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Having a recognizable brand name is very valuable for a company, as it can lead to higher sales. If consumers have positive associations or feelings about a certain brand, then they'll typically be more likely to buy products in that range than generic products or products from other brands.entley is an example of a brand named after a founder. The brand name for Nintendo WiiÂ® is a completely made up word. Brand name clothing is typically more expensive. Many types of medications have both brand name and generic versions.
Every business should have a clear definition of its brand identity. To put it simply, a brand is what your customer thinks of when she hears your company or product name.The brand is typically the visual image of your business (your logo) and how your product is expressed.very business should have a clear definition of its brand identity. To put it simply, a brand is what your customer thinks of when she hears your company or product name.