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retail - the selling of goods to consumers; usually in small quantities and not for resale. marketing, merchandising, selling - the exchange of goods for an agreed sum of money. wholesale - the selling of goods to merchants; usually in large quantities for resale to consumers.
US Economy. Retailing is how producers of goods and services get their products to you, the consumer. Retailers generally get their goods directly from the manufacturer. That turns commodities into a finished product. They also buy the manufacturer's products from a middleman, known as a wholesaler or distributor.