middleman - someone who buys large quantities of goods and resells to merchants rather than to the ultimate customers. jobber, wholesaler. distributer, distributor - someone who markets merchandise. meat packer, packer - a wholesaler in the meat-packing business. 2. middleman - the performer in the middle of a minstrel line who engages the others in talk
Media Planner. Job Description. Media planners are key players in the advertising and marketing industry. Essentially, these guys are tasked with maximising returns on advertising and promotional activities across different media channels.
We refer to that process as Media Management. While it includes media buying, Media Management is a far more comprehensive approach to placing client advertising. Unfortunately, not all advertising agencies are equipped to provide this type of Media Management.