Psychographic segmentation Psychographic segmentation divides the market into groups based on social class, lifestyle, interests, consumer personality traits, values and attitudes.
Yemen is located in Southwest Asia at the southern tip of the Arabian Peninsula between Oman and Saudi Arabia. It is situated at the entrance to the Bab-el-Mandeb Strait, which links the Red Sea to the Indian Ocean (via the Gulf of Aden) and is one of the most active and strategic shipping lanes in the world.
One etymology derives Yemen from yamin, meaning on the right side, as the south is on the right when facing the sunrise. Another derives Yemen from yumn, meaning felicity, as much of the country is fertile. The Romans called it Arabia Felix (Happy Arabia) as opposed to Arabia Deserta (Deserted Arabia).t is bordered by Saudi Arabia to the north, the Red Sea to the west, the Gulf of Aden and Arabian Sea to the south, and Oman to the east. Although Yemen's constitutionally stated capital is the city of Sana'a, the city has been under rebel control since February 2015.