Virtual Design and Construction (VDC) Functions James Bedrick, FAIA, LEED AP Principal, AEC Process Engineering jbedrick@aecpe.com www.aecpe.com *Interactions: As a project develops, functions may be added or deleted, and interactions might vary based on capabilities of the parties and whether or not a specific consultant is on board for a
While prosocial behavior is seen as a type of helping behavior that ultimately confers some benefits to the self, altruism is viewed as a pure form of helping motivated purely out of concern for the individual in need.
Altruism is one aspect of what social psychologists refer to as prosocial behavior. Prosocial behavior refers to any action that benefits other people, no matter what the motive or how the giver benefits from the action. Remember, however, that pure altruism involves true selflessness. While all altruistic acts are prosocial, not all prosocial behaviors are completely altruistic. For example, we might help others for a variety of reasons such as guilt, obligation, duty, or even for rewards.