Our other difficult issue with our client was our lack of information on the location of Myerâs Sports Medicine and Orthopaedic Center. Without physically being in Atlanta, GA, we had a hard time deciding on the demographics of our campaign.
The new Freestyle program is new in some ways, but the foundation is the SmartPoints Program weâve known for a few years. For those unfamiliar with Weight Watchers, all foods are assigned a âPointsâ value, which is calculated from calories, saturated fat, protein, and sugar.
Participants experienced an average weight loss of nearly eight percent after six months, and more than 93 percent of participants reported that the new Freestyle program helps them feel healthier.