Definition. A theory that is based on the evolution of how a product moves through a four-step process, or life cycle, from beginning to end. This process begins with the introduction of the product, and then it moves on to the growth stage, the maturity stage, and ends with a decline in the product's sales.
THEORIES OF LEARNING. 2. BEHAVIORIST THEORIES. 2.1. Behaviorism Overview. Behaviorism is an approach to psychology that combines elements of philosophy, methodology, and theory. It emerged in the early twentieth century as a reaction to. mentalistic psychology, which often had difficulty making predictions that could. be tested using rigorous experimental methods.
Home âº Perspectives âº Behaviorism. Behaviorism (also called the behaviorist approach) was the primary paradigm in psychology between 1920 to 1950 and is based on a number of underlying assumptions regarding methodology and behavioral analysis: * Psychology should be seen as a science.atson described the purpose of psychology as: âTo predict, given the stimulus, what reaction will take place; or, given the reaction, state what the situation or stimulus is that has caused the reactionâ (1930, p. 11). * All behavior is learnt from the environment.