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KSWB, San Diegoâs Fox affiliate owned by Tribune, has made Alejandro Guajardo the new creative services director. He had been acting as interim CSD since February and was the stationâs commercial production manager prior to that.
The station's vice president and general manager is Robert Wise, who served as general manager of KOBI's former sister station KRCR-TV in Redding, California, from 1995 to 2005.n 1983, KOBI picked up NBC from KTVL, which switched to CBS. It carried a few ABC programs for another year until KDRV signed on. For many years, KOBI branded itself as Channel 5M, with a logo showing a 5 on an interstate highway sign, reflecting the interstate that goes through the Medford area, Interstate 5.