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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
The Prime Day sale, which is being promoted on Amazon's homepage, begins at 12 a.m. PT on July 15 and will push out new deals as quickly as every 10 minutes for 24 hours. See also: Amazon in 2014: A look back.