With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
The average cost of a 30-second ad in CBSâ âThursday Night Footballâ came to $462,622, making it the fourth most-expensive program for commercials this season. ESPNâs âMonday Night Footballâ commanded an average of $388,176, giving it the No. 6 spot in Varietyâs rankings.