The expression of this rotational or twisting force around an axis is called torque, which is measured in units of force times distance from the axis of rotation. If you have a 1-foot-long wrench and you exert a force of 10 pounds on the end of it then you apply a torque of 10 pound-feet (10 lb-ft).
This explains the consumer buying decision process. A consumer goes through several stages before purchasing a product or service. NEED â INFORMATION GATHERING/SEARCH â EVALUATION OF ALTERNATIVES â PURCHASE OF PRODUCT/SERVICE â POST PURCHASE EVALUATION. 1  Step 1 - Need is the most important factor which leads to buying of products and services.
In formal business negotiations, there are several potential areas of negotiation. Businesses usually pay a lot of attention to the four Ps of marketing, which are product, place, promotion and price. Under product category, salespeople and buyers can negotiate on quality, features, style or packaging. see this as a positive where a person can get feedback positive or negative before the actual negotiation (2010). Taking the time to get a second opinion or even a third opinion can help to weigh options to a reasonable approach in the negotiation.