He saw Serra as a prime example of evangelization in the western United States, in California, primarily, Laverone said. Indeed, Francis lays out a bold new vision for Catholicism, plagued by what he called a tomb psychology, and makes New Evangelization a centerpiece of his papacy.
The Branding Platform is a strategic document that describes the foundation of the brand and focuses branding activities. It encompasses internal, competitive, stakeholder and touchpoint considerations at the strategic level.
platform - a raised horizontal surface; the speaker mounted the platform. auction block, block - a platform from which an auctioneer sells; they put their paintings on the block. bandstand, outdoor stage, stand - a platform where a (brass) band can play in the open air.