An ad featuring a Mountain Dew-clad high schooler. Pepsi has used targeted marketing to cultivate a younger generation of Mountain Dew lovers. Tying the drink to NASCAR drivers, indie bands and extreme sports competitions helps brand Mountain Dew as the soda for people who do their own thing and donât care what others think. âIâm sure Mountain Dew is alienating to a part of the population of the U.S., and weâre totally fine with that,â said Lyons, Mountain Dew's marketing VP.
In simple terms, alcohol ' thins your blood' and helps prevent the build up of clots and bad LDL cholesterol in your arteries. Alcohol favourably alters the balance of fats or lipids in the blood, by stimulating the liver to produce the âgoodâ high-density lipoprotein cholesterol (HDL).
But alcohol is process the same for everyone. Once you drink alcohol, it slowly moves through the body and absorbs into the blood stream. Most of the alcohol gets absorbed through the stomach and small intestine. Once in the bloodstream, alcohol can cross the blood-brain barrier and affect the brain.