Blood pressure is usually expressed in terms of the systolic pressure (maximum during one heart beat) over diastolic pressure (minimum in between two heart beats) and is measured in millimeters of mercury , above the surrounding atmospheric pressure (considered to be zero for convenience).
social/organizational/cultural context. It sees words as symbols interpreted in context. Mead (1934) and Blumer (1972) stressed communication as symbolic interaction that created meaning and oneâs sense of both self and society. Discourse analysis is an extension and elaboration of the contextual perspective.
Emic Perspective: Document valid principles within one culture, using constructs that culture conceives as meaningful and important. Etic Perspective: Theory building. Finding generalizations across. cultures that add to our understanding of human behavior. Imposed Etics (Berry, 1980): The dominant culture in a society.