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The Beatles double-decker pop-up shop in New York City. Marmite pop-up shop in London. Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces in Canada, the United States, the United Kingdom and Australia. 1 History.
When youâre doing a pop-up shop, you have a little bit more of an edge. You can entice consumers with the appeal of being temporary, here for a short time period, and hope to have their attention with the âhere today, gone tomorrowâ appeal of a pop-up.