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Here are my general guidelines for the average shelf life of most cosmetics: 1  Powder based products (e.g. mineral foundation, eye shadows, blushes): 2-3 years. 2  Liquid foundation: up to 1 year. 3  Lipstick/gloss/liner: 2 years max for lipstick.  Mascara/liquid eyeliner: 2-3 1  months. Pencil eye liner: 2-3 years.
4 Waterproof Lipsticks That Actually Last. A lip color that can go the distanceâthat lasts from morning application through your last happy hour cocktailâcan be hard to come by. Even more elusive is one that holds up when met with water. While not as buzzed about as H20-resistant mascara, waterproof lipstick is more than worthy or praise in the long-wear makeup arena.