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Maxwell House Coffee's successful slogan, Good to the last drop was historically credited to the 26th President of the United States, Theodore Roosevelt. The folklore claims that during Roosevelt's visit in Nashville in 1907, he was served Maxwell House coffee. So impressed with the coffee, the president apparently said the famous words. There is no historical evidence to indicate this is true. Furthermore, Maxwell House did not credit the President uttering these words until after his death.
The saying stuck. It was indeed too good to pass. The slogan was adopted, Good to the last drop, right on the spot. It has been heralded practically around the world. Maxwell House coffee is used far and wide, and those who once enjoy a cup readily and heartily agree with Theodore RooseveltâGood to the last drop. Maxwell House coffee is the largest selling brand of high grade coffee in the world.