Situated on Pandon Bank, just minutes from Northumbria University campus and the Students' Union building, Manor Bank is in the perfect location to make the most out of your time at Northumbria University.
Discounting principle. - Discounting principle: Discounting principle refers to a rule of Attribution which states that the perceived role of a cause will be discounted or reduced if other plausible causes are also present.
Reciprocity (social psychology) In social psychology, reciprocity is a social rule that says people should repay, in kind, what another person has provided for them; that is, people give back (reciprocate) the kind of treatment they have received from another. By virtue of the rule of reciprocity, people are obligated to repay favors, gifts, invitations, etc. in the future.