He saw Serra as a prime example of evangelization in the western United States, in California, primarily, Laverone said. Indeed, Francis lays out a bold new vision for Catholicism, plagued by what he called a tomb psychology, and makes New Evangelization a centerpiece of his papacy.
The Branding Platform is a strategic document that describes the foundation of the brand and focuses branding activities. It encompasses internal, competitive, stakeholder and touchpoint considerations at the strategic level.
Platform, simply put, is your visibility as an author. The definition of platform, broken down, is your personal ability to sell books through: Who you are. The personal and professional connections you have. Any media outlets (including blogs and social networks) that you can utilize to sell books.