Another, better definition of proceeds is revenue or income. That is the sense applied here: money collected via taxation is the proceeds. The term is often used specifically for income from some specific event, rather than from some parti...
Quick Description: One of three Maxwell House Coffee manufacturing plants in the U.S. is located in downtown Jacksonville, Florida, USA. Per Wikipedia: Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. It is named in honor of the Maxwell House Hotel in Nashville, Tennessee.
Canadian advertising of Maxwell House has differed. In the early 1980s, actor Ricardo Montalban promoted Maxwell House in commercials with the theme Morning and Maxwell House. In 1985, the company switched to more upbeat 'Me and Max' campaigns with the common tagline Hugga Mugga Max and Good to the last drop..