The water activity of chewing gum ranges from 0.40-0.65. The moisture content of chewing gum ranges from 3-6%. In fact, chewing gum retains its quality for so long that, in most countries, it is not required by law to be labeled with an expiration date.
Meaning: (language) communication by word of mouth. Classified under: Nouns denoting communicative processes and contents. Synonyms: oral communication; speech communication; spoken communication; spoken language; voice communication; language; speech.
To understand integrated marketing communication, let us first understand what does brand communication mean? Brand communication is an initiative taken by organizations to make their products and services popular among the end-users.