Whilethere is a rich research tradition in the strategy contentarea, process research remains relatively underdevelopedin marketing (see Franwick, Ward, Hutt, and Reingen1994; Hutt, Reingen, and Ronchetto 1988 for notableexceptions).
For other uses, see Sammy (disambiguation). Sammy is a nickname, frequently for people named Samuel, and also an English spelling of the Arabic name Sami.
Sammy Samey, labeled The Nice Twin, was a contestant on Total Drama: Pahkitew Island, and was placed on Team Kinosewak. She was voiced by Bryn McAuley, who also voiced Amy. Samey, whose real name is Sammy, is the twin sister of Amy. She is very kind, but also quite timid due to her sister's cruel treatment greatly damaging her self-esteem.