Let us go through various components of Integrated Marketing Communication: 1  The Foundation - As the name suggests, foundation stage involves detailed analysis of both the product as well as target market. It is essential for marketers to understand the brand, its offerings and end-users.
If the PD of your basic prescription is 29.5/31.0, the PD for computer glasses would be 29.0/30.5 or 28.5/30.0. To convert a multi-focal prescription for single vision reading glasses, simply combine the Add number and the Spherical number.
So the prescription for reading glasses for the right eye would be -0.25 â 0.50 x 180. For the left eye, the calculation is +1.75 +1.00 = +2.75 D.S. Note that most people have prescriptions unlike the example shown above and usually have numbers similar in power for both eyes.