With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
1 Broadcast commercials typically cost $7,000-$10,000 per finished minute, according to D Video Productions. 2  Low-budget corporate video packages typically range from $500 to $5,000, depending on the length of the video (generally 10 minutes or shorter), number of filming locations and technology used. Video production services are sometimes available a la carte and typically cost $45-$250 per hour. 2  Goodheart Media Services in New Hampshire offers videographers for $250 per hour (for the first two hours, or $75 per hour afterward), while Memories Videography in Virginia offers film editing services at $90 per hour.