A trick to using malapropism is to ensure that the two words (the original and the substitute) sound similar enough for the reader to catch onto the intended switch and find humor in the result.
Positivism is a philosophical theory stating that positive knowledge is based on natural phenomena and their properties and relations. Thus, information derived from sensory experience, interpreted through reason and logic, forms the exclusive source of all authoritative knowledge.
Interpretivism: The position of interpretivism in relation to ontology and epistemology is that interpretivists believe the reality is multiple and relative (Hudson and Ozanne, 1988).herefore, the goal of interpretivist research is to understand and interpret the meanings in human behaviour rather than to generalize and predict causes and effects (Neuman, 2000; Hudson and Ozanne, 1988).