What is the Difference Between a Neurosurgeon and an Orthopedic Surgeon? Atlantic Brain and Spine
The Firm is a 1991 legal thriller by American writer John Grisham. His second book, it was Grisham's first which gained wide popularity; in 1993, after selling 1.5 million copies, it was made into a film starring Tom Cruise and Gene Hackman.
Definition. Approach under which a firm aims to develop and market unique products for different customer segments. Usually employed where a firm has clear competitive advantages, and can sustain an expensive advertising campaign. It is one of three generic marketing strategies (see focus strategy and low cost strategy for the other two) that can be adopted by any firm.