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direct marketing - marketing via a promotion delivered directly to the individual prospective customer. marketing - the commercial processes involved in promoting and selling and distributing a product or service; most companies have a manager in charge of marketing.
Freebase(0.00 / 0 votes)Rate this definition: Global marketing. Global marketing is âmarketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives.