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Scanning The Business Environment. Introduction. Scanning the business environment is the first step in effective business planning or development of business strategy. Effective frameworks and tools include PEST, PESTLE, SLEPT, STEPE etc. Scanning the business or operating environment helps to provide the decision makers with the context within which to make an informed decision. Often in business we look in-wards, we undertake a SWOT analysis and then make a decision based upon that.
You plan to take an alternate route that will keep you out of the traffic jam. You've done a limited form of environmental scan. In terms of organizations and strategic planning, an environmental scan involves considering the factors that will influence the direction and goals of your organization.