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LiudmylaSupynska/iStock/Getty Images. In its broadest sense, a franchise agreement is a legally binding contract between a franchise organization and a franchisee. The agreement specifies the rights and obligations of each party, as well as what activities are prohibited.
A franchise is the right to market or sell goods or services under the trademarked name, or patented process, of an established business. A franchise agreement is a legal contract between the business, called the franchisor, and the purchaser of the franchise, called the franchisee. The franchisee purchases the right to market and sell the items under the trademarked name of the franchisor.