OK, so not exactly like tiny kitties. But house centipedes take a lot of pride in their legs, apparently (as most creatures would with 15 pairs of them). After meals, they carefully drag their mouth forcipules over each leg from base to tip, curling around so they can reach them all.
Customers leave companies for many reasons. Companies lose customer business due to lack of innovation and, whether due to complacency or for want of resources, the net result remains the same: fewer customers. Businesses lose customers daily due to poor customer service, which includes more than phone or real time email conversations.
That said, good customer service would make a list of those game you own and then add them back to your account after the name change. You would still lose any saved games or stats, but you would have access to the game. This is more they do not want to spend the extra hour or two in wages to give that good of support.