While there is a lot of good research out there on Word of Mouth marketing, we think the SPI Report is the first research offering to really 'peel back the onion' for marketers, said Larry Burns, president and chief executive officer of StartSampling.
NSC-68 (1950) was a top secret document prepared by the National Security Council and approved by President Harry S. Truman in 1950 that laid out the basic strategy to oppose the Soviet Union in fighting the Cold War.
In the spring of 1963, the Syracuse Nationals were purchased by two Philadelpians, Irv Kosloff and Ike Richman, and the NBA approved the franchise shift formally on May 22. The franchise then held a contest to name the club and on August 6, 1963, the Nationals changed their name. The late Walt Stahlberg, of West Collingswood, New Jersey, won the contest, of which 500 different suggestions were entered. Stahlberg was one of several who picked the 76ers.