In color theory, a purple is defined as any non-spectral color between violet and red (excluding violet and red themselves). The spectral colors violet and indigo are not purples according to color theory, but they are purples according to common English usage since they are between red and blue.
Apex Learning was started in 1997 by Microsoft co-founder Paul Allen on the idea that online courses and test prep, which were already succeeding in higher education, could be applied to K-12.
Shinola was founded in 2011 by Tom Kartsotis, former chairman and chief executive of Fossil, a multibillion-dollar company built on inexpensive watches made in China. Based in Plano, Tex., Kartsotis wanted to produce high-quality watches in the United States at a fraction of the price of Swiss models.