Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
Round hot tubs. Hot tub diameters vary by manufacturer. Jacuzzi's round hot tub, for example, is 78 inches in diameter and holds four people, while Sundance's four-person round spa is 79 inches. Nordic Spa makes a five-person hot tub that's 78.5 inches in diameter and an 84-inch one for six people.