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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Amazon Prime Day kicks off with $49 Kindle, $79 Kindle Fire HD 7, $24 Fire TV Stick. As a part of Prime Day, an attempt to spur Black Friday-level sales from Prime subscribers, Amazon on Wednesday discounted a number of electronics, including several Kindle readers and Kindle Fire touchscreen tablets. The basic Kindle for instance has been discounted from $79 to $49.