For other uses, see Aubrey (disambiguation). Aubrey is an English given name. The name is a Norman French derivation of the Germanic given name Alberic, which consists of the elements alf elf and ric power, with the meaning of Fair Ruler of the Little People..
Price leadership is assumed to stabilize the price and maintain price discipline. This also helps in attaining effective price leadership, which works under the following conditions: i. When the number of organizations is small. Advertisements: ii. Entry to the industry is restricted. iii. Products are homogeneous. iv.
1. Define your company. The first step toward developing a marketing plan is conducting a situation analysis. This requires you to look at your company's present situation, right here and now. Cost leadership strategy-One marketing strategy is to provide your products or services at a lower cost than competitors while maintaining comparable or higher quality. 2  Large retail chains often use this strategy.