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Wholesale is a business in which goods are sold in large quantities to the retailers, industries and other businesses. When the goods are sold to the final consumer in small lots, then this type of business is termed as retail.
retail - sell on the retail market commerce, commercialism, mercantilism - transactions (sales and purchases) having the objective of supplying commodities (goods and services) sell - exchange or deliver for money or its equivalent; He sold his house in January; She sells her body to survive and support her drug habit