Howard Larkin states that in healthcare, the CXO is responsible for making sure every aspect of a complex delivery system consistently meets basic patient and human needs and what it calls operationalizing the patient experience mission..
Action research is not about hypothesis testing and producing empirically generalizable results; however, it is consistent with the definition of the scholarship of teaching and learning defined as âsystematic reflection on teaching and learning made publicâ (Illinois State University, www.sotl.ilsta.edu).
Another limitation of marketing research is the paucity of the trained research personnel. 1  market research Measure the past not the future. 2  Report findings does not makes decisions. Market research provides information upon which decisions are made. 3  Address accurately certain topics and issues.