Discounting principle. - Discounting principle: Discounting principle refers to a rule of Attribution which states that the perceived role of a cause will be discounted or reduced if other plausible causes are also present.
The Poisson Effect When a tensile stress is applied to a material, the material elongates in the direction of the applied stress, and contracts perpendicular to the direction of the applied stress. This relationship, called the Poisson effect, is a natural response to applied stress that occurs with all materials, but is particularly apparent with ductile materials. For example, when a metal bar is pulled in a tensile test, it stretches out and necks down on. the sides.
Recency Effect . Explanations > Theories > Recency Effect. Description | Research | Example | So What? | See also | References . Description. Given a list of items to remember, we will tend to remember the last few things more than those things in the middle. We also tend to assume that items at the end of the list are of greater importance or significance. The recency effect has most effect in repeated persuasion messages when there is a delay between the messages.