A trademark on the other hand is not a name, but property. A trademark is generally used to brand a certain good or service and has a value in of itself. For example, imagine a well built car with no markings.
As a branch of the armed forces, the mission of the U.S. Army is to fight and win our Nation's wars, by providing prompt, sustained, land dominance, across the full range of military operations and the spectrum of conflict, in support of combatant commanders..
One of the key purposes of a military staff is to provide accurate, timely information (which includes the results of contingency planning) on which command decisions are based. A goal is being able to suggest approaches or help produce well-informed decisions that will effectively manage and conserve unit resources.