A entity for H.P. Lovecraft's short story The Call of Cthulhu who also appears in several later stories, though CC is the only one that focuses on him. Cthulhu is a extraterrestrial being referred to as Great Old Ones and is generally associated with madness.
3) Persuasion tools will have different effects on audiences depending on the route employed. 4) Central Route is more persistent over time, more resistant to change, and more predictive of behavior. The model features two routes of persuasive influence: central and peripheral.
Downward Communication: is more than passing on information to subordinates. Perhaps the most tried and true rule of effective downward communication is to: Communicateorally, then follow up in writing (Gibson and Hodgetts 1991). Upward Communication: Even less is known about upward communication.