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retail - the selling of goods to consumers; usually in small quantities and not for resale. marketing, merchandising, selling - the exchange of goods for an agreed sum of money. wholesale - the selling of goods to merchants; usually in large quantities for resale to consumers.
Wholesale is a business in which goods are sold in large quantities to the retailers, industries and other businesses. When the goods are sold to the final consumer in small lots, then this type of business is termed as retail.