Forty-two percent of adults aged 18-34 purchases their coffee at a coffee shop. From 2000 to 2005, the 55 â 64 age group will grow 24 percent, which is nearly twice the amount the 45 â 54 age group will grow.
Nespresso VertuoLine Nestle's Nespresso brand is known for its espresso-centric line of at-home brewers. In an attempt to appeal to folks who also like coffee, it recently launched VertuoLine, Nespresso's very first single cup espresso and coffee maker. Nespresso is targeting premium brew fans with its proprietary selection of barcoded Grand Cru coffee and espresso pods.
Along with Nespresso,PodCafe is selling a one-size-fits-all capsule. Douwe Egberts is selling a coffee capsule compatible with Nespresso machines as is Caffe Vergnano., so Nespresso machine users are not limited to the Nespresso selection. All Nespresso machines have a patented extraction system that works at an extremely high pressure (as high as 19 bars).