When it does occur, possible causes include: 1  Collapsed lung (pneumothorax), often occurring with a rib fracture. 2  Facial bone fracture. 3  Ruptured bronchial tube. 4  Ruptured esophagus.
Apple started 1984 with a bang. The Macintosh was finished, and it was well received by the general public, largely due to a highly successful advertising campaign beginning with the 1984 ad. One year later, Apple was not nearly as successful. Steve Jobs wanted to kick off the Macintosh Office project, essentially a Macintosh network, with a similarly grandiose Super Bowl ad titled Lemmings. The ad was a major flop and set the tone for the most disastrous year in Apple history.
Steve Dowling was officially promoted to Apple's vice-president of communications in April 2015. He filled the gap left one year earlier by Katie Cotton, who departed from her job as head of Apple's public relations team in May 2014. (It's rumoured that Tim Cook wasn't keen on Cotton's approach to the media.)