Geoffrey of Monmouth referred to it in Latin as Insula Avallonis in the Historia. In the later Vita Merlini he called it Insula Pomorum the isle of fruit trees (from Latin pÅmus fruit tree).
Quality Imperative - Strategic formulation and implementation utilising strategies of total quality management to meet or exceed customers' expectations and continuously improve products or services.
quality noun (STANDARD) B1 [ C or U ] how good or bad something is: a shop advertising top quality electrical goods. The food was of such poor/low quality. Their products are of very high quality.