Comments. 1  As all the divisions related to segmentation of market according to psychology is very accurate. But in social class the customer buy products not only to suit their social class or not but also to establish certain reputation in their society so here the products are sold to the customer to establish there status in the society.
[BRP's] biggest competitors include Mercury Marine and Japanese engine makers Yamaha, Honda and Suzuki. Sales figures are closely held by the companies, but Mercury claims to have the largest share of the U.S. outboard engine market. Yamaha is probably in second place, according to industry analysts, followed by Suzuki, Honda, BRP and Nissan in no definite order.. http://www.jsonline.com/business/32506899.html.
Outboard Motor Horsepower. 2.5 4 6 8 9.9 15 20 25 30 40 50 60 70 75 90 115 150 175 200 225 250 300 350. Yamaha Outboards Blowout Sales. Select Blowout outboards motors are new with zero time in the water and have up to $10,000 off MSRP.