These observations suggest that RARÎ² is an important mediator of the action of acyclic retinoid and related retinoids, and that induction of the expression of RARÎ² by acyclic retinoid contributes to the inhibition of growth of tumor cells, including hepatoma cells.
Brand value involves actually placing a dollar or rupee value on a brand name. The reasons for doing this are usually to set a price when the brand is sold and also to include the brand as an intangible asset on a balance sheet (a practice which is not used in some countries).
A brand community is a specialized community of consumers and employees whose identification and activities focus around the brand. Brand Value Chain Structured approach to assessing the sources and outcomes of brand equity and the way marketing activities create brand value. Program Multiplier Determines the marketing program's ability to affect the customer mind-set and is a function of the quality of the program investment.