Austrian economic thinking was characterised by attributing all economic activity, including the behaviour of apparently impersonal institutions, to the wishes and actions of individuals. It did this by examining choices in terms of their opportunity cost (that is, what is the next best use of resources to that which is being considered?) and by analysing the impact of timing on decision making.
The model years 1991 through 2010 were traditional body-on-frame, mid-size SUVs. For the 2011 model year, Ford moved the Explorer to a more modern unibody, full-size crossover SUV/crossover utility vehicle platform, the same Volvo-derived platform the Ford Flex and Ford Taurus use. It is slotted between the traditional body-on-frame, full-size Ford Expedition and the mid-size CUV Ford Edge.
Union Carbide purchased the Brisbane company, OSO, and in 1968, launched the OSO brand in competition with its own Glad brand. The OSO brand was made to be cheaper than, and inferior to, the Glad brand.