Definition of psychographics: Analysis of consumer lifestyles to create a detailed customer profile. Market researchers conduct psychographic research by asking consumers to agree or disagree with activities, interests, and ...
Experienced sand sculptors work to construct the world's largest sand castle at Virginia Key Beach, in Florida. The sculptors hope the castle will beat the previous world record of 41 feet and 3.67 inches. Turkish Airlines is sponsoring the castle in Florida that requires about 1,800 tons of sand.
Twelve sculptors use 1,800 tons of sand to build the world's tallest sand castle. Twelve sculptors are building the castle at Virginia Key Beach, Florida, and aim to beat current record of 41ft 3.67in.