Definition. Sales-growth strategy that ignores market segment differences and attempts to appeal to all prospective customers with a single, basic product line through mass advertising and distribution. Also called mass marketing. See also concentrated marketing and differentiated marketing.
â provide information that will overlap with information. learners already have. â reiterate and reinforce information throughout the session. TYPES OF LEARNERS. To understand how to move from passive to active learning, it is impor-. tant to understand the different types of learners. There are four primary. learning styles: visual, auditory, read-write, and kinesthetic. People learn. using a variety of these methods, but one method is usually predominant.
Active learning is a model of instruction that focuses the responsibility of learning on learners. It was popularized in the 1990s by its appearance on the Association for the Study of Higher Education (ASHE) report (Bonwell & Eison 1991). Learning By Teaching is also an example of active learning because students actively research a topic and prepare the information so that they can teach it to the class.