Look at each section and use your judgment to rate the applicant. Use the scoring tables and the following examples to assist in your judgment. Review the following pages carefully, as they provide more inâdepth explanations and questions you should consider when judging each applicant.
Wall Street Journal advertising costs are a bit more reasonable if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad.
=> Media Planning => Specialists Agency. Outdoor advertising, particularly billboard advertising, has tended to be avoided by smaller companies because of the costs involved. To illustrate this, the cost of advertising on one billboard for a month is anything from Â£500 to Â£1,500 per month. Costs do fall substantially on a per billboard basis for larger campaigns but the overall cost means that only larger brands can afford this form of advertising. For the largest billboards, 96-sheet billboards, the cost per panel can rise to Â£1,000. Advertising on buses and on the London underground are two alternative options to roadside billboard advertising but the costs are similar.