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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
It is Amazonâs 20th birthday. Amazonâs website states the following. âPrime Day is exclusively for Prime members. On Wednesday, July 15 new and existing members will be able to shop thousands of Lightning Deals, Deals of the Day, and will receive unlimited Free Two-Day Shipping. According to IGN, if you are not already a Prime member, Amazon is offering a free 30-day trial to make sure that everybody can participate in Prime Day.