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From US DVDs to Global Streaming One of the reasons our focus in the recommendation algorithms has changed is because Netflix as a whole has changed dramatically in the last few years. Netflix launched an instant streaming service in 2007, one year after the Netflix Prize began.
Now, with growth for its domestic streaming service slowing, Netflix is pinning its future on international expansion. Available in 40 countries, Netflix has announced plans to introduce its service to a number of European markets in September, including Austria, Belgium, France, Germany, Luxembourg and Switzerland.n May, Netflix announced that it was increasing the monthly price to $8.99 from $7.99 for new subscribers (current Netflix subscribers can keep their current price for two years). The company said on Monday that the price increase was not having any significant impact on subscriptions.