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Society's Child. Benefits of legalizing Marijuana in Colorado: Less crime and more profits. 1. Colorado's cash crop is turning out to be even more profitable than the state could have hoped. In March alone, taxed and legal recreational marijuana sales generated nearly $19 million, up from $14 million in February.
Cigarette smoking has been declining for years, so the tobacco giants see at least three huge ways they can benefit from legal marijuana: 1  New Market: Marijuana represents a vast untapped new market for tobacco firms. 2  Redeem Smoking: Millions of regular marijuana buyers extend their high by smoking the drug.