Since I wrote a piece about sex after menopause, almost 100 women (and some men) have written me to share their experiences. Some of the emails have been agonizing to read, while others have been inspiring. What I now know about midlife sexuality is that no two women have the same story.
Perception in marketing is described as a process by which a consumer identifies, organizes, and interprets information to create meaning. Describe the characteristics of perception as a part of the consumer buying decision process. Perception is a psychological variable involved in the Purchase Decision Process that is known to influence Consumer Behavior.
Visual perception occurs in two ways. One way is called top-down processing. This theory of perception says that we use our own knowledge and expectations to influence what we see. We draw on our whole understanding of a concept in order to make sense of the individual components.