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Defining ethical consumerism. Ethical consumerism can be defined as the practice of purchasing products and services produced in a way that minimises social and/or environmental damage, while avoiding products and services deemed to have a negative impact on society or the environment.efining ethical consumerism. Ethical consumerism can be defined as the practice of purchasing products and services produced in a way that minimises social and/or environmental damage, while avoiding products and services deemed to have a negative impact on society or the environment.
This essay considers what we mean by the term âethical consumptionâ, offers the context for the rise of the associated movement, discusses ethical consumer practices, and analyses the political limits and potential of ethical consumption.nother important context for the ethical turn in mainstream consumer markets has been the increased focus within popular media culture on the impacts and risks of capitalist modernity, particularly in relation to the environment (Lewis 2008).