Employment Development Department (EDD) California State provides Paid Family Leave (PFL) wage replacement benefits to eligible workers who need time off work. You may be eligible for DI if you are unable to work due to pregnancy or childbirth.
Definition. The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics.
Market segmentation is dividing your total market into smaller groups based on common characteristics. The end goal is to find a small group with the highest likelihood to buy your products or services. This group is your target market, which is the audience to whom you will be directing all of your marketing efforts.