With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
In 2013, the percentage of 30-second ads fell to 53% and 15-second spots increased to 44%. The increased number of commercials has translated to more money flowing into television. According to Nielsen, advertisers spent $78 billion on TV commercials in 2013, compared to $64 billion in 2009. However, the cost of a typical 30-second spot in prime time has declined. In 2013, the average cost for a commercial was $7,800. In 2009, the figure was $8,900.