He saw Serra as a prime example of evangelization in the western United States, in California, primarily, Laverone said. Indeed, Francis lays out a bold new vision for Catholicism, plagued by what he called a tomb psychology, and makes New Evangelization a centerpiece of his papacy.
The Branding Platform is a strategic document that describes the foundation of the brand and focuses branding activities. It encompasses internal, competitive, stakeholder and touchpoint considerations at the strategic level.
political platform - a document stating the aims and principles of a political party; their candidate simply ignored the party platform; they won the election even though they offered no positive program. political program, platform, program. document, papers, written document - writing that provides information (especially information of an official nature) plank - an endorsed policy in the platform of a political party.