flesh out. Also, put flesh on the bones of. Give substance to, provide with details, amplify. For example, The editor told her to flesh out the story, or You need to put flesh on the bones of these characters. This metaphoric expression, alluding to clothing a nude body or adding flesh to a skeleton, was in the mid-1600s put simply as to flesh, the adverb out being added about two centuries later.
Survey research, which is descriptive and cross-sectional in most cases, is an important type of research in marketing. Marketing researchers often survey customers to ascertain their attitudes, preferences, and intentions.
Secondary market research is easy to find, and much of it is free or low-cost. For instance, you can find secondary market research online at government or industry websites, at your local library, on business websites, and in magazines and newspapers. The downside of secondary market research is that it is not customized to your needs, so it may not be as useful as primary market research.