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retail - the selling of goods to consumers; usually in small quantities and not for resale. marketing, merchandising, selling - the exchange of goods for an agreed sum of money. wholesale - the selling of goods to merchants; usually in large quantities for resale to consumers.
reÂ·tail. n. The sale of goods or commodities in small quantities directly to consumers. adj. Of, relating to, or engaged in the sale of goods or commodities at retail.adv. 1. In retail quantities. 2.. 1. (Commerce) the sale of goods individually or in small quantities to consumers. Compare wholesale 1. adj. 2. (Commerce) of, relating to, or engaged in such selling: retail prices.