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Everywhere else it competes, but in the US it bottom-feeds. In all likelihood, VW will simply have to take its punishment in the US. A mega fine of $18 billion has been speculated â by doing some quick math of the number of vehicles involved by the maximum per-car fine of $37,500 â but is improbable. That said, a few hundred million or even a billion isn't.
At this point, VW is barely breaking even, and the companyâs profit per car is about eight hundred dollars, half what Toyota or Ford earn. Its U.S. growth strategy has been upended by the diesel scandal. Volkswagenâs U.S. sales fell 7.6 per cent in 2016, to three hundred and twenty-two thousand, about where they were in 2011.