Marketing differs from selling because (in the words of Harvard Business School's retired professor of marketing Theodore C. Levitt) Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about.
Samphire. Sometimes called sea asparagus, samphire is a remarkably rugged vegetable that you may have witnessed during a weekend trip to the coast. It grows in places few vegetables can: rocky, salt-sprayed regions near the ocean.
Q: So tell us, Ms. Asparagus, what have you got that other veggies don't? Asparagus: Well, I don't want to sound stuck up, but you did ask. I am rich in vitamins K, C, and A. I also have folate, which is a B vitamin. These vitamins are good for your blood and eyes, and they help prevent illness. I also have an amino acid called asparagine. It cleans out toxins -- bad stuff -- from your body. Q: I must say, you are one of the most beautiful veggies around. Would you please describe yourself? Asparagus: I'm always long. Sometimes I'm very thin, sometimes as thick as your finger. I have a spear on top -- that's my most yummy part, I think.