CPM, which stands for Cost-Per-Mille (Mille is Latin for âthousandâ), is when the price is based on 1,000 impressions.
What causes inflation is also a key argument in economic theory. Some economists believe that there are different types of inflation â cost-push and demand-pull inflation. Cost-push inflation is supposed to be a type of inflation caused by rising prices in goods or services with no suitable alternatives. An oft-cited example of this inflation is the oil crisis of the 1970s.
Cost push inflation is inflation caused by an increase in prices of inputs like labour, raw material, etc. The increased price of the factors of production leads to a decreased supply of these goods. While the demand remains constant, the prices of commodities increase causing a rise in the overall price level. This is in essence cost push inflation.