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Summary: 1  Primary research involves firsthand information gathered directly from the target population while secondary research involves the use of secondhand information which comes in the form of published articles, newspapers, news reports, recorded interviews, videos, books, and other printed or recorded resources.rimary Research vs Secondary Research. All of us are told to do some research, whether it is for our homework or for our workplace. Researching makes it very important in gathering authentic data.
Secondary market research is usually thought of in terms of two categories: Information from internal sources (held by a particular company or agency), and information from external sources (held outside of a particular business enterprise, organization, or agency).