With a clear physical map of nasal receptors--which is a potential outcome of this research, says Sobel--scientists can target the regions that respond to unpleasant smells, even blocking odors from binding on the receptor level.
The cost of a Super Bowl commercial runs about $5 million for 30 seconds of airtime. But the benefits that the spot can bring to a brand can help to justify the cost. These ads can carry an exorbitant price tag, but theyâre often well worth it.
When we hear that a half-minute Super Bowl television commercial costs $2.4 million, it's pretty intimidating. ABC, CBS and NBC book nearly $10 billion a year in TV ad revenues. National TV spots on the final summer Survivor episode sold for $1 million.