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The Yum Brandâs -owned fast food chain is debuting The Zinger, a spicy chicken sandwich that does very well internationally but is being introduced for the first time in the U.S., and actor Rob Lowe has been hired to play Colonel Sanders in ads pushing The Zinger.
Extra Crispy is a huge opportunity for our business, KFC CMO Kevin Hochman told Business Insider. Over half of people don't know that we have more than one recipe.. Hamilton is the fourth actor to play Colonel Sanders since the chain brought back the figure in marketing last year.