The McDonald's Corporation requires a minimum of $250,000 of non-borrowed personal resources to consider you for a franchise. In other words you need $250,000 cash on hand to just start the discussion process with McDonald's. If you have $250,000 available read on...
Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it's simply quality control for websites.
This not only has a negative impact on search engine optimization, it also makes the user experience less friendly. Search engines do not read images, only text, so make sure you associate some text with the image. If you add the HTML attribute called ALT-text to your image, search engines will be able to read the associated text.