However, the most susceptible variable in blood testing for alcohol levels is determined by the actual methodology of the blood drawing. First and perhaps most obvious, the sample is at risk of alteration by an alcohol swab before the needle is inserted.
Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media. Along with tobacco advertising, alcohol advertising is one of the most highly regulated forms of marketing. Some or all forms of alcohol advertising is banned in some countries. There are important studies about alcohol advertising published, such as J.P. Nelson's in 2000.
Sponsorship advertising is a form of advertising where a company will sponsor some event or organization. Examples include the sponsorship of sporting events, charity events, and athletic teams. Companies should consider such factors as the relevance of the event or organization to its business, brand fit, any misalignment of interests, and the probable business result of a sponsorship before pursuing it.