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Cavanaugh clearly was oriented on explicating on his role as a military strategist. My proposed changes would offset the perception that this is a military officerâs definition of what strategy is and what strategists do, or the notion that only military strategists are truly strategic. Thus, my counter-proposal:
Adaptive Strategy Is a Cop-Out. Loading... Managers today are all obsessed with VUCA, an ugly acronym encapsulating the notion that business faces more volatility, uncertainty, complexity, and ambiguity than ever before, requiring an entirely new kind of approach to strategy.ny good theory gets adapted. The point is that you have to make a prior choice that you can adapt. The temptation with adopting adaptive strategies is that you never make that prior choice. Bottom line, I believe the fad for adaptive strategy models is an excuse for not making hard, dangerous choices.