He saw Serra as a prime example of evangelization in the western United States, in California, primarily, Laverone said. Indeed, Francis lays out a bold new vision for Catholicism, plagued by what he called a tomb psychology, and makes New Evangelization a centerpiece of his papacy.
The Branding Platform is a strategic document that describes the foundation of the brand and focuses branding activities. It encompasses internal, competitive, stakeholder and touchpoint considerations at the strategic level.
Definition of platform product: Appliance or equipment (such as Palm's Palm Pilot and Sony's Walkman) whose basic design and some components are used in several products of a product family. See also augmented product.