The human-readable 12-digit UPC number The manufacturer identification number is the first six digits of the UPC number -- 639382 in the image above. The next five digits -- 00039 -- are the item number. A person employed by the manufacturer, called the UPC coordinator, is responsible for assigning item numbers to products, making sure the same code is not used on more than one product, retiring codes as products are removed from the product line, etc.
World of Warcraft is a subscription-based massively multiplayer online role-playing game (MMORPG) that costs between $12.99 USD and $14.99 USD per month, as of January 2015. The monthly cost is determined by how many months a user subscribes.
With 5.6 million subscribers as of the end of June 2015, World of Warcraft is currently the world's most-subscribed MMORPG, and holds the Guinness World Record for the most popular MMORPG by subscribers. Having grossed over 10 billion dollars as of July 2012, it is also the highest grossing video game of all time.