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Business Jargons A Business Encyclopedia. Going-Rate Pricing. Definition: The Going-Rate Pricing is a method adopted by the firms wherein the product is priced as per the rates prevailing in the market especially on par with the competitors.
exists and is an alternate of . The cost pricing is the theory that the price of an object is determined by the sum of the cost of the resources that went into making it. The cost can compose any of the factors of production(including labour, capital, or land) and taxation. FULL COST PRICING Full cost pricing is a practice where the price of a product is calculated by a firm on the basis of its direct costs per unit of output plus a markup to cover overhead costs and profits.