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1 In 1926, the cooperative formally adopted the name âCalavoâ (the Calavo Â® brand of avocados), chosen through a national naming contest and the company's first success at building a brand identity.oday, Calavoâs grower community is some 2,300 strong. From 10-acre farmers to Californiaâs two largest avocado producersâthe Irvine Company and Limoneira Companyâall enjoy the resources and marketing clout that come from aligning with the industry leader.
While dozens of cultivars are grown, the 'Hass' avocado is today the most common. It produces fruit year-round and accounts for 80% of cultivated avocados in the world. All 'Hass' trees are descended from a single mother tree raised by a mail carrier named Rudolph Hass, of La Habra Heights, California.hile dozens of cultivars are grown, the 'Hass' avocado is today the most common. It produces fruit year-round and accounts for 80% of cultivated avocados in the world. All 'Hass' trees are descended from a single mother tree raised by a mail carrier named Rudolph Hass, of La Habra Heights, California.