Feng Xiaorong has been Director in Taiwan High Speed Rail Corporation since October 9, 2009. Feng is also Special Assistant to Chairman of the Board in another company and Director in two other companies. Feng was General Manager-Taiwan Region at Deutsche Bank.hen Chuanfei has been Deputy General Manager of Human Resources in Taiwan High Speed Rail Corporation since August 1, 2011. Chen was Deputy General Manager-Administration and Human Resources in another company. Chen holds a Master's degree from National Chengchi University, Taiwan.
Integrated marketing communication plays an essential role in delivering a unified message to end-users through various channels and thus has better chances of attracting customers. A single message goes to customers across all marketing channels be it TV, Radio, Banners, hoardings and so on.
IMC means Integrated Marketing Communication. It involves âintegrationâ of all available marketing and communication tools to achieve a common goal.ools used in areas like public relations, sales promotion, direct and digital marketing, events organization, and other support techniques are all harmonized to increase efficiency. IMC takes into account the use of various forms of media and technology to target what the customers really need or want.