2. Differentiated marketing or multi-segment targeting: When market segmentation reveals several potential target segments that the company can serve profitably, specific marketing mixes can be developed to appeal to all or some of the segments.
1. Cost of inpatient drug treatment programs â The weekly cost of typical inpatient alcohol and drug treatment programs ranges from $600 to $900 per week, with an average weekly cost of around $790.
16 FIGURE 4: YEARLY COST OF INCARCERATING A DRUG OFFENDERVERSUS YEARLY COST OF TREATMENT IN CALIFORNIA By offering drug offenders treatment ratherthan prison sentences, Proposiion 36 can save the stateup to $22,500 per person per year.6 By comparison, research by the Department of Justice on recidivism of offenders foundthat overall, nearly 60% of those released from prison will be re-arrested within 2 years. 37 Within three years after their release, 67.5% of all offenders are expected to be re-arrested.