Employment Development Department (EDD) California State provides Paid Family Leave (PFL) wage replacement benefits to eligible workers who need time off work. You may be eligible for DI if you are unable to work due to pregnancy or childbirth.
Definition. The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics.
First a little background: 1  Market segmentation â market segmentation is the process of separating a market into segments or groups of consumers who are similar, but different from consumers in other groups. 2  Target marketing â segmentation divides a market up into subgroups.