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Here are my general guidelines for the average shelf life of most cosmetics: 1  Powder based products (e.g. mineral foundation, eye shadows, blushes): 2-3 years. 2  Liquid foundation: up to 1 year. 3  Lipstick/gloss/liner: 2 years max for lipstick.  Mascara/liquid eyeliner: 2-3 1  months. Pencil eye liner: 2-3 years.
Go for a bright or dark shade; they tend to last longer than soft ones because they have more pigment. â¢ Prep your lips. Lipstick holds up best on a smooth surface, so gently buff your lips with a damp washcloth. Pat on a clear lip balm and give it a few minutes to sink in, then blot with a tissue.