Discounting principle. - Discounting principle: Discounting principle refers to a rule of Attribution which states that the perceived role of a cause will be discounted or reduced if other plausible causes are also present.
The Poisson Effect When a tensile stress is applied to a material, the material elongates in the direction of the applied stress, and contracts perpendicular to the direction of the applied stress. This relationship, called the Poisson effect, is a natural response to applied stress that occurs with all materials, but is particularly apparent with ductile materials. For example, when a metal bar is pulled in a tensile test, it stretches out and necks down on. the sides.
Examples. Primacy effect. Series of prizes are mentioned for playing a game. We mostly remember the first few prizes giving the most importance to the first few prizes. Recency effect. Being close to a friend for years and then recently you have a fight with her; will make you change your opinion about her because of the recent fight.