1 See More Shades: View different shades of your selected colour. 2  View Similar Colours: See colours resembling the one you've chosen. 3  Share: Share colours with your friends on social networks. 4  Send: E-mail your colour to others. See More Shades: View different shades of your selected colour. 2  View Similar Colours: See colours resembling the one you've chosen. 3  Share: Share colours with your friends on social networks. 4  Send: E-mail your colour to others.
REI Corporate Office Headquarters. Recreational Equipment, Inc. 6750 S. 228th St. Kent, Washington 98032 USA. Corporate Phone Number: 1-253-891-2500. Fax Number: 1-253-891-2523. Customer Service Number: 1-800-426-4840.
REI is the largest consumer cooperative in the country, with more than 2.8 million members. With 94 stores in 26 states, REI garners unmatched customer loyalty as an outdoor sports authority. REIâs unique, innovative positioning strategy allowed its continued growth over the years. However, many retail stores are adopting REIâs strategies, threatening to carry away REIâs market share. REI should modify its strategies to maintain its position in the sporting goods industry. In this report, we analyze REIâs strategy using Porterâs Five Forces analysis.