Look at each section and use your judgment to rate the applicant. Use the scoring tables and the following examples to assist in your judgment. Review the following pages carefully, as they provide more inâdepth explanations and questions you should consider when judging each applicant.
Wall Street Journal advertising costs are a bit more reasonable if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad.
Tips on Buying Newspaper Ads. The newspaper ad costs give you a general feel for what it takes to run a big advertising campaign. Here are a few tips for starting a newspaper advertising campaign: 1  If you buy your ads through an advertising agency, expect to pay a 15% markup.