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The purpose of health promotion is to positively influence the health behavior of individuals and communities as well as the living and working conditions that influence their health. Health promotion improves the health status of individuals, families, communities, states, and the nation. 2  Health promotion enhances the quality of life for all people. 3  Health promotion reduces premature deaths.
The purpose of a promotion and thus its promotional plan can have a wide range, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.