When it does occur, possible causes include: 1  Collapsed lung (pneumothorax), often occurring with a rib fracture. 2  Facial bone fracture. 3  Ruptured bronchial tube. 4  Ruptured esophagus.
Apple started 1984 with a bang. The Macintosh was finished, and it was well received by the general public, largely due to a highly successful advertising campaign beginning with the 1984 ad. One year later, Apple was not nearly as successful. Steve Jobs wanted to kick off the Macintosh Office project, essentially a Macintosh network, with a similarly grandiose Super Bowl ad titled Lemmings. The ad was a major flop and set the tone for the most disastrous year in Apple history.
October 27, 2011. Editor's Note: This is the third part of a short series of posts as I read Steve Jobs, the new biography of the Apple co-founder written by Walter Isaacson. When Steve Jobs returned to Apple in 1997, the tech company he co-founded more than two decades earlier was on the brink of failure. During the final quarter of 1996, Apple's sales plummeted by 30 percent. Microsoft was the dominant computer company in the market.