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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
According to an email from the company, the deal is available now through July 12, which is Amazon Prime Day. In addition to the $10 coupon, Amazon said it will offer special Echo-exclusive deals in the lead-up to Prime Day. Amazon Prime Day 2016: How to Make the Most of the Event.