The McDonald's Corporation requires a minimum of $250,000 of non-borrowed personal resources to consider you for a franchise. In other words you need $250,000 cash on hand to just start the discussion process with McDonald's. If you have $250,000 available read on...
Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites.
Don't know what search engine optimization is? Know someone who needs easy to understand overview of SEO? That's what this video provides, in three minutes. It's part of the many resources provided by Search Engine Land's What Is SEO page http://searchengineland.com/guide/wha... & the video was created with Common Craft, which has many other great, short explainer videos like this at http://www.commoncraft.com/.