Let us go through various components of Integrated Marketing Communication: 1  The Foundation - As the name suggests, foundation stage involves detailed analysis of both the product as well as target market. It is essential for marketers to understand the brand, its offerings and end-users.
If the PD of your basic prescription is 29.5/31.0, the PD for computer glasses would be 29.0/30.5 or 28.5/30.0. To convert a multi-focal prescription for single vision reading glasses, simply combine the Add number and the Spherical number.
Binoculars are identified by 2 numbers. The numbers on binoculars show magnification power and lens diameter. Example: 7 x 35 binoculars have a magnification power of 7. A magnification power of 7 means that an object will appear 7 times closer than it would to your unassisted eye. For example, if you view a deer that stands 200 yards away from you through 7x binoculars, it will appear as though it were 28.6 yards away (200 divided by 7).