Huskers fall to Hawkeyes. Lincoln â The Nebraska baseball team (20-12-1, 4-2-1 Big Ten) lost for just the second time in its last 13 games on Friday night, as the Iowa Hawkeyes (21-11, 4-3 Big Ten) t...
A small business owner â along with another employee â will spend an average of 20 hours per week on marketing, according to the survey. Most of the business owners surveyed (82 percent) say they market their business across multiple platforms. That includes Web, email and social media, mostly.
Another common approach is the marketing budget ratio (MBR) -- marketing investment divided by total revenue. According to IDC, the average ratio for companies earning less than $250 million in revenue is 9.1 percent, and the weighted average is 6.4 percent.Be very cautious of this ratio, as it can be misleading.he best way to develop a marketing budget is to treat that budget as if itâs an investment -- something that delivers an expected, quantified return over time.