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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
That day has come and the second annual Prime Day, which the company promised will be its biggest Amazon event ever, takes place July 12. Amazon Prime Day takes place July 12, 2016. Image source: Amazon. The first thing -- and it's the most important -- is that the sale is only open to Amazon Prime members.