Related Terms. 1  1. Establishment, foundation, or organization created to pursue a particular type of endeavor, such as banking by a financial institution. 2  2. Consistent and organized pattern of behavior or activities (established by law or custom) that is self-regulating in accordance with generally accepted norms.
cowardly - lacking courage; ignobly timid and faint-hearted; cowardly dogs, ye will not aid me then- P.B.Shelley. fearful. afraid - filled with fear or apprehension; afraid even to turn his head; suddenly looked afraid; afraid for his life; afraid of snakes; afraid to ask questions.
The Cowardly Lion, from The Wonderful Wizard of Oz. Cowardice is a trait wherein fear and excess self-concern override doing or saying what is right, good, and of help to others or oneself in a time of needâit is the opposite of courage. As a label, cowardice indicates a failure of character in the face of a challenge.