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Culture is a way of Life: Culture means simply the âway of lifeâ of a people or their âdesign for living.â Kluckhohn and Kelly define it in his sense, â A culture is a historically derived system of explicit and implicit designs for living, which tends to be shared by all or specially designed members of a group.â
Culture refers to the shared beliefs, values and norms of a group. It includes: Cognitive schemas (Scripts and frames that mold our expectations and help us assign meaning and order to the stream of experience) central metaphors like the jungle. traders must eat or be eaten. the market always has a fool.