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Other uses. 1  Bing (search engine), a web search engine developed by Microsoft. 2  Bing Concert Hall, a building in Stanford University campus. 3  Bing (company), a German company that manufactured toys and kitchen utensils.  Bing (dog), a British dog who served in World War 1  II. Bing (mining), a Scottish term for mining waste.
What Are Bing Ads? A Bing Ads was formerly known as Microsoft adCenter and MSN adCenter before Microsoftâs search engine was renamed and rebranded to Bing in 2009. Bing Ads is to Bing what Google AdWords is to Google. It is the PPC (pay per click) advertising platform for advertisers to advertise within both the Bing and Yahoo! search engines. Even though Bing and Yahoo! arenât nearly as popular as King of Search Google, people are still actively searching on these sites which makes Bing Ads worth taking a look at for advertisers.