Comments. 1  As all the divisions related to segmentation of market according to psychology is very accurate. But in social class the customer buy products not only to suit their social class or not but also to establish certain reputation in their society so here the products are sold to the customer to establish there status in the society.
[BRP's] biggest competitors include Mercury Marine and Japanese engine makers Yamaha, Honda and Suzuki. Sales figures are closely held by the companies, but Mercury claims to have the largest share of the U.S. outboard engine market. Yamaha is probably in second place, according to industry analysts, followed by Suzuki, Honda, BRP and Nissan in no definite order.. http://www.jsonline.com/business/32506899.html.
Read more Read less. Joining the North American marine marketplace in 1984, Nissan outboard motor business began operations in Memphis, Tennessee. Importing Tohatsu Motors products and motors from Japan, every Nissan outboard motor is tested before leaving the factory to assure quality. Initially marketing two-stroke motors, Nissan outboards would upgrade to more efficient 4-stroke engines starting in 1999.