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Scanning The Business Environment. Introduction. Scanning the business environment is the first step in effective business planning or development of business strategy. Effective frameworks and tools include PEST, PESTLE, SLEPT, STEPE etc. Scanning the business or operating environment helps to provide the decision makers with the context within which to make an informed decision. Often in business we look in-wards, we undertake a SWOT analysis and then make a decision based upon that.
0 comments. Environmental analysis is a strategic tool. It is a process to identify all the external and internal elements, which can affect the organizationâs performance. The analysis entails assessing the level of threat or opportunity the factors might present.t is true that industry factors have an impact on the company performance. Environmental analysis is essential to determine what role certain factors play in your business. PEST or PESTLE analysis allows businesses to take a look at the external factors.