Typically a consumer will go to the store and reach for a brand. If the consumer grabs the same brand repeatedly, this is almost always habitual buying, not brand loyalty. In these scenarios the consumer's buyer behavior doesn't go through the normal belief-attitude-behavior sequence.
What is 'Liability' A liability is a company's financial debt or obligations that arise during the course of its business operations. Liabilities are settled over time through the transfer of economic benefits including money, goods or services.
What is Cyber Liability? Cyber liability is the risk posed by conducting business over the Internet, over other networks or using electronic storage technology. Insurance can be bought and ârisk basedâ security strategies can be used to mitigate against both the first- and third-party risks caused by cyber liability. A âfirst partyâ cyber liability occurs when your own information is breached. For example, a hack that results in the exposure of your own trade secrets would create a first party cyber liability.