Testing products since 1936, Consumer Reports is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.
direct marketing - marketing via a promotion delivered directly to the individual prospective customer. marketing - the commercial processes involved in promoting and selling and distributing a product or service; most companies have a manager in charge of marketing.
Content Marketing â Formal Definition. Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience â with the objective of driving profitable customer action.ur definition of content marketing depends on who we are talking to and what we are doing with it. Rob Yoegel, Content Marketing Director at Monetate, recently reached out to a group of content marketing experts searching for definitions.