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The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, eMarketer estimates, compared to 4 hours and 31 minutes watching television. Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.
During most recently measured survey period ending September 2016, it was found that Prime members spend an average of 1,200 U.S. dollars on the online shopping platform every year, compared to 600 U.S. dollars spending of non-Prime members.