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Coffee begins to loose its flavour after it is ground, so it is best to grind the beans just before you will brew it. The longer ground coffee sits around exposed to the air the faster it becomes stale. Coffee companies want you to enjoy their coffee at it's best flavour, so they put an expiration date on it. This way you will want to brew it and drink it while it still has it's best flavour. So it is safe to drink, although it might not be at its best. Source(s): midnight Â· 7 years ago.
How to store Coffee to extend its shelf life? Coffee does degrade over time and degrades faster depending on the surface area - which means that whole beans will keep longer than ground coffee. This is the same concept as with spices. So, it is best to buy whole beans and then grind them as needed for maximum freshness and coffee flavor.