at the old sideshow. ohio state fair. j3 ohio road trip day two: 8-4-9. 1  Travel & Events. 2  Standard YouTube License.
All of a sudden, there are opportunities to communicate where none used to exist. Communication Channels I. Mobile is a communications channel. TV is a communications channel. Mail is a communications channel. Email is a communications channel. Radio is a communications channel. Skype is a communications channel. Referrals are a communications channel. The phone is a communications channel. Word of Mouth is a communications channel.
Personal and nonpersonal communication channels can be used for marketing communications. Within both of them there are many subchannels. The marketing communications mix is presented as mix of eight major modes or types of communication alternatives by Kotler and Keller in the 13 Edition. 1.