With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
Anheuser-Busch will spend more than $20 million on Super Bowl ads this Sunday and, as is tradition, one ad will feature the famous Clydesdales, the massive pack horse that has been tied to its Budweiser brand for generations. The star of this year's iconic Budweiser Clydesdale Super Bowl ad is just a few weeks old.