Psychographic segmentation Psychographic segmentation divides the market into groups based on social class, lifestyle, interests, consumer personality traits, values and attitudes.
Yemen is located in Southwest Asia at the southern tip of the Arabian Peninsula between Oman and Saudi Arabia. It is situated at the entrance to the Bab-el-Mandeb Strait, which links the Red Sea to the Indian Ocean (via the Gulf of Aden) and is one of the most active and strategic shipping lanes in the world.
Yemen was the home of the Sabaeans (biblical Sheba), a trading state that flourished for over a thousand years and probably also included parts of modern-day Ethiopia and Eritrea. In 275 AD, the region came under the rule of the later Jewish influenced Himyarite Kingdom.ne etymology derives Yemen from yamin, meaning on the right side, as the south is on the right when facing the sunrise. Another derives Yemen from yumn, meaning felicity, as much of the country is fertile. The Romans called it Arabia Felix (Happy Arabia) as opposed to Arabia Deserta (Deserted Arabia).