An ad featuring a Mountain Dew-clad high schooler. Pepsi has used targeted marketing to cultivate a younger generation of Mountain Dew lovers. Tying the drink to NASCAR drivers, indie bands and extreme sports competitions helps brand Mountain Dew as the soda for people who do their own thing and donât care what others think. âIâm sure Mountain Dew is alienating to a part of the population of the U.S., and weâre totally fine with that,â said Lyons, Mountain Dew's marketing VP.
In simple terms, alcohol ' thins your blood' and helps prevent the build up of clots and bad LDL cholesterol in your arteries. Alcohol favourably alters the balance of fats or lipids in the blood, by stimulating the liver to produce the âgoodâ high-density lipoprotein cholesterol (HDL).
Alcohol is often incorrectly classified as a stimulant or upper. Alcohol is in fact a tranquilliser which depresses the central nervous system. The short term physical effects depend on the blood-alcohol level. It ranges from mild mood changes to complete loss of coordination, vision, balance and speech. These effects usually wear off in a matter of hours after a person stops drinking. Larger amounts of blood alcohol can impair brain functioning and eventually cause unconsciousness. An extreme overdose, when the blood-alcohol level is higher than 0,50, can be fatal.