The definition of an institution is an established custom or practice, or a group of people that was formed for a specific reason or a building that houses the group of people. Marriage is an example of a cultural institution.
Contextual targeting is a type of targeting on the Google Display Network in which you select specific keywords or topics and then allow AdWords to identify websites that are a good fit for your keywords and targets.
The term contextualization includes all that is implied in indigenization or inculturation, but also seeks also to include the realities of contemporary, secularity, technology, and the struggle for human justice... Contextualization both extends and corrects the older terminology.