CPM, which stands for Cost-Per-Mille (Mille is Latin for âthousandâ), is when the price is based on 1,000 impressions.
What causes inflation is also a key argument in economic theory. Some economists believe that there are different types of inflation â cost-push and demand-pull inflation. Cost-push inflation is supposed to be a type of inflation caused by rising prices in goods or services with no suitable alternatives. An oft-cited example of this inflation is the oil crisis of the 1970s.
Anticipated inflation is very rare. In fact actual inflation is different from the expected one. When the inflation rate is higher or lower than that has been expected it is unanticipated inflation. Most of the time, the rate of inflation is not the one which was anticipated, therefore, it causes problems. Unanticipated inflation introduces an extra element of risk. Cost of Unanticipated Inflation: