Look at each section and use your judgment to rate the applicant. Use the scoring tables and the following examples to assist in your judgment. Review the following pages carefully, as they provide more inâdepth explanations and questions you should consider when judging each applicant.
Wall Street Journal advertising costs are a bit more reasonable if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad.
Newspaper advertising costs are directly proportional to the ad space bought; an eighth of a page is a big bargain compared to a full page ad; â page gives you 55% of the attention of a full page ad for 12.5% of the cost.ets use these numbers to estimate how much running a Â¼ page ad in the largest circulation paper in Vermont, The Burlington Free Press, would cost. The paper has a circulation of 31,000. 31 x 0.25 x $100 = $775. Please note that the paper is not going to reveal their CPM rate.