Look at each section and use your judgment to rate the applicant. Use the scoring tables and the following examples to assist in your judgment. Review the following pages carefully, as they provide more inâdepth explanations and questions you should consider when judging each applicant.
Wall Street Journal advertising costs are a bit more reasonable if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad.
A table top trade show display can cost as little as $50 to $100 and as much as $1,000 to $2,000 or more. A literature rack trade show display costs around $50 to $250 per display. A banner stand for trade show displays costs approximately $150 to $1,500 for a basic model to $2,500 to $3,500 for a digital banner.