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Excellence(noun) the quality of being excellent; state of possessing good qualities in an eminent degree; exalted merit; superiority in virtue. Excellence(noun) an excellent or valuable quality; that by which any one excels or is eminent; a virtue.
Pursuing excellence should not be confused with accomplishing a job or task. When you do planning, you do it by backwards planning. However, you do not achieve excellence by backwards planning. Excellence starts with leaders of good and strong character who engage in the entire process of leadership. And the first process is being a person of honorable character.