Whilethere is a rich research tradition in the strategy contentarea, process research remains relatively underdevelopedin marketing (see Franwick, Ward, Hutt, and Reingen1994; Hutt, Reingen, and Ronchetto 1988 for notableexceptions).
For other uses, see Sammy (disambiguation). Sammy is a nickname, frequently for people named Samuel, and also an English spelling of the Arabic name Sami.
What does Jesse mean? Jesse [jesse] as a boys' name (also used less commonly as girls' name Jesse) is pronounced JESS-ee. It is of Hebrew origin, and the meaning of Jesse is the Lord exists. Biblical: the shepherd father of King David. Jessie is also used for girls. The similar-sounding Jesiah is a variant of Joshua.