Comments. 1  As all the divisions related to segmentation of market according to psychology is very accurate. But in social class the customer buy products not only to suit their social class or not but also to establish certain reputation in their society so here the products are sold to the customer to establish there status in the society.
[BRP's] biggest competitors include Mercury Marine and Japanese engine makers Yamaha, Honda and Suzuki. Sales figures are closely held by the companies, but Mercury claims to have the largest share of the U.S. outboard engine market. Yamaha is probably in second place, according to industry analysts, followed by Suzuki, Honda, BRP and Nissan in no definite order.. http://www.jsonline.com/business/32506899.html.
THE TRADE-A-BOAT VERDICT. The Yamaha 5C outboard motor is showing its age now, especially with the running qualities and fuel-efficiency of its four-stroke 5hp counterpart. But used as a kicker between pockets of wind, the light weight and low vibration of the 5C are hard to beat. tried a four-stroke 5 on the Bluey and the old transom fasteners let me know pretty damn quick this wasnât the way to go! As of April 2014 the longshaft Yamaha 5C outboard motor had a price of around $1900 with a spare propeller for $120.