Let us go through various components of Integrated Marketing Communication: 1  The Foundation - As the name suggests, foundation stage involves detailed analysis of both the product as well as target market. It is essential for marketers to understand the brand, its offerings and end-users.
If the PD of your basic prescription is 29.5/31.0, the PD for computer glasses would be 29.0/30.5 or 28.5/30.0. To convert a multi-focal prescription for single vision reading glasses, simply combine the Add number and the Spherical number.
Glasses, contact lenses, or refractive surgery can correct nearsightedness. With myopia, your prescription for glasses or contact lenses is a negative number, such as -3.00. The higher the number, the stronger your lenses will be.ut this eye disorder is easily corrected with eyeglasses, contact lenses, or surgery. People with myopia or nearsightedness have difficulty seeing distant objects, but can clearly see objects that are near.