Whilethere is a rich research tradition in the strategy contentarea, process research remains relatively underdevelopedin marketing (see Franwick, Ward, Hutt, and Reingen1994; Hutt, Reingen, and Ronchetto 1988 for notableexceptions).
For other uses, see Sammy (disambiguation). Sammy is a nickname, frequently for people named Samuel, and also an English spelling of the Arabic name Sami.
From Sanskrit roots, its meaning is 'the sacred sala tree' - in this context, Sala can be used in the English language. In addition, Sala is a form (Polish) of the English, French, German, Hebrew, and Scandinavian Sarah. Forms of Sala include the names Salah, Salla, and Sallah. Sala is uncommon as a baby girl name. It is not in the top 1000 names. In 2015, among the family of girl names directly related to Sala, Sarah was the most regularly used.