Princeton's WordNet(0.00 / 0 votes)Rate this definition: 1  shimmer, play(verb) a weak and tremulous light. 2  shimmer(verb) shine with a weak or fitful light. 3  shimmer(verb) give off a shimmering reflection, as of silk.
Cats, like humans, have both rods and cones in the retina. Rods are the receptors that the eye uses for night time viewing and sudden movement. Cones are used during the daytime, and process color information. Cats have more rods than cones, as compared with humans, making cat night vision superior to humans.
COLORING CONSUMERâS PSYCHOLOGY USING DIFFERENT SHADES The role of perception of colors by consumers in consumer decision making process: a micro study of select departmental stores in Mumbai city, India Abstract Key words: Colors, Perception, Consumer decision making, Departmental stores, Mumbai Color plays a significant role in triggering emotions ...