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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
And by long I mean since last week when you first heard it existed.. Yes, today is Amazon Prime Day -- and also Amazon's 20th birthday, if you can believe that. To celebrate, the company is offering members-only deals that look to rival, if not exceed, the best of Black Friday.