SHARE SHARE TWEET EMAIL. Americans embrace fast food because it fits well with the busy pace of everyday life, and because it looks and tastes good. But the $184 billion a year fast food industry also uses a battery of marketing strategies to keep its foothold in the front line of modern culture. Marketing is continually evolving, but there are some basic strategies the industry uses to sell fast food.
Cervical Sprain and Strain. Cervical sprain or cervical strain is a neck injury, which results in stiffness, pain, weakness, and muscle spasm. A sprain is an injury to the ligament, a tissue connecting bone to bone or a joint capsule providing joint stability. Damaged joint capsule or ligament results in instability in a joint.
Cervical effacement (also called cervical ripening) refers to a thinning of the cervix. It is a component of the Bishop score. It can be expressed as a percentage. Prior to effacement, the cervix is like a long bottleneck, usually about four centimeters in length. Throughout pregnancy, the cervix is tightly closed and protected by a plug of mucus. When the cervix effaces, the mucus plug is loosened and passes out of the vagina.