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The Lehigh Valley's sixth-largest bank, Sovereign Bank, is changing its name to Santander. The bank rolled out the name change Thursday at branch locations in Wyomissing, where the bank was based nationally before moving to Boston in 2011, as well as in Philadelphia, Boston, New York City and Providence, R.I.
The financial services giant's name change is only the latest step in a large scale re-branding effort that's been going on since November 2012, when its Dutch parent ING Groep NV said it would spin off the U.S. unit in an initial public offering. ING U.S. debuted on the New York Stock Exchange on May 2, 2013, as VOYA. Today is the first day that ING U.S. will market itself as Voya on press materials and other items.