Comments. 1  As all the divisions related to segmentation of market according to psychology is very accurate. But in social class the customer buy products not only to suit their social class or not but also to establish certain reputation in their society so here the products are sold to the customer to establish there status in the society.
[BRP's] biggest competitors include Mercury Marine and Japanese engine makers Yamaha, Honda and Suzuki. Sales figures are closely held by the companies, but Mercury claims to have the largest share of the U.S. outboard engine market. Yamaha is probably in second place, according to industry analysts, followed by Suzuki, Honda, BRP and Nissan in no definite order.. http://www.jsonline.com/business/32506899.html.
Texas Outboard Rebuild. We specialize in Rebuilding Outboard Boat Motors such as: Evinrude, Johnson, Mariner, Mercury and Yamaha. This service is available for makes 1985 and newer and 60 Horsepower and up. We understand that right now youâre faced with the dilemma of whether to buy new, used or rebuild your motor; and in todayâs economy it is important to get the most for your money.