In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
Since the very first YouTube clip was posted 10 years ago on April 23, 2005 â an 18-second video titled âMe at the zooâ â the Internet has never been the same. If youâre playing a word-association game and that word is âYouTube,â words like âbabies,â âsloths,â âbreak-dancing,â âotters,â âcatsâ and âunicornsâ might come to mind. But when it comes to the most-viewed YouTube videos of all time, music is king. In fact, âCharlie Bit My Finger,â at the No. 11 spot, is the only non-music video in the top 25. Hereâs a look at the top 10. 1. âGangnam Styleâ â Psy (more than 2.3 billion) 2. âBabyâ â Justin Bieber featuring Ludacris ( more than 1.1 billion) 3.