A teenage girl named Sophie is rushed to the hospital after a terrible car accident. Lucky for Sophie, heart surgeon Dr. Albert Beck is at the hospital to save her life. While Sophie recovers nicely in the hospital, Dr. Beck tends to her, more than Sophie's mother would like. A mother's instinct is never wrong.
On the low-cost side, a very basic mobile product for one platform could cost between $20k and $35k to get an initial version of the product to market. A more robust app could cost between $50k-$75k for an initial version.
Ad spending on apps of all kinds â both mobile and desktop â is growing. Most industry analysts choose to measure only mobile app spending though, as most apps are created for the mobile and smartphone space. Mobile advertising revenue increased nearly 1.5X in 2011, to top out at $1.6 billion for the year. The future of app monetization clearly lies in ad-supported model.