His dark, square countenance, with its almost shaggy depth of eyebrows, was naturally impressive, and would, perhaps, have been rather stern, had not the gentleman considerately taken upon himself to mitigate the harsh effect by a look of exceeding good-humor and benevolence.
Consumer spending, consumer demand, consumption, or consumption expenditure is the purchasing of goods and services by individuals or families. It is the largest part of aggregate demand at the macroeconomic level.
A consumer is  a person or organization that uses economic services or commodities. In economic systems consumers are utilities expressed in the decision to trade or not.