Let us go through various components of Integrated Marketing Communication: 1  The Foundation - As the name suggests, foundation stage involves detailed analysis of both the product as well as target market. It is essential for marketers to understand the brand, its offerings and end-users.
If the PD of your basic prescription is 29.5/31.0, the PD for computer glasses would be 29.0/30.5 or 28.5/30.0. To convert a multi-focal prescription for single vision reading glasses, simply combine the Add number and the Spherical number.
It has unveiled a set of three limited-edition frames which has been dubbed the 'Iris'. 1  Influential: Iris Apfel (pictured), who is 90, has inspired a range of lookalike glasses. Created by Eyebobs, a U.S. eye wear brand, the oversized frames are similar to her own.