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The average direct mail piece contains a variety of components. A professional writer would normally charge $1.00 per word. If you choose to write the piece yourself, multiply your hourly rate by 8 hours-which is the average time a writer takes to author content.
Actually, according to the DMA , the average response rate for direct mail marketing was 4.4% in 2012. This response rate includes both business-to-consumer (B2C) and business-to-business (B2B) marketing .