For other uses, see Aubrey (disambiguation). Aubrey is an English given name. The name is a Norman French derivation of the Germanic given name Alberic, which consists of the elements alf elf and ric power, with the meaning of Fair Ruler of the Little People..
Price leadership is assumed to stabilize the price and maintain price discipline. This also helps in attaining effective price leadership, which works under the following conditions: i. When the number of organizations is small. Advertisements: ii. Entry to the industry is restricted. iii. Products are homogeneous. iv.
Cost leadership theory can give us one possible answer. It describes how companies get ahead by lowering their operation costs beneath those of others in the same business. This means they try to find ways to reduce costs in their company so that they can offer a product at a lower price than their competitors.