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How Victoria's Secret Became The Most Popular Apparel Brand In The World. Victoria's Secret is now the most popular brand in the world, beating out established giants like Levi's, Macy's, and Old Navy. The lingerie brand ranked number one in the annual YouGov BrandIndex perception study of apparel brands.
Embarrassed while trying to buy lingerie for his wife in a department store, Victoriaâs Secret founder Roy Raymond, decided to open a store as a safe haven for men trying to purchase such items. His first store in 1977 had wood paneled walls and a Victorian era feel with a single row of paired sets mounted on the wall.