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1 The main idea is the central concept or topic for the piece of writing. Reviewing the first and final paragraph will usually clarify the main idea.  The purpose of persuasive writing is the reason the author is writing, which is the belief or the action the author wants to convince the reader to believe or do.
Every essay or paper designed to be persuasive needs a paragraph at the very outset introducing both the subject at hand and the thesis which is being advanced. It also needs a final paragraph summarizing what's been said and driving the author's argument home. These are not arbitrary requirements. Introductions and conclusions are crucial in persuasive writing. They put the facts to be cited into a coherent structure and give them meaning. Even more important, they make the argument readily accessible to readers and remind them of that purpose from start to end.