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Having a recognizable brand name is very valuable for a company, as it can lead to higher sales. If consumers have positive associations or feelings about a certain brand, then they'll typically be more likely to buy products in that range than generic products or products from other brands.entley is an example of a brand named after a founder. The brand name for Nintendo WiiÂ® is a completely made up word. Brand name clothing is typically more expensive. Many types of medications have both brand name and generic versions.
The word brand is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. brandnomer is a brand name that has colloquially become a generic term for a product or service, such as Band-Aid, Nylon, or Kleenex âwhich are often used to describe any brand of adhesive bandage; any type of hosiery; or any brand of facial tissue respectively.