While there is a lot of good research out there on Word of Mouth marketing, we think the SPI Report is the first research offering to really 'peel back the onion' for marketers, said Larry Burns, president and chief executive officer of StartSampling.
NSC-68 (1950) was a top secret document prepared by the National Security Council and approved by President Harry S. Truman in 1950 that laid out the basic strategy to oppose the Soviet Union in fighting the Cold War.
Building upon the conclusions of an earlier National Security Council paper (NSC-20/4), the authors of NSC-68 based their conclusions on the theory that the decline of the Western European powers and Japan following World War II had left the United States and the Soviet Union as the two dominant powers.ritics such as Secretary of Defense Louis Johnson, and senior diplomats such as Soviet experts and former ambassadors to the Soviet Union George Kennan and Charles Bohlen, argued that the United States already had a substantial military advantage over the Soviet Union.