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Martin Stone, Smith's agent, suggested putting Howdy on television and presented the idea to NBC televi-sion programming head Warren Wade. With Stone and Roger Muir as producers, Smith launched Puppet Playhouse on 17 December 1947. Within a week the name of the program was changed to The Howdy Doody Show.
The idea for Howdy Doody began on the NBC New York radio affiliate WEAF in 1947 with a program called The Triple B Ranch. The three Bs stood for Big Brother Bob Smith, who developed the country bumpkin voice of a ranch hand and greeted the radio audience with, Oh, ho, ho, howdy doody..