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Media richness theory. Media richness theory, sometimes referred to as information richness theory or MRT, is a framework used to describe a communication medium's ability to reproduce the information sent over it. It was introduced by Richard L. Daft and Robert H. Lengel in 1986 as an extension of social information processing theory. MRT is used to rank and evaluate the richness of certain communication media, such as phone calls, video conferencing, and email.
The determining factor as to the softness or loudness of a sound is the amplitude of the sound wave. We know that sound is mechanical energy, and a source of sound will put me â¦ chanical energy into the medium through which it is going to travel.Let's look at the wave. Loudness is a subjective measure, which is often confused with objec â¦ tive measures of sound prtessure such as decibels or sound intensity. Filters such as A-weighting attempt to adjust sound measurements to correspond to loudness as perceived by the average human.