Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
Portable hot tubs, or those that are suitable for about two people, can cost as little as $1,500. A luxury hot tub with custom amenities can cost $15,000 or more. The hot tub will have to rest on a level deck or a concrete pad. If you have to build a deck for your hot tub, expect to pay between $500 and $15,000.