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JCPenney was founded in Kemmerer, Wyoming, in 1902 by James Cash Penney. The first store, named The Golden Rule, set the standard by which we have operated for over a century â to treat others as we would like to be treated.
JCPenney to open at 5 pm on Thanksgiving to kick off Black Friday shopping $JCP. Retailers say the decision to open earlier is due to customer demand.  J.C. Penney opened on Thanksgiving for the first time ever last year, and the response from customers was overwhelmingly positive, said spokeswoman Sarah Holland.