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Here are my general guidelines for the average shelf life of most cosmetics: 1  Powder based products (e.g. mineral foundation, eye shadows, blushes): 2-3 years. 2  Liquid foundation: up to 1 year. 3  Lipstick/gloss/liner: 2 years max for lipstick.  Mascara/liquid eyeliner: 2-3 1  months. Pencil eye liner: 2-3 years.
The stats: The results show that a woman spends about 20 minutes doing her makeup each day. (That's 330 days out of her lifetime.). According to the study, from the ages of 16 to 65, a woman shops for cosmetics about five times a year. Each time she'll spend roughly $43, equalling about $216 a year.re you ready for this? A recent poll by UK retailer Superdrug showed that the average woman spends approximately $15,000 on makeup in her lifetime. Now I love lipstick more than your average chick, but $15,000?