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JCPenney was founded in Kemmerer, Wyoming, in 1902 by James Cash Penney. The first store, named The Golden Rule, set the standard by which we have operated for over a century â to treat others as we would like to be treated.
Synopsis. J.C. Penney was an American businessman born on September 16, 1875 in Caldwell County, Missouri. He worked at a dry goods store where he learned the business and eventually opened his own store in 1902. He expanded to 175 stores by the time he retired in 1917.