For other uses, see Aubrey (disambiguation). Aubrey is an English given name. The name is a Norman French derivation of the Germanic given name Alberic, which consists of the elements alf elf and ric power, with the meaning of Fair Ruler of the Little People..
Price leadership is assumed to stabilize the price and maintain price discipline. This also helps in attaining effective price leadership, which works under the following conditions: i. When the number of organizations is small. Advertisements: ii. Entry to the industry is restricted. iii. Products are homogeneous. iv.
Leader pricing is a common pricing strategy used by retailers to attract customers. It involves setting lower price points and reducing typical profit margins to introduce brands or stimulate interest in the business as a whole or a particular product line. Products sold in this strategy are often sold at a loss. Such products are referred to as loss leaders.