He saw Serra as a prime example of evangelization in the western United States, in California, primarily, Laverone said. Indeed, Francis lays out a bold new vision for Catholicism, plagued by what he called a tomb psychology, and makes New Evangelization a centerpiece of his papacy.
The Branding Platform is a strategic document that describes the foundation of the brand and focuses branding activities. It encompasses internal, competitive, stakeholder and touchpoint considerations at the strategic level.
Content Marketing Platforms (CMPs) help marketers solve these challenges. A definition of a Content Marketing Platform is as follows: A Content Marketing Platform is a software solution that helps marketers be more successful in driving awareness, leads and revenue from their content.