He saw Serra as a prime example of evangelization in the western United States, in California, primarily, Laverone said. Indeed, Francis lays out a bold new vision for Catholicism, plagued by what he called a tomb psychology, and makes New Evangelization a centerpiece of his papacy.
The Branding Platform is a strategic document that describes the foundation of the brand and focuses branding activities. It encompasses internal, competitive, stakeholder and touchpoint considerations at the strategic level.
Within computer and software terminology, a platform can be defined as âA platform is any base of technologies on which other technologies or processes are builtâ. The idea is that the platform is not intended to stand on its own, as its definition includes the support of other technologies or applications.