Sociological theory of diffusion. The sociological theory of diffusion is the study of the diffusion of innovations throughout social groups and organizations. The theory uses a case study of the growth of business computing to explain different mechanisms of diffusion.
âMasculinityâ refers to the behaviors, social roles, and relations of men within a given society as well as the meanings attributed to them. The term masculinity stresses gender, unlike male, which stresses biological sex. Thus studies of masculinities need not be confined to biological males. Masculinity studies is a feminist-inspired, interdisciplinary field that emerged in the last few decades of the 20th century as a topic of study. It deals with the diversity of identities, behaviors, and meanings that occupy the label masculine and does not assume that they are universal.
Hegemonic masculinity is not totally dominant, however, as it only exists in relation to non-hegemonic, subordinated forms of masculinity. The most salient example of this approach in contemporary European and American society is the dominance of heterosexual men and the subordination of homosexual men.or example, Laurie argues that the hegemonic masculinity framework lends itself to a modified essentialism, wherein the achievement of masculine goals is frequently attributed to a way of thinking understood as inherent to the male psyche, and in relation to an innate disposition for homosocial bonding.