An ad featuring a Mountain Dew-clad high schooler. Pepsi has used targeted marketing to cultivate a younger generation of Mountain Dew lovers. Tying the drink to NASCAR drivers, indie bands and extreme sports competitions helps brand Mountain Dew as the soda for people who do their own thing and donât care what others think. âIâm sure Mountain Dew is alienating to a part of the population of the U.S., and weâre totally fine with that,â said Lyons, Mountain Dew's marketing VP.
In simple terms, alcohol ' thins your blood' and helps prevent the build up of clots and bad LDL cholesterol in your arteries. Alcohol favourably alters the balance of fats or lipids in the blood, by stimulating the liver to produce the âgoodâ high-density lipoprotein cholesterol (HDL).
Alcohol can cause changes in the function of the kidneys and make them less able to filter your blood. In addition to filtering blood, your kidneys do many other important jobs. One of these jobs is keeping the right amount of water in your body. Alcohol affects the ability of your kidneys to do this. When alcohol dehydrates (dries out) the body, the drying effect can affect the normal function of cells and organs, including the kidneys. Too much alcohol can also affect your blood pressure. People who drink too much are more likely to have high blood pressure.