Cohorts in marketing use age descriptors as demographic markers to make inferences about attitudes and behavior of people in the same age group based on common experiences.
Kitson & Partners bought the 91,000-acre Babcock Ranch in 2006 and then sold 78,000 acres for preservation to the state in a $350 million deal. The first residents could move in sometime in March or April. They will be the pioneers in a solar-powered town.
That's just a fraction of the 19,000 homes developers plan to build in the coming years. Powering it all will be a 74.5-megawatt solar power plant located in Babcock Ranch. In total, it takes up 443 acres and will be completed by the end of the year.