Testing products since 1936, Consumer Reports is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.
direct marketing - marketing via a promotion delivered directly to the individual prospective customer. marketing - the commercial processes involved in promoting and selling and distributing a product or service; most companies have a manager in charge of marketing.
Any medium that can be used to deliver a communication to a customer can be employed in direct marketing, including: Email marketing. Sending marketing messages through email or email marketing is one of the most widely used direct-marketing methods.