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Truvia (marketed and stylized as truvia) truvÃ­a is a-stevia based sugar substitute developed jointly By The-Coca Cola company And. cargill
PepsiCo and Coca-Cola Announce New Drinks Sweetened With Stevia Products PureVia or Truvia. From the WebMD Archives. Dec. 18, 2008 -- Coca-Cola and PepsiCo are set to launch the first diet drinks sweetened with stevia that have the FDA's blessing -- or at least, its lack of objections. Stevia is a shrub native to South America. Until recently, the FDA only allowed sweeteners made from stevia to be sold as dietary supplements, and not as food additives.