Our other difficult issue with our client was our lack of information on the location of Myerâs Sports Medicine and Orthopaedic Center. Without physically being in Atlanta, GA, we had a hard time deciding on the demographics of our campaign.
The new Freestyle program is new in some ways, but the foundation is the SmartPoints Program weâve known for a few years. For those unfamiliar with Weight Watchers, all foods are assigned a âPointsâ value, which is calculated from calories, saturated fat, protein, and sugar.
What's new is the emergence of a genre of documentary filmmaking that tells stories about software-based cultures like Wikipedia, del.icio.us, and content remixing. These uses of the medium, along with a new breed of lightweight software demonstrations, inspired the collaborative coining of a new term, screencast.