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Many believe a recent turnaround in Reebok's fortunes has a lot to do with its association with CrossFit. Reebok has been owned for almost 10 years by the German athletic giant Adidas, but there have been persistent rumors Reebok would be sold. Adidas' CEO recently quashed such rumors of a sale just as Reebok reported strong sales for the first quarter of 2015. I'd like to see Reebok sold, says Glassman.
Beauty Brands Inc. is a salon and spa superstore developed and founded by the advertising company, Bernstein-Rein and its CEO Bob Bernstein. The company headquarters is run out of Kansas City, Missouri. The company was bought out in November 2013 by a private California based company replacing Bob Bernstein and David Bernstein with Lyn Kirby as the CEO and Rich Bos as President respectively.