The device for measuring the current or emf is connected within the circuit of the thermocouple. It measures the amount of emf flowing through the circuit due to the two junctions of the two dissimilar metals maintained at different temperatures. In figure 2 the two junctions of the thermocouple and the device used for measurement of emf (potentiometer) are shown.
Billboards are large advertising structures placed alongside busy roads to be noticed by drivers and passing pedestrians. It is sometimes called hoarding in other parts of the world. These billboards could attract pedestrians not only because they are large but also due to the variety of designs that it posses. It gives a designer so much room for customizing by using extensions and embellishments.
According to the book Creative Advertising by Charles Whittier:  A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in such a way that the public is likely to remember it.