Huskers fall to Hawkeyes. Lincoln â The Nebraska baseball team (20-12-1, 4-2-1 Big Ten) lost for just the second time in its last 13 games on Friday night, as the Iowa Hawkeyes (21-11, 4-3 Big Ten) t...
A small business owner â along with another employee â will spend an average of 20 hours per week on marketing, according to the survey. Most of the business owners surveyed (82 percent) say they market their business across multiple platforms. That includes Web, email and social media, mostly.
Companies use several different approaches to budget for advertising. The most common and simple approach is to allocate a percentage of projected or actual annual sales. Small businesses typically allocate anywhere from 2 to 12 percent of annual sales to advertising, according to LegalZoom.At 5 percent, a $200,000 annual sales projection would mean $10,000 toward advertising. You could also look at what competitors in the same market invest and try to match or exceed that amount.Mark-up approaches are an alternative as well.t 5 percent, a $200,000 annual sales projection would mean $10,000 toward advertising. You could also look at what competitors in the same market invest and try to match or exceed that amount. Mark-up approaches are an alternative as well.