If you werenât a morning person in high school, itâs not likely that will change when you enter the halls of ivy. In fact, an 8 a.m. class could mean disaster for your first semester in college. And while the time of day you schedule a class is important, itâs not the only consideration.
The terms upstream and downstream refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while downstream marketing looks at tactics and supporting the company sales team.Distinguishing these types of activity can help build a bridge between marketing and sales, benefiting both.ownstream activities focus on short-term sales and directly support current sales efforts. Anything the marketing director does to help the sales team with its next campaign is a downstream activity.
3. The downstream oil sector is a term commonly used to refer to the refining of crude oil, and the selling and distribution of natural gas and products derived from crude oil. Such products include liquified petroleum gas (LPG), gasoline or petrol, jet fuel, diesel oil, other fuel oils, asphalt and petroleum coke.