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The average direct mail piece contains a variety of components. A professional writer would normally charge $1.00 per word. If you choose to write the piece yourself, multiply your hourly rate by 8 hours-which is the average time a writer takes to author content.
Here is the latest which I would like to share. Data from the Direct Marketing Association benchmarks say that direct mail still reigns supreme, offering response rates of 1.1 to 1.4 percent, versus 0.03 percent for email, 0.04 percent for internet display ads and 0.22 percent for paid searches.