Testing products since 1936, Consumer Reports is an expert, independent, nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.
direct marketing - marketing via a promotion delivered directly to the individual prospective customer. marketing - the commercial processes involved in promoting and selling and distributing a product or service; most companies have a manager in charge of marketing.
Database marketing. Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.