Look at each section and use your judgment to rate the applicant. Use the scoring tables and the following examples to assist in your judgment. Review the following pages carefully, as they provide more inâdepth explanations and questions you should consider when judging each applicant.
Wall Street Journal advertising costs are a bit more reasonable if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad.
> 1 Static Billboard Sign can cost you $1000's of dollars per month and they are fixed to one location. > A large yellow page Ad can cost you $100's per month and people have to go looking for you in a large yellow book. > A Vehicle wrap cost less than $52.00 per month.