With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
February 06, 2011|By Mark Jacob and Stephan Benzkofer. The game on Sunday is, well, the Super Bowl of TV commercials. According to Nielsen, most people (OK, 51 percent) say they enjoy the ads more than the football, and advertisers will shell out up to $3 million for the privilege of entertaining them for 30 seconds. Please enjoy this commercial break about commercial breaks: 1.