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Businesses large and small are affected not only by their own internal factors, but also by environmental factors over which they have little if any control. Marketing decisions must take into account these environmental factors to create an accurate picture of the marketplace and the company's standing within it. To ignore the outside factors is to set yourself up for failed marketing and lost revenue that can, in turn, affect the health of your entire brand.
Global climate change will affect people and the environment in many ways. Some of these impacts, like stronger hurricanes and severe heat waves, could be life threatening. Others, like spreading weeds, will be less serious. And some effects, like longer growing seasons for crops, might even be good! However, as the Earth keeps getting warmer, the negative effects are expected to outweigh the positive ones.