Forty-two percent of adults aged 18-34 purchases their coffee at a coffee shop. From 2000 to 2005, the 55 â 64 age group will grow 24 percent, which is nearly twice the amount the 45 â 54 age group will grow.
Nespresso VertuoLine Nestle's Nespresso brand is known for its espresso-centric line of at-home brewers. In an attempt to appeal to folks who also like coffee, it recently launched VertuoLine, Nespresso's very first single cup espresso and coffee maker. Nespresso is targeting premium brew fans with its proprietary selection of barcoded Grand Cru coffee and espresso pods.
From pioneer to reference in premium portioned coffee. The Nespresso story began with a simple idea: enable anyone to create the perfect cup of espresso coffee â just like a skilled barista. From its beginning in 1986, Nespresso has redefined and revolutionised the way millions of people enjoy their espresso coffee. It has shaped the global coffee culture.