Business can refer to a particular organization or to an entire market sector, e.g. the music business. Compound forms such as agribusiness represent subsets of the word's broader meaning, which encompasses all activity by suppliers of goods and services.
What exactly is marketing mix modeling? The term is widely used and applied indiscriminately to a broad range of marketing models used to evaluate different components of marketing plans, such as advertising, promotion, packaging, media weight levels, sales force numbers, etc.
The marketing mix is a business tool used in marketing and by marketers. The marketing mix, originally coined by Neil Borden, can be used when determining a product or brand's offer, and is often associated with the four Ps.