Employment Development Department (EDD) California State provides Paid Family Leave (PFL) wage replacement benefits to eligible workers who need time off work. You may be eligible for DI if you are unable to work due to pregnancy or childbirth.
Definition. The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics.
Numerous types of businesses use market segmentation to optimize their ability to sell to a wide variety of consumers. From skin care and hair care manufacturers to car companies, market segmentation enables businesses to tailor their product development and advertising to key demographics to meet their specific needs more effectively.