If you werenât a morning person in high school, itâs not likely that will change when you enter the halls of ivy. In fact, an 8 a.m. class could mean disaster for your first semester in college. And while the time of day you schedule a class is important, itâs not the only consideration.
The terms upstream and downstream refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while downstream marketing looks at tactics and supporting the company sales team.Distinguishing these types of activity can help build a bridge between marketing and sales, benefiting both.ownstream activities focus on short-term sales and directly support current sales efforts. Anything the marketing director does to help the sales team with its next campaign is a downstream activity.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.