Training melons and watermelons to grow vertically is referred to as trellising and is one of the advantages of growing melons in a high tunnel. Most melon cultivars and personal size (less than 7 pounds) watermelon cultivars are amenable to trellising.
A direct public offering (DPO), like the more traditional IPO, is a stock's introduction to the stock market. The stock is offered to the public for the first time. Unlike an IPO, which utilizes an underwriter to sell shares to the public, DPO shares are purchased directly from the issuing company.
Brand Equity Benefits. Positive brand equity can help a company in a variety of ways. The most common is the financial benefit which enables a company to charge a price premium for that brand. For example, the Tiffanyâs brand has enough equity that a price premium isnât just accepted, itâs expected.