2. Differentiated marketing or multi-segment targeting: When market segmentation reveals several potential target segments that the company can serve profitably, specific marketing mixes can be developed to appeal to all or some of the segments.
1. Cost of inpatient drug treatment programs â The weekly cost of typical inpatient alcohol and drug treatment programs ranges from $600 to $900 per week, with an average weekly cost of around $790.
Rehab can be a costly proposition for many people. Even though the cost to the individual patient and his family has declined in recent years, treatment programs often reach into the thousands of dollars. In 2002, the average cost of a rehab treatment program was around $1,400.Residential treatment rates stood around $3,800, and outpatient methadone treatments cost an average of about $7,400. Some rehab facilities' inpatient treatment programs can cost into the tens of thousands of dollars.Crossroads Centre, a rehab center in Antigua, West Indies, founded by guitarist Eric Clapton, charges an average of $15,000 per month for treatment [source: Addiction Resource Guide ].n 1986, private insurers paid nearly 30 percent of the total cost of rehab. Patients paid nearly 14 percent of the total cost that same year. In 2003, however, both patients and insurers paid less for treatment, changing to just over 10 percent and 8 percent, respectively.