The expression of this rotational or twisting force around an axis is called torque, which is measured in units of force times distance from the axis of rotation. If you have a 1-foot-long wrench and you exert a force of 10 pounds on the end of it then you apply a torque of 10 pound-feet (10 lb-ft).
This explains the consumer buying decision process. A consumer goes through several stages before purchasing a product or service. NEED â INFORMATION GATHERING/SEARCH â EVALUATION OF ALTERNATIVES â PURCHASE OF PRODUCT/SERVICE â POST PURCHASE EVALUATION. 1  Step 1 - Need is the most important factor which leads to buying of products and services.
However, although. earlier research has tried to predict which alternatives will be chosen in a situation like. this one, research has not addressed the subjective experience of the decision process for. outcome- and process-oriented consumers. In this paper, we examine the impact of. process and outcome-oriented thinking on perceived decision difficulty. Previous studies have recommended process-oriented thinking over outcome-.