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The social usages, folkways regulating our behaviour, are called mores. The folkways and mores have the same source of their emergence and it is group interaction. Both are the customary ways of life and are standards of right and wrong. The people seek direction of their actions by learning these norms in group life.
Social norms are rules developed by a group of people that specify how people must, should, may, should not, and must not behave in various situations. Some norms are defined by individual and societies as crucial to the society. For example, all members of the group are required to wear clothing and to bury their dead. Such musts are often labeled mores, a term coined by the American sociologist William Graham Sumner.