Discounting principle. - Discounting principle: Discounting principle refers to a rule of Attribution which states that the perceived role of a cause will be discounted or reduced if other plausible causes are also present.
The Poisson Effect When a tensile stress is applied to a material, the material elongates in the direction of the applied stress, and contracts perpendicular to the direction of the applied stress. This relationship, called the Poisson effect, is a natural response to applied stress that occurs with all materials, but is particularly apparent with ductile materials. For example, when a metal bar is pulled in a tensile test, it stretches out and necks down on. the sides.
The cocktail party effect is a. the ability to pay attention to one message and ignore others, yet hear distinctive features of the unattended messages. b. the inability to pay attention to one message in the presence of competing messages.