Perro Aguayo Jr., a Mexican wrestler and promoter, died as a result of injuries in a match in Friday night in Tijuana, Mexico. He was 35. Lamentamos el fallecimiento de Pedro Aguayo RamÃ­rez, mejor conocido como 'El Hijo del Perro Aguayo'. Descense en Paz pic.twitter.com/5psp1lIpI7.
An underserved market is one where there are few providers who are delivering solutions to that market's set of known and latent problems. Often, this results in a monopoly or oligopoly of companies who have no incentive to innovate or update their existing products to better fit their market's actual needs.
A vertical market is a group of companies that serve each other's specialized needs and that do not serve a broader market. A vertical market is tightly focused on meeting the needs of one specific industry. Vertical markets are focused on a single niche, such as creating payroll software for start-up Internet companies, whereas a horizontal market is able to sell its goods and services in more than one industry and is therefore focused on a wider range of business segments.