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Coffee begins to loose its flavour after it is ground, so it is best to grind the beans just before you will brew it. The longer ground coffee sits around exposed to the air the faster it becomes stale. Coffee companies want you to enjoy their coffee at it's best flavour, so they put an expiration date on it. This way you will want to brew it and drink it while it still has it's best flavour. So it is safe to drink, although it might not be at its best. Source(s): midnight Â· 7 years ago.
The Water. The water you use is very important to the quality of your coffee. Use filtered or bottled water if your tap water is not good or has a strong odor or taste, such as chlorine.If youâre using tap water, let it run a few seconds before filling your coffee pot, and be sure to use cold water.Avoid distilled or softened water.rewing Time. The amount of time that the water is in contact with the coffee grounds is another important flavor factor. In a drip system, the contact time should be approximately 5 minutes. If you are making your coffee using a plunger pot, the contact time should be 2-4 minutes.