Look at each section and use your judgment to rate the applicant. Use the scoring tables and the following examples to assist in your judgment. Review the following pages carefully, as they provide more inâdepth explanations and questions you should consider when judging each applicant.
Wall Street Journal advertising costs are a bit more reasonable if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad.
Print Media. The most common expense associated with marketing is the cost of placing ads in print media, such as newspapers and magazines. This is a very expensive part of the marketing budget, especially compared to online advertising.In many cases, a one-time ad run could cost well above $1,000, even for a small market. Additional costs associated with print media include ad layout and design as well as any copyright purchases that need to be made.his is a very expensive part of the marketing budget, especially compared to online advertising. In many cases, a one-time ad run could cost well above $1,000, even for a small market. Additional costs associated with print media include ad layout and design as well as any copyright purchases that need to be made.