The NAIA has two members in Canada and at one point had another in the Bahamas, which made it the only international intercollegiate athletic association in North America until 2009. As of October 2013, the NAIA reports having 255 member institutions.
How Brands Grow: What Marketers Donât Know (HBG) is one of those business bestsellers that has fast become an absolute must-read for marketers; it has perhaps done more to shake up the world of brand marketing than anything else created or published in the last decade (see our summary of Sharpâs 2016 followup book How Brands Grow Part 2 here).
A few other factors are the way the media perceives the brand and how they talk about the brand. You need to be aware of how people talk about your brand and make sure itâs in line with what you want them to say. Another important factor is search.You have to understand the way consumers search for your brand.ou can become a media company on all of the social channels you are already active on. Listen to the show to find out why you donât need to develop a blog from scratch to become a media company. Hire special people or use existing employees. The resource side is a huge challenge.