With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
Cable Television. While the cost to produce a commercial is about the same, the rates for cable television spots are somewhat less than those on basic networks. The average rate for a 30-second spot on the top 15 cable networks was $13,100 as of 2011.Of these networks, ESPN charged the highest rate, at an average of $31,551.asic Television. National television spots are the most expensive advertising campaigns you can run. As of 2013, the commercials themselves cost anywhere from $50,000 to $750,000 to write, shoot and produce, according to WebpageFX, a national web development and marketing company.