His dark, square countenance, with its almost shaggy depth of eyebrows, was naturally impressive, and would, perhaps, have been rather stern, had not the gentleman considerately taken upon himself to mitigate the harsh effect by a look of exceeding good-humor and benevolence.
Consumer spending, consumer demand, consumption, or consumption expenditure is the purchasing of goods and services by individuals or families. It is the largest part of aggregate demand at the macroeconomic level.
Consumer involvement is the state of mind that motivates a consumer to make a purchase, or the importance a consumer places on a product or service. There are different levels of involvement a consumer can have in the decision-making process and different factors that influence that involvement. Levels of Involvement