Our other difficult issue with our client was our lack of information on the location of Myerâs Sports Medicine and Orthopaedic Center. Without physically being in Atlanta, GA, we had a hard time deciding on the demographics of our campaign.
The new Freestyle program is new in some ways, but the foundation is the SmartPoints Program weâve known for a few years. For those unfamiliar with Weight Watchers, all foods are assigned a âPointsâ value, which is calculated from calories, saturated fat, protein, and sugar.
Freestyle Friday is a project that rapper e-dubble adopted on February 5th, releasing a free hip-hop track every Friday. After producing a track each week, e-dubble launches a strong social media campaign to spread the news, and to grow his fan-base. Freestyle Friday is now in its 37th week, approaching the release of the 38th straight track.