Debbie Boone in 1977 for the movie of the same name. http://en.wikipedia.org/wiki/You_Light_U... You Light Up My Life was a song written by Joseph Brooks and performed by Kasey Cisyk. Source(s): http://en.wikipedia.org/wiki/You_Light_U...
Brand Extension Definition: The Brand Extension is the marketing strategy wherein a new product is launched under the existing brand name. The category in which product is launched may be related or unrelated to the brandâs current category.
Popular Terms. The act of introducing a product with which the company is familiar, but that has features that consumers are not yet aware of. A product extension in the computer software business could be an upgrade or revision, and other possible product extensions are product repositionings and additions to existing products.