For North American companies, the UPC is an existing form of the GTIN. The family of data structures (not symbologies) comprising GTIN include: GTIN-12 (UPC-A): this is a 12-digit number used primarily in North America
A plateau is high, flat ground or a situation where something has stalled that was progressing forward previously. 1  An example of a plateau is a high, flat field.  An example of a plateau is a situation where no progress is being made on a project while you await funding approval.
noun, plural plateaus, plateaux. [pla-tohz or, esp. British, plat-ohz] /plÃ¦ËtoÊz or, esp. British, ËplÃ¦t oÊz/ (Show IPA) 1. a land area having a relatively level surface considerably raised above adjoining land on at least one side, and often cut by deep canyons. 2. a period or state of little or no growth or decline: to reach a plateau in one's career.