The definition of an institution is an established custom or practice, or a group of people that was formed for a specific reason or a building that houses the group of people. Marriage is an example of a cultural institution.
Contextual targeting is a type of targeting on the Google Display Network in which you select specific keywords or topics and then allow AdWords to identify websites that are a good fit for your keywords and targets.
The phrase a demographic is a slang term that refers to demographic segmentation, one of the common strategies companies use to segment markets.A target market is a specific group of customers selected as the target of a given ad campaign.emographic segmentation means identifying markets based on several shared traits, including age, race, gender, marital status, income, education and occupation. Thus, the phrase a demographic refers to a market segment with common traits.