Affect is your outward expression of emotions and mood. It refers to how others think you feel as evidenced by your behaviors, like crying or laughing. On the other hand, mood is how you actually feel and is internal. A person's affect is not always congruent with their mood.
Essence, a 48-year-old monthly lifestyle magazine, has a majority-black readership. The magazine focuses on fashion, pop culture, music and black life. It also holds an annual music festival, which was headlined last year by Diana Ross, Mary J. Blige and Chance the Rapper.
But aerie's decision to show its models in all their real, unretouched glory makes an even stronger statement because of who its customers are. The brand, founded in 2006, is aimed at the 15-21 year old demographic, meaning young women in high school and college. And it's widely held -- and proven by numerous studies and surveys -- that young women's sense of body confidence is so often influenced by the images of female beauty they see in media.