Cohorts in marketing use age descriptors as demographic markers to make inferences about attitudes and behavior of people in the same age group based on common experiences.
Kitson & Partners bought the 91,000-acre Babcock Ranch in 2006 and then sold 78,000 acres for preservation to the state in a $350 million deal. The first residents could move in sometime in March or April. They will be the pioneers in a solar-powered town.
The ranch comes in at a whopping 520,527 acres, or 800 square miles. The ranch, which was in the family since 1849, has over 6,800 cattle, 1,000 oil wells, 30,000 acres of crops, two family compounds, hundreds of other buildings, and wildlife across the property. An old stone wall greets visitors.