Definition. A theory that is based on the evolution of how a product moves through a four-step process, or life cycle, from beginning to end. This process begins with the introduction of the product, and then it moves on to the growth stage, the maturity stage, and ends with a decline in the product's sales.
The most influential version of this theory is put forward by B. F. Skinner in 1959. His version of Behaviourism is best known as Radical Behaviourism. Skinner, sought to give ethical grounding to behaviourism, relating it to pragmatism. Types of Behavioural Learning.
Behaviorism. Behaviorism, also known as behavioral psycology, was founded by John B. Watson and later contributed by Ivan Pavlov and B.F. Skinner.Behaviorism is a personality theory of learning based upon the idea that all behaviors are acquired through conditioning.van Pavlov was a Russian physiologist who discovered classical conditioning, one of the major factors in behaviorism. His theory of classical conditioning is a technique used in behavioral training in which associations are made between a natural stimulus and a learned, neatural stimulus.