flesh out. Also, put flesh on the bones of. Give substance to, provide with details, amplify. For example, The editor told her to flesh out the story, or You need to put flesh on the bones of these characters. This metaphoric expression, alluding to clothing a nude body or adding flesh to a skeleton, was in the mid-1600s put simply as to flesh, the adverb out being added about two centuries later.
Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns.
Research is then done to answer the question, and that answer can be turned into a marketing technique that may get better results. There are two types of marketing research. The first is consumer research, where the goal is to study the purchasing habits of consumers. This can be done by tallying up how much of a product is sold, through surveys or through other means.