A entity for H.P. Lovecraft's short story The Call of Cthulhu who also appears in several later stories, though CC is the only one that focuses on him. Cthulhu is a extraterrestrial being referred to as Great Old Ones and is generally associated with madness.
3) Persuasion tools will have different effects on audiences depending on the route employed. 4) Central Route is more persistent over time, more resistant to change, and more predictive of behavior. The model features two routes of persuasive influence: central and peripheral.
Leadership Traits - Emotional Stability. As leadership traits go, this one which is most often measured as neuroticism, deserves a better label, however, it does capture a significant aspect of personality. To put a positive spin on it, the most successful leaders are emotionally stable over time. While any leader can have a bad day, or week, the emotionally stable leader generally demonstrates mastery of emotional ups and downs. Have a reasonable degree of self esteem. This leader shows confident vulnerability.