With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
1 On average, local TV advertising costs can vary anywhere from $3 to $8 per 1,000 viewers, while a nationwide commercial on a popular TV show can cost as much as $400,000 for a 30-second spot.2  A popular event such as the Super Bowl can yield prices as high as 2.5 million dollars. The time there are the most people watching will cost the most. 2  On average, local TV advertising costs can vary anywhere from $3 to $8 per 1,000 viewers, while a nationwide commercial on a popular TV show can cost as much as $400,000 for a 30-second spot.