Sociological theory of diffusion. The sociological theory of diffusion is the study of the diffusion of innovations throughout social groups and organizations. The theory uses a case study of the growth of business computing to explain different mechanisms of diffusion.
âMasculinityâ refers to the behaviors, social roles, and relations of men within a given society as well as the meanings attributed to them. The term masculinity stresses gender, unlike male, which stresses biological sex. Thus studies of masculinities need not be confined to biological males. Masculinity studies is a feminist-inspired, interdisciplinary field that emerged in the last few decades of the 20th century as a topic of study. It deals with the diversity of identities, behaviors, and meanings that occupy the label masculine and does not assume that they are universal.
1 â Femininities and masculinities are pluralâthere are many forms of femininity and many forms of masculinity. 2  What gets defined as feminine or masculine differs by region, religion, class, national culture, and other social factors.3  How femininities and masculinities are valued differs culturally. In any one culture, certain behaviors or practices may be widely recognized as âfeminineâ or âmasculine,â irrespective of whether they are adopted by women or by men. 2  Femininities and masculinities are not descriptors of sexual orientation.