Cohorts in marketing use age descriptors as demographic markers to make inferences about attitudes and behavior of people in the same age group based on common experiences.
Kitson & Partners bought the 91,000-acre Babcock Ranch in 2006 and then sold 78,000 acres for preservation to the state in a $350 million deal. The first residents could move in sometime in March or April. They will be the pioneers in a solar-powered town.
Babcock Ranch is an approximately 17,000-acre planned community under development in Southwest Florida that was approved as part of a public-private partnership strategy with the State of Florida and local governments. The deal established the neighboring Babcock Ranch Preserve. Plans for the future town of Babcock Ranch were announced in 2005 by real estate development firm Kitson & Partners as part of a complex real estate transaction that facilitated the largest conservation land acquisition in Florida history.