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Many believe a recent turnaround in Reebok's fortunes has a lot to do with its association with CrossFit. Reebok has been owned for almost 10 years by the German athletic giant Adidas, but there have been persistent rumors Reebok would be sold. Adidas' CEO recently quashed such rumors of a sale just as Reebok reported strong sales for the first quarter of 2015. I'd like to see Reebok sold, says Glassman.
The family still owns around 10% of whatâs now Reckitt-Benckiser, which owns brands ranging from Durex to Lysol to Strepsils. Albert Reimann inherited the whole company in 1952 and left 11.1% to each of his nine adopted children. The four controlling Reimanns bought out control from their other siblings. The family has chosen an unusual strategy.