About the area. Almost 240 families have their homes in this small village in Cincinnati Metro area. The community deals with a very bad economic situation, the lack of employment keeps more than 40% of the residents and their families below the poverty line which preoccupies the local and the county governments.
1. Calculate the contribution margin of one unit of each product by deducting the variable cost of one unit from its selling price. For example, if a unit of product A sells for $10 and it has variable costs of $4, its contribution margin per unit is $6. 2. Calculate the percentage of total sales mix that each product accounts for.
The contribution margin of one unit is ($100 - $12 - $25 - $10) $53 because the fixed overhead per unit of $8 is not considered. Usefulness of Contribution Margin. Contribution margin is used by management when making pricing decisions. This is especially true in special pricing or special order situations where fixed costs are sunk costs and should not be factored into the decision whether to accept or reject. Negative or low contribution margins indicate a product line or business segment may not be profitable.