While there is a lot of good research out there on Word of Mouth marketing, we think the SPI Report is the first research offering to really 'peel back the onion' for marketers, said Larry Burns, president and chief executive officer of StartSampling.
NSC-68 (1950) was a top secret document prepared by the National Security Council and approved by President Harry S. Truman in 1950 that laid out the basic strategy to oppose the Soviet Union in fighting the Cold War.
-- NSC 68 This portrayal of the Soviet Union by the government of the United States during the post-World War II period is contained in numerous statements in NSC 68 â a document which is considered to be the foundation for US strategy during the Cold War.- NSC 68 This portrayal of the Soviet Union by the government of the United States during the post-World War II period is contained in numerous statements in NSC 68 â a document which is considered to be the foundation for US strategy during the Cold War.