A trademark on the other hand is not a name, but property. A trademark is generally used to brand a certain good or service and has a value in of itself. For example, imagine a well built car with no markings.
As a branch of the armed forces, the mission of the U.S. Army is to fight and win our Nation's wars, by providing prompt, sustained, land dominance, across the full range of military operations and the spectrum of conflict, in support of combatant commanders..
What is it'. West Point and its Army Center of Excellence for the Professional Military Ethic (ACPME) serve as the Army's professional military ethic executive agent to increase Army-wide understanding, ownership and sustained development of the Army professional ethic through research, education and publication.