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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Prime Day Shows Amazon Is So Powerful It Can Make Up Its Own Holiday. Today is Amazonâs second annual Prime Day, the made-up shopping holiday where Amazon makes hundreds of thousands of discounted deals available to Prime members. And chances are it will go even better for Amazon this year than it did the last.