Let us go through various components of Integrated Marketing Communication: 1  The Foundation - As the name suggests, foundation stage involves detailed analysis of both the product as well as target market. It is essential for marketers to understand the brand, its offerings and end-users.
If the PD of your basic prescription is 29.5/31.0, the PD for computer glasses would be 29.0/30.5 or 28.5/30.0. To convert a multi-focal prescription for single vision reading glasses, simply combine the Add number and the Spherical number.
The more nearsighted (or farsighted) you are, the higher your prescription in diopters. On your prescription, youâll see some letters followed by a series of numbers. The letters âODâ indicate that the prescription is for your right eye; âOSâ represents your left eye. Refractive Power â The first number in the series identifies your degree of nearsightedness or farsightedness. A plus sign (+) indicates you are farsighted, a minus sign (-) indicates you are nearsighted.