The Categorical Imperative is supposed to provide a way for us to evaluate moral actions and to make moral judgments. It is not a command to perform specific actions -- it does not say, follow the 10 commandments, or respect your elders.
A blurb on a book can be any combination of quotes from the work, the author, the publisher, reviewers or fans, a summary of the plot, a biography of the author or simply claims about the importance of the work.
Plot Pivot Point is a specific moment during the story telling where if something different had happened, or if some character had made a different decision, the entire plot would collapse and there would be no story left to tell.