Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
Hot Spring Spa Prices. Hot Spring offers a variety of models, from smaller tubs with fewer jets and features to large tubs with high-end touches. Unlike many spa brands, all Hot Spring hot tubs come with a cover included in the price. The smallest tub, the Jetsetter, runs about $6,000 to $8,000.