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Main navigation. The Most Important Leadership Characteristic. In their landmark leadership book The Leadership Challenge, Jim Kouzes and Barry Posner share that the most important leadership characteristic is credibility. Based on extensive research over two decades, they boldly claim that âmore than anything, we want leaders who are credible.
Among the seven leadership qualities, courage is the most identifiable outward trait. âWith integrity, you have nothing to fear, since you have nothing to hide. With integrity, you will do the right thing, so you will have no guilt.â â Zig Ziglar.