Perfumista tip ~ how to make fragrance last through the day. Perfumeâs persistence can be a blessing or a curse. Itâs Murphyâs Law among perfume enthusiasts that the fragrance we loathe the most will be the one that wears through a nightâs sleep and a shower, and clings to our coats through two thunderstorms and a dry cleaning.
Tech CEO worth $820million lives with his pet alpaca in a tiny Airstream caravan at Las Vegas trailer park called 'Llamapolis'. 1  Tony Hsieh, the CEO of Zappos who sold the company to Amazon for $1.2billion, could buy any home he fancied.
The online retailer Zappos is widely known and admired for offering not only free shipping but also free return shipping. In other words, even though the companyâs product is shoes, its USP has to do with customer service. Your USP does not have to be universally unique, but only unique in your area, industry or market. If you are the only pet shop in your city that sells saltwater fish, thatâs a USP even if there are stores in other cities that carry similar items.