An ad featuring a Mountain Dew-clad high schooler. Pepsi has used targeted marketing to cultivate a younger generation of Mountain Dew lovers. Tying the drink to NASCAR drivers, indie bands and extreme sports competitions helps brand Mountain Dew as the soda for people who do their own thing and donât care what others think. âIâm sure Mountain Dew is alienating to a part of the population of the U.S., and weâre totally fine with that,â said Lyons, Mountain Dew's marketing VP.
In simple terms, alcohol ' thins your blood' and helps prevent the build up of clots and bad LDL cholesterol in your arteries. Alcohol favourably alters the balance of fats or lipids in the blood, by stimulating the liver to produce the âgoodâ high-density lipoprotein cholesterol (HDL).
What's more, alcoholic drinks don't seem to improve the function of cells in blood vessel linings the way grape juice does. And alcohol generates free radicals -- unstable oxygen molecules that can actually cause damage to blood vessel tissues -- dampening any of the benefits that red wine's antioxidants may offer.