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Having a recognizable brand name is very valuable for a company, as it can lead to higher sales. If consumers have positive associations or feelings about a certain brand, then they'll typically be more likely to buy products in that range than generic products or products from other brands.entley is an example of a brand named after a founder. The brand name for Nintendo WiiÂ® is a completely made up word. Brand name clothing is typically more expensive. Many types of medications have both brand name and generic versions.
In the context of business and branding, a companyâs brand identity is what it says about who it is â the product or service it delivers, the quality it gives customers, its advantages over competing brands. The brand image, on the other hand, is how the brand is perceived by the public.