Looking for online definition of NSG or what NSG stands for? NSG is listed in the World's largest and most authoritative dictionary database of abbreviations and acronyms NSG - What does NSG stand for?
Impression management. Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event. They do so by regulating and controlling information in social interaction.
An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Clicking or not is not taken into account. Each time an ad is fetched it is counted as one impression.