Look at each section and use your judgment to rate the applicant. Use the scoring tables and the following examples to assist in your judgment. Review the following pages carefully, as they provide more inâdepth explanations and questions you should consider when judging each applicant.
Wall Street Journal advertising costs are a bit more reasonable if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad.
1 Printing an ad on vinyl for a bulletin billboard will cost around $500. 2  Also the cost per square foot goes up around $0.80 if you are using vinyl. 3  For paper the cost will be much less, it will be from $50 to $100 per billboard.