Whilethere is a rich research tradition in the strategy contentarea, process research remains relatively underdevelopedin marketing (see Franwick, Ward, Hutt, and Reingen1994; Hutt, Reingen, and Ronchetto 1988 for notableexceptions).
For other uses, see Sammy (disambiguation). Sammy is a nickname, frequently for people named Samuel, and also an English spelling of the Arabic name Sami.
Mark Davis believed Sammy Davis Jr had adopted him when he was two. On his deathbed, Sammy told Mark: 'You are my son,' but he did not realize the significance of what he was saying. But it was only when he saw his birth certificate for the first time that he discovered Sammy Davis Jr was named as his father.