Employment Development Department (EDD) California State provides Paid Family Leave (PFL) wage replacement benefits to eligible workers who need time off work. You may be eligible for DI if you are unable to work due to pregnancy or childbirth.
Definition. The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics.
Marketers must remember that a market can be viewed and segmented in several different ways. The biggest benefit of using segmentation approaches like demographic or benefit segmentation is to understand the overall market and identify the unfulfilled needs of the customer.