The MORE DENSE oceanic plate (OP) subducts under the less dense continental plate (CP) and is driven down in to the HOT asthenosphere/mantle. Subducted plate MELTS due to extreme heat and friction. Melted plate rises up through the crust, where it reaches the surface and cools.
Marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships. Marketing can be considered a marriage of art and applied science (such as behavioural sciences) and makes use of information technology.
They talk to the media. PR professionals have to form strong relationships with media, and then pitch stories and angles to them on a daily basis. To reach all media, PR professionals will develop as many angles as possible, and find reporters from as many beats as possible to cover their story.