Photosynthesis is the process used by plants, algae and certain bacteria to harness energy from sunlight into chemical energy. There are two types of photosynthetic processes: oxygenic photosynthesis and anoxygenic photosynthesis. Oxygenic photosynthesis is the most common and is seen in plants, algae and cyanobacteria. During oxygenic photosynthesis, light energy transfers electrons from water (H 2 O) to carbon dioxide (CO 2), which produces carbohydrates.
How to Write a Creative Brief. A creative brief is a short, written document used by project managers and creative professionals to guide the development of creative materials (e.g. drama, film, visual design, narrative copy, advertising, websites, slogans) to be used in communication campaigns.
This week, Iâm attending an arts conference and creative think-tank. A lot of the attendees are calling themselves âcreatives.â Now if you donât work in marketing or advertising, you may not have realized that creative can be a noun. So, what is a creative? A creative is an artist. Not just a painter or musician or writer. She is someone who sees the world a little differently than others. A creative is an individual. He is unique, someone who doesnât quite fit into any box. Some think of creatives as iconoclasts; others see them as rebels. Both are quite apt.