He saw Serra as a prime example of evangelization in the western United States, in California, primarily, Laverone said. Indeed, Francis lays out a bold new vision for Catholicism, plagued by what he called a tomb psychology, and makes New Evangelization a centerpiece of his papacy.
The Branding Platform is a strategic document that describes the foundation of the brand and focuses branding activities. It encompasses internal, competitive, stakeholder and touchpoint considerations at the strategic level.
1 A brand is a conversation. 2  It is how people talk about your company when you are not in the room. 3  If a brand is a conversation, itâs imperative that you take the time to define your brand language-Find Your Voice.4  Marketers use their voice to make a promise about what consumers can expect from their brand. A brand is a conversation. 2  It is how people talk about your company when you are not in the room. 3  If a brand is a conversation, itâs imperative that you take the time to define your brand language-Find Your Voice.