Cohorts in marketing use age descriptors as demographic markers to make inferences about attitudes and behavior of people in the same age group based on common experiences.
Kitson & Partners bought the 91,000-acre Babcock Ranch in 2006 and then sold 78,000 acres for preservation to the state in a $350 million deal. The first residents could move in sometime in March or April. They will be the pioneers in a solar-powered town.
But unlike other developments that grow with little concern for their surroundings, Babcock Ranch's developers say that it will soon be the most sustainable town in the country complete with its own solar power plant, clean driverless vehicles and technology to maximize energy efficiency.