If you werenât a morning person in high school, itâs not likely that will change when you enter the halls of ivy. In fact, an 8 a.m. class could mean disaster for your first semester in college. And while the time of day you schedule a class is important, itâs not the only consideration.
The terms upstream and downstream refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while downstream marketing looks at tactics and supporting the company sales team.Distinguishing these types of activity can help build a bridge between marketing and sales, benefiting both.ownstream activities focus on short-term sales and directly support current sales efforts. Anything the marketing director does to help the sales team with its next campaign is a downstream activity.
The downstream stage in the production process involves processing the materials collected during the upstream stage into a finished product. The downstream stage further includes the actual sale of that product to other businesses, governments or private individuals.