The MORE DENSE oceanic plate (OP) subducts under the less dense continental plate (CP) and is driven down in to the HOT asthenosphere/mantle. Subducted plate MELTS due to extreme heat and friction. Melted plate rises up through the crust, where it reaches the surface and cools.
Marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships. Marketing can be considered a marriage of art and applied science (such as behavioural sciences) and makes use of information technology.
Once someone in marketing or sales has a much broader understanding of who this customer might be and what they're looking to do in their business, then the marketer or sales individual will have a much higher likelihood of providing something valuable in terms of solution and solving a problem for that customer or prospective customer. 6.