In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
PewDiePie is closing in on the 30m subscribers milestone on YouTube. PewDiePie still world's biggest YouTube star with 351m views in June. Felix Arvid Ulf Kjellberg â aka PewDiePie â remains the most popular star on YouTube, with his gaming channel generating 351m views in June 2014 alone. That's more than 8,100 views a minute on average, fuelled by the UK-based Swede's huge fanbase on Google's video service.