middleman - someone who buys large quantities of goods and resells to merchants rather than to the ultimate customers. jobber, wholesaler. distributer, distributor - someone who markets merchandise. meat packer, packer - a wholesaler in the meat-packing business. 2. middleman - the performer in the middle of a minstrel line who engages the others in talk
Media Planner. Job Description. Media planners are key players in the advertising and marketing industry. Essentially, these guys are tasked with maximising returns on advertising and promotional activities across different media channels.
What is Media Richness Theory. 1. Theory on mediated communication that highlights the extent to which a medium is capable of sending rich information (i.e., text, smell, pictures, noise, etc.) as well as the proposition that media use is most adequate if the medium is matched with the complexity of the task at hand. Learn more in: Virtual Teams. 2.