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C3 Metrics. C3 Metrics is the worldâs first complete attribution platform. Employing a multi-dimensional machine-learning bayesian algorithm, marketers utilizing C3 Metrics realize a 15% â 44% improvement in ROI. C3 is ranked #1 in the 2017 Attribution Vendor Scorecard, the most accurate solution by TBR Independent Research, the Global 250 Winner of AlwaysOn and the Global Winner of the Red Herring 100.
The Global Industry Classification Standard (GICS) is an industry taxonomy developed in 1999 by MSCI and Standard & Poor's (S&P) for use by the global financial community. The GICS structure consists of 11 sectors, 24 industry groups, 68 industries and 157 sub-industries into which S&P has categorized all major public companies. The system is similar to ICB (Industry Classification Benchmark), a classification structure maintained by FTSE Group.