Having a .COM URL doesn't have any special significance other than perception. When someone sees a .COM address, they immediately see it as a serious website because it's the most common TLD. However, it doesn't have any technical differences over a .ORG, .BIZ, .INFO, or any other generic top-level domain.
Cost/Price Sensitivity of Customers. Price sensitivity can be defined as the consciousness of the customers to cost windows or range within which they make dealings. All the customers are always cost sensitive and concentrate basically to buy products on cheap rates. However, cost sensitivity of a customer substantially depends on condition of the market.
Once a customer gets used to paying a certain price for something, it's tough to convince them they should pay more for it because of things beyond their control-an increase in the rate of inflation, an increase in your cost of doing business, or an increase in the rates your competitors charge.