That being said, there are major spoilers on the novel. In The Great Gatsby, the character of Jay Gatsby is very difficult to grasp. It took AP Lit and three re-readings of the novel for me to understand. Jay Gatsby was the man James Gatz wanted to be. In summary, James Gatz was a boy who grew up on a small farm somewhere in the Midwest.
Coffee Sales. Coffee sales play a big role in boosting a cafe's profits, since the markup on coffee is higher than most food items. An average cup costs from 55 to 69 cents, which most cafes sell for $2.50 to $3.50, according to consultant Tony Eldred's analysis for the Beanzaround website. If the price is $2.50, selling 100 more cups per day would generate an additional $66,000 per year in profits. Based on these figures, Eldred estimates profit margins for cafes and restaurants should equal 25 and 7 percent, respectively.
989. Insomniacs_Coffee_House, you are wrong about Starbucks having a lot of shops each making 20K a year. They make a lot more than that. 5 years ago I did a quick number crunching on them and figured their average store sales per day is about $2500, or about 800 customers a day. They make serious money in retail coffeeshop. With their cost structure, they probably net 200K+ per shop. By the way if you are doing 300 a day after one month into the shop, I would not read anything into it. It's more important that your customers like your place, like your service and like your products and will spread good word for you.