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From US DVDs to Global Streaming One of the reasons our focus in the recommendation algorithms has changed is because Netflix as a whole has changed dramatically in the last few years. Netflix launched an instant streaming service in 2007, one year after the Netflix Prize began.
Roku announced the first Netflix Internet video streaming receiver boxâthe Roku DVPâon May 20, 2008. The device runs Linux. Before Autumn 2010, three versions of the Roku DVP were available: the Roku SD, HD, and HD-XR. The Roku SD only streams standard definition (SD) content. The Roku HD streams both SD (720p) and HD (1080p) content.