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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Amazon is turning 20 years old today. To celebrate, the company is hosting Prime Day, an online sales event that Amazon claims will surpass Black Friday in the volume of e-commerce on the site. The company is rolling out scores of deep deals all day. But thereâs a catch: Itâs for Amazon Prime members only.