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Scanning The Business Environment. Introduction. Scanning the business environment is the first step in effective business planning or development of business strategy. Effective frameworks and tools include PEST, PESTLE, SLEPT, STEPE etc. Scanning the business or operating environment helps to provide the decision makers with the context within which to make an informed decision. Often in business we look in-wards, we undertake a SWOT analysis and then make a decision based upon that.
An Environmental Scan/SWOT Analysis can be completed by the human resources staff or by a team with membership representing a cross section of the agency. Using a team with a varied membership to collect the external and internal data shares the workload, encourages participation throughout the agency, and promotes a diversity of perspectives.