Business buyers are comparatively more sophisticated and educated than consumers. The business customer has years of training in his or her field and often knows more about the product and its application than the B2B marketer. The expertise of business buyers falls into two categories: buying process or technical expertise.
Carbon cycle. The carbon cycle is the biogeochemical cycle by which carbon is exchanged among the biosphere, pedosphere, geosphere, hydrosphere, and atmosphere of the Earth. Carbon is the main component of biological compounds as well as a major component of many minerals such as limestone. Along with the nitrogen cycle and the water cycle, the carbon cycle comprises a sequence of events that are key to make Earth capable of sustaining life. It describes the movement of carbon as it is recycled and reused thr
Atmospheric carbon cycle. 2011 carbon dioxide mole fraction in the troposphere. The atmosphere is one of the Earth's major carbon reservoirs and an important component of the global carbon cycle, holding approximately 720 gigatons of carbon. Atmospheric carbon plays an important role in the greenhouse effect. The most important carbon compound in this respect is the gas carbon dioxide (CO2). Although it is a small percentage of the atmosphere (approximately 0.04% on a molar basis), it plays a vital role in retaining heat in the atmosphere and thus in the greenhouse effect.