Debbie Boone in 1977 for the movie of the same name. http://en.wikipedia.org/wiki/You_Light_U... You Light Up My Life was a song written by Joseph Brooks and performed by Kasey Cisyk. Source(s): http://en.wikipedia.org/wiki/You_Light_U...
Brand Extension Definition: The Brand Extension is the marketing strategy wherein a new product is launched under the existing brand name. The category in which product is launched may be related or unrelated to the brandâs current category.
Definition. Long-term marketing support for a brand, based on the definition of the characteristics of the target consumers. It includes understanding of their preferences, and expectations from the brand.t takes a keen eye for business and a firm understanding of brand strategy in order to make even the most marketable product a hit.