homonym / homophone / homograph. This word set can be confusing, even for word geeks. Let's start with the basics. A homograph is a word that has the same spelling as another word but has a different sound and a different meaning. Continue reading... Homonym traces back to the Greek words homos, meaning âsame,â and onuma, meaning âname.â
Wholesaler: A merchant intermediary who sells chiefly to retailers, other merchants, or industrial, institutional, and commercial users mainly for resale or business use. Wholesalers typically sell in large quantities. (Wholesalers, by definition, do not deal directly with the public). Retailer: A merchant intermediary who sells direct to the public
Retailing is a distribution channel function where one organization buys products from supplying firms or manufactures the product themselves, and then sells these directly to consumers.A retailer is a reseller (i.e., obtains product from one party in order to sell to another) from which a consumer purchases products.In the US alone there are over 1,100,000 retailers according to the 2002 US Census of Retail Trade.In the majority of retail situations, the organization from which a consumer makes purchases is a reseller of products obtained from others and not the product manufacturer.s a reseller, retailers offer many benefits to suppliers and customers as we discussed in the Distribution Decisions tutorial. For consumers the most important benefits relate to the ability to purchase small quantities of a wide assortment of products at prices that are considered reasonably affordable.