flesh out. Also, put flesh on the bones of. Give substance to, provide with details, amplify. For example, The editor told her to flesh out the story, or You need to put flesh on the bones of these characters. This metaphoric expression, alluding to clothing a nude body or adding flesh to a skeleton, was in the mid-1600s put simply as to flesh, the adverb out being added about two centuries later.
Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns.
Market research is one of the key factors used in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition.