A trademark on the other hand is not a name, but property. A trademark is generally used to brand a certain good or service and has a value in of itself. For example, imagine a well built car with no markings.
As a branch of the armed forces, the mission of the U.S. Army is to fight and win our Nation's wars, by providing prompt, sustained, land dominance, across the full range of military operations and the spectrum of conflict, in support of combatant commanders..
Starfleet was the deep space exploratory and defense service maintained by the United Federation of Planets. Its principal functions included the advancement of Federation knowledge about the galaxy and its inhabitants, the advancement of Federation science and technology, the defense of the Federation, and the facilitation of Federation diplomacy.