He saw Serra as a prime example of evangelization in the western United States, in California, primarily, Laverone said. Indeed, Francis lays out a bold new vision for Catholicism, plagued by what he called a tomb psychology, and makes New Evangelization a centerpiece of his papacy.
The Branding Platform is a strategic document that describes the foundation of the brand and focuses branding activities. It encompasses internal, competitive, stakeholder and touchpoint considerations at the strategic level.
How to Build a Leadership Brand. A productâs brand connects a companyâs output and reputation with customersâ needs and investorsâ hopes. A leadership brand, by extension, is based on marketplace expectations for the behavior of a companyâs representatives. The following principles explain how to develop a leadership brand.