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How Victoria's Secret Became The Most Popular Apparel Brand In The World. Victoria's Secret is now the most popular brand in the world, beating out established giants like Levi's, Macy's, and Old Navy. The lingerie brand ranked number one in the annual YouGov BrandIndex perception study of apparel brands.
Among the most famous of all annual sales is the Victoriaâs Secret semi-annual sale, which typically occurs twice: once in June and once in December/January. According to DealNews.com, the sales usually last three to four weeks, but inventory is limited so it is best to go earlier on in the sale.