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Businesses large and small are affected not only by their own internal factors, but also by environmental factors over which they have little if any control. Marketing decisions must take into account these environmental factors to create an accurate picture of the marketplace and the company's standing within it. To ignore the outside factors is to set yourself up for failed marketing and lost revenue that can, in turn, affect the health of your entire brand.
As climate change policy has many facets, so has its impact on businesses. Mandatory activities range from completing surveys, paying taxes, implementing health & safety regulations to participating in the carbon market. The real challenge is in keeping up-to-date with often fast-moving legislation.