In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity.
Nigeria: Davido's 'Aye' Most Watched Video On Youtube. Mavin Records. The music video 'Ãye' by popular Nigeria artiste, Davido tops the list of the most watched video on video-sharing website, Youtube for the first quarter of 2014. The video, directed by top Nigerian video director Clarence Peters, generated over 300, 000 views in the first week alone- proof that Nigerians still love music as much as ever.
Despacito has overtaken Wiz Khalifa's See you again as the most watched YouTube video of all time. Luis Fonsi's 2017 hit also soared past long term record holder Gangnam Style. Video sharing website YouTube is one of the most popular ways to listen to music and watch clips online. Created in 2005 by former PayPal employees, the site was bought by Google for $1.65 billion in 2006. The first video to reach 1 billion views online was Gangnam Style back in 2012. Since then, dozens of videos have surpassed a billion views, and a handful have hit the two billion mark. Here are the 10 most watched YouTube videos of all time, in ascending order: 10. 'Blank space' by Taylor Swift