With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
Average Super Bowl ticket price: $3,950. If you want to go to the Super Bowl, whether to root for the Seahawks or the Patriots or just to be there, it's going to cost you some fat dollars. The average list price to get a ticket to Super Bowl 49 in Glendale, Ariz., is $3,950, according to an analysis by ticket aggregator TiqIQ.com. The asking price is down about 3 percent compared to last year, when the average price was $4,064.