The NAIA has two members in Canada and at one point had another in the Bahamas, which made it the only international intercollegiate athletic association in North America until 2009. As of October 2013, the NAIA reports having 255 member institutions.
How Brands Grow: What Marketers Donât Know (HBG) is one of those business bestsellers that has fast become an absolute must-read for marketers; it has perhaps done more to shake up the world of brand marketing than anything else created or published in the last decade (see our summary of Sharpâs 2016 followup book How Brands Grow Part 2 here).
Note: This is the fourth article in a series on brand strategy from FrogDog. To begin from the beginning, click here. Once a company has determined what its brand promise is and what its brand values and attributes are, the work isnât done.(To figure out how to figure them out, click here .) It still has to develop a brand strategy that uses these key elements to shape how it does business.o begin from the beginning, click here. Once a company has determined what its brand promise is and what its brand values and attributes are, the work isnât done. (To figure out how to figure them out, click here .) It still has to develop a brand strategy that uses these key elements to shape how it does business.