Psychographic segmentation Psychographic segmentation divides the market into groups based on social class, lifestyle, interests, consumer personality traits, values and attitudes.
Yemen is located in Southwest Asia at the southern tip of the Arabian Peninsula between Oman and Saudi Arabia. It is situated at the entrance to the Bab-el-Mandeb Strait, which links the Red Sea to the Indian Ocean (via the Gulf of Aden) and is one of the most active and strategic shipping lanes in the world.
The given Yemen location map shows that Yemen is located in the south-western part of Asia. Yemen map also illustrates that Yemen is one of the Middle East countries that shares its international boundaries with Saudi Arabia in the north and Oman in the east. Besides, Gulf of Aden lies in the south and Red Sea lies in the west. Furthermore, Yemen is constituted of more than 200 islands; among them the largest one is Socotra that lies about 415 km south from the mainland of Yemen. The climate type of Yemen ranges from semi-arid to arid. Sana'a is the largest and capital city of Yemen.