The NAIA has two members in Canada and at one point had another in the Bahamas, which made it the only international intercollegiate athletic association in North America until 2009. As of October 2013, the NAIA reports having 255 member institutions.
How Brands Grow: What Marketers Donât Know (HBG) is one of those business bestsellers that has fast become an absolute must-read for marketers; it has perhaps done more to shake up the world of brand marketing than anything else created or published in the last decade (see our summary of Sharpâs 2016 followup book How Brands Grow Part 2 here).
Only then can it win the best value position in the market. The entire company must be built and shaped according to the brand. The brand value chain mindset works with 8 focus points: 1  Defining the value position you want in the market, depicted as a circle to the very right of the figure, is key.2  At the farleft link in the brand value chain it is important to appear as one company. 3  Only one company is in a position to be unique.he entire company must be built and shaped according to the brand. The brand value chain mindset works with 8 focus points: 1  Defining the value position you want in the market, depicted as a circle to the very right of the figure, is key.