With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
The Ads. The average cost of a 30-second Super Bowl ad in 2013 is $4 million. Think about that. If you invest $300 a month in a good growth stock mutual fund from age 25 to 65, youâll have enough money for one 30-second Super Bowl ad.Thatâs quite a bit of pressure to have a good ROI.he Ads. The average cost of a 30-second Super Bowl ad in 2013 is $4 million. Think about that. If you invest $300 a month in a good growth stock mutual fund from age 25 to 65, youâll have enough money for one 30-second Super Bowl ad. Thatâs quite a bit of pressure to have a good ROI.