Testing products since 1936, Consumer Reports is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.
direct marketing - marketing via a promotion delivered directly to the individual prospective customer. marketing - the commercial processes involved in promoting and selling and distributing a product or service; most companies have a manager in charge of marketing.
Certainly, however, we all agree that direct marketing is not simply direct mail--though many still equate the two. From there things can get fuzzy. Like CRM â which some define as technology, some as strategy, and others as both â direct marketing for some is about channel and for others is about data.