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retail - the selling of goods to consumers; usually in small quantities and not for resale. marketing, merchandising, selling - the exchange of goods for an agreed sum of money. wholesale - the selling of goods to merchants; usually in large quantities for resale to consumers.
the sale of goods to ultimate consumers, usually in small quantities (opposed to wholesale). adjective. 2. pertaining to, connected with, or engaged in sale at retail: the retail price.