Big Bear City has a lower percentage of people with a Bachelor's Degree than San Bernardino County and Riverside-San Bernardino-Ontario Metro, which suggests that this is a poorly educated city. Education statistics for Big Bear City only consider the 25 and older population.
The market environment is a marketing term and refers to factors and forces that affect a firmâs ability to build and maintain successful relationships with customers.Three levels of the environment are 3: Micro (internal) environment-small forces within the company that affect its ability to serve its customers.he company aspect of micro-environment refers to the internal environment of the company. This includes all departments, such as management, finance, research and development, purchasing, operations and accounting. Each of these departments has an impact on marketing decisions.
The macro marketing environment takes into account all factors that can influence an organisation, but are outside of their control. There are six major macro marketing environment forces to deal with (PESTLE): political, economic, socio-cultural, technological, legal and environmental.ey steps in environmental analysis of the macro marketing environment; 1  Audit of environmental influences. 2  Assessment of the nature of the environment. 3  Identification of the key environmental forces. 4  Identification of the competitive position.