The definition of an institution is an established custom or practice, or a group of people that was formed for a specific reason or a building that houses the group of people. Marriage is an example of a cultural institution.
Contextual targeting is a type of targeting on the Google Display Network in which you select specific keywords or topics and then allow AdWords to identify websites that are a good fit for your keywords and targets.
Framing. This extension of agenda-setting theory examines the way media and media gatekeepers organize and present the events and issues they cover, thus influencing the audience's perceptions of and attitudes towards those events.