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If your ceiling fan is installed in a room with a high ceiling you still put the ceiling fan direction on clockwise or reverse motion in the winter although you should put the speed on medium or high. With higher ceilings it takes more than low speed to help re-circulate the warm air down to floor level.
This is also know as the reverse direction. Blades moving in this direction draw cooler air up toward the ceiling, displacing the hot air that tends to collect at ceiling level. By bring the hot air down into the room, there's less need to run the heating system, which lowers energy bills. Most modern ceiling fans have a switch that controls the direction the fan moves. Those fans that have remote controls have a button for that function, as well.