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The Beatles double-decker pop-up shop in New York City. Marmite pop-up shop in London. Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces in Canada, the United States, the United Kingdom and Australia. 1 History.
Jake Paul launched a pop-up shop with merchandise in New York City this weekend, hanging out with his most loyal fans. The internet superstar's NYC pop-up was designed to convert online fame into IRL profits.