In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
Entry Into Gaming. Pewdiepie is the richest YouTuber of all time with more than 46 million subscribers as of July 2016. He has even beaten Rihannaâs Vevo account on YouTube to become the most watched YouTuber of all time. So, what is he doing to have such a huge following? That is exactly what everyone is trying to figure out.