The French Keeper of the Seals (Garde des Sceaux) is a title held by the Minister of Justice. Formerly, as Keeper of the Seals of France, this title belonged to the Chancellor, the ancien rÃ©gime counterpart of the minister of justice.
Product placement is a marketing concept where a product or logo is used as a prop in a movie or television show. With on-demand media growing, traditional commercials and advertising methods have declined and the need for strategic product placement has increased based on a 2007 study printed in the Journal of Advertising.
Small companies also may use competitive positioning strategies. The objective of a competitive positioning strategy is to reposition the competition in the minds of consumers, according to Quick MBA. This type of positioning is common when there are two strong competitors in an industry. A company may use comparative advertising to demonstrate that its brands are superior.