An ad featuring a Mountain Dew-clad high schooler. Pepsi has used targeted marketing to cultivate a younger generation of Mountain Dew lovers. Tying the drink to NASCAR drivers, indie bands and extreme sports competitions helps brand Mountain Dew as the soda for people who do their own thing and donât care what others think. âIâm sure Mountain Dew is alienating to a part of the population of the U.S., and weâre totally fine with that,â said Lyons, Mountain Dew's marketing VP.
In simple terms, alcohol ' thins your blood' and helps prevent the build up of clots and bad LDL cholesterol in your arteries. Alcohol favourably alters the balance of fats or lipids in the blood, by stimulating the liver to produce the âgoodâ high-density lipoprotein cholesterol (HDL).
The role of your liver. Your body can't store alcohol, so it has to break it down-mostly via your liver. Through a complex metabolic process the liver firstly changes alcohol into acetaldehyde, a highly toxic substance.our body breaks down alcohol at a rate of roughly one standard drink per hour. Because it takes time for your body to break down alcohol, drinking more than one unit of alcohol an hour will build up your blood alcohol concentration (BAC) and it may be many hours before you are safe to drive.