Psychographic segmentation Psychographic segmentation divides the market into groups based on social class, lifestyle, interests, consumer personality traits, values and attitudes.
Yemen is located in Southwest Asia at the southern tip of the Arabian Peninsula between Oman and Saudi Arabia. It is situated at the entrance to the Bab-el-Mandeb Strait, which links the Red Sea to the Indian Ocean (via the Gulf of Aden) and is one of the most active and strategic shipping lanes in the world.
History & Culture. The ancient nation of Yemen lies at the southern tip of the Arabian Peninsula. Yemen has one of the oldest civilizations on Earth, with ties to the Semitic lands to its north, and to the cultures of the Horn of Africa, just across the Red Sea.