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Total average print circulation for The New York Times for Monday-Friday was 680,905 and total average print circulation for Sunday was 1,217,201. These figures represent declines of -7% for Monday-Friday and -3% on Sunday, when compared to the same period last year.
The company reported having 676,000 digital subscribers for The New York Times and International Herald Tribune, an increase of 49% from a year ago, but just 5.6% higher than the previous quarter. With that in mind, the proposed new subscription price points seem intended to help boost digital subscriber growth again.