As a result, a marketing department works closely with the finance, purchasing, research and development, and manufacturing departments, among others, to identify ways that each department can contribute to the provision of exceptional customer value, which leads to superior customer satisfaction.
Kershaw Knives. Kershaw Knives have been produced since 1974 and they have a solid line of work and hunting knives. Originally owned by Pete Kershaw, they are now a subsidiary of KAI Cutlery with manufacturing facilities in the USA, Japan, and China.
Six years after he began looking for a way to make a thin blade, he met William Emery Nickerson, who was MIT-trained but understood what Gillette wanted to do. In 1901 they formed the American Safety Razor Company, and by 1903 production began to produce thin blades that were sold in a package. The company also made and sold safety razors. By the second year the company sold 90,884 razors and 123,648 blades and business grew.