At every level from grade school to the pros, clubs usually honor the white-at-home, colors-on-the-road standard. Still, exceptions are out there. Take the Los Angeles Lakers. 1967 saw the storied team adopt a radically new look.
Clayton J. Howell partnered with Neil C. Ward to create the Orange Crush Company in 1916, but traces of the company date back to ten years earlier.
Zeviaâs strong position in the zero-calorie soda area could eventually make the company an acquisition target by one of the big guys, Beverage Digestâs Sicher said. He pointed to how PepsiCo bought SoBe in 2000 and Coke bought Vitaminwater maker Glaceau in 2007 to gain a foothold in beverage growth areas.