The MORE DENSE oceanic plate (OP) subducts under the less dense continental plate (CP) and is driven down in to the HOT asthenosphere/mantle. Subducted plate MELTS due to extreme heat and friction. Melted plate rises up through the crust, where it reaches the surface and cools.
Marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships. Marketing can be considered a marriage of art and applied science (such as behavioural sciences) and makes use of information technology.
Marketing Management Definition, Best Practices and More. Marketing can be defined as the organizational function and set of processes used to create, communicate, and deliver value to the customer. Marketing lies at the heart of a companyâs success. Unless a company can effectively communicate the value of their product to customers, there is little chance of success. Marketing management must oversee this critical function. CLICK HERE TO DOWNLOAD THE STATE OF MARKETING PRODUCTIVITY REPORT.