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Here are my general guidelines for the average shelf life of most cosmetics: 1  Powder based products (e.g. mineral foundation, eye shadows, blushes): 2-3 years. 2  Liquid foundation: up to 1 year. 3  Lipstick/gloss/liner: 2 years max for lipstick.  Mascara/liquid eyeliner: 2-3 1  months. Pencil eye liner: 2-3 years.
â While lipstick is often the cosmetic that many women put on last, it is clearly one of the most important ones. Whether you are adding the subtlety of a natural shade for daytime use or the vibrancy of a deep-toned red for evening wear, your lipstick is essential to the final look that you want to achieve.hether you are adding the subtlety of a natural shade for daytime use or the vibrancy of a deep-toned red for evening wear, your lipstick is essential to the final look that you want to achieve.