The expression of this rotational or twisting force around an axis is called torque, which is measured in units of force times distance from the axis of rotation. If you have a 1-foot-long wrench and you exert a force of 10 pounds on the end of it then you apply a torque of 10 pound-feet (10 lb-ft).
This explains the consumer buying decision process. A consumer goes through several stages before purchasing a product or service. NEED â INFORMATION GATHERING/SEARCH â EVALUATION OF ALTERNATIVES â PURCHASE OF PRODUCT/SERVICE â POST PURCHASE EVALUATION. 1  Step 1 - Need is the most important factor which leads to buying of products and services.
Describe how shortcuts can assist in or distort our judgment of others. Explain how perception affects the decision-making process. Outline the six steps in the rational decision-making model. Describe the actions of the boundedly rational decision maker. List and explain eight (8) common decision biases or errors. Identify the conditions in which individuals are most likely to use intuition in decision making. Describe four styles of decision making.