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The average direct mail piece contains a variety of components. A professional writer would normally charge $1.00 per word. If you choose to write the piece yourself, multiply your hourly rate by 8 hours-which is the average time a writer takes to author content.
Rate of Return. The average rate of return on direct mail campaigns is generally 1/2 to 2 percent, according to JWM Business Services; in a campaign involving 100 pieces of mail, two to four people can be expected to respond and half that number to make a purchase.