Testing products since 1936, Consumer Reports is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.
direct marketing - marketing via a promotion delivered directly to the individual prospective customer. marketing - the commercial processes involved in promoting and selling and distributing a product or service; most companies have a manager in charge of marketing.
Drip Marketing - A coordinated program of sending the targeted consumer several promotional pieces with the same objective, but spread out over a period of time - is a related strategy. It is like the drip irrigation system of watering crops slowly over a long period using continual small amounts of water.