He saw Serra as a prime example of evangelization in the western United States, in California, primarily, Laverone said. Indeed, Francis lays out a bold new vision for Catholicism, plagued by what he called a tomb psychology, and makes New Evangelization a centerpiece of his papacy.
The Branding Platform is a strategic document that describes the foundation of the brand and focuses branding activities. It encompasses internal, competitive, stakeholder and touchpoint considerations at the strategic level.
That new business model is the platform ecosystem: a business that leverages todayâs unprecedented levels of connectedness to create a global ecosystem of producers and consumers. In this ecosystem, participants connect with each other to create and exchange goods, services and information to their mutual benefit.