SHARE SHARE TWEET EMAIL. Americans embrace fast food because it fits well with the busy pace of everyday life, and because it looks and tastes good. But the $184 billion a year fast food industry also uses a battery of marketing strategies to keep its foothold in the front line of modern culture. Marketing is continually evolving, but there are some basic strategies the industry uses to sell fast food.
Cervical Sprain and Strain. Cervical sprain or cervical strain is a neck injury, which results in stiffness, pain, weakness, and muscle spasm. A sprain is an injury to the ligament, a tissue connecting bone to bone or a joint capsule providing joint stability. Damaged joint capsule or ligament results in instability in a joint.
A fracture, or break, in one of the cervical vertebrae is commonly called a broken neck. Cervical fractures usually result from high-energy trauma, such as automobile crashes or falls. Athletes are also at risk. A cervical fracture can occur if: 1  A football player spears an opponent with his head. minor compression fracture can be treated with a cervical brace worn for 6 to 8 weeks until the bone heals. A more complex or extensive fracture may require traction, surgery, 2 to 3 months in a rigid cast, or a combination of these treatments.