2. Differentiated marketing or multi-segment targeting: When market segmentation reveals several potential target segments that the company can serve profitably, specific marketing mixes can be developed to appeal to all or some of the segments.
1. Cost of inpatient drug treatment programs â The weekly cost of typical inpatient alcohol and drug treatment programs ranges from $600 to $900 per week, with an average weekly cost of around $790.
Cost per patient is an estimate for the retail cost of a drug to a patient, for a given year, based on a 100% compliance to the treatment guidelines outlined in the FDA label. Does not include off-invoice discounts. The Top 100 orphan and non-orphan drugs were ranked by USA sales for 2014.Average Orphan Drug Cost to Patients $137,782 in 2014; Median Orphan Drug Cost $98,534 EvaluatePharmaÂ® estimates that the average cost per patient per year in 2014 for an orphan drug was $137,782 versus $20,875 for a non orphan drug.rior to the 1983 Act, 38 orphan drugs were approved. To date, 468 indication designations covering 373 drugs have been approved.The success of the original Orphan Drug Act in the US led to it being adopted in other key markets, most notably in Japan in 1993 and in the European Union in 2000.