The NAIA has two members in Canada and at one point had another in the Bahamas, which made it the only international intercollegiate athletic association in North America until 2009. As of October 2013, the NAIA reports having 255 member institutions.
How Brands Grow: What Marketers Donât Know (HBG) is one of those business bestsellers that has fast become an absolute must-read for marketers; it has perhaps done more to shake up the world of brand marketing than anything else created or published in the last decade (see our summary of Sharpâs 2016 followup book How Brands Grow Part 2 here).
ADVERTISEMENTS: The five factors determining the brand equity are as follows: 1. Brand Loyalty 2. Brand Awareness 3. Perceived Quality 4. Brand Association 5. Other Proprietary Brand Assets. Brand equity is the value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent. Companies can create brand [â¦]