Geoffrey of Monmouth referred to it in Latin as Insula Avallonis in the Historia. In the later Vita Merlini he called it Insula Pomorum the isle of fruit trees (from Latin pÅmus fruit tree).
Quality Imperative - Strategic formulation and implementation utilising strategies of total quality management to meet or exceed customers' expectations and continuously improve products or services.
Quality is important to businesses but can be quite hard to define. A good definition of quality is: âQuality is about meeting the needs and expectations of customersâ Customers want quality that is appropriate to the price that they are prepared to pay and the level of competition in the market. Key aspects of quality for the customer include: