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Here are my general guidelines for the average shelf life of most cosmetics: 1  Powder based products (e.g. mineral foundation, eye shadows, blushes): 2-3 years. 2  Liquid foundation: up to 1 year. 3  Lipstick/gloss/liner: 2 years max for lipstick.  Mascara/liquid eyeliner: 2-3 1  months. Pencil eye liner: 2-3 years.
Some industry experts say that perfume should be replaced every year, but properly stored, perfumes should last much longer. Most perfumes will keep several years, some will keep many more years than that. To store perfume properly, keep it away from heat and light.