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From US DVDs to Global Streaming One of the reasons our focus in the recommendation algorithms has changed is because Netflix as a whole has changed dramatically in the last few years. Netflix launched an instant streaming service in 2007, one year after the Netflix Prize began.
The comment went largely unnoticed because he also happened to drop the bombshell that Netflix was expanding to 130 more countries immediately. But a few analysts caught the announcement and went to work crunching numbers. Their conclusion is that the average subscriber streamed about 1.8 hours of Netflix per day in 2015. That's up roughly 13% -- or six hours per month -- from 2014. Cord-cutting is driving growth. 2015 was the year Americans started cutting the cord in earnest.