In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
Remember, these were the days before HD video so don't expect stunning quality.... 1. Me at the zoo - jawed / Uploaded on Apr 23, 2005 - 12,271,073 Views. This was the very, very first video uploaded to YouTube at 8:27pm on Saturday April 23rd, 2005, by Jawed Karim, co-founder of the fledgling site. 2. There's no description on this one but the title is pretty self explanatory, if ironic. 3/4/5/6.