Definition. A theory that is based on the evolution of how a product moves through a four-step process, or life cycle, from beginning to end. This process begins with the introduction of the product, and then it moves on to the growth stage, the maturity stage, and ends with a decline in the product's sales.
The most influential version of this theory is put forward by B. F. Skinner in 1959. His version of Behaviourism is best known as Radical Behaviourism. Skinner, sought to give ethical grounding to behaviourism, relating it to pragmatism. Types of Behavioural Learning.
Watson, John Broadus. The founder of behaviorism who established psychology's goal as the prediction and control of behavior. In his final position, he denied the existence of mental events and concluded that instincts play no role in human behavior.he version of behaviorism that accepts the contention that overt behavior should be psychology's subject matter but is willing to speculate about internal causes of behavior, such as various mental and physiological states.