Though she is often compared to other iconic chroniclers of society such as Slim Aarons and Bill Cunningham, Hilliard will flatly dismiss any such association with her trademark mix of southern charm and genuine modesty. â
The trademark application is a two-page form, plus a single sheet for the mark, plus three copies of the trademark being used in commerce. The fee is around $345 for each class registered. If you don't quite get the wording quite right, the government lawyers are very helpful about getting the phrasing right.
Answer: Unlike copyrights or patents, trademark registration rights can last indefinitely if the owner continues to use the mark to identify goods or services. The term of a federal trademark registration is ten years, with ten-year renewal terms. However, between the fifth and sixth year after the date of initial trademark registration, you must file an affidavit of use and pay an additional fee to keep the registration alive.