Definition. A theory that is based on the evolution of how a product moves through a four-step process, or life cycle, from beginning to end. This process begins with the introduction of the product, and then it moves on to the growth stage, the maturity stage, and ends with a decline in the product's sales.
THEORIES OF LEARNING. 2. BEHAVIORIST THEORIES. 2.1. Behaviorism Overview. Behaviorism is an approach to psychology that combines elements of philosophy, methodology, and theory. It emerged in the early twentieth century as a reaction to. mentalistic psychology, which often had difficulty making predictions that could. be tested using rigorous experimental methods.
Watson, John Broadus. The founder of behaviorism who established psychology's goal as the prediction and control of behavior. In his final position, he denied the existence of mental events and concluded that instincts play no role in human behavior.he version of behaviorism that accepts the contention that overt behavior should be psychology's subject matter but is willing to speculate about internal causes of behavior, such as various mental and physiological states.