Buyers benefit. Escrow.com tracks the shipped merchandise and verifies it was delivered. The Seller isn't paid until the Buyer accepts the merchandise, or the inspection period expires. Sellers benefit. Escrow.com confirms when the Buyer receives merchandise.
But I have developed views on them. In my opinion, Rukia and Ichigo's relationship is very...complex. I don't view them as just close friends, but I can't view them in any sort of romance dynamic either. In my opinion, Rukia has a love for Ichigo. And Ichigo has a love for Rukia.
At the same time, the number 15 on Ichigo's bedroom door can be seen as a pun on his name, for ichi-go can also be read to mean one-five [1]. Along with those, Ichigo is also the word in Japanese for strawberry.