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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
When will Amazon Prime Day Officially Start? If youâre wondering when it starts, you can set your clock for 3am ET, midnight PST on July 12th. Thatâs when Amazon Prime Day officially starts, but you might not be able to get the best deals of the day then.