Comments. 1  As all the divisions related to segmentation of market according to psychology is very accurate. But in social class the customer buy products not only to suit their social class or not but also to establish certain reputation in their society so here the products are sold to the customer to establish there status in the society.
[BRP's] biggest competitors include Mercury Marine and Japanese engine makers Yamaha, Honda and Suzuki. Sales figures are closely held by the companies, but Mercury claims to have the largest share of the U.S. outboard engine market. Yamaha is probably in second place, according to industry analysts, followed by Suzuki, Honda, BRP and Nissan in no definite order.. http://www.jsonline.com/business/32506899.html.
Pennine Marine's 2016 Guide to UK Outboard Engines Brands. There were just over twelve thousand new outboard engines sold into the marine market sector in the UK in 2015. The good news is that the UK outboard engine market grew last year. This is a quick guide to those brands of outboard engines which are available in the UK.