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Bovril is the trademarked name of a thick, salty meat extract, developed in the 1870s by John Lawson Johnston. It is sold in a distinctive, bulbous jar. Bovril is made in Burton upon Trent, Staffordshire; owned and distributed by Unilever UK. Bovril can be made into a drink by diluting with hot water, or less commonly, with milk. It can be used as a flavouring for soups, stews or porridge, or spread on bread, especially on toast in a similar fashion to Marmite and Vegemite.
You are in: Stoke & Staffordshire > Discover Staffordshire > Local Life > A brief history of Bovril. Known for being British, Bovril should really be known as a Staffordshire thing â weâve been making it here for nearly 40 years! Here's the facts on the savoury hot drink that warms the hearts and hands of football fans! Bovril was invented by a Scotsman, John Lawson Johnston, after he won a contract to supply one million cans of beef to the French army in the 1870s. The problem was, Britain didnât have enough meat so Johnston developed the product from beef extract (then known as Johnston's Fluid Beef).