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the customary beliefs, social forms, and material traits of a racial, religious, or social group; also: the characteristic features of everyday existence (as diversions or a way of life} shared by people in a place or time
Social influenced is the effect that people have upon the beliefs or behaviors of others (Aaronson, 2004). 1  Social influence in which individuals change their attitudes or behaviour in order to adhere to existing social norms.  A form of social influence involving direct request from one person to another.