These observations suggest that RARÎ² is an important mediator of the action of acyclic retinoid and related retinoids, and that induction of the expression of RARÎ² by acyclic retinoid contributes to the inhibition of growth of tumor cells, including hepatoma cells.
Brand value involves actually placing a dollar or rupee value on a brand name. The reasons for doing this are usually to set a price when the brand is sold and also to include the brand as an intangible asset on a balance sheet (a practice which is not used in some countries).
Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is ...