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Many believe a recent turnaround in Reebok's fortunes has a lot to do with its association with CrossFit. Reebok has been owned for almost 10 years by the German athletic giant Adidas, but there have been persistent rumors Reebok would be sold. Adidas' CEO recently quashed such rumors of a sale just as Reebok reported strong sales for the first quarter of 2015. I'd like to see Reebok sold, says Glassman.
Making the world better, one answer at a time. Disney was created by the Disney brothers, Walter Elias Disney and Roy O. Disney. Disney is now a public company and no longer managed mainly by the Disney family although Walt Disney's nephew still has involvement in the company, so there is no one 'owner' of the company. It has a relatively new CEO, Robert Iger who took Michael Eisner's place in 2005.