Implicit costs can also be thought of as intangible costs that are not easily accounted for. For example, the time and effort that an owner puts into the maintenance of the company, rather than working on expansion, can be viewed as an implicit cost of running the business.
Android is a mobile operating system developed by Google, based on the Linux kernel and designed primarily for touchscreen mobile devices such as smartphones and tablets.
But at the same time, it also bought a little-known company called Android Inc, co-founded by Andy Rubin, now director of mobile platforms at Google. Rubin said there was tremendous potential in developing smarter mobile devices that are more aware of its owner's location and preferences.