For other uses, see Aubrey (disambiguation). Aubrey is an English given name. The name is a Norman French derivation of the Germanic given name Alberic, which consists of the elements alf elf and ric power, with the meaning of Fair Ruler of the Little People..
Price leadership is assumed to stabilize the price and maintain price discipline. This also helps in attaining effective price leadership, which works under the following conditions: i. When the number of organizations is small. Advertisements: ii. Entry to the industry is restricted. iii. Products are homogeneous. iv.
Low-cost leadership means low overall costs, not just low manufacturing or production costs! The aim is to make the achievement of low-cost relative to rivals the main focus of the companyâs strategy. A good example of a company pursuing this strategy would be Ryanair.