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How Victoria's Secret Became The Most Popular Apparel Brand In The World. Victoria's Secret is now the most popular brand in the world, beating out established giants like Levi's, Macy's, and Old Navy. The lingerie brand ranked number one in the annual YouGov BrandIndex perception study of apparel brands.
Victoria's Secret Will No Longer Sell Bikinis. They are pulling out of the swimsuit market in order to focus more on activewear. Victoria's Secret is almost as well-known for swimsuits as it is for lingerie. For the last two years, the brand has even produced a splashy TV swim special for CBS to showcase the collection. That's all over now though.