Look at each section and use your judgment to rate the applicant. Use the scoring tables and the following examples to assist in your judgment. Review the following pages carefully, as they provide more inâdepth explanations and questions you should consider when judging each applicant.
Wall Street Journal advertising costs are a bit more reasonable if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad.
tv advertising costs too much false in 2012 a 30 second super bowl commercial cost around $ 3 5 million however if you are in a mid tier television market like kansas city you can probably start seeing your ads appearing in a prime time show starting at $ 1000 per monthin new york city or los angeles tv advertising costs are going to start around $ 5000 to $ 10000 per monthwhile in a small market you will be able to run a campaign with a $ 500 price tag what is the average cpm cost for the tv ad to be seen 1000 times for that type of television program this information is available here from tvb for example the average cost for a spot during the late night news is $ 18 19 per cpm