For other uses, see Aubrey (disambiguation). Aubrey is an English given name. The name is a Norman French derivation of the Germanic given name Alberic, which consists of the elements alf elf and ric power, with the meaning of Fair Ruler of the Little People..
Price leadership is assumed to stabilize the price and maintain price discipline. This also helps in attaining effective price leadership, which works under the following conditions: i. When the number of organizations is small. Advertisements: ii. Entry to the industry is restricted. iii. Products are homogeneous. iv.
Examples of Cost Leadership Theory. While some may feel that a lower cost equals a lower quality product, that is not always true. Many companies have had great success fulfilling the role as cost leader while still offering products that consumers want and appreciate.