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How Victoria's Secret Became The Most Popular Apparel Brand In The World. Victoria's Secret is now the most popular brand in the world, beating out established giants like Levi's, Macy's, and Old Navy. The lingerie brand ranked number one in the annual YouGov BrandIndex perception study of apparel brands.
Women were very much aware that this is a media ideal of beauty, and they bought into it to a set degree.. Perhaps now, Victoria's Secret simply needs to widen their female demographic as women's self images continue to evolve away from the lingerie model ideal and embrace natural bodies.