homonym / homophone / homograph. This word set can be confusing, even for word geeks. Let's start with the basics. A homograph is a word that has the same spelling as another word but has a different sound and a different meaning. Continue reading... Homonym traces back to the Greek words homos, meaning âsame,â and onuma, meaning âname.â
Wholesaler: A merchant intermediary who sells chiefly to retailers, other merchants, or industrial, institutional, and commercial users mainly for resale or business use. Wholesalers typically sell in large quantities. (Wholesalers, by definition, do not deal directly with the public). Retailer: A merchant intermediary who sells direct to the public
1 THE IMPORTANCE OF CHANNELS OF DISTRIBUTION. 2  There are hundreds of thousands of marketing intermediaries whose job it is to help move goods from the raw-material state to producers and then on to consumers. A CHANNEL OF DISTRIBUTION is the whole series of marketing intermediaries who join together to transport and store goods in their path from producers to consumers. 2  A WHOLESALER is a marketing intermediary that sells to other organizations.