The French Keeper of the Seals (Garde des Sceaux) is a title held by the Minister of Justice. Formerly, as Keeper of the Seals of France, this title belonged to the Chancellor, the ancien rÃ©gime counterpart of the minister of justice.
Product placement is a marketing concept where a product or logo is used as a prop in a movie or television show. With on-demand media growing, traditional commercials and advertising methods have declined and the need for strategic product placement has increased based on a 2007 study printed in the Journal of Advertising.
The goal is to create a unique impression in the customerâs mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace. Reis and Trout define positioning as âan organized system for finding a window in the mind.