jks ventures, llc Arizona AZ-L17040098 JKS VENTURES, LLC was formed on 2011-08-30 in Arizona by KIMBERLY STAMPS located at 1230 E. FLAMINGO DR., GILBERT, AZ 85297, United States
(April 2009) Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the need at the consumer end.
Where does this leave trade marketing? The creation shopper marketing puts the trade marketing function at a crossroads: The function could develop deeper specialization in the trade space: focusing more on marketing to the trade, rather than marketing in the trade. This would, without doubt, enhance the impact of many sales teams around the world.