Though she is often compared to other iconic chroniclers of society such as Slim Aarons and Bill Cunningham, Hilliard will flatly dismiss any such association with her trademark mix of southern charm and genuine modesty. â
The trademark application is a two-page form, plus a single sheet for the mark, plus three copies of the trademark being used in commerce. The fee is around $345 for each class registered. If you don't quite get the wording quite right, the government lawyers are very helpful about getting the phrasing right.
The cost of trademarking a business name will vary depending on the type of registration you seek, how elaborate your trademark is and how you go about registration. State trademark registration is generally much less expensive than federal registration, but federal registration grants far more benefits.