Psychographic segmentation Psychographic segmentation divides the market into groups based on social class, lifestyle, interests, consumer personality traits, values and attitudes.
Yemen is located in Southwest Asia at the southern tip of the Arabian Peninsula between Oman and Saudi Arabia. It is situated at the entrance to the Bab-el-Mandeb Strait, which links the Red Sea to the Indian Ocean (via the Gulf of Aden) and is one of the most active and strategic shipping lanes in the world.
Location of Sanaa on a map. Sanaa is the capital city of Yemen. It has a population of 1,937,451, and is located on a latitue of 15.35 and longitude of 44.21. Sanaa is also the political center of Yemen, which is considered a Republic, and home to its Executive head of state.