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How Victoria's Secret Became The Most Popular Apparel Brand In The World. Victoria's Secret is now the most popular brand in the world, beating out established giants like Levi's, Macy's, and Old Navy. The lingerie brand ranked number one in the annual YouGov BrandIndex perception study of apparel brands.
Now, itâs no secret that many of us not only enjoy the lingerie showcased, particularly the stunning multi-million dollar Victoriaâs Secret fantasy bras, but also those wings that go along with the mesmerizing looks we see every year during the uber-popular Victoriaâs Secret Fashion Show.