Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
1 Pre-fabricated hot tubs cost less, but are still priced between $3,000 and $8,000 (for the smaller-sized models). 2  Although you give up some features and styling with inflatable or âbubbleâ spas, you can get a good-quality inflatable hot tub starting at about $500. 3  There is quite a difference in price here.