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The study of the financial issues and challenges faced by corporations. Business economics is a field in economics that deals with issues such as business organization, management, expansion and strategy. Studies might include how and why corporations expand, the impact of entrepreneurs, the interactions between corporations and the role of governments in regulation.
The Economy. A small business can affect some economic factors of a marketing plan by borrowing money or taking on investors. But the comprehensive economic environment of an entire region is something that is out of the company's control.or all of the detailed planning that goes into creating a marketing approach, the results you are looking for can be derailed by elements that are out of your control. There are many issues that affect a marketing plan that are completely out of your control.