From now on, if you are a Facebook user with an iTunes account, you can recommend songs and other media from the App Store by searching for a specific title or letting other Facebook users decide. As for the second feature, you can present your friends with any of the four iTunes gift cards available.
Medicalization is a social process through which a previously normal human condition (behavioral, physiological or emotional) becomes a medical problem in need of treatment under the jurisdiction of medical professionals.
Rationalization is a sociological term that simply means the substitution of logically consistent rules for traditional (or illogical) rules. One of the fundamental aspects of McDonaldization is that almost any task can (and should) be rationalized. The process of McDonaldization takes a task and breaks it down into smaller tasks. This is repeated until all tasks have been broken down to the smallest possible level.