Comments. 1  As all the divisions related to segmentation of market according to psychology is very accurate. But in social class the customer buy products not only to suit their social class or not but also to establish certain reputation in their society so here the products are sold to the customer to establish there status in the society.
[BRP's] biggest competitors include Mercury Marine and Japanese engine makers Yamaha, Honda and Suzuki. Sales figures are closely held by the companies, but Mercury claims to have the largest share of the U.S. outboard engine market. Yamaha is probably in second place, according to industry analysts, followed by Suzuki, Honda, BRP and Nissan in no definite order.. http://www.jsonline.com/business/32506899.html.
It is often used in races and for water skiing. Even inflatable boats and dinghies with a motor attached are classed as types of motorboats. The three popular variations of motorboats are: inboard, inboard / outboard and outboard. If the engine is fitted within the boat, it's called a powerplant. If it's a removable section attached to the boat, it's known as an outboard motor. Motor cruisers offer a range of amenities, depending on the number of passengers and the type of the cruising.