Whilethere is a rich research tradition in the strategy contentarea, process research remains relatively underdevelopedin marketing (see Franwick, Ward, Hutt, and Reingen1994; Hutt, Reingen, and Ronchetto 1988 for notableexceptions).
For other uses, see Sammy (disambiguation). Sammy is a nickname, frequently for people named Samuel, and also an English spelling of the Arabic name Sami.
Kylah is a spelling variant of the Yiddish and English Kyla. Kylah is a somewhat popular baby name for girls. The name has been growing in popularity since the 2000s. Its usage peaked modestly in 2009 with 0.014% of baby girls being named Kylah.