A entity for H.P. Lovecraft's short story The Call of Cthulhu who also appears in several later stories, though CC is the only one that focuses on him. Cthulhu is a extraterrestrial being referred to as Great Old Ones and is generally associated with madness.
3) Persuasion tools will have different effects on audiences depending on the route employed. 4) Central Route is more persistent over time, more resistant to change, and more predictive of behavior. The model features two routes of persuasive influence: central and peripheral.
Peripheral route processing:when people are persuaded on the basis of factors of unrelated to the nature or quality of the content of a persuasive message These people pay attention to irrelevent factors such as who is delivering the message or the emotional appeal of the arguement. Central route processing generally leads to a stronger, more lasting attitude change. The Link Between Attitudes and Behavior Attitudes influence behavior but also sometimes behavior influences attitudes. Leon Festinger came up with cognitive dissonance which occurs when a person holds two contradictory attitudes or thoughts