middleman - someone who buys large quantities of goods and resells to merchants rather than to the ultimate customers. jobber, wholesaler. distributer, distributor - someone who markets merchandise. meat packer, packer - a wholesaler in the meat-packing business. 2. middleman - the performer in the middle of a minstrel line who engages the others in talk
Media Planner. Job Description. Media planners are key players in the advertising and marketing industry. Essentially, these guys are tasked with maximising returns on advertising and promotional activities across different media channels.
Channel Planning: a new media planning tool. Insight into the potential power of 15 different types of media. Nationaal Onderzoek Multimedia (NOM, National Multimedia Survey) is a joint venture of Print operators, media agencies and advertisers.NOM is responsible for the collective survey on the reach of print media.he database will form the foundation of the âChannel Planningâ tool. Users of the tool will be able to determine the optimal choice of media type(s) for their specific target groups (for instance, on the basis of their needs and socio-demographics), their product categories and their communication targets.