As a result, a marketing department works closely with the finance, purchasing, research and development, and manufacturing departments, among others, to identify ways that each department can contribute to the provision of exceptional customer value, which leads to superior customer satisfaction.
Kershaw Knives. Kershaw Knives have been produced since 1974 and they have a solid line of work and hunting knives. Originally owned by Pete Kershaw, they are now a subsidiary of KAI Cutlery with manufacturing facilities in the USA, Japan, and China.
The company originated in Little Valley, New York, around the turn of the 20th century, before relocating to its current home, Bradford, Pennsylvania, in 1905. The company's namesake, William Russell Case, first made knives with his brothers under the name, Case Brothers Cutlery Company.ohn Russell Case, who named the company after his father, William Russell (W.R.), formed W.R. Case & Sons as it is known today.