Look at each section and use your judgment to rate the applicant. Use the scoring tables and the following examples to assist in your judgment. Review the following pages carefully, as they provide more inâdepth explanations and questions you should consider when judging each applicant.
Wall Street Journal advertising costs are a bit more reasonable if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad.
Billboard Costs. Costs of billboards vary greatly based on the economy of the area in which your ads are placed, the billboards' location, and the potential daily estimated traffic (number of exposures). Typical placement ranges from $700 to $2,500 per month, according to Gaebler.com.