With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
Typical costs: 1  The cost of a corporate video varies according to the length and complexity of the project. 2  Corporate videos of all types typically range from $500-$10,000 per finished minute.  Broadcast commercials typically cost $7,000-$10,000 per finished minute, according to D Video Productions.