Cohorts in marketing use age descriptors as demographic markers to make inferences about attitudes and behavior of people in the same age group based on common experiences.
Kitson & Partners bought the 91,000-acre Babcock Ranch in 2006 and then sold 78,000 acres for preservation to the state in a $350 million deal. The first residents could move in sometime in March or April. They will be the pioneers in a solar-powered town.
âBabcock Ranch will exemplify what it means to be a town of the future, says Syd Kitson, CEO of developer Kitson & Partners, in a press release. Kitson's company first purchased Babcock Ranch in 2006 for a hefty price tag of more than $500 million from a family that had owned the property for nearly a century.