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Scanning The Business Environment. Introduction. Scanning the business environment is the first step in effective business planning or development of business strategy. Effective frameworks and tools include PEST, PESTLE, SLEPT, STEPE etc. Scanning the business or operating environment helps to provide the decision makers with the context within which to make an informed decision. Often in business we look in-wards, we undertake a SWOT analysis and then make a decision based upon that.
A team approach to completing an Environmental Scan includes these steps: Each team member researches one or more of the external or internal factors. Each team member prepares a list of relevant factual data for the individual external or internal factor they are researching.