Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
COST OF CONCRETE BATHTUB. Builiding new house-pulling hair out over master bathtub. Pricing coming in is CRAZY- $17,000 for stainless, $15,000 for wood, $13,000 for a Kohler tub! Looking at concrete now. In general, what can I expect to pay for a custom concrete tub?