With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
Such variables include the region it will be aired (some areas are more expensive than others); time of day; day of week; quantity of viewers; length of the commercial (15 sec, 30 sec, 60 sec or a 30 min infomercial); and how frequently the ads will run.Having said that, the least expensive options may not be the best opportunities, either). Overall, the cost of producing a commercial can run from as little as $1,000 and upwards to hundreds of thousands of dollars. A more practical average could be from $3000 to $25,000.