The MORE DENSE oceanic plate (OP) subducts under the less dense continental plate (CP) and is driven down in to the HOT asthenosphere/mantle. Subducted plate MELTS due to extreme heat and friction. Melted plate rises up through the crust, where it reaches the surface and cools.
Marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships. Marketing can be considered a marriage of art and applied science (such as behavioural sciences) and makes use of information technology.
The marketing manager and the researcher must work closely together to define the problem carefully and agree on the research objectives. The manager best understands the decision for which information is needed; the researcher best understands marketing research and how to obtain the information.