Berserk comes from Old Norse berserkr, which combines ber-(bear) and serkr (shirt). According to Norse legend, berserkrs were warriors who wore bearskin coverings and worked themselves into such frenzies during combat that they became immune to the effects of steel and fire.
n. ( 1 Abbr. TM) A name, symbol, or other device identifying a product, officially registered and legally restricted to the use of the owner or manufacturer. 2  A distinctive characteristic by which a person or thing comes to be known: the shuffle and snicker that became the comedian's trademark. Back in the 19th century the Bass & Co Brewery used a Red Triangle logo for their pale ale and in 1876 this logo went on the become Britain's first trademark and as far as we could find, the world's first trademark. Bass Pale Ale Trademark. Page Sponsored By: Arcade Force Gaming Directory.
The original trademark application for Pepsi-Cola was filed on September 23, 1902 with registration approved on June 16, 1903. In the application's statement, Caleb Bradham describes the trademark, and indicated that the mark was in continuous use for his business since August 1, 1901.