The record for most runs scored by a major-league team during a single season is 1,212, set by the Boston Beaneaters (now the Atlanta Braves) in 1894. The modern-day record is 1,067, achieved by the New York Yankees in 1931.
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Sideshow antics aside, the real reason the Rush Limbaugh Show is doomed is simple: businesses don't want to risk alienating customers who will be using their brands for the next 50 years to appease an aging Limbaugh demographic that likely will be dead in the next ten years or so.