Definition. Promotional method in which a prospective customer is urged to respond immediately and directly to the advertiser, through the use of a 'device' provided in the advertisement.
Support OCCRA. OCCRA is a capstone program supported by the Oakland Schools Educational Foundation through the generosity of individuals, businesses and foundations. Your gift of support to OCCRA allows schools to offer free or reduced-priced kits and materials for schools and gives all students the opportunity to participate.
What is the 'Operating Expense Ratio - OER'. The operating expense ratio (OER) is a measure of what it costs to operate a piece of property compared to the income that the property brings in. The operating expense ratio is calculated by dividing a property's operating expense by its gross operating income and used for comparing the expenses of similar properties.