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Foreign direct investment (FDI) is the direct ownership of facilities in the target country. It involves the transfer of resources including capital, technology, and personnel. Direct foreign investment may be made through the acquisition of an existing entity or the establishment of a new enterprise.
Marketing is the communication of the value of a product or service to customers. Direct Marketing is when you communicate that value... directly. You do this by interrupting potential customers with advertisements, radio jingles, cold calls. You go to them. Indirect Marketing is when you communicate that value... indirectly.