Definition. Promotional method in which a prospective customer is urged to respond immediately and directly to the advertiser, through the use of a 'device' provided in the advertisement.
Support OCCRA. OCCRA is a capstone program supported by the Oakland Schools Educational Foundation through the generosity of individuals, businesses and foundations. Your gift of support to OCCRA allows schools to offer free or reduced-priced kits and materials for schools and gives all students the opportunity to participate.
TURA is a planning tool for more efficient industrial operations that would produce less waste. Toxics use reduction involves in-plant changes that reduce, avoid, or eliminate the use of toxic chemicals or the generation of hazardous waste, emissions (to air or land), and by-products per unit of product manufactured. Objectives of TURA. The overall objectives of TURA are: