With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
For a decade, the company solicited Doritos commercials from amateur filmmakers and put the best of them up alongside Super Bowl ad giants like Bud Lite and Coca Cola. PepsiCo continues to be associated with the Super Bowl. Its Pepsi sponsors the eventâs halftime show, which next year is slated to feature Lady Gaga. PepsiCo spent $172 million on Super Bowl advertising between 2006 and 2015, according to data from Kantar, a tracker of ad spending.