Employment Development Department (EDD) California State provides Paid Family Leave (PFL) wage replacement benefits to eligible workers who need time off work. You may be eligible for DI if you are unable to work due to pregnancy or childbirth.
Definition. The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics.
Market segmentation assumes that different market segments require different marketing programs - that is different offers, prices, promotion, distribution or some combination of marketing variables. Market segmentation is designed to identify the most profitable segments and profile target segments.