The MORE DENSE oceanic plate (OP) subducts under the less dense continental plate (CP) and is driven down in to the HOT asthenosphere/mantle. Subducted plate MELTS due to extreme heat and friction. Melted plate rises up through the crust, where it reaches the surface and cools.
Marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships. Marketing can be considered a marriage of art and applied science (such as behavioural sciences) and makes use of information technology.
Marketing remains as much an art as a science. Though marketing experts can provide you with statistical analysis of the marketplace, total population figures and even total dollars spent by customers in any given period, you must take into account the social and cultural influences on your target customers.f you understand how a group values education, you can tailor your marketing to that group. For example, some groups maintain an anti-intellectual bias, and they distrust people who talk in too sophisticated a manner.