Sometimes, the life cycle concept applies to a brand or category of product. Fad items have a cycle of a few months, but some categories, such as the gasoline automobile, will be around for at least a century. During its incubation period, the product is developed and perfected.
Confidence votes 5.0K. It is advertising with a strong emphasis on the company brand (logo and/or company name) also known as integrated marketing communications (IMC). Advertising is a paid form of communication tools to communicate with the mass people.ou get them to love a brand by convincing them to try and use the product or service. Using advertising under Promotion is one of the eight tools for promotion in the 9P's of marketing.
DEFINITION of 'Marketing'. The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.EFINITION of 'Marketing'. The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.