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How Victoria's Secret Became The Most Popular Apparel Brand In The World. Victoria's Secret is now the most popular brand in the world, beating out established giants like Levi's, Macy's, and Old Navy. The lingerie brand ranked number one in the annual YouGov BrandIndex perception study of apparel brands.
New products like the Miracle Bra became top sellers. In short, women were buying, while men continued to ogle the catalog. Wexnerâs plan was working. By 1995, according to Trading Up, Victoriaâs Secret had become a $1.9 billion company with 670 stores nationally.