(the) creative: Ad agencies and buyers often refer to ad banners and other forms of created advertising as the creative.. Since the creative requires creative inspiration and skill that may come from a third party, it often doesn't arrive until late in the preparation for a new campaign launch.
Old Norse was the language spoken by the Vikings, and the language in which the Eddas, sagas, and most of the other primary sources for our current knowledge of Norse mythology were written. Old Norse is a member of the Germanic family of languages, which also includes English, German, and several other languages that are widely spoken today.
While the term Viking is used in a general way to describe the people of Scandinavia during the medieval period, it's really a name for a profession -- it's like if we called all Spanish or French people Pirates. The Scandinavians were also explorers, farmers, fishermen and merchants -- not just Vikings. Indeed, the people who are usually referred to as Vikings were actually made up of several different groups, including the Danes, the Swedes and the Norwegians, who were themselves often broken into small petty kingdoms.