They grow in acidic soils, with different species in wet acid bog habitats (K. angustifolia, K. polifolia) and dry, sandy soils (K. ericoides, K. latifolia). Kalmia was named by Linnaeus to honour his friend the botanist Pehr Kalm, who collected it in eastern North America during the mid-18th century.Earlier Mark Catesby saw it during his travels in Carolina, and after his return to England in 1726, imported seeds.hey grow in acidic soils, with different species in wet acid bog habitats (K. angustifolia, K. polifolia) and dry, sandy soils (K. ericoides, K. latifolia). Kalmia was named by Linnaeus to honour his friend the botanist Pehr Kalm, who collected it in eastern North America during the mid-18th century.
Michael Porter discussed this in his influential 1985 book  Competitive Advantage , in which he first introduced the concept of the value chain. A value chain is a set of activities that an organization carries out to create value for its customers.
Ironically, although McDonald's started life as a 'Drive-In' restaurant, they were not the first major chain to see the value in a pick-up window. In fact, founded by Dave Thomas in 1969, began using drive-thru windows in 1971, while McDonald's did not start experimenting with the concept until 1975. Wendy's, thus, is often erroneously given credit as being the first fast-food chain to use drive-thrus. Wendy's grew very quickly, and the use of drive-through windows is often assumed to be the reason this fledgling chain was so tremendously successful.