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A trademark is a distinctive word, phrase, logo, Internet domain name, graphic symbol, slogan, or other device that is used to identify the source of a product and to distinguish a manufacturer's or merchant's products from others.Some examples are Nike sports apparel, Gatorade beverages, and Microsoft software. trademark is a distinctive word, phrase, logo, Internet domain name, graphic symbol, slogan, or other device that is used to identify the source of a product and to distinguish a manufacturer's or merchant's products from others.
The following is a list of some typical marks you can use on a web page, in written content, or even in a marketing letter. 1  TM: The TM sign shows the brand name for an unregistered trademark classified as a product (classes 1 to 34). The owner uses this sign to mark what they believe is their brand mark. SM: The SM sign is identical to the TM sign except it designates a service mark (classes 35 to 45).