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Reportedly Super Bowl referees are paid between $10,000 and $15,000 for their services.
Pepsiâs Super Bowl Halftime Show Sponsorship Makes for Super Advertising. Pepsi will sponsor the Super Bowl Halftime Show, while PepsiCoâs other brands, like Tostitos, Doritos, Mountain Dew and Gatorade will also be present through the big game. NEW YORK (TheStreet) -- PepsiCo (PEP) is sponsoring the Super Bowl Halftime Show for the third straight year.