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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Great prices.. Last year, Prime Day was held on July 15âa Tuesday. If Amazon goes with a Tuesday again this year, Prime Day could perhaps be July 12 or July 19. If the company sticks with July 15 as the date for Prime Day in 2016, it would be a Friday. It's all speculation at this point because, like so many issues, Amazon is remaining quiet on this one until it's good and ready.