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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
As a preview for Prime Day, which begins Wednesday at 12 a.m. PT, Amazon sent out a list of some of the deals that will be available. The sale runs for 24 hours, with new deals added every 10 minutes. See also: Amazon's new Kindle Paperwhite makes a good e-reader great.