It all depends on what part of advertising/ marketing you want to work in. To work in the creative side (design of ads, slogans etc.) you don't neccesarily need a degree, so long as you can show your ability in an interview. The hours in this line of work do vary and from time to time you will need to work over-time.
Gender roles are socially acceptable and expected rules of behavior for men and women. When people think of gender roles, they often consider traditional roles that dominated the early and mid-20th century in the United States. In these roles, men were the breadwinners of the family, and the women took care of the house and children. These rules of behavior were taught from one generation to another.
Gender norms are the sets of rules for what is appro -. priate masculine and feminine behavior in a given culture. In the sex role theory we. discussed in Chapter 2, collections of gender norms are what make up a sex role, a set of. expectations about how someone labeled a man or someone labeled a woman should. behave.