Whilethere is a rich research tradition in the strategy contentarea, process research remains relatively underdevelopedin marketing (see Franwick, Ward, Hutt, and Reingen1994; Hutt, Reingen, and Ronchetto 1988 for notableexceptions).
For other uses, see Sammy (disambiguation). Sammy is a nickname, frequently for people named Samuel, and also an English spelling of the Arabic name Sami.
1 Sammy Adams (born 1987), American rapper and songwriter. 2  Sammy Cahn (1913-1993), American songwriter. 3  Sammy Davis, Jr. (1925-1990), American singer and actor.  Sammy Davis Sr. (1900-1988), American dancer, father of Sammy Davis, Jr.