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Here are my general guidelines for the average shelf life of most cosmetics: 1  Powder based products (e.g. mineral foundation, eye shadows, blushes): 2-3 years. 2  Liquid foundation: up to 1 year. 3  Lipstick/gloss/liner: 2 years max for lipstick.  Mascara/liquid eyeliner: 2-3 1  months. Pencil eye liner: 2-3 years.
The Everlasting Liquid Lipstick is known for its longevity of color and shimmer, so you don't have to worry about constant reapplication to keep your lips looking fresh. If you prefer a matte lip, the line's Studded Kiss Lipstick is also a fan favorite. Kat Von D Everlasting Liquid Lipstick, $20.