With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
Generally speaking, the average Super Bowl ticket costs between $2,500 and $3,000, but that price varies depending on the particular matchup and when the tickets are purchased. Super Bowl XLIX between the Seahawks and the Patriots was an exception to this rule, with tickets averaging $4,314.