This âFiddlerâ featured black and Latino preteens in the lead roles at a time when black-Jewish tensions in the neighborhood had reached an all-time high. And yet its cast members echoed one original Broadway choristerâs ardent declaration that, while working on the show, they came âto love our village.â.
Pew Research reported in 2012 that the typical response rate to their surveys is only 9%. If for a particular survey 15,000 households are contacted, what is the probability that at least 1,500 will agree to respond?
The conversion rate is the percentage of people who responded and ultimately make a purchase, and good campaigns can expect a conversion rate of 30 to 50 percent. In practice, this means that if you send out 1,000 promotional pieces and achieve a 3 percent response rate, you will have 30 responses.