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Here are my general guidelines for the average shelf life of most cosmetics: 1  Powder based products (e.g. mineral foundation, eye shadows, blushes): 2-3 years. 2  Liquid foundation: up to 1 year. 3  Lipstick/gloss/liner: 2 years max for lipstick.  Mascara/liquid eyeliner: 2-3 1  months. Pencil eye liner: 2-3 years.
Black lipstick became popular in the late 1970s and into the 1990s. In the 1950s, black lipstick had been worn by actresses starring in horror films. It became popular again due in part to punk and goth subcultures. In the mid-1980s, so-called mood lipstick were sold to adults by mainstream cosmetic companies.