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Today, leaders and government officials are often described as charismatic, as are prominent religious officials, and on occasion, an ordinary individual may be considered to have this trait as well. Someone with charisma has a personality that is almost magnetic, paired with superb communication skills. When people associate with someone who possesses this trait, they often have a feeling of well being, contentment, and security that makes them happy to follow the individual.
The Brand Personality. Brand Personality is â A set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate, and an effective brand will increase its brand equity by having a consistent set of traits.This is the added-value that a brand gains, aside from its functional benefits.t is better to think of a brandâs personality image as encompassing all the associations that a consumer has for that brand: all the thoughts, feelings, and imagery that are mentally linked to that brand in the consumerâs memory.