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Statistical Parametric Mapping. SPM (Statistical Parametric Mapping) refers to the construction and assessment of spatially extended statistical processes used to test hypotheses about functional imaging data. These ideas have been instantiated in software that is called SPM.
Now you want to see why did this work. Was it the video modeling or was it because you explained it to them, to figure it out you use component analysis. You try the procedure with only the video modeling and compare it to only explaining it to them. Now for parametric analysis remember only ONE independent variable.