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Impression management. Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event. They do so by regulating and controlling information in social interaction.
The ethics of impression management has been hotly debated on whether we should see it as an effective self-revelation or as cynical manipulation. Some people insist that impression management can reveal a truer version of the self by adopting the strategy of being transparent, which is a kind of openness.