Business can refer to a particular organization or to an entire market sector, e.g. the music business. Compound forms such as agribusiness represent subsets of the word's broader meaning, which encompasses all activity by suppliers of goods and services.
What exactly is marketing mix modeling? The term is widely used and applied indiscriminately to a broad range of marketing models used to evaluate different components of marketing plans, such as advertising, promotion, packaging, media weight levels, sales force numbers, etc.
Marketing mix related to the importance and contribution of the elements on the marketing mix that shows how. these elements can provide a source of competitive advantage. Marketing mix strategy have high impact to the. competitive advantage but each elements of marketing mix have different contribution. The objective of this paper is. to examine the influence of the marketing mix to the competitive advantage partially and simultaneously in. Indonesia telecommunication services companies.