An ad featuring a Mountain Dew-clad high schooler. Pepsi has used targeted marketing to cultivate a younger generation of Mountain Dew lovers. Tying the drink to NASCAR drivers, indie bands and extreme sports competitions helps brand Mountain Dew as the soda for people who do their own thing and donât care what others think. âIâm sure Mountain Dew is alienating to a part of the population of the U.S., and weâre totally fine with that,â said Lyons, Mountain Dew's marketing VP.
In simple terms, alcohol ' thins your blood' and helps prevent the build up of clots and bad LDL cholesterol in your arteries. Alcohol favourably alters the balance of fats or lipids in the blood, by stimulating the liver to produce the âgoodâ high-density lipoprotein cholesterol (HDL).
Alcohol slows your breathing rate, heart rate, and how well your brain functions. These effects may appear within 10 minutes and peak at around 40 to 60 minutes. Alcohol stays in your bloodstream until it is broken down by the liver. The amount of alcohol in your blood is called your blood alcohol level. If you drink alcohol faster than the liver can break it down, this level rises. Your blood alcohol level is used to legally define whether or not you are drunk. The legal limit for blood alcohol usually falls between 0.08 and 0.10 in most states.