As the name implies, DRTV asks for a direct response. Unlike traditional commercials that are shown between television shows, DRTV campaigns and direct response online ask for a direct response (hence the name).
Why So Many People Are Going Gluten-Free - Should You? If you've ever polished off a fresh baguette or fought over that last slice of deep-dish pizza, you've eaten gluten. It's the healthy plant protein found in several grains that, among other baking feats, makes bread light, chewy, and irresistible.
yet paradoxically most of the people who reach for gluten free products don t have celiac disease and or even a sensitivity to wheat peter h r green md director of the celiac disease center at columbia university told webmd the market for gluten free products is exploding