Definition. Promotional method in which a prospective customer is urged to respond immediately and directly to the advertiser, through the use of a 'device' provided in the advertisement.
Support OCCRA. OCCRA is a capstone program supported by the Oakland Schools Educational Foundation through the generosity of individuals, businesses and foundations. Your gift of support to OCCRA allows schools to offer free or reduced-priced kits and materials for schools and gives all students the opportunity to participate.
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