Let us go through various components of Integrated Marketing Communication: 1  The Foundation - As the name suggests, foundation stage involves detailed analysis of both the product as well as target market. It is essential for marketers to understand the brand, its offerings and end-users.
If the PD of your basic prescription is 29.5/31.0, the PD for computer glasses would be 29.0/30.5 or 28.5/30.0. To convert a multi-focal prescription for single vision reading glasses, simply combine the Add number and the Spherical number.
Answer Wiki. You can absolutely go to your local optical shop and ask them to measure your PD. However, some opticians and optical stores will not measure this for you unless you purchase glasses from them. If you are ordering single vision glasses, you can measure your PD online here: Measure My PD.