Look at each section and use your judgment to rate the applicant. Use the scoring tables and the following examples to assist in your judgment. Review the following pages carefully, as they provide more inâdepth explanations and questions you should consider when judging each applicant.
Wall Street Journal advertising costs are a bit more reasonable if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad.
We have listed the most popular ad sizes below. However, IAB haas a great site to reference what standard banner ad sizes you can use. The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. About Lawrence Stone.