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Business Jargons A Business Encyclopedia. Going-Rate Pricing. Definition: The Going-Rate Pricing is a method adopted by the firms wherein the product is priced as per the rates prevailing in the market especially on par with the competitors.
From Wikipedia, the free encyclopedia. Cost-plus pricing is a pricing strategy in which the selling price is determined by adding a specific dollar amount markup to a product's unit cost. Mark ups are when you add a % to the cost to set the price. An alternative pricing method is value-based pricing.