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Coffee begins to loose its flavour after it is ground, so it is best to grind the beans just before you will brew it. The longer ground coffee sits around exposed to the air the faster it becomes stale. Coffee companies want you to enjoy their coffee at it's best flavour, so they put an expiration date on it. This way you will want to brew it and drink it while it still has it's best flavour. So it is safe to drink, although it might not be at its best. Source(s): midnight Â· 7 years ago.
CoolBrew is dated 120 days from production if kept refrigerated and unopened. The dating is more of a âBest Byâ date than it is an expiration date. It doesnât sour like milk but will lose freshness after a few months. The shelf life off refrigeration is about 3-5 days. Once you open the bottle, the suggested usage time is up to 4 weeks although 2 weeks is best for optimal freshness and flavor.