Have you seen a Coffee Vacuum Brewer? Want to learn about it? Itâs a system based on simple interesting physics principles. Check it out! Some people think that this brewer is too complex and, on a day to day basis, it actually is, despite the fact that it works using a very simple physics principle called Thermodynamics.
During this visit, he was served Maxwell House coffee, and he reportedly said that it was âgood to the last drop.â Owners Leon T. Cheek and John Neal heard President Rooseveltâs bold statement, and they adopted it as their corporate slogan. Itâs a nice story, but itâs one that has never been historically proven.
In 1915 Cheek-Neal began using a Good to the last drop slogan to advertise their Maxwell House Coffee. The advertisements claimed that former President Theodore Roosevelt had taken a sip of Maxwell House Coffee, and proclaimed it to be good to the last drop. Coca-Cola also used the slogan Good to the last drop. For several years, Cheek-Neal ads made no mention of Roosevelt as the phrase's originator. Maxwell House distanced itself from its original claim, admitting that the slogan was written by Clifford Spiller, former president of General Foods Corporation, and did not come from a Roosevelt remark overheard by Cheek-Neal.