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Strategic marketing planning is the process that the operational and managerial staff of a company goes through to create and implement effective marketing strategies. Strategic marketing planning takes several aspects of company marketing and promotion into consideration.
Oxford defines marketing as âthe action or business of promoting and selling products or services, including market research and advertising.â. In other wordsâ¦ the intent of marketing is simply to shorten the sales cycle. Strategic Marketing is doing this, well, strategically. Many smaller or mid-size companies (and even big ones for that matter) recognize the need for marketing, but donât understand whatâs involved to put together a successful, strategic campaign.