Philip Morris International. Philip Morris International Inc. (PMI) (NYSE: PM) is an American global cigarette and tobacco company, with products sold in over 180 countries outside the United States. The most recognized and best selling product of the company is Marlboro.
[THE ELECTRONIC MEDIA LANDSCAPE] Traditionally, media in the United States have been regulated by one of three models:print, broadcasting, and ''common carrier'' (e.g., telephone and telegraph), with cableTV treated as something in between print and broadcasting.
The eCRM or electronic customer relationship management encompasses all the CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers making use of information technology. eCRM is enterprises using IT to integrate internal organization resources and external marketing strategies to understand and fulfill their customers needs. Comparing with traditional CRM, the integrated information for