In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
Since its establishment in 2005, the website has featured a most viewed section, which lists the most viewed videos on the site. Although the most viewed videos were initially viral videos, such as Evolution of Dance and Charlie Bit My Finger, the most viewed videos were increasingly related to music videos. In fact, since Lady Gaga's Bad Romance, every video that has reached the top of the most viewed YouTube videos list has been a music video. Although the most viewed videos are no longer listed on the site, reaching the top of the list is still considered a tremendous feat.