middleman - someone who buys large quantities of goods and resells to merchants rather than to the ultimate customers. jobber, wholesaler. distributer, distributor - someone who markets merchandise. meat packer, packer - a wholesaler in the meat-packing business. 2. middleman - the performer in the middle of a minstrel line who engages the others in talk
Media Planner. Job Description. Media planners are key players in the advertising and marketing industry. Essentially, these guys are tasked with maximising returns on advertising and promotional activities across different media channels.
Media theory refers to the complex of social-political-philosophical principles which organize ideas about the relationship between media and society. Within this is a type of theory called `normative theory', which is concerned with what the media ought to be doing in society rather than what they actually do. In general, the dominant ideas about the obligations of mass media will be consistent with other values and arrangements in a given society.