Immediately check the publisher of the work. How to Detect Bias in Publishers (on the web). A publisher is the agency that prints the material writers submit, and therefore a publisher isn t just an agency that prints books or magazines. You can consider web sites and news agencies as publishers, too.
Definition of objective. 1  1 : a lens or system of lenses that forms an image of an object. 2  2a : something toward which effort is directed : an aim, goal, or end of actionb : a strategic position to be attained or a purpose to be achieved by a military operation.
Objective (optics) Several objective lenses on a microscope. In optical engineering, the objective is the optical element that gathers light from the object being observed and focuses the light rays to produce a real image. Objectives can be a single lens or mirror, or combinations of several optical elements.