Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand.he oldest â and perhaps simplest and most natural form of marketing â is 'word of mouth' (WOM) marketing, in which consumers convey their experiences of a product, service or brand in their day-to-day communications with others.
Pre-existing conditions are medical conditions that existed before an insurance policy was taken out. Insurers usually exclude claims arising from pre-existing conditions, because insurance policies are intended to cover unexpected occurrences. An exclusion for pre-existing conditions is common in health-related insurance policies, such as private medical insurance and payment protection insurance (PPI). But the exclusion is also used in other policies - for example, pet insurance and travel insurance.
1 A pre-existing condition may limit or exclude your participation in a plan. 2  There is a waiting period of 365 days for pre-existing conditions, including optional maternity coverage. 3  This means your health care expenses related to that specific condition will not be covered by the plan during the specified time.