Awareness-making the consumer aware that the product or company exists Comprehension-letting the consumer know what the product is used for Conviction-convincing the consumer to purchase the product Action-getting the consumer to actually make the purchase. DEFINITION of 'DAGMAR'.A marketing approach used to measure the results of an advertising campaign. DAGMAR is an acronym: D efining A dvertising G oals for M easured A dvertising R esults. The approach involves setting specific, measurable objectives for a campaign to determine if specific objectives were met.AGMAR as an approach was first proposed by Russell Colley in a 1961 report to the Association of National Advertisers. Collay proposed that the real goal of advertising was to communicate, not to sell specifically.
24. Thyroid function tests are blood tests which help to check the function of the thyroid gland. They are mainly used to detect hypothyroidism (underactive thyroid) and hyperthyroidism (overactive thyroid). Note: the information below is a general guide only.
When the thyroid hormone levels are low, weight gain, dry skin and constipation are some of the symptoms. The TSH blood test is usually ordered to diagnose a thyroid disorder. It can also be used to monitor the effects of thyroid replacement therapy. Newborns are screened for an underactive thyroid with the TSH blood test. The TSH blood test involves taking a blood sample from the arm with a needle. For newborn screening, the sample is taken from the heel with a needle prick. No preparation is required for the test, but several things can affect the TSH level. Aspirin and thyroid-replacement therapy drugs will affect the test.