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The average direct mail piece contains a variety of components. A professional writer would normally charge $1.00 per word. If you choose to write the piece yourself, multiply your hourly rate by 8 hours-which is the average time a writer takes to author content.
Definition: Direct mail is a form of marketing in which businesses send letters, postcards or other promotional materials to past, current or potential customers or clients. Direct mail campaigns may be targeted to either a consumer or business market (or both). In many cases, the mailing is directed to a target demographic or geographic market. 1  Effective at getting a response if well-written and targeted.  Bulk mailing costs less than regular mail.