Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
My parents needed to replace their tub in the 2nd bathroom of their manufactured home. They got a quote from Bath Fitter for $4800.00 less a senior citizen's discount of $500.00. So the bid was for $4300.00.My parents are retired and don't have a whole lot of money so they couldn't use Bath Fitter.hey got a quote from Bath Fitter for $4800.00 less a senior citizen's discount of $500.00. So the bid was for $4300.00. My parents are retired and don't have a whole lot of money so they couldn't use Bath Fitter.