Whilethere is a rich research tradition in the strategy contentarea, process research remains relatively underdevelopedin marketing (see Franwick, Ward, Hutt, and Reingen1994; Hutt, Reingen, and Ronchetto 1988 for notableexceptions).
For other uses, see Sammy (disambiguation). Sammy is a nickname, frequently for people named Samuel, and also an English spelling of the Arabic name Sami.
Sammy Adams (born 1987), American rapper and songwriter. Sammy Cahn (1913-1993), American songwriter. Sammy Davis, Jr. (1925-1990), American singer and actor. Sammy Davis Sr. (1900-1988), American dancer, father of Sammy Davis, Jr.