In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
Video has garnered over 17 million views on the late night hostâs official YouTube channel. | March 16, 2015 @ 6:34 PM. Within 24 hours of its upload, President Barack Obamaâs edition of Jimmy Kimmelâs popular âMean Tweetsâ segment became the most watched video of the series, ABC announced Monday. The video hit over 10 million views within the first 24 hours of posting to the Jimmy Kimmel Live YouTube channel on Mar. 12, and has since amassed over 17 million views.