Debbie Boone in 1977 for the movie of the same name. http://en.wikipedia.org/wiki/You_Light_U... You Light Up My Life was a song written by Joseph Brooks and performed by Kasey Cisyk. Source(s): http://en.wikipedia.org/wiki/You_Light_U...
Brand Extension Definition: The Brand Extension is the marketing strategy wherein a new product is launched under the existing brand name. The category in which product is launched may be related or unrelated to the brandâs current category.
In the 1990s, 81 percent of new products used brand extension to introduce new brands and to create sales. Launching a new product is not only time-consuming but also needs a big budget to create brand awareness and to promote a product's benefits.rand extension is one of the new product development strategies which can reduce financial risk by using the parent brand name to enhance consumers' perception due to the core brand equity.