Psychographic segmentation Psychographic segmentation divides the market into groups based on social class, lifestyle, interests, consumer personality traits, values and attitudes.
Yemen is located in Southwest Asia at the southern tip of the Arabian Peninsula between Oman and Saudi Arabia. It is situated at the entrance to the Bab-el-Mandeb Strait, which links the Red Sea to the Indian Ocean (via the Gulf of Aden) and is one of the most active and strategic shipping lanes in the world.
Yemen today is a glimpse of whatâs in store for other parts of the Middle East and North Africa (MENA) as climate change and rapid population growth combine to put more and more pressure on the resources essential to human life, like water.