Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand.he oldest â and perhaps simplest and most natural form of marketing â is 'word of mouth' (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others.
Pre-existing conditions are medical conditions that existed before an insurance policy was taken out. Insurers usually exclude claims arising from pre-existing conditions, because insurance policies are intended to cover unexpected occurrences. An exclusion for pre-existing conditions is common in health-related insurance policies, such as private medical insurance and payment protection insurance (PPI). But the exclusion is also used in other policies - for example, pet insurance and travel insurance.
Under Obamacare and the Affordable Care Act, pregnancy can no longer be considered a pre-existing condition when the calender clicks over to 2014. Before the new healthcare reform, some insurance companies could deny coverage to women or charge them higher rates if they were already pregnant.