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How Victoria's Secret Became The Most Popular Apparel Brand In The World. Victoria's Secret is now the most popular brand in the world, beating out established giants like Levi's, Macy's, and Old Navy. The lingerie brand ranked number one in the annual YouGov BrandIndex perception study of apparel brands.
The Victoriaâs Secret Semi-Annual Sale generally consists of a combination of price cuts, giveaways with purchase of select items, free shipping offers and coupon codes. For instance, the retailer promised up to 50% off over 2,000 styles and free shipping on $100 as part of the January 2017 sale.