middleman - someone who buys large quantities of goods and resells to merchants rather than to the ultimate customers. jobber, wholesaler. distributer, distributor - someone who markets merchandise. meat packer, packer - a wholesaler in the meat-packing business. 2. middleman - the performer in the middle of a minstrel line who engages the others in talk
Media Planner. Job Description. Media planners are key players in the advertising and marketing industry. Essentially, these guys are tasked with maximising returns on advertising and promotional activities across different media channels.
Advertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space.