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Having a recognizable brand name is very valuable for a company, as it can lead to higher sales. If consumers have positive associations or feelings about a certain brand, then they'll typically be more likely to buy products in that range than generic products or products from other brands.entley is an example of a brand named after a founder. The brand name for Nintendo WiiÂ® is a completely made up word. Brand name clothing is typically more expensive. Many types of medications have both brand name and generic versions.
They're all brand names and more than likely, these brand names are familiar to you, your family, and your friends. Some of you may even be loyal fans of one or more of these brands. In its simplest form, a brand is a name attached to a product or service.And, it's as much about human behavior as anything else because brand names also represent the intangible, a set of perceptions and feelings about a product or service, or even a set of values. brand name should be no more than one to three words at most. It should be easy to remember, uncomplicated, and easily associated with the product, for example Sun In, a hair care product that lightens hair color when you're in the sun. A brand name should reflect your target market and what your product is all about.