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Here are my general guidelines for the average shelf life of most cosmetics: 1  Powder based products (e.g. mineral foundation, eye shadows, blushes): 2-3 years. 2  Liquid foundation: up to 1 year. 3  Lipstick/gloss/liner: 2 years max for lipstick.  Mascara/liquid eyeliner: 2-3 1  months. Pencil eye liner: 2-3 years.
1 Invest in primer and foundation. 2  Use a lip primer before applying lipstick to prevent smudging and improve finish. 3  Put a face moisturizer on your face and then apply powder foundation with a blusher brush and it will last you all day.