You might be familiar with cooperative corporations in the form of local food cooperatives or credit unions, in which control of the cooperative is vested in the patrons of the organization; however, many states allow for the formation of other kinds of cooperatives as well, including journalism cooperatives.
The objective of customer perception is to provide a clear  understanding of how a customer feels about products or services.  This can be useful to suppliers for making imp â¦ rovements.
In general terms, a customer is a person or organization that a marketer believes will benefit from the goods and services offered by the marketerâs organization. As this definition suggests, a customer is not necessarily someone who is currently purchasing from the marketer.