Gross Sales. Gross sales are only one component of revenue. They consist of all the money a company earns through sales, either directly to customers or to retailers. Gross sales is the most broad classification of sales, though not as broad a measurement of income as revenue.
Activation Charge. For vendors that want to sell their products through ClickBank, we charge a one-time $49.95 activation charge that must be paid upon approval of your first product. Activation fees do not apply to affiliates.
Actual cost-per-click (CPC). Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. You're often charged less -- sometimes much less -- than your maximum cost-per-click (max. CPC) bid, which is the most you'll typically be charged for a click. Actual CPC is often less than max.