Look at each section and use your judgment to rate the applicant. Use the scoring tables and the following examples to assist in your judgment. Review the following pages carefully, as they provide more inâdepth explanations and questions you should consider when judging each applicant.
Wall Street Journal advertising costs are a bit more reasonable if you go for only a half-page ad. $96,900 is the cost for Wall Street Journal ads that are black-and-white half pagers, whereas you'll pay $137,595 if you want a color ad.
The Arkansas Democrat-Gazette offers advertisers unrivaled market reach. Full-run advertising reaches more than 603,000 people throughout the state. In one week, advertisers can reach 61 percent of adults in the four-county metro area.* No other local or state advertising vehicle comes close to the reach of the Arkansas Democrat-Gazette.