To be sure, âSunday Night Footballâ remains the most expensive program on TV for advertisers, commanding an average of $637,330 for a 30-second spot. But its ability to gain more from Madison Avenue remains in doubt. Last season, the average price of a 30-second ad in the show fell 0.8% to $623,425.
In other words, selling, marketing, and advertising costs are not part of getting the products ready to sell. Since these costs are not incurred solely for the purpose of manufacturing products, they are not considered product costs. By default, since these costs are not product costs, they are period costs.
What Is a Production Cost Report? A production cost report details the total cost, including raw materials and operating costs, of producing a product. Production cost reports (PCRs) are also sometimes called cost of production reports, product cost reports or process cost summaries.