Psychographic segmentation Psychographic segmentation divides the market into groups based on social class, lifestyle, interests, consumer personality traits, values and attitudes.
Yemen is located in Southwest Asia at the southern tip of the Arabian Peninsula between Oman and Saudi Arabia. It is situated at the entrance to the Bab-el-Mandeb Strait, which links the Red Sea to the Indian Ocean (via the Gulf of Aden) and is one of the most active and strategic shipping lanes in the world.
Today that area includes the regions that make up the Republic of Yemen (RY), which was formed in 1990 when the Yemen Arab Republic (YAR, or North Yemen) with its capital in Sana'a, and the People's Democratic Republic of Yemen (PDRY, or South Yemen), with its capital in Aden, were unified.istory and Ethnic Relations. Emergence of the Nation. The ancient walled city Sana'a is said to be the oldest city in the world, founded by Noah's eldest son, Shem, the forefather of Qahtan. Bilqis, the Queen of Sheba (Saba), is mentioned in the Bible and the Koran.