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The cognitive universalism theory states that a all languages are similar in from PSYC PSYC110 at DeVry Chicago
Definition. Individualism refers to the idea that the rights, beliefs and responsibilities of each person should be more prominent than the rights, beliefs and responsibilities of a group.In business, the this is a fundamental concept because the initiative that individualism allows creates a basis for capitalist entrepreneurship.The contrast to individualism is collectivism, or the concept that interpersonal relationships -- and thus groups -- are more important than each individual.he contrast to individualism is collectivism, or the concept that interpersonal relationships -- and thus groups -- are more important than each individual.