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If your ceiling fan is installed in a room with a high ceiling you still put the ceiling fan direction on clockwise or reverse motion in the winter although you should put the speed on medium or high. With higher ceilings it takes more than low speed to help re-circulate the warm air down to floor level.
How to Set Ceiling Fan Direction for Summer. Ceiling fans can help make a huge dent in your summer cooling costs -- if they're used properly. Keeping the fan set to a forward direction -- which is counter-clockwise -- has the most impact and the most cooling effects, whether you use the fan on its own or combined with an air conditioner.