In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
The 22 Key Turning Points In The History Of YouTube. YouTube is the world's most popular online video site, with users watching 4 billion hours worth of video each month, and uploading 72 hours worth of video every minute. Since its inception in 2005, YouTube has grown from a site devoted to amateur videos to one that distributes original content. It played an instrumental role during the Arab Spring, and has also helped jumpstart the careers of Justin Bieber and Korean pop sensation Psy.