The Materials are provided on an as-is basis without warranty express or implied. The Company and its suppliers and affiliates disclaim all warranties, including the warranty of non-infringement of proprietary or third party rights, and the warranty of fitness for a particular purpose.
Businesses large and small are affected not only by their own internal factors, but also by environmental factors over which they have little if any control. Marketing decisions must take into account these environmental factors to create an accurate picture of the marketplace and the company's standing within it. To ignore the outside factors is to set yourself up for failed marketing and lost revenue that can, in turn, affect the health of your entire brand.
The Economy. A small business can affect some economic factors of a marketing plan by borrowing money or taking on investors. But the comprehensive economic environment of an entire region is something that is out of the company's control.or all of the detailed planning that goes into creating a marketing approach, the results you are looking for can be derailed by elements that are out of your control. There are many issues that affect a marketing plan that are completely out of your control.