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Retail generally refers to individuals as customers and small business customers. Generally it takes place in local branches, online sites, and bank by phone. The same bank may serve commercial customers but typically these customers have an assigned officer and a special terminal in their Treasury Department to transact business. Investment banks focus on the capital markets.
the sale of goods to ultimate consumers, usually in small quantities (opposed to wholesale). pertaining to, connected with, or engaged in sale at retail: the retail price. in a retail quantity or at a retail price. to sell at retail; sell directly to the consumer.