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How Victoria's Secret Became The Most Popular Apparel Brand In The World. Victoria's Secret is now the most popular brand in the world, beating out established giants like Levi's, Macy's, and Old Navy. The lingerie brand ranked number one in the annual YouGov BrandIndex perception study of apparel brands.
Read more: Believe It or Not, the Victoria's Secret Fashion Show Has a Boob Problem. Another factor: While the average U.S. woman is a size 34DD, according to a 2013 survey, the most popular lingerie store in the U.S. only stocks its stores with sizes up to a 40DDD. Obviously I'm talking about Victoria's Secret. With over 1,100 stores in the U.S. and Canada and reported control of 35% of the U.S. market, if you're an American who wears a bra, you've probably visited the inside of a Victoria's Secret at some point in your life.