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advert definition: The definition of advert means to call attention to something. (verb) An example of advert is when someone points out a sign she sees on the roadside. ...
It is used to target a specific set of people by using the right medium for publishing the advertorial. So, an advertorial can be understood as an advertisement which is disguised to look and work as a regular piece of content. Thus, Advertorial = Advertisement + Editorial Content. An Advertorial is an amalgam of advertisement and editorial. Getting to Know Advertorials. In an Advertorial a brand pays to have their content in a publication. A distinct characteristic of an Advertorial is that it looks like a regular article.