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How Victoria's Secret Became The Most Popular Apparel Brand In The World. Victoria's Secret is now the most popular brand in the world, beating out established giants like Levi's, Macy's, and Old Navy. The lingerie brand ranked number one in the annual YouGov BrandIndex perception study of apparel brands.
To fans of Victoriaâs Secret, the storeâs Semi-Annual Sale is nothing short of a retail holiday. Those shoppers revel in the opportunity to fill their pink-and-black bags with goodies chosen from a vast selection of big price cuts on thousands of items in the store.