Comments. 1  As all the divisions related to segmentation of market according to psychology is very accurate. But in social class the customer buy products not only to suit their social class or not but also to establish certain reputation in their society so here the products are sold to the customer to establish there status in the society.
[BRP's] biggest competitors include Mercury Marine and Japanese engine makers Yamaha, Honda and Suzuki. Sales figures are closely held by the companies, but Mercury claims to have the largest share of the U.S. outboard engine market. Yamaha is probably in second place, according to industry analysts, followed by Suzuki, Honda, BRP and Nissan in no definite order.. http://www.jsonline.com/business/32506899.html.
Suzukiâs experience, expertise and technology led the marine industry in the development of reliable, powerful 4-stroke outboard motors that do not just meet clean air standards, but exceed them.uzuki Outboards. The Suzuki four-stroke portable outboard lineup includes the Suzuki 2.5hp single cylinder 4 stroke, the compact Suzuki 4hp, the easy to transport 6hp Suzuki outboard. Continuing the lineup is Suzukiâs 9.9hp outboard, designed with battery-less electronic fuel injection.