The NAIA has two members in Canada and at one point had another in the Bahamas, which made it the only international intercollegiate athletic association in North America until 2009. As of October 2013, the NAIA reports having 255 member institutions.
How Brands Grow: What Marketers Donât Know (HBG) is one of those business bestsellers that has fast become an absolute must-read for marketers; it has perhaps done more to shake up the world of brand marketing than anything else created or published in the last decade (see our summary of Sharpâs 2016 followup book How Brands Grow Part 2 here).
1 In the growth stage, vendors work to increase brand recognition and market share. 2  In the maturity stage, market saturation has been achieved. 3  The attempt is to maintain market share. 4  Once sales begin to decrease, extension strategies may be employed to try to keep the product in the maturity stage.