Borrowing from French bougie â(âwax candleâ), after the Algerian city Bougie, and the tapered, hand-dipped candles it made. bougie â(plural bougies) (medicine) A tapered cylindrical instrument for introducing an object into a tubular anatomical structure, or to dilate such a structure, as with an esophageal bougie.
View Full Document. The first step in successful closing is to set the right objectives. A good starting point for obtaining a commitment is to know what level of commitment from the customer will be needed to make the call a success. There are four possible outcomes of a sales call with larger sales.
Closing is either the easiest or the most difficult stage of the sales cycle. It all depends on how well you've done your job in the earlier stages. Each step in the cycle is either a step forward in your prospect's esteem, or it's a step back.