You might be familiar with cooperative corporations in the form of local food cooperatives or credit unions, in which control of the cooperative is vested in the patrons of the organization; however, many states allow for the formation of other kinds of cooperatives as well, including journalism cooperatives.
The objective of customer perception is to provide a clear  understanding of how a customer feels about products or services.  This can be useful to suppliers for making imp â¦ rovements.
The 4 essential elements of true customer insight. Customer insightâ is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or mis-interpretation. Akin to âpropositionâ (or marketing mix) which some marketers treat as if it means product, whilst others use as another word for promotion, customer insight is in danger of meaning all things to all men.