Nike uses Price Leadership strategy and value based pricing. This is when a company sets is price based on the value the consumer places on the product. Nike has spent a lot of money to promote their brand as top of the range.
Typical costs: Portable hot tubs or two-person models (usually shallower and narrower than standard versions) start around $1,500-$2,500, but a typical 5- to 7-person model with jets and built-in seats runs about $3,000-$7,000, and luxury hot tubs can be as much as $8,000-$15,000.
How to cool down the cost of running a hot tub. Hot tubs have become much more energy efficient in recent years, thanks largely to California Energy Commission requirements that took effect in 2009. Yet even with these standards, a hot tub can cost $2 to $3 per day to operate. Experts say it's not worth turning off the tub's heater to save energy between uses; it actually uses more energy to bring the water back up to temperature the next time you hop in.