Testing products since 1936, Consumer Reports is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.
direct marketing - marketing via a promotion delivered directly to the individual prospective customer. marketing - the commercial processes involved in promoting and selling and distributing a product or service; most companies have a manager in charge of marketing.
Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth.Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.n whether customer referral programs are worth the cost, the study says that it records a positive value differential, both in the short term and long term, between customers acquired through a referral program and other customers.