A entity for H.P. Lovecraft's short story The Call of Cthulhu who also appears in several later stories, though CC is the only one that focuses on him. Cthulhu is a extraterrestrial being referred to as Great Old Ones and is generally associated with madness.
3) Persuasion tools will have different effects on audiences depending on the route employed. 4) Central Route is more persistent over time, more resistant to change, and more predictive of behavior. The model features two routes of persuasive influence: central and peripheral.
The mesolimbic pathway, which originates in the middle of the brain and branches to various places like the cerebral cortex, is the most important reward pathway in the brain. One of the mesolimbicâs stops is the nucleus accumbens. Increased dopamine in the nucleus accumbens signals feedback for predicting rewards. Your brain recognizes that something important â good or bad â is about to happen, thus triggering motivation to do something.