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Maxwell House Coffee's successful slogan, Good to the last drop was historically credited to the 26th President of the United States, Theodore Roosevelt. The folklore claims that during Roosevelt's visit in Nashville in 1907, he was served Maxwell House coffee. So impressed with the coffee, the president apparently said the famous words. There is no historical evidence to indicate this is true. Furthermore, Maxwell House did not credit the President uttering these words until after his death.
Thatâs not the best slogan for selling coffee, however. At some point, probably during the 1930s, a legend was born that the president termed Maxwell House Coffee âgood to the last drop.â Times have changed: The Maxwell House Hotel burned down on Christmas night in 1961, and Maxwell House coffee, now owned by Kraft Foods, ceased being Americaâs best-selling coffee in the late 1980s. But the âGood to the last dropâ ad campaign endures. 5. Marlboro, the Marlboro man (1955)