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What to Expect from Amazonâs Upcoming Prime Day. Amazon Prime Day to boost sales. Amazon (AMZN) announced its second annual Prime Day, which is expected to boost the companyâs top line. The companyâs largest event ever is scheduled for Tuesday, July 12. It is expected to feature more than 100,000 deals worldwide and is exclusively for Prime members.
Amazon has released a tease of its list of Prime Day deals, a one-day online sales event with Black Friday-style discounts exclusively for members of its $99 per year Prime program. The sale kicks off Wednesday, July 15 at 3 a.m. ET. For the best deals in 2016, check out this post.