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retail - the selling of goods to consumers; usually in small quantities and not for resale. marketing, merchandising, selling - the exchange of goods for an agreed sum of money. wholesale - the selling of goods to merchants; usually in large quantities for resale to consumers.
A retail storefront is a leased commercial space where a business sells tangible goods. Retail storefronts range from tiny hole-in-the-wall operations to sprawling superstores. Both small and large operations share the challenges of enticing customers to come inside and buy.