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The booming voice behind thousands of movie trailers. September 03, 2008 | Dennis McLellan | Times Staff Writer. Don LaFontaine, the highly sought-after voice-over artist whose sonorous-voiced narration on several thousand movie trailers earned him the title of The Trailer King, has died. He was 68.
A trailer (also known as a preview or coming attraction) is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema, the result of creative and technical work. The term trailer comes from their having originally been shown at the end of a feature film screening. That practice did not last long, because patrons tended to leave the theater after the films ended, but the name has stuck. Trailers are now shown before the film begins.