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NASCAR legend Dale Earnhardt killed in a last-lap crash at the 2001 Daytona 500. 1  Ken Schrader (36) slams into Dale Earnhardt (3) during the final lap of the Daytona 500. Earnhardt died from injuries sustained in the crash. The Daytona 500 is NASCAR's season opener and is often referred to as its Super Bowl. Earnhardt won it in 1998.
He was also making $2.4 million annually on the sale of Earnhardt merchandise and NASCAR products. He earned the nickname âIntimidatorâ because of his aggressive driving style. He drove the No. 3 car for most of his career. Dale Earnhardt Sr.âs estate is worth $70 million as of June 2017, according to Celebrity Net Worth. Figure your own net worth by using Bankrateâs free net worth calculator. Dale Earnhardt Sr.