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A trademark is a distinctive word, phrase, logo, Internet domain name, graphic symbol, slogan, or other device that is used to identify the source of a product and to distinguish a manufacturer's or merchant's products from others.Some examples are Nike sports apparel, Gatorade beverages, and Microsoft software. trademark is a distinctive word, phrase, logo, Internet domain name, graphic symbol, slogan, or other device that is used to identify the source of a product and to distinguish a manufacturer's or merchant's products from others.
Trademarks protect against others using the same or similar word, phrase or symbol, possibly infringing on your company brand for their own profit. Step 1. Pick whether you want to register the logo on a national level or on the state level.A federal registration with the U.S. Patent and Trademark Office provides broader coverage but is more expensive than a state trademark registration. Step 2. Visit the website for the appropriate registration office.rademarks protect against others using the same or similar word, phrase or symbol, possibly infringing on your company brand for their own profit. Step 1. Pick whether you want to register the logo on a national level or on the state level.