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Fair market value (FMV) is an estimate of the market value of a property, based on what a knowledgeable, willing, and unpressured buyer would probably pay to a knowledgeable, willing, and unpressured seller in the market. An estimate of Fair Market Value is usually subjective due to the circumstances of place, time, the existence of comparable precedents, and the evaluation principles of each involved person.
Once we had a clear view of our forecast financials, we were then able to use 5 different models to value. General Mills. These models were the method of comparables, discounted dividends model, discounted free cash. flows model, abnormal earnings growth model, and residual income model.