Trade Credit Insurance. Trade Credit Insurance in Brief; FAQ; Statistics; Catalogue of Terminology; Where is TCI available? Surety; Reinsurance; Members of ICISA; Projects; Publications; New Publication; Press; The ICISA Insider; Endorsed Conferences; Speakers Corner; Training & Education; Contact; Search for Files
From Wikipedia, the free encyclopedia. A telos (from the Greek ÏÎ­Î»Î¿Ï for end, purpose, or goal) is an end or purpose, in a fairly constrained sense used by philosophers such as Aristotle.
Telos is a term that is used to explain both the purpose and the intention or attitude of a message. Although not necessarily a part of all advertising, with regard to purpose, the principle behind Telos applies to forms of advertising that require some kind of participation by a viewer. Telos in this capacity is a necessary component for defining a course of action for an audience.