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Fair market value (FMV) is an estimate of the market value of a property, based on what a knowledgeable, willing, and unpressured buyer would probably pay to a knowledgeable, willing, and unpressured seller in the market. An estimate of Fair Market Value is usually subjective due to the circumstances of place, time, the existence of comparable precedents, and the evaluation principles of each involved person.
Calculating the Market Value of a Company. 1. Calculate the company's market capitalization to estimate its value. The most reliable and straightforward way to determine a company's market value is to calculate what is called its market capitalization-the total value of all shares outstanding.Note that this method only works for publicly traded companies, where share values can be easily determined. To look up the number of shares outstanding and the current price per share, you can use financial analysis websites like Google Finance and Yahoo Finance. 2  A disadvantage of this method is that it subjects the company's value to the fluctuations of the market.