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Strategic marketing planning is the process that the operational and managerial staff of a company goes through to create and implement effective marketing strategies. Strategic marketing planning takes several aspects of company marketing and promotion into consideration.
1. Define your company. The first step toward developing a marketing plan is conducting a situation analysis. This requires you to look at your company's present situation, right here and now. Cost leadership strategy-One marketing strategy is to provide your products or services at a lower cost than competitors while maintaining comparable or higher quality. 2  Large retail chains often use this strategy.