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Paul joins several other digital creators already signed with CAA, including Jenna Marbles, Yousef Erakat (fouseyTUBE), and Hayes Grier. Thanks to his Vine stardom, Paul has teamed with various brands and organizations like Dunkin Donuts and the Truth Campaign for digital marketing campaigns.
James is represented by agent Rich Paul of Klutch Sports. His first agent was Aaron Goodwin, whom he left in 2005 for Leon Rose. Rose joined Creative Artists Agency (CAA) in 2007, and he worked with fellow CAA agent Henry Thomas, who represented Dwyane Wade and Chris Bosh, to bring James to Miami in 2010.