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The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, eMarketer estimates, compared to 4 hours and 31 minutes watching television. Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.
People are spending twice as much time online compared to 10 years ago, fuelled by increasing use of tablets and smartphones. The biggest increase has been among young adults, with time spent online almost tripling from 10 hours and 24 minutes each week in 2005 to 27 hours and 36 minutes in 2014. In total, the average adult spends more than 20 hours online a week, which includes time spent on the internet at work.