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known variously as search or executive search firms recruiters or headhunters a search firm is an employer engaged firm who seeks to place skilled qualified professionals with their clients firms on a permanent full time basis search firms may be either retained or contingent or a combination of both and their fees are typically paid
1 Full Service Agencies: As the name implies, a full service agency is one that handles all phases of advertising process for its clients: it plan, creates, produces and places advertisements for its clients. Such agencies usually offer only one or two of the basic services. 2  For example, although some agencies that specialize in creative also offer strategic advertising planning service, their basic interest is in the creation of advertising.