Let us go through various components of Integrated Marketing Communication: 1  The Foundation - As the name suggests, foundation stage involves detailed analysis of both the product as well as target market. It is essential for marketers to understand the brand, its offerings and end-users.
If the PD of your basic prescription is 29.5/31.0, the PD for computer glasses would be 29.0/30.5 or 28.5/30.0. To convert a multi-focal prescription for single vision reading glasses, simply combine the Add number and the Spherical number.
Understanding My Eye Prescription. 1  Refractive Power â The first number in the series identifies your degree of nearsightedness or farsightedness. A plus sign (+) indicates you are farsighted, a minus sign (-) indicates you are nearsighted. This number is called your spherical correction. Astigmatism âThe second number in your prescription identifies what degree of astigmatism you have i.e. how well or poorly your eye focuses light onto the retina. The number can be written either with a (+ sign) or a (- sign). This number is called your cylindrical correction.