Testing products since 1936, Consumer Reports is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.
direct marketing - marketing via a promotion delivered directly to the individual prospective customer. marketing - the commercial processes involved in promoting and selling and distributing a product or service; most companies have a manager in charge of marketing.
Indirect marketing does not aim at a specific consumer audience as does direct marketing. An example of indirect marketing is the traditional storefront window display. The retailerâs commercial space comes between the producer and the consumer; therefore, it is indirect.