Wally Olins. Wally Olins is a brand consultant who influenced the development of iconic brands including BT and P&O. A brand is a logo or image people associate with a product or service. Olins and Michael Wolff founded an advertising company called the Wolff Olins agency.
Another possible dream meaning of worms is that you are dealing with self esteem issues. Perhaps you have just experienced something that lowered your self esteem. Maybe someone called you a name, or maybe you were rejected by someone.
There are also mollusk 'worms', or worms from the Cnidaria phylum (jellyfish). As for insects, many larvae have the body shape of a worm. Since the term is solely based on body features, I think that any animal that looks like a worm, IS a worm, in the language of the general public. I don't think that non-animal species with a worm-like shape are still being called 'worms'.