The NAIA has two members in Canada and at one point had another in the Bahamas, which made it the only international intercollegiate athletic association in North America until 2009. As of October 2013, the NAIA reports having 255 member institutions.
How Brands Grow: What Marketers Donât Know (HBG) is one of those business bestsellers that has fast become an absolute must-read for marketers; it has perhaps done more to shake up the world of brand marketing than anything else created or published in the last decade (see our summary of Sharpâs 2016 followup book How Brands Grow Part 2 here).
1 If a brand is a conversation, itâs imperative that you take the time to define your brand language-Find Your Voice. 2  Marketers use their voice to make a promise about what consumers can expect from their brand.3  Delivering on that promise creates a brand experience. A brand is a conversation. 2  It is how people talk about your company when you are not in the room. 3  If a brand is a conversation, itâs imperative that you take the time to define your brand language-Find Your Voice.