With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
And as the audience and focus on the commercials have grown, so has the cost of a 30-second spot. In fact, during Super Bowl I, it cost an advertiser $45,000 for a 30-second commercial during the broadcast.ost recently, the cost of a Super Bowl advertisement was $4,000,000, which means that Super Bowl commercial costs have risen by an average of 10.18% per year on average.