Look at each section and use your judgment to rate the applicant. Use the scoring tables and the following examples to assist in your judgment. Review the following pages carefully, as they provide more inâdepth explanations and questions you should consider when judging each applicant.
Wall Street Journal advertising costs are a bit more reasonable if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad.
Newspaper Advertising Rate for Dallas Morning News The estimated rate for ads in the newspaper is $783.00. Note: advertising rate estimates are typically for a column inch of black and white advertising space. Seasonal factors should also be considered. Our estimates are estimates only and may be out of date or incorrect. Advertising rates change frequently. Contact the newspaper's advertising department for an exact quote. To place an ad, or receive more information on advertising rates, please contact the Dallas Morning News at (214) 977-8222.