Buyers benefit. Escrow.com tracks the shipped merchandise and verifies it was delivered. The Seller isn't paid until the Buyer accepts the merchandise, or the inspection period expires. Sellers benefit. Escrow.com confirms when the Buyer receives merchandise.
But I have developed views on them. In my opinion, Rukia and Ichigo's relationship is very...complex. I don't view them as just close friends, but I can't view them in any sort of romance dynamic either. In my opinion, Rukia has a love for Ichigo. And Ichigo has a love for Rukia.
Ichigo and Orihime are in the same year at high school. They're mutual friends of Tatsuki Arisawa, but have rarely interacted before the start of the series. Sometime after Ichigo gained the powers of a Soul Reaper (a spiritual cleanser and warrior), Orihime was attacked by a Hollow (a malevolent masked spirit).