With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
According to Entrepreneur, some independent television stations will produce your ad for free if you sign up for a minimum of three months of commercial spots. Local television stations typically charge from $200 to $1,500 to create a 30-second commercial.National commercials produced by an advertising agency cost far more, averaging $342,000 for a 30-second spot in 2008, according to the American Association of Advertising Agencies.opular television programs such as American Idol pull in approximately $475,000 per 30-second spot, according to AdWeek. Even less popular nationally televised programs, says AdWeek, often cost in excess of $100,000 for a 30-second spot in 2011.