The oldest â and perhaps simplest and most natural form of marketing â is 'word of mouth' (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others.taying ahead of the consumer is an important part of a marketer's job. It is important to understand the marketing environment in order to comprehend the consumers concerns, motivations and to adjust the product according to the consumers needs.
In 1925, Ernst began using the technique of frottage, which involves laying a sheet of paper over a textured surface and rubbing it with charcoal or graphite (the same process can be used to create a rubbing of a coin or an engraved surface).
Sparging setup. The top vessel contains hot water, which is sprayed over the grain in the middle vessel, draining into the brew kettle at bottom. Lautering is a process in brewing beer in which the mash is separated into the clear liquid wort and the residual grain. Lautering usually consists of 3 steps: mashout, recirculation, and sparging.