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Many believe a recent turnaround in Reebok's fortunes has a lot to do with its association with CrossFit. Reebok has been owned for almost 10 years by the German athletic giant Adidas, but there have been persistent rumors Reebok would be sold. Adidas' CEO recently quashed such rumors of a sale just as Reebok reported strong sales for the first quarter of 2015. I'd like to see Reebok sold, says Glassman.
on June 24, 2014 at 1:39 PM, updated June 24, 2014 at 2:05 PM. CADILLAC, MI â An investment group founded by Detroit Pistonsâ owner Tom Gores has sold Rec Boat Holdings to the BÃ©nÃ©teau Group, an expansion-minded French company that is one of the worldâs largest manufacturers of luxury yachts and powerboats. Based in Cadillac, Rec Boat Holdings makes Four Winns, Glastron, Wellcraft and Scarab power boats.