individual and society.