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He also analyses the cohorts that followed the boom: the 'baby bust' (a period from 1967 to 1979 when relatively few babies were born) and the 'baby boom echo' (from 1980 to the present - the children of the baby boomers).
The beginning of The Marketing Concept Era. This era is most commonly called the baby boomer era.It was mainly caused by soldiers who returned home to start families after the war.The sudden boom in families created an increase in consumer spending and thus demand for products and services.