Testing products since 1936, Consumer Reports is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.
direct marketing - marketing via a promotion delivered directly to the individual prospective customer. marketing - the commercial processes involved in promoting and selling and distributing a product or service; most companies have a manager in charge of marketing.
What it is and why it matters. Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isnât â typically in real time.