Debbie Boone in 1977 for the movie of the same name. http://en.wikipedia.org/wiki/You_Light_U... You Light Up My Life was a song written by Joseph Brooks and performed by Kasey Cisyk. Source(s): http://en.wikipedia.org/wiki/You_Light_U...
Brand Extension Definition: The Brand Extension is the marketing strategy wherein a new product is launched under the existing brand name. The category in which product is launched may be related or unrelated to the brandâs current category.
same product category or different product category. Thus, it can be either vertical or horizontal extension. A) Horizontal Extensions: When an existing productâs name is assigned to a new . product in the same product class or to a product category altogether new to the company, it is called horizontal brand extension.