When it does occur, possible causes include: 1  Collapsed lung (pneumothorax), often occurring with a rib fracture. 2  Facial bone fracture. 3  Ruptured bronchial tube. 4  Ruptured esophagus.
Apple started 1984 with a bang. The Macintosh was finished, and it was well received by the general public, largely due to a highly successful advertising campaign beginning with the 1984 ad. One year later, Apple was not nearly as successful. Steve Jobs wanted to kick off the Macintosh Office project, essentially a Macintosh network, with a similarly grandiose Super Bowl ad titled Lemmings. The ad was a major flop and set the tone for the most disastrous year in Apple history.
A look at Appleâs CEOs from 1977 to 2011. Appleâs CEOs. We feared the day would come but today Apple co-founder Steve Jobs announced he was to officially step down as Appleâs CEO, opening up the position for former company COO Tim Cook to lead the worldâs biggest technology company forward (click here to see how it unfolded).