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The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, eMarketer estimates, compared to 4 hours and 31 minutes watching television. Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.
U.S. adults now spend an average of two hours and 21 minutes per day using their mobile devices for activities other than phone calls, up 46 minutes from last year. Time spent on smartphones, tablets and feature phones now also exceeds time spent on PCs, which clocked in at two hours and 19 minutes. The figure for PC use may seem low to any office worker who spends most days in front a computer screen, but eMarketer is taking all U.S. adults into account, some 20% of which still don't use the internet, according to Clark Fredrickson, VP-communications at the research firm.