Having a .COM URL doesn't have any special significance other than perception. When someone sees a .COM address, they immediately see it as a serious website because it's the most common TLD. However, it doesn't have any technical differences over a .ORG, .BIZ, .INFO, or any other generic top-level domain.
Cost/Price Sensitivity of Customers. Price sensitivity can be defined as the consciousness of the customers to cost windows or range within which they make dealings. All the customers are always cost sensitive and concentrate basically to buy products on cheap rates. However, cost sensitivity of a customer substantially depends on condition of the market.
A simple example illustrates this. We estimate tolerance to loss of a customer-facing service at 48 hours. This deadline is accepted by the business and everyone plans for it. After investing in a warm standby, the service is test-restored successfully in 36 hours and everyone is happy.