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The average adult will spend over 5 hours per day online, on nonvoice mobile activities or with other digital media this year, eMarketer estimates, compared to 4 hours and 31 minutes watching television. Daily TV time will actually be down slightly this year, while digital media consumption will be up 15.8%.
My bottom-line: The average U.S. smartphone owner probably does spend about an hour of meaningful time on their device, while average U.S. app usage is two hours or more daily. The median app user will likely spend less time. Mobile usage is growing, but mobileâs not going to dethrone the TV â yet.