These observations suggest that RARÎ² is an important mediator of the action of acyclic retinoid and related retinoids, and that induction of the expression of RARÎ² by acyclic retinoid contributes to the inhibition of growth of tumor cells, including hepatoma cells.
Brand value involves actually placing a dollar or rupee value on a brand name. The reasons for doing this are usually to set a price when the brand is sold and also to include the brand as an intangible asset on a balance sheet (a practice which is not used in some countries).
The power of a brand narrative. There is considerable power in a brand narrative, as a tool for aligning stakeholders and creating consistent messaging. In our experience, a good brand narrative is the incomparable force multiplier. This is because people naturally want to be part of something bigger, they want to matter, they want their lives to have meaning.