Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
1 On average a hot tub costs about $1 a day for electricity and chemicals, although this can vary from $15-$60 a month depending on size, insulation, climate and local utility costs. 2  Ask for an estimate of monthly operating costs, as these vary considerably between brands and models.dditional costs: 1  Empty hot tubs generally weigh 400-1,000 pounds, and usually are delivered on a small trailer. 2  Today many hot tubs are made of acrylic, which is easier to take care of and longer lasting than fiberglass.