With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
1 For example, a 30 second spot locally on a channel such as CNN, the commercial could cost $1,500 to $4,000 per spot. 2  For a channel that gets more than 100,000 viewers, the price could reach as high as $25,000 per spot.3  According to ModernSage.com, 15 to 60 second commercials will be priced differently. The time there are the most people watching will cost the most. 2  On average, local TV advertising costs can vary anywhere from $3 to $8 per 1,000 viewers, while a nationwide commercial on a popular TV show can cost as much as $400,000 for a 30-second spot.