Borrowing from French bougie â(âwax candleâ), after the Algerian city Bougie, and the tapered, hand-dipped candles it made. bougie â(plural bougies) (medicine) A tapered cylindrical instrument for introducing an object into a tubular anatomical structure, or to dilate such a structure, as with an esophageal bougie.
View Full Document. The first step in successful closing is to set the right objectives. A good starting point for obtaining a commitment is to know what level of commitment from the customer will be needed to make the call a success. There are four possible outcomes of a sales call with larger sales.
Cold calling is the beginning of the sales cycle, and can be the most important one. Without the cold call, the selling canât begin. However, remember that an effective cold call is focused, relatively short, and results in an immediate outcome.