For North American companies, the UPC is an existing form of the GTIN. The family of data structures (not symbologies) comprising GTIN include: GTIN-12 (UPC-A): this is a 12-digit number used primarily in North America
A plateau is high, flat ground or a situation where something has stalled that was progressing forward previously. 1  An example of a plateau is a high, flat field.  An example of a plateau is a situation where no progress is being made on a project while you await funding approval.
A plateau is a high, flat area of land. The word has also been stretched to include a leveling off of progress. At first the children at the sleepover were running wild, but then their energy level reached a plateau. You can see the word plate inside plateau.