1 At least five years of education, training and/or professional experience in coaching, human resources, leadership, organization development, or a related field. 2  Openness to feedback; capacity for self-examination; willingness to challenge one's own beliefs.
Definition of firm. 1 : the name or title under which a company transacts business. 2 : a partnership of two or more persons that is not recognized as a legal person distinct from the members composing it. 3 : a business unit or enterprise.
There is a certain charm about the word firm that makes people adopt it to signify the business they are carrying. Somehow, the word connotes professionalism and secrecy that is not reflected by the word company. Furthermore, firms are generally sole proprietorship or a partnership firm.