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Impression management. Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event. They do so by regulating and controlling information in social interaction.
The method of Impression Management has been developed by Ervin Goffman in his 1959 book âThe Presentation of Self in Everyday Lifeâ. The author argues that as most social interaction requires immediate judgments, any individual introducing her/himself must focus on quickly providing a positive first impression by highlighting positive facets.