In a geo-marketing plan, customer data is stored in company databases. Collected from a variety of sources (online transactions, mobile devices, club cards, sales leads, mail responses, subscriptions, warranty cards, third-party sources, etc.), this data is applied to one or more digital maps.
A new study published in the Journal of Investigative Medicine suggests the bacterium Borrelia burgdorferi â the cause of Lyme disease â may be a contagious illness, sexually transmitted between partners.
Lyme disease is not spread from person to person. It is spread by ticks that become infected with Borrelia burgdorferi after feeding on an animal, usually a mouse. Ticks then pass the bacteria to humans while attached to the person's skin and feeding on blood.