Though she is often compared to other iconic chroniclers of society such as Slim Aarons and Bill Cunningham, Hilliard will flatly dismiss any such association with her trademark mix of southern charm and genuine modesty. â
The trademark application is a two-page form, plus a single sheet for the mark, plus three copies of the trademark being used in commerce. The fee is around $345 for each class registered. If you don't quite get the wording quite right, the government lawyers are very helpful about getting the phrasing right.
if a company buys a trademark or trade name, it capitalizes the cost at the purchase price. if a company develops a trademark or trade name, it capitalizes costs related to securing it, such as attorney fees, registration fees, design costs, consulting fees, and successful legal defense costs. However, it excludes research and development costs. When the total cost of a trademark or trade name is insignificant, a company simply expenses it.