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Truvia (marketed and stylized as truvia) truvÃ­a is a-stevia based sugar substitute developed jointly By The-Coca Cola company And. cargill
Stevia extracts and derivatives are produced industrially and marketed under different trade names. 1  Rebiana is an abbreviated name for the stevia extract, rebaudioside A. 2  Truvia is the brand for Rebiana manufactured by Cargill and developed jointly with the Coca-Cola Company. 3  PureVia is PepsiCo's brand of rebiana.