Buyers benefit. Escrow.com tracks the shipped merchandise and verifies it was delivered. The Seller isn't paid until the Buyer accepts the merchandise, or the inspection period expires. Sellers benefit. Escrow.com confirms when the Buyer receives merchandise.
But I have developed views on them. In my opinion, Rukia and Ichigo's relationship is very...complex. I don't view them as just close friends, but I can't view them in any sort of romance dynamic either. In my opinion, Rukia has a love for Ichigo. And Ichigo has a love for Rukia.
Reviewers of the series have praised his personality, though some consider him to be a stereotypical anti-hero. Merchandise based on Ichigo's likeness has been released, including toys, clothing, and action figures. In the animated adaptations of Bleach, Ichigo is voiced by Masakazu Morita in Japanese.