Awareness-making the consumer aware that the product or company exists Comprehension-letting the consumer know what the product is used for Conviction-convincing the consumer to purchase the product Action-getting the consumer to actually make the purchase. DEFINITION of 'DAGMAR'.A marketing approach used to measure the results of an advertising campaign. DAGMAR is an acronym: D efining A dvertising G oals for M easured A dvertising R esults. The approach involves setting specific, measurable objectives for a campaign to determine if specific objectives were met.AGMAR as an approach was first proposed by Russell Colley in a 1961 report to the Association of National Advertisers. Collay proposed that the real goal of advertising was to communicate, not to sell specifically.
24. Thyroid function tests are blood tests which help to check the function of the thyroid gland. They are mainly used to detect hypothyroidism (underactive thyroid) and hyperthyroidism (overactive thyroid). Note: the information below is a general guide only.
A thyroid-stimulating hormone (TSH) blood test is used to check for thyroid gland problems. The normal values listed here-called a reference range-are just a guide. These ranges vary from lab to lab, and your lab may have a different range for what's normal.