In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
At first glance, nothing about âMe at the Zooâ seems particularly specialâitâs just an awkward-looking dude describing a couple of elephants. But this 18-second video, posted by YouTube founder Jawed Karim on April 23, 2005, was the first video uploaded to the site. It might not be the most funny, artistic, or remotely interesting video ever made, but the thing is practically a historical artifact.