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Fair market value (FMV) is an estimate of the market value of a property, based on what a knowledgeable, willing, and unpressured buyer would probably pay to a knowledgeable, willing, and unpressured seller in the market. An estimate of Fair Market Value is usually subjective due to the circumstances of place, time, the existence of comparable precedents, and the evaluation principles of each involved person.
Market value is generally driven by public, or external, opinions and expectations, whereas intrinsic value is driven by private, or internal, opinions and expectations. A company's financial goal is to maximize shareholder wealth, whether the company is public or private.