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retail - the selling of goods to consumers; usually in small quantities and not for resale. marketing, merchandising, selling - the exchange of goods for an agreed sum of money. wholesale - the selling of goods to merchants; usually in large quantities for resale to consumers.
Whatâs the Difference Between Retail and Wholesale? Before you can make a decision between one or the other, you need to understand what each entails. In simple terms, retail means that you, the product manufacturer or producer, sell your product directly to the consumer.