Let us go through various components of Integrated Marketing Communication: 1  The Foundation - As the name suggests, foundation stage involves detailed analysis of both the product as well as target market. It is essential for marketers to understand the brand, its offerings and end-users.
If the PD of your basic prescription is 29.5/31.0, the PD for computer glasses would be 29.0/30.5 or 28.5/30.0. To convert a multi-focal prescription for single vision reading glasses, simply combine the Add number and the Spherical number.
Hi-Index ultra thin eyeglass lenses are the thinnest lenses available on the optical market with an index of 1.74. These lenses are recommended for those with prescriptions +/-6.00 and above and should be used with an ultraviolet protective coating for premium results.