Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
1 The swim spa products offered at IntegritySpas.com cost from about $10,500 to $22,300, depending on the model and features. 2  Among the units offered are the swim spa hot tubs suitable for limited backyard space, which cost $13,498. Swim spa models that measure over 5 feet tall and more than 19 feet long cost $17,799 while tubs that are over 25 feet long cost $22,299.00. 2  Swim spa models at Swim Fit Swim Spas cost about $13,000 to $15,000, depending on the speed and number of jets.