Psychographic segmentation Psychographic segmentation divides the market into groups based on social class, lifestyle, interests, consumer personality traits, values and attitudes.
Yemen is located in Southwest Asia at the southern tip of the Arabian Peninsula between Oman and Saudi Arabia. It is situated at the entrance to the Bab-el-Mandeb Strait, which links the Red Sea to the Indian Ocean (via the Gulf of Aden) and is one of the most active and strategic shipping lanes in the world.
Others said that Yemen name, because it is located to the right of the Kaaba (Makka) from the right side, which sometimes indicated to Good omen, some people from Yemen are still use the word of Sham which means the North and Yemen which means the South, and Yemen is called nowadays the Republic of Yemen.