When it does occur, possible causes include: 1  Collapsed lung (pneumothorax), often occurring with a rib fracture. 2  Facial bone fracture. 3  Ruptured bronchial tube. 4  Ruptured esophagus.
Apple started 1984 with a bang. The Macintosh was finished, and it was well received by the general public, largely due to a highly successful advertising campaign beginning with the 1984 ad. One year later, Apple was not nearly as successful. Steve Jobs wanted to kick off the Macintosh Office project, essentially a Macintosh network, with a similarly grandiose Super Bowl ad titled Lemmings. The ad was a major flop and set the tone for the most disastrous year in Apple history.
Cook also kept the company on track as Apple's interim leader during Jobs' 2004 two month medical leave and during his six month leave in 2009. His steady hand kept iPhone 4 and iPad development on track, grew Macintosh sales and strongly rallied the stock. His temperament: Calm, quiet â and deadly.