Read-only memory, or ROM, is a form of data storage in computers and other electronic devices that can not be easily altered or reprogrammed.
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The Plaza was the dream of financier Bernhard Beinecke, hotelier Fred Sterry, and Harry S. Black, President of the Fuller Construction Company. They purchased a 15-year-old hotel of the same name on the site. The three men set out to replace it with what is surely one of the most elegant hotels in the world.