Let us go through various components of Integrated Marketing Communication: 1  The Foundation - As the name suggests, foundation stage involves detailed analysis of both the product as well as target market. It is essential for marketers to understand the brand, its offerings and end-users.
If the PD of your basic prescription is 29.5/31.0, the PD for computer glasses would be 29.0/30.5 or 28.5/30.0. To convert a multi-focal prescription for single vision reading glasses, simply combine the Add number and the Spherical number.
Hi-index lenses are made of a special plastic material that refracts light in a different way than regular plastic lenses. With hi-index lenses, vision can be corrected with less material, making the lens much thinner. Plastics are graded in numbers, such as 1.50 or 1.67. The higher the number, the thinner the lens.