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Yet, if my pour cost is only 1%, the same cocktail should cost my customers $219. I donât work in a bar, but I find this calculator interesting. If my gross margin is 99% on a drink, it seems I should be charging less for the drink to maximize revenue at a certain price point.t the core, all you need to do is figure out how much the drink costs to make, and multiply by your targeted pour cost (if youâre unsure what this is, ask your boss or bookkeeper; the industry standard usually lies somewhere between 18% and 24%). Itâs that easy, but it can get a little tricky sometimes.
Even if your pour cost matches the target, it is still probably much too high. In reality, liquor pour cost is simply the bar cost of goods sold, in percentage of sales. For example, if the restaurant has a product that cost $2, but sells it for $10, then his pour cost will be 20% ($2 divided by $10).Similarly, a product that costs $3 but sells for $9 will have a pour cost of 33.3%. Liquor pour costs do show the bars profitability.The difficulty however, not all drinks have the same cost structure. Just about every drink sold in a bar has a different pour cost and these costs can vary dramatically.imilarly, a product that costs $3 but sells for $9 will have a pour cost of 33.3%. Liquor pour costs do show the bars profitability. The difficulty however, not all drinks have the same cost structure. Just about every drink sold in a bar has a different pour cost and these costs can vary dramatically.