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Here are my general guidelines for the average shelf life of most cosmetics: 1  Powder based products (e.g. mineral foundation, eye shadows, blushes): 2-3 years. 2  Liquid foundation: up to 1 year. 3  Lipstick/gloss/liner: 2 years max for lipstick.  Mascara/liquid eyeliner: 2-3 1  months. Pencil eye liner: 2-3 years.
Drop that lip gloss! The average woman will spend a staggering $13,000 on makeup during her lifetime. A new survey shows that a woman spends about $180 every 12 months on cosmetics for an average 65-year life span, reports the UK's Daily Mail. Here's the average breakdown per lifetime: $1466 on lipstick, $3120 on mascara, and $2274 on eye shadow. The average Jane shops five times a year for new makeup.