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retail - the selling of goods to consumers; usually in small quantities and not for resale. marketing, merchandising, selling - the exchange of goods for an agreed sum of money. wholesale - the selling of goods to merchants; usually in large quantities for resale to consumers.
Related Terms. A store that sells smaller quantities of products or services to the general public. A business that operates as a retail outlet will typically buy goods directly from manufacturers or wholesale suppliers at a volume discount and will then mark them up in price for sale to end consumers.