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Best Answer: Rubber is a natural product that breaks down after a while. The only environmental impact is the way they 'manage' the trees, using pesticides and stuff. Rubber is expensive an there isn't enough. The chemical products to replace rubber are made with weakeners and hardeners in the process. These are really bad for the environment.
The macro marketing environment takes into account all factors that can influence an organisation, but are outside of their control. There are six major macro marketing environment forces to deal with (PESTLE): political, economic, socio-cultural, technological, legal and environmental.ey steps in environmental analysis of the macro marketing environment; 1  Audit of environmental influences. 2  Assessment of the nature of the environment. 3  Identification of the key environmental forces. 4  Identification of the competitive position.