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Strategic marketing planning is the process that the operational and managerial staff of a company goes through to create and implement effective marketing strategies. Strategic marketing planning takes several aspects of company marketing and promotion into consideration.
Your marketing plan should be part of an ongoing self-evaluation process and unique to your business. A. Mission Statement 1. State the purpose of the marketing plan. 2. Review business goals and objectives as well as specific strategies to reach them. Everything your company does should be guided by and consistent with your Mission Statement.