Employment Development Department (EDD) California State provides Paid Family Leave (PFL) wage replacement benefits to eligible workers who need time off work. You may be eligible for DI if you are unable to work due to pregnancy or childbirth.
Definition. The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics.
Market segmentation is the process of dividing the total market for good or service into several smaller groups. groups. Dividing a market into distinct groups of buyers on the basis of needs characteristics or behaviour who might require separate product or marketing mixes. Levels of Market Segmentation. Mass Marketing: # The seller engages in mass production, mass distribution, and mass promotion of one product to all buyers.