With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
The benefits that the spot can bring to your brand can help to justify the size of a Super Bowl commercialâs cost. The most expensive 30 seconds of your life. For the 2016 Super Bowl, 30-second commercial spots were selling for up to $5 million dollars apiece.