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Teddy Roosevelt Gave Popular Slogan To Maxwell House Coffee. Theodore Roosevelt, while president of the United States, and touring the South, made a stop at Nashville, Tennessee, where he was, of course, received with glad acclaim. he was then served with Maxwell House coffee. Taking a second cup, and drinking it all, he good humoredly and in his characteristic style exclaimed, Good to the last drop..
In 1915 Cheek-Neal began using a Good to the last drop slogan to advertise their Maxwell House Coffee. The advertisements claimed that former President Theodore Roosevelt had taken a sip of Maxwell House Coffee, and proclaimed it to be good to the last drop. Coca-Cola also used the slogan Good to the last drop. For several years, Cheek-Neal ads made no mention of Roosevelt as the phrase's originator. Maxwell House distanced itself from its original claim, admitting that the slogan was written by Clifford Spiller, former president of General Foods Corporation, and did not come from a Roosevelt remark overheard by Cheek-Neal.