Let us go through various components of Integrated Marketing Communication: 1  The Foundation - As the name suggests, foundation stage involves detailed analysis of both the product as well as target market. It is essential for marketers to understand the brand, its offerings and end-users.
If the PD of your basic prescription is 29.5/31.0, the PD for computer glasses would be 29.0/30.5 or 28.5/30.0. To convert a multi-focal prescription for single vision reading glasses, simply combine the Add number and the Spherical number.
The First Number: Sphere. Here is a basic lens prescription for someone who is nearsighted. First thing first, OD means right eye. OD is an acronym for a latin phrase that no one cares to remember. The sphere in this case is -1.25 for the right eye, and -1.50 for the left eye. There is an important point to be made. Regardless of if there is a + or - before the sphere number, the rule of thumb is, the higher the number, the worse the eyesight.