Our other difficult issue with our client was our lack of information on the location of Myerâs Sports Medicine and Orthopaedic Center. Without physically being in Atlanta, GA, we had a hard time deciding on the demographics of our campaign.
The new Freestyle program is new in some ways, but the foundation is the SmartPoints Program weâve known for a few years. For those unfamiliar with Weight Watchers, all foods are assigned a âPointsâ value, which is calculated from calories, saturated fat, protein, and sugar.
The new classes became necessary when FILA added two classes to womenâs freestyle competition and reduced each of the menâs styles by one weight class, therefore setting a 6-6-6 field for menâs freestyle, Greco-Roman and womenâs freestyle wrestling for the Games in Rio de Janeiro.