A entity for H.P. Lovecraft's short story The Call of Cthulhu who also appears in several later stories, though CC is the only one that focuses on him. Cthulhu is a extraterrestrial being referred to as Great Old Ones and is generally associated with madness.
3) Persuasion tools will have different effects on audiences depending on the route employed. 4) Central Route is more persistent over time, more resistant to change, and more predictive of behavior. The model features two routes of persuasive influence: central and peripheral.
Persuasion is the process by which attitudes are changed. Persuasion processes can change three aspects of an attitude: valence â whether the attitude is positive or negative, extremity â where the attitude falls within a given valence, and strength â whether the attitude is consequential or not.