With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
In fact, the Snickers commercial for the 2017 Super Bowl is going to do what no other commercial during the legendary sporting has ever achieved; It's going to be the first ever live Super Bowl commercial. That's right, folks. We'll all have the chance to enjoy Driver's supreme acting talents as they happen.