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Observer Expectancy Effect. The observer expectancy effect, also called the experimenter expectancy effect, is a phenomenon that can occur when a researcherâs beliefs or expectations cause him or her to unconsciously influence the participants of an experiment. In order to conserve the internal validity of an experiment, researchers can use a double-blind experimental design.
By definition, all experiments involve manipulation of one or more independent variables, and observing the effect on some outcome (dependent variable). Experiments can be done in the field or in a laboratory. They can involve human or animal subjects. What distinguishes the type of experiment is the degree to which the experimenter can assign subjects to conditions. Three types are described here: True, Quasi- and Single-subject experiments. In a true experiment, subjects are randomly assigned to the treatment conditions (levels of the independent variable).