Look at each section and use your judgment to rate the applicant. Use the scoring tables and the following examples to assist in your judgment. Review the following pages carefully, as they provide more inâdepth explanations and questions you should consider when judging each applicant.
Wall Street Journal advertising costs are a bit more reasonable if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad.
January 17, 2006. What It Is: Print ads that run in local or national, daily or weekly news publications. Appropriate For: Any business. Typical Cost: $200 (for local ads) to $20,000 (for local or national ads), depending on the publication, ad size and your contract with the publication.