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If your ceiling fan is installed in a room with a high ceiling you still put the ceiling fan direction on clockwise or reverse motion in the winter although you should put the speed on medium or high. With higher ceilings it takes more than low speed to help re-circulate the warm air down to floor level.
Ceiling Fan Direction in Summer & Winter. It may seem a bit odd to use ceiling fans in winter, but most fans are built for year-round use, saving you money on both heating and cooling costs. This is done by changing the direction that a ceiling fan's blades are moving (clockwise or counter-clockwise).