Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
1 On average a hot tub costs about $1 a day for electricity and chemicals, although this can vary from $15-$60 a month depending on size, insulation, climate and local utility costs. 2  Ask for an estimate of monthly operating costs, as these vary considerably between brands and models. bought a used electrical sub-box for $40 on Craigslist and had the spa professionally wired for $200.00. I set the hot tub on $60 worth of pea gravel. Many people who are moving don't know what to do with their hot tub. Check for used high-end models at bargain prices.