With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
That becomes even clearer considering more ambitious companies had to cough up $9 million in exchange for a minute-long commercial, according to USA Today Sports on Twitter: Super Bowl commercials reportedly cost $9 million per minute this year: http://t.co/O77jPc8jciâ USA TODAY Sports (@USATODAYsports) January 8, 2015.