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It is currently owned by The Hershey Company. The product was originally produced by the Jolly Rancher Company, founded in 1949 by Bill Harmsen of Golden, Colorado. The Jolly Rancher Company made ice cream, chocolate and candy sold at several Ranch Maid Ice Cream stores in the Denver area.
Due to the unstable performance of the company, the couple sold the firm to Beatrice Foods Co. in 1966. Bill Harmsen became the president of Jolly Rancher after the acquisition but he filed his retirement in 1977. After the retirement, his son Robert Harmsen was appointed as the general manager of the product line. In 1983, Beatrice Foods Co. was acquired by Huhtamaki Oy. After the acquisition of the firm, Huhtamaki Oy established Leaf Inc. at Denver in Colorado. Leaf Inc. was acquired by Hershey Chocolate and Confectionery Corp. in 1997.