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Thus Sprite goes down easily and quickly than 7UP, which tastes a little bitter and harder to gulp in large quantities. For those who do not know, 7UP is a non caffeinated drink with a lime flavor that has been marketed by Dr Pepper Group in the US, while in the rest of the world it is marketed by PepsiCo.
With the March 1995 acquisition of Dr Pepper/Seven-Up Companies, Inc. by Cadbury Schweppes, 7UP became part of Cadbury Beverages North America. In 2010, 7UP was reformulated with a crisper, cleaner taste and given a ridiculously bubbly new look. Today, 7UP is part of Dr Pepper Snapple Group, an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.