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The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, eMarketer estimates, compared to 4 hours and 31 minutes watching television. Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.
While the average amount of time spent watching TV and on computers has not changed much over the years, people are spending more time online on their phones. This year 61 percent of American cell phone owners were using smartphones up from 21 percent in 2010, according to Nielsen.