Immediately check the publisher of the work. How to Detect Bias in Publishers (on the web). A publisher is the agency that prints the material writers submit, and therefore a publisher isn t just an agency that prints books or magazines. You can consider web sites and news agencies as publishers, too.
Definition of objective. 1  1 : a lens or system of lenses that forms an image of an object. 2  2a : something toward which effort is directed : an aim, goal, or end of actionb : a strategic position to be attained or a purpose to be achieved by a military operation.
1 Objectives are the foundation upon which you can build lessons and assessments that you can prove meet your overall course or lesson goals.  Think of objectives as tools you use to make sure you reach your goals. They are the arrows you shoot towards your target (goal).