The expression of this rotational or twisting force around an axis is called torque, which is measured in units of force times distance from the axis of rotation. If you have a 1-foot-long wrench and you exert a force of 10 pounds on the end of it then you apply a torque of 10 pound-feet (10 lb-ft).
This explains the consumer buying decision process. A consumer goes through several stages before purchasing a product or service. NEED â INFORMATION GATHERING/SEARCH â EVALUATION OF ALTERNATIVES â PURCHASE OF PRODUCT/SERVICE â POST PURCHASE EVALUATION. 1  Step 1 - Need is the most important factor which leads to buying of products and services.
The purchasing process for companies breaks down into eight clear steps. In the first step the company identifies a need, for which the answer is the purchase of a product. The final step is the execution of a purchase contract. The steps in between build an organized, informed process that results in the company purchasing the right product for the need from a qualified supplier whose product is the most durable for the price. Identify the need for a product purchase.