The exact mixture of the foundation cattle is unknown, but is thought to be about 25% Hereford, 25% Shorthorn and 50% Brahman. It was first recognized by the USDA as a new breed in 1954.[1] The original intention was to produce cattle that could produce economically in the difficult environment of South Texas.
In 1923, the Hollywood Bowlâs first 150 boxes were built. Also in 1923, the Hollywood Bowlâs debt was paid off and the mortgage burned on the Bowlâs stage. Among the donors who helped retire the debt were perennial presidential candidate William Jennings Bryan, who made a $100 donation.^^
It has been played in the Louisiana Superdome since 1975. The Sugar Bowl's corporate title sponsor was USF&G Financial Services from 1987 to 1995 and Nokia cellular telephones of Finland from 1995 to 2006. In March 2006 Allstate Insurance was announced as the new title sponsor.