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The Yum Brandâs -owned fast food chain is debuting The Zinger, a spicy chicken sandwich that does very well internationally but is being introduced for the first time in the U.S., and actor Rob Lowe has been hired to play Colonel Sanders in ads pushing The Zinger.
If you're more confused than ever after watching the ad, you aren't alone. KFC clarified to Mashable that the company will reveal the new celebrity to play Colonel Sanders in a spot set to air during the Super Bowl pregame. The new actor will be the third to play the role of KFC's founder in less than a year. Colonel Sanders has been featured front and center in KFC's recent marketing efforts. The chain reintroduced the Colonel to marketing last May, played by Darrell Hammond. Norm MacDonald took over the role in August.