In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
These are the 18 most popular YouTube stars in the world â and some are making millions. 1  No. 18: Epic Rap Battles (ERB) â 14.2 million subscribers. 2  No. 17: DanTDM â 14.4 million subscribers. 3  No. 16: Jacksepticeye â 14.8 million subscribers. 4  No. 15: Fine Brothers Entertainment (FBE) â 15 million subscribers. 5  No. 14: KSI â 16 million subscribers.