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The Beatles double-decker pop-up shop in New York City. Marmite pop-up shop in London. Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces in Canada, the United States, the United Kingdom and Australia. 1 History.
How long a retailer should keep a pop-up store open depends on the business objectives and budget. Most pop-up stores are open for about three months unless youâre setting up shop for a specific event. Make sure that you give yourself enough time to see results â at least three to four weeks.Think Outside the Box.ow long a retailer should keep a pop-up store open depends on the business objectives and budget. Most pop-up stores are open for about three months unless youâre setting up shop for a specific event. Make sure that you give yourself enough time to see results â at least three to four weeks. Think Outside the Box.