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Calculated Intangible Value - CIV. A method of valuing a company's intangible assets. This calculation attempts to allocate a fixed value to intangible assets that does not change according to the company's market value. Examples of intangible assets include brand equity and proprietary technology.
A brand can be an intangible asset, used by consultants like Brand Finance to rationalise the variation between a company's book value and market value. For example, groundbreaking research conducted by Brand Finance demonstrated that 62% of the world's business is now intangible.rand Value-Definition. With reference to Brand Finance literature, the term Brand Value is considered to be the net present value of the estimated future cash flows attributable to the Brand.