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Business Jargons A Business Encyclopedia. Going-Rate Pricing. Definition: The Going-Rate Pricing is a method adopted by the firms wherein the product is priced as per the rates prevailing in the market especially on par with the competitors.
Best Available Rate (BAR), also known as Best Rate Guarantee (BRG) , is one of the latest pricing mechanism, increasingly used by hotels and hotel chains around the world. It was introduced as a result of the hotel industry mimicking the airline industry, which sets price by forecasting demand.est Available Rate (BAR), also known as Best Rate Guarantee (BRG) , is one of the latest pricing mechanism, increasingly used by hotels and hotel chains around the world. It was introduced as a result of the hotel industry mimicking the airline industry, which sets price by forecasting demand.