Related Textbooks: 1  their share of the market. 2  The BCG matrix is a means of evaluating strategic business units on the basis of their business growth rates and 3  ... managers from all parts of the organization. 4  Effective strategic management involved. 5  to provide develop a sustainable competitive advantage.
A coat of arms is a unique heraldic design on an escutcheon (i.e. shield), surcoat, or tabard.
The coat of arms generally refers to the, cape, shield, crest and helmet, while the family crest technically only refers to the small image that lies on the helm (top of the helmet).