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Here are my general guidelines for the average shelf life of most cosmetics: 1  Powder based products (e.g. mineral foundation, eye shadows, blushes): 2-3 years. 2  Liquid foundation: up to 1 year. 3  Lipstick/gloss/liner: 2 years max for lipstick.  Mascara/liquid eyeliner: 2-3 1  months. Pencil eye liner: 2-3 years.
Like the food in your fridge, the makeup in your bathroom goes bad after a while. Even though a swipe of day-old lipstick doesn't warrant a trip to the hospital like food poisoning, expired makeup can wreak havoc in its own nasty ways. Storing makeup in desirable environments, like lipstick in the refrigerator, can keep them fresh after the expiration date. 2  Do not pump your mascara wand in and out of the tube in order to collect more product. 3  All you're doing is forcing air in, causing the product to break down more quickly.