With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
Overall, the cost of producing a commercial can run from as little as $1,000 and upwards to hundreds of thousands of dollars. A more practical average could be from $3000 to $25,000. Following are some fundamentals about TV advertising costs.