âOne of the most important changes to American Marketing Associationâs new definition for marketing is that marketing is presented as a broader activity,â said Nancy Costopulos, CMO of the American Marketing Association.he new definition reads, âMarketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.â.
A cost variance is the difference between the cost actually incurred and the budgeted or planned amount of cost that should have been incurred.ost variances are most commonly tracked for expense line items, but can also be tracked at the job or project level, as long as there is a budget or standard against which it can be calculated. These variances form a standard part of many management reporting systems.
The entry is: Direct Materials Inventory is debited for the standard cost of $9,000 (3,000 yards at $3 per yard), Accounts Payable is credited for the actual amount owed, and the difference of $240 is credited to Direct Materials Price Variance.fter this transaction is recorded, the Direct Materials Price Variance account shows an overall credit balance of $190. A credit balance in a variance account is always favorable. In other words, your company's profit will be $190 greater than planned due to the favorable cost of direct materials.