A entity for H.P. Lovecraft's short story The Call of Cthulhu who also appears in several later stories, though CC is the only one that focuses on him. Cthulhu is a extraterrestrial being referred to as Great Old Ones and is generally associated with madness.
3) Persuasion tools will have different effects on audiences depending on the route employed. 4) Central Route is more persistent over time, more resistant to change, and more predictive of behavior. The model features two routes of persuasive influence: central and peripheral.
Not much persuasion happening there! The more you can empathize, the more you can get immediate feedback on what they are experiencing of your communications with them. And as a consequence, you can change what you are saying and doing to get them to feel what you want them to feel.