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From US DVDs to Global Streaming One of the reasons our focus in the recommendation algorithms has changed is because Netflix as a whole has changed dramatically in the last few years. Netflix launched an instant streaming service in 2007, one year after the Netflix Prize began.
Ever since it was founded the company has been adding subscribers at good rate. And, Netflix launched its website in 1998 and started online subscription based on their pay-per-rental model. However, the company introduced the flat-fee with unlimited rental from 2000 onwards.