With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
Local television stations typically charge from $200 to $1,500 to create a 30-second commercial. National commercials produced by an advertising agency cost far more, averaging $342,000 for a 30-second spot in 2008, according to the American Association of Advertising Agencies. National Spots National advertising commercials are beyond the budget of most small companies, especially during popular televised events such as the Super Bowl. According to Time, the 30-second commercials that ran during the 2011 Super Bowl cost an average of $3.5 million per spot. Popular television programs such as American Idol pull in approximately $475,000 per 30-second spot, according to AdWeek.