Debbie Boone in 1977 for the movie of the same name. http://en.wikipedia.org/wiki/You_Light_U... You Light Up My Life was a song written by Joseph Brooks and performed by Kasey Cisyk. Source(s): http://en.wikipedia.org/wiki/You_Light_U...
Brand Extension Definition: The Brand Extension is the marketing strategy wherein a new product is launched under the existing brand name. The category in which product is launched may be related or unrelated to the brandâs current category.
A good name is essential to communicate the product proposition of the brand extension. The UK smoothie brand Innocent launched a flavoured water brand under its smoothie brand name. However this lead to consumer confusion and therefore risked damaging the parent brand.owever a brand extension or brand stretch can fail spectacularly because the philosophy of brand extension is not well enough understood or implemented correctly. Probably the most well know brand extension failure is Coca colaâs âNew Colaâ extension in 1985.