He saw Serra as a prime example of evangelization in the western United States, in California, primarily, Laverone said. Indeed, Francis lays out a bold new vision for Catholicism, plagued by what he called a tomb psychology, and makes New Evangelization a centerpiece of his papacy.
The Branding Platform is a strategic document that describes the foundation of the brand and focuses branding activities. It encompasses internal, competitive, stakeholder and touchpoint considerations at the strategic level.
A digital platform refers to the software or hardware of a site. For example, Facebook is a digital platform. Quora is a digital platform. Twitter is a digital platform. Instagram is a digital platform. etc. Campaigns and branding are marketing strategies. Pretty much any marketing campaign or branding these days includes digital platforms.