Associative meaning is a label applied to certain kinds of associations with words, and the internalization of words and phrases, by readers or listeners.
The Rotary Club is the basic unit of Rotary activity, and each club determines its own membership. Clubs originally were limited to a single club per city, municipality, or town, but Rotary International has encouraged the formation of one or more additional clubs in the largest cities when practical.
Here are some ideas on membership building from rotary.org. All Rotarians are ambassadors of Rotary and their clubs. This is especially relevant during Membership and Extension Month in August, when the focus is on building strong, vibrant clubs by inviting prospective members to join Rotary.