The terms upstream and downstream refer to two different, but equally important, aspects of marketing. Upstream marketing is focused on strategy and the long-term market situation, while downstream marketing looks at tactics and supporting the company sales team.Distinguishing these types of activity can help build a bridge between marketing and sales, benefiting both.ownstream activities focus on short-term sales and directly support current sales efforts. Anything the marketing director does to help the sales team with its next campaign is a downstream activity.
Colleen Ballinger and Joshua David Evans have tied the knot. Colleen Ballinger has officially tied the knot with Joshua David Evans in a âsurpriseâ #Joshleen wedding. The pair have given hope to fans who want to marry their favorite YouTubers, with Colleen marrying fan Josh. âMy wife is perfect,â Josh said on Twitter. No word yet on what rival Miranda Sings thinks about this.
Hanging i there: Kendra appears to be giving her marriage to 32-year-old NFL vet Hank Baskett another chance after he cheated on her while she was pregnant with their one-year-old daughter Alijah.