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How Victoria's Secret Became The Most Popular Apparel Brand In The World. Victoria's Secret is now the most popular brand in the world, beating out established giants like Levi's, Macy's, and Old Navy. The lingerie brand ranked number one in the annual YouGov BrandIndex perception study of apparel brands.
The end of an era! Victoria's Secret will reportedly stop selling swimwear by the end of the year, following the brand's declining bikini sales. Following an announcement that Victoria's Secret would be eliminating 'certain merchandise categories', it was revealed this week that the lingerie brand will stop selling swimwear by the end of the year.