At every level from grade school to the pros, clubs usually honor the white-at-home, colors-on-the-road standard. Still, exceptions are out there. Take the Los Angeles Lakers. 1967 saw the storied team adopt a radically new look.
Clayton J. Howell partnered with Neil C. Ward to create the Orange Crush Company in 1916, but traces of the company date back to ten years earlier.
Pepsi Cola went bankrupt in 1923. In 1931, Pepsi Cola was bought by the Loft Candy Company Loft president, Charles G. Guth, who reformulated the popular soft drink, tinkering with the recipe. Guth struggled to make a success of Pepsi and even offered to sell Pepsi to the Coca-Cola company, who refused to offer a bid.