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Today, leaders and government officials are often described as charismatic, as are prominent religious officials, and on occasion, an ordinary individual may be considered to have this trait as well. Someone with charisma has a personality that is almost magnetic, paired with superb communication skills. When people associate with someone who possesses this trait, they often have a feeling of well being, contentment, and security that makes them happy to follow the individual.
Brand personality is a set of emotional and associative characteristics connected to a company or brand name. These things shape how people feel about and interact with a company. Often a brandâs personality mirrors that of the target customer base.efore you settle on a brand personality, do a little research. Know who you are, what you are selling and who your customers are. Then brainstorm options; what kind of voice would best relate to your core base.