Whilethere is a rich research tradition in the strategy contentarea, process research remains relatively underdevelopedin marketing (see Franwick, Ward, Hutt, and Reingen1994; Hutt, Reingen, and Ronchetto 1988 for notableexceptions).
For other uses, see Sammy (disambiguation). Sammy is a nickname, frequently for people named Samuel, and also an English spelling of the Arabic name Sami.
The name Al is an English baby name. In English the meaning of the name Al is: Fair; handsome. Also both a (noble, bright) and an abbreviation of names beginning with Al-. The name Al is a Gaelic baby name. In Gaelic the meaning of the name Al is: A Scottish Gaelicfrom the Greek meaning defender of man.