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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Amazon is about to turn 20, and to mark the occasion, it's giving Prime members access to a sale event it's billing as bigger than Black Friday. The Prime Day sale, which is being promoted on Amazon's homepage, begins at 12 a.m. PT on July 15 and will push out new deals as quickly as every 10 minutes for 24 hours. The sales will run across all departments, including electronics, appliances and apparel, and could appear as lightning deals and deals of the day.