He saw Serra as a prime example of evangelization in the western United States, in California, primarily, Laverone said. Indeed, Francis lays out a bold new vision for Catholicism, plagued by what he called a tomb psychology, and makes New Evangelization a centerpiece of his papacy.
The Branding Platform is a strategic document that describes the foundation of the brand and focuses branding activities. It encompasses internal, competitive, stakeholder and touchpoint considerations at the strategic level.
Definition of platform. 1  1 : plan, design. 2  2 : a declaration of the principles on which a group of persons stands; especially : a declaration of principles and policies adopted by a political party or a candidate.