Perro Aguayo Jr., a Mexican wrestler and promoter, died as a result of injuries in a match in Friday night in Tijuana, Mexico. He was 35. Lamentamos el fallecimiento de Pedro Aguayo RamÃ­rez, mejor conocido como 'El Hijo del Perro Aguayo'. Descense en Paz pic.twitter.com/5psp1lIpI7.
An underserved market is one where there are few providers who are delivering solutions to that market's set of known and latent problems. Often, this results in a monopoly or oligopoly of companies who have no incentive to innovate or update their existing products to better fit their market's actual needs.
A niche market is a focused, targetable portion of a market. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.