Cohorts in marketing use age descriptors as demographic markers to make inferences about attitudes and behavior of people in the same age group based on common experiences.
Kitson & Partners bought the 91,000-acre Babcock Ranch in 2006 and then sold 78,000 acres for preservation to the state in a $350 million deal. The first residents could move in sometime in March or April. They will be the pioneers in a solar-powered town.
Occupying land in both Charlotte and Lee counties near Fort Myers, Babcock Ranch was named after Edward Vose Babcock, a lumber baron and mayor of Pittsburgh (1918â1922), who purchased the land in 1914.