This is a list of the Coat of Arms / Family Crest graphics we have available for the letter 'L' in the alphabet.
Introduction to Visual Merchandising: The visual merchandiser is aware of the retail strategy and the company goals of the retailer in order to project the same in the store. Earlier retailers used advertising as the only media to attract customers to the store.
In order to understand the key role played by Visual Merchandising in retailing one has to look at the whole scenario with a macro view i.e. to study the entire spectrum of its existence in relation to retail strategy and store design. We have studied earlier how the retailing is consumer-centric.