Psychographic segmentation Psychographic segmentation divides the market into groups based on social class, lifestyle, interests, consumer personality traits, values and attitudes.
Yemen is located in Southwest Asia at the southern tip of the Arabian Peninsula between Oman and Saudi Arabia. It is situated at the entrance to the Bab-el-Mandeb Strait, which links the Red Sea to the Indian Ocean (via the Gulf of Aden) and is one of the most active and strategic shipping lanes in the world.
By the 16th century and again in the 19th century, Yemen was part of the Ottoman Empire, and in some periods Imams exerted control over all Yemen. The modern history of south Arabia and Yemen began in 1918 when Yemen gained independence from the Ottoman Empire.