The oldest â and perhaps simplest and most natural form of marketing â is 'word of mouth' (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others.taying ahead of the consumer is an important part of a marketer's job. It is important to understand the marketing environment in order to comprehend the consumers concerns, motivations and to adjust the product according to the consumers needs.
In 1925, Ernst began using the technique of frottage, which involves laying a sheet of paper over a textured surface and rubbing it with charcoal or graphite (the same process can be used to create a rubbing of a coin or an engraved surface).
Etymology: Fr, skimming the surface. a technique in massage in which long, light, or firm strokes are used, usually over the spine and back. Fingertip effleurage is a light technique performed with the tips of the fingers in a circular pattern over one part of the body or in long strokes over the back or an extremity.tymology: Fr, skimming the surface. a technique in massage in which long, light, or firm strokes are used, usually over the spine and back. Fingertip effleurage is a light technique performed with the tips of the fingers in a circular pattern over one part of the body or in long strokes over the back or an extremity.