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The average direct mail piece contains a variety of components. A professional writer would normally charge $1.00 per word. If you choose to write the piece yourself, multiply your hourly rate by 8 hours-which is the average time a writer takes to author content.
So, letâs take a look at what the DMA 2015 Response Rate Report found: The average response rate is 3.7%; The average cost per response is $19 which when compared to other channels is very competitive; Best performing style by category is an oversized envelope at 5%; The next best performing style by category is a postcard at 4.25%; The most expensive category to mail are dimensional pieces at $30 per response