Business can refer to a particular organization or to an entire market sector, e.g. the music business. Compound forms such as agribusiness represent subsets of the word's broader meaning, which encompasses all activity by suppliers of goods and services.
What exactly is marketing mix modeling? The term is widely used and applied indiscriminately to a broad range of marketing models used to evaluate different components of marketing plans, such as advertising, promotion, packaging, media weight levels, sales force numbers, etc.
Abbreviation for Multi-Level Marketing, a business model in which marketers are paid commissions on the sales of other marketers that they recruit, as well as on their own sales. To qualify as MLM, the business plan must actually focus upon selling a marketable product or service.