Beekeeping (or apiculture, from Latin: apis  bee ) is the maintenance of honey bee colonies, commonly in hives, by humans.
Digital advertising is also called Internet marketing. Digital advertising, also called Internet advertising (Internet marketing) is when businesses leverage Internet technologies to deliver promotional advertisements to consumers.
Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising. 1  1. Segmentation: more focus has been placed on segmentation within digital marketing, in order to target specific markets in both business to business and business to consumer sectors.