The oldest â and perhaps simplest and most natural form of marketing â is 'word of mouth' (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others.taying ahead of the consumer is an important part of a marketer's job. It is important to understand the marketing environment in order to comprehend the consumers concerns, motivations and to adjust the product according to the consumers needs.
In 1925, Ernst began using the technique of frottage, which involves laying a sheet of paper over a textured surface and rubbing it with charcoal or graphite (the same process can be used to create a rubbing of a coin or an engraved surface).
Sparging, also called lautering is a step at the end of the mashing process where hot water is run through the grain bed to extract a sweet liquid called wort. The wort is later boiled and fermented to produce beer. After the mashing process is complete, the grains, water and sugar are still in suspension in the mash container, called the mash tun.