Blood pressure is usually expressed in terms of the systolic pressure (maximum during one heart beat) over diastolic pressure (minimum in between two heart beats) and is measured in millimeters of mercury , above the surrounding atmospheric pressure (considered to be zero for convenience).
social/organizational/cultural context. It sees words as symbols interpreted in context. Mead (1934) and Blumer (1972) stressed communication as symbolic interaction that created meaning and oneâs sense of both self and society. Discourse analysis is an extension and elaboration of the contextual perspective.
We hypothesize that issue-specific frames, episodic frames, and value frames encourage agenda-setting more than generic frames, thematic frames, and strategy frames. We explain the role of frames in the agenda-setting process through the theory of cognitive dissonance. We verify our hypotheses on the issue of church restitutions. We choose this issue because it contains a varied combination of frames that cover all categories of used frame typologies.