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How Victoria's Secret Became The Most Popular Apparel Brand In The World. Victoria's Secret is now the most popular brand in the world, beating out established giants like Levi's, Macy's, and Old Navy. The lingerie brand ranked number one in the annual YouGov BrandIndex perception study of apparel brands.
Clearance or Bargain Sales: Victoriaâs Secret also holds their Semi Annual Sales to drum up business. These sales occur in the winter time (usually every January) and also every summer.