As a result, a marketing department works closely with the finance, purchasing, research and development, and manufacturing departments, among others, to identify ways that each department can contribute to the provision of exceptional customer value, which leads to superior customer satisfaction.
Kershaw Knives. Kershaw Knives have been produced since 1974 and they have a solid line of work and hunting knives. Originally owned by Pete Kershaw, they are now a subsidiary of KAI Cutlery with manufacturing facilities in the USA, Japan, and China.
When Kershaw was founded in 1974, they had a founding mission. This was to make their users proud to own, carry, and use Kershaw knives. This means that Kershaw will only use the highest quality materials on their knives. Kershaw vows to choose appropriate, high quality materials and use intensive craftsmanship.