A entity for H.P. Lovecraft's short story The Call of Cthulhu who also appears in several later stories, though CC is the only one that focuses on him. Cthulhu is a extraterrestrial being referred to as Great Old Ones and is generally associated with madness.
3) Persuasion tools will have different effects on audiences depending on the route employed. 4) Central Route is more persistent over time, more resistant to change, and more predictive of behavior. The model features two routes of persuasive influence: central and peripheral.
Before we delve into the different approaches of behavior modification, letâs look at some key terms to avoid confusion: 1  Antecedent. An antecedent comes prior to the (un)desired behavior. 2  Consequence. Consequences usually indicate something bad, but in this context consequences can be good or bad. These occur after the behavior occurs and can change as well. These are also referred to as reinforcers (to strengthen behavior) or punishments (to weaken behavior).