The definition of an institution is an established custom or practice, or a group of people that was formed for a specific reason or a building that houses the group of people. Marriage is an example of a cultural institution.
Contextual targeting is a type of targeting on the Google Display Network in which you select specific keywords or topics and then allow AdWords to identify websites that are a good fit for your keywords and targets.
Adaptive content is often personalized content. Hereâs how Kevin P. Nichols defines personalization : The practice of targeting content to users based on one or more of the following: who they are; where they are; when, why, and how they access the content; and what device they use to access it.