Buyers benefit. Escrow.com tracks the shipped merchandise and verifies it was delivered. The Seller isn't paid until the Buyer accepts the merchandise, or the inspection period expires. Sellers benefit. Escrow.com confirms when the Buyer receives merchandise.
But I have developed views on them. In my opinion, Rukia and Ichigo's relationship is very...complex. I don't view them as just close friends, but I can't view them in any sort of romance dynamic either. In my opinion, Rukia has a love for Ichigo. And Ichigo has a love for Rukia.
1 Ichigo claims his name comes from ichi for first prize and go for guardian angel, though his father told him his name means he who protects. Using certain kanji (èº), Ichigo's name can mean strawberry, which led JidanbÅ Ikkanzaka to comment that Ichigo has a cute name and Mashiro Kuna to nickname him Berry-tan.