2.2.2 In this Guide, the word âuncertaintyâ without adjectives refers both to the general concept of uncertainty and to any or all quantitative measures of that concept. When a specific measure is intended, appropriate adjectives are used.
What is Pharmaceutical Medicine? Pharmaceutical medicine is the medical scientific discipline concerned with the discovery, development, evaluation, registration, monitoring and medical aspects of marketing of medicines for the benefit of patients and the health of the community.
Pharmaceutical marketing. Pharmaceutical marketing, sometimes called medico-marketing or pharma marketing in some countries, is the business of advertising or otherwise promoting the sale of pharmaceutical drugs. Many countries have measures in place to limit advertising by pharmaceutical companies. Pharmaceutical company spending on marketing far exceeds that of its research budget. In Canada, $1.7 billion was spent in 2004 to market drugs to physicians; in the United States, $21 billion was spent in 2002. In 2005, mone