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How Victoria's Secret Became The Most Popular Apparel Brand In The World. Victoria's Secret is now the most popular brand in the world, beating out established giants like Levi's, Macy's, and Old Navy. The lingerie brand ranked number one in the annual YouGov BrandIndex perception study of apparel brands.
Report Abuse. Victoria's Secret sells push-up bras that make breasts look bigger or more full than they really are. In the Victorian Era, women wore corsets for the same effect. So Victoria's real secret is that breasts aren't as full and round as a lot of women portray them to be.