With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
And for this year's Super Bowl XLIX between the Seattle Seahawks and New England Patriots the cost has jumped up to a record of $4.5 million, which means that advertisers are paying around $150,000 per second.Here is a visual look at the cost of 30-second Super Bowl commercial over the years:ost recently, the cost of a Super Bowl advertisement was $4,000,000, which means that Super Bowl commercial costs have risen by an average of 10.18% per year on average.