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Wholesale is a business in which goods are sold in large quantities to the retailers, industries and other businesses. When the goods are sold to the final consumer in small lots, then this type of business is termed as retail.
the sale of goods to ultimate consumers, usually in small quantities (opposed to wholesale). pertaining to, connected with, or engaged in sale at retail: the retail price. in a retail quantity or at a retail price. to sell at retail; sell directly to the consumer.