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Businesses large and small are affected not only by their own internal factors, but also by environmental factors over which they have little if any control. Marketing decisions must take into account these environmental factors to create an accurate picture of the marketplace and the company's standing within it. To ignore the outside factors is to set yourself up for failed marketing and lost revenue that can, in turn, affect the health of your entire brand.
Vicious Cycle. Once an economy slows it can affect its housing markets in a kind of harmful cycle. Economic slowdowns affect housing markets, which in turn affect the economy as housing-related activities decline and slow overal economic activity.t's an axiom in real estate that housing markets are affected by the broader economy. When economic times are good, certain parts of the housing market usually see healthy growth.