These are things I've read and heard, but you can never be 100% sure that the sources are right., if the source isn't Michael himself. An example: Jermaine said MJ's favourite colors were gold and red, Taraborrelli said in his book that it was yellow, so who are you going to believe...
GAAP, however, generally requires that these costs be expensed when incurred because it is difficult determine their future benefits and relation to future revenues (the matching principle). Unless there are large amounts of organizational expenses, they are usually expensed for GAAP and financial reporting purposes.
Part of the governance of the FASB falls to the Generally Accepted Accounting Principles, or GAAP, for short. GAAP is the set of standards that enforces how accounting information is recorded and reported in the financial statements of a company. One of the concepts that's included in GAAP is revenue recognition.