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Having a recognizable brand name is very valuable for a company, as it can lead to higher sales. If consumers have positive associations or feelings about a certain brand, then they'll typically be more likely to buy products in that range than generic products or products from other brands.entley is an example of a brand named after a founder. The brand name for Nintendo WiiÂ® is a completely made up word. Brand name clothing is typically more expensive. Many types of medications have both brand name and generic versions.
A new brand name represents an opportunity. Choosing a good brand name is a key to marketing success. A decision to name a branded product is a challenge for many marketers. By choosing a good brand name or name of a product underneath your corporate name, a company is positioning itself for greater success.If your brand is not in the start up and development phase, as I would figure that many of you reading are not, one semi common occurrence is a brand name change.y choosing a good brand name or name of a product underneath your corporate name, a company is positioning itself for greater success.