Look at each section and use your judgment to rate the applicant. Use the scoring tables and the following examples to assist in your judgment. Review the following pages carefully, as they provide more inâdepth explanations and questions you should consider when judging each applicant.
Wall Street Journal advertising costs are a bit more reasonable if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad.
1 Cost Per Thousand: For a full page advertisement, the newspaper advertising costs per thousand typically ranges from $80 to $130 for a full page advertisement. 2  For a simple estimate, $100 is good estimate.ets use these numbers to estimate how much running a Â¼ page ad in the largest circulation paper in Vermont, The Burlington Free Press, would cost. The paper has a circulation of 31,000. 31 x 0.25 x $100 = $775. Please note that the paper is not going to reveal their CPM rate.