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Wholesale is a business in which goods are sold in large quantities to the retailers, industries and other businesses. When the goods are sold to the final consumer in small lots, then this type of business is termed as retail.
Wholesaler: A merchant intermediary who sells chiefly to retailers, other merchants, or industrial, institutional, and commercial users mainly for resale or business use. Wholesalers typically sell in large quantities. (Wholesalers, by definition, do not deal directly with the public). Retailer: A merchant intermediary who sells direct to the public