With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
The commercials that are filmed on Saturday Night Live, at least as recent as a few years ago, were all pitched and filmed before the season began. Itâs a very competitive process among the âSNLâ writers because of the expense of filming them. Commercials can cost up to $100,000 to film.