Our other difficult issue with our client was our lack of information on the location of Myerâs Sports Medicine and Orthopaedic Center. Without physically being in Atlanta, GA, we had a hard time deciding on the demographics of our campaign.
The new Freestyle program is new in some ways, but the foundation is the SmartPoints Program weâve known for a few years. For those unfamiliar with Weight Watchers, all foods are assigned a âPointsâ value, which is calculated from calories, saturated fat, protein, and sugar.
The other event is the long program (also called free skate), which is 4 minutes for women and 4 Â½ minutes for men. The long program is worth two thirds of the total score and needs to demonstrate artistry and creativity while incorporating enough elements to be competitive on the degree of difficulty.