Founded by Steve Ells in 1993, Chipotle had 16 restaurants (all in Colorado) when McDonald's Corporation became a major investor in 1998. By the time McDonald's fully divested itself from Chipotle in 2006, the chain had grown to over 500 locations.
16 years of experience. Georgetown University Law Center. A cease and desist letter, sometimes referred to as a cease and desist order, is drafted and sent to a third party demanding that they discontinue certain activities or operations that violate your legally enforceable rights.
You may elect not to respond to the letter/email or any follow-up letters/emails. Some trademark cease and desist letters/emails are sent in the hope that some recipients will be misled or intimidated into stopping or paying for use even though they do not need to do so.