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Definition: Buying Motive. Buying motive is the motive to persuade the desires of people so that they buy a particular good or service. Buying motive relates to the feelings and emotions of people which generates a desire to purchase.
Types of Motives. There are two popular types of motives: â¢ Primary or biological â¢ Secondary or psychosocial. PRIMARY MOTIVE. Primary motives also known as biological motives, have a definite physiological basis and are biologically necessary for survival of the individual or species. These arouse the behavior of the organism in directions that lead to the required change in internal environment.