Cost-benefit analysis is a weighing-scale approach to making business decisions: all the pluses (the benefits) are put on one side of the balance and all the minuses (the costs) are put on the other. Whichever weighs the heavier wins.
However, since the story constantly points out Jon's conflict with his illegitimacy and Ned's strict code of honor, many fans have come up with a theory that actually explains who they think Jon's parents really are. Fans know the theory as R+L=J.. R+L=J would refer to Jon Snow (J) being the child of Rhaegar Targaryen (R) and Ned Stark's sister, Lyanna Stark (L) rather than Jon being the illegitimate child of Ned.
For Huntsman's father, the founder and chairman of Huntsman Corporation, see Jon Huntsman Sr. Jon Meade Huntsman Jr. (born March 26, 1960) is an American politician, businessman, and diplomat who served as the 16th Governor of Utah from 2005 to 2009, and as United States Ambassador to Singapore from 1992 to 1993, and China from 2009 to 2011.