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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Amazon's 'Prime Day' sale will have 'more deals than Black Friday'. Amazon's turning 20 on July 15th and will celebrate the occasion by giving you another reason to sign up for Prime. Unfortunately, you'll only be allowed to participate if you give Jeff Bezos $99 a year, or you take this chance to sign up for the free trial.