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Here are my general guidelines for the average shelf life of most cosmetics: 1  Powder based products (e.g. mineral foundation, eye shadows, blushes): 2-3 years. 2  Liquid foundation: up to 1 year. 3  Lipstick/gloss/liner: 2 years max for lipstick.  Mascara/liquid eyeliner: 2-3 1  months. Pencil eye liner: 2-3 years.
There are other ways to help make your lipstick last longer, such as to apply a layer of lipstick and then blot it with a tissue and then go ahead and apply another layer of lipstick. This is like putting on two coats of paint. It looks better and has more coverage to stay on longer and look fresh longer.