Confidence intervals consist of a range of values (interval) that act as good estimates of the unknown population parameter; however, in infrequent cases, none of these values may cover the value of the parameter. It does not describe any single sample.
Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology.
Photos.com/PhotoObjects.net/Getty Images. Marketing globalization is a synergistic term combining the promotion and selling of goods and services with an increasingly interdependent and integrated global economy. It makes companies stateless, without walls, with the Internet an integral marketing and cultural tool.