Comments. 1  As all the divisions related to segmentation of market according to psychology is very accurate. But in social class the customer buy products not only to suit their social class or not but also to establish certain reputation in their society so here the products are sold to the customer to establish there status in the society.
[BRP's] biggest competitors include Mercury Marine and Japanese engine makers Yamaha, Honda and Suzuki. Sales figures are closely held by the companies, but Mercury claims to have the largest share of the U.S. outboard engine market. Yamaha is probably in second place, according to industry analysts, followed by Suzuki, Honda, BRP and Nissan in no definite order.. http://www.jsonline.com/business/32506899.html.
Outboard and Inboard Engines; Stern and Jet Drives. 1  An outboard is a portable, self-contained package of an engine, gear case, and propeller that is attached to the transom of a boat.  A growing number of outboard engines are of four-stroke design, but many are still conventional two-stroke engines that burn oil as a lubricant along with the fuel.