With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
Yes, A Super Bowl Ad Really Is Worth $4 Million. This article is by Rob Siltanen, founder and chief creative officer of Siltanen & Partners, a Los Angeles-based advertising agency. Mr. Siltanen has created several Super Bowl commercials for major clients including Skechers.