If your PC opens the DCM file, but it's the wrong application, you'll need to change your Windows registry file association settings. In other words, Windows is associating DCM file extensions with the wrong software program.
In the beginning, Sundblom painted the image of Santa using a live model â his friend Lou Prentiss, a retired salesman. When Prentiss passed away, Sundblom used himself as a model, painting while looking into a mirror.
Helped Shape the Image of Santa. In 1931 the company began placing. ads in popular magazines. Archie Lee, the D'Arcy Advertising Agency executive working with The Coca-Cola Company, wanted the campaign to show a wholesome Santa who was both realistic and symbolic.