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Fair market value (FMV) is an estimate of the market value of a property, based on what a knowledgeable, willing, and unpressured buyer would probably pay to a knowledgeable, willing, and unpressured seller in the market. An estimate of Fair Market Value is usually subjective due to the circumstances of place, time, the existence of comparable precedents, and the evaluation principles of each involved person.
Calculating these multiples by the companyâs three-year average revenue, gross profit margin and EBITDA, respectively, indicates a wide range of values: 1  Market Value based on revenue = $2.52 million. 2  Market Value based on gross profit = $1.1 million. 3  Market Value based on EBITDA = $4.25 million.alculating these multiples by the companyâs three-year average revenue, gross profit margin and EBITDA, respectively, indicates a wide range of values: 1  Market Value based on revenue = $2.52 million. 2  Market Value based on gross profit = $1.1 million. 3  Market Value based on EBITDA = $4.25 million.