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If your ceiling fan is installed in a room with a high ceiling you still put the ceiling fan direction on clockwise or reverse motion in the winter although you should put the speed on medium or high. With higher ceilings it takes more than low speed to help re-circulate the warm air down to floor level.
The way it needs to spin to produce that effect depends on which way the fan blades are angled. But for most ceiling fans, the blades should turn: 1  counter-clockwise at higher speeds in the summer to move a breeze around.  clockwise at lower speeds in the winter to help distribute heat around the room.