United States. Founded in 2000, The Wellness Complex is a small organization in the doctors industry located in Vandalia, IL. It has 3 full time employees and generates an estimated $172,271 USD in annual revenue.
A brand platform, or corporate image, is the set of associations that customers make with your company. Some of these associations may be quite obvious and strong, like the brand Volvo is associated with safety.In other cases, the associations can be weak; BMW, for instance, may be associated with safety but only in a very weak manner.he possible associations that a brand may want to have actually comes from many sources. For example, it may come from the benefits the customers in a target market may care the most about. But it can also come from various descriptors or the self-image of the target audience.
The brand personality is the chosen character that best communicates the brand proposition to the target audience. It is not the personality of the target audience, it is the personality that is most likely to draw their attention, interest them, and encourage them to take action and buy the brand.rand Experience. The best way to generate a successful brand personality is when all the elements combine to create a total brand experience. This means choreographing a performance of brand identity, in a branded space, with branded service and resulting in a branded memory.