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Impression management. Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event. They do so by regulating and controlling information in social interaction.
People employ impression management to influence how they others perceive them. Corporations use impression management to manage how they are viewed by shareholders and the public. Impression management firms often offer media training. Mastering a firm handshake is important in impression management.