Geoffrey of Monmouth referred to it in Latin as Insula Avallonis in the Historia. In the later Vita Merlini he called it Insula Pomorum the isle of fruit trees (from Latin pÅmus fruit tree).
Quality Imperative - Strategic formulation and implementation utilising strategies of total quality management to meet or exceed customers' expectations and continuously improve products or services.
Quality in business, engineering and manufacturing has a pragmatic interpretation as the non-inferiority or superiority of something; it is also defined as fitness for purpose. Quality is a perceptual, conditional and somewhat subjective attribute and may be understood differently by different people. Consumers may focus on the specification quality of a product/service, or how it compares to competitors in the marketplace.