Look at each section and use your judgment to rate the applicant. Use the scoring tables and the following examples to assist in your judgment. Review the following pages carefully, as they provide more inâdepth explanations and questions you should consider when judging each applicant.
Wall Street Journal advertising costs are a bit more reasonable if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad.
The advertiser even sets a limit on how much they want to spend--if the budget is $500 and you purchase a keyword for $5, the ad will display until 100 people click on it. The cost of banner ads very much depends on where you place them.The CPM can vary from as little as $10 to $100 per impression depending on how much traffic the website receives and how targeted the website is.E-mail ads work on a similar model--one pays for the number of e-mails delivered which can vary from less than $1.00 to $10.00.osts. As you might be able to tell by now, the amount of money needed to advertise online is largely dependent on budget. With Google AdWords, for example, the advertiser decides how much to pay for a keyword (the price depends on the popularity of the word-ranging from cents per click to $5 per click).