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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Amazon's big day ran into some glitches Tuesday morning. Prime Day is a huge sales event for the company, but some customers reported having a hard time actually making a purchase. One big complaint: Some shoppers said they couldn't add items to their cart at checkout, in particular the site's Lightning Deals..