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Fresh cannabis plants are around 80% water (all %'s by weight); curing generally begins after the cannabis has lost half of it's initial mass, and contains approximately 33% of it's initial water.
The very short answer is YES. It does affect potency in a very positive manner. Curing cannabis after harvesting for few days to several months will improve the potency, as well as the taste and texture of the buds. Curing takes place after cannabis has been harvested, manicured and partially dried.