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Increasing market share. B. Marketing Strategy: Coca-Cola is one of the leading manufacturer in beverage industry in the world. Coca-Cola offers variety of brands such as Coca-Cola Classic, Diet Coke, Fanta, Sprite, Dasani water, etc. The Coca-Cola brand has been adopted the strategy of global brand.
What does Coca-Cola stand for? Is it the same for everyone? Explain. Coca-Cola must understand and recognize that ârefreshmentâ means different things to different people around the world. One of Cokeâs strengths is how well it weaves the soft drink, Coke, into peopleâs definitions of refreshment no matter where in the world they live. Coca-Cola has successfully marketed to billions of people around the world. Why is it so successful? Coke has created a highly current, uplifting global campaign that translates well into different countries, languages, and cultures. Cokeâs advertising has primarily focused on the productâs ability to quench thirst.