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JCPenney was founded in Kemmerer, Wyoming, in 1902 by James Cash Penney. The first store, named The Golden Rule, set the standard by which we have operated for over a century â to treat others as we would like to be treated.
Contacting JCPenney Customer Service Center. The JCPenney company was started by James Cash Penney more than 100 years ago. There have been tough times for this company in the recent decade, but somehow the high-end retailer managed to pull through and stay in business.