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The purpose of health promotion is to positively influence the health behavior of individuals and communities as well as the living and working conditions that influence their health. Health promotion improves the health status of individuals, families, communities, states, and the nation. 2  Health promotion enhances the quality of life for all people. 3  Health promotion reduces premature deaths.
The most well-known definition of health promotion is that of the World Health Organizationâs Ottawa Charter (1986): Health promotion is the process of enabling people to increase control over, and to improve their health (the full definition is provided on the WHO website). Health promotion is the process of enabling people to increase control over their health and its determinants, and thereby improve their health.