While there is a lot of good research out there on Word of Mouth marketing, we think the SPI Report is the first research offering to really 'peel back the onion' for marketers, said Larry Burns, president and chief executive officer of StartSampling.
NSC-68 (1950) was a top secret document prepared by the National Security Council and approved by President Harry S. Truman in 1950 that laid out the basic strategy to oppose the Soviet Union in fighting the Cold War.
National Security Action Memorandum Number 273 Introduction. There are several smoking guns, but the one that initially stands out as the most obvious is the date of the DRAFT, which was subsequently signed by McGeorge Bundy, Special Assistant to the President for National Security. The DRAFT was written and dated November 21st, 1963 less than 24 hours before the assassination.