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Is it normal to feel pain during or after nursing? If your baby is latched on properly, you may have 30 to 60 seconds of pain (from the nipple and areola being pulled into your baby's mouth), then the pain should ease. But if you continue to feel pain, stop feeding momentarily and reposition your baby on your breast.
These highly sensitive body parts are both easily stimulated and easily irritated, and there are many reasons a person might find his or her nipples hurting from time to time. One of the most common (and easily cured) causes of nipple pain is wearing tight or ill-fitting undergarments and clothing. But nipple pain is also a problem for women who are pregnant or breastfeeding. In addition, sore nipples can be caused by infection, certain kinds of breast cancer and other conditions.