The McDonald's Corporation requires a minimum of $250,000 of non-borrowed personal resources to consider you for a franchise. In other words you need $250,000 cash on hand to just start the discussion process with McDonald's. If you have $250,000 available read on...
Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites.
Of the two, Organic Search Engine Optimization tends to yield the best long-term results and the optimum return on investment, for the simple reason that Internet users are four times as likely to click an Organic search result as they are a Pay-Per-Click ad on the same results page.