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Tim Cook: Apple's New CEO and the Most Powerful Gay Man in America. In a tragic moment for Steve Jobs, there is a bright spot: Tim Cook, who will succeed Jobs as Apple's CEO, is an incredibly thorough and detail oriented boss who has revolutionized the way computers are assembled and steadily held the confidence of Apple's employees and partners.
The software that powered Apple's Macintosh computers were beginning to show its age. Macs no longer had a big technical advantage over cheaper PCs running Microsoft Windows. And the sequence of executives who ran Apple in the post-Jobs era seemed increasingly baffled about what to do to regain Apple's competitive edge. In desperation, Apple CEO Gil Amelio acquired NeXT for $400 million in 1997. A few months later, the board fired Amelio and gave Jobs control of the company (though he wouldn't formally accept the title of CEO until 2000). On paper, Apple had acquired NeXT, but practically speaking NeXT took over Apple.