He saw Serra as a prime example of evangelization in the western United States, in California, primarily, Laverone said. Indeed, Francis lays out a bold new vision for Catholicism, plagued by what he called a tomb psychology, and makes New Evangelization a centerpiece of his papacy.
The Branding Platform is a strategic document that describes the foundation of the brand and focuses branding activities. It encompasses internal, competitive, stakeholder and touchpoint considerations at the strategic level.
Branding is the use of a name, term, symbol or design to give a product a unique identity in the marketplace. Marketers have three major strategic options: manufacturer branding vs. private labels; individual branding vs. family brands; and co-branding.