Comments. 1  As all the divisions related to segmentation of market according to psychology is very accurate. But in social class the customer buy products not only to suit their social class or not but also to establish certain reputation in their society so here the products are sold to the customer to establish there status in the society.
[BRP's] biggest competitors include Mercury Marine and Japanese engine makers Yamaha, Honda and Suzuki. Sales figures are closely held by the companies, but Mercury claims to have the largest share of the U.S. outboard engine market. Yamaha is probably in second place, according to industry analysts, followed by Suzuki, Honda, BRP and Nissan in no definite order.. http://www.jsonline.com/business/32506899.html.
YAMAHA 5C PORTABLE OUTBOARD MOTOR. The portable Yamaha 5C outboard motor has a 103cc powerhead that develops five brake horsepower (bhp) at 5000rpm with a Wide Open Throttle range of 4500 to 5500rpm. The cylinder head and block are integral with an unboltable hatch in the head to clean the cooling water passages. tried a four-stroke 5 on the Bluey and the old transom fasteners let me know pretty damn quick this wasnât the way to go! As of April 2014 the longshaft Yamaha 5C outboard motor had a price of around $1900 with a spare propeller for $120.