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Strategic marketing planning is the process that the operational and managerial staff of a company goes through to create and implement effective marketing strategies. Strategic marketing planning takes several aspects of company marketing and promotion into consideration.
Digital Marketing Strategy & Planning. A digital marketing plan includes goals, strategies and tactics as does a traditional marketing plan. Discovery and brand immersion are important efforts in planning to assure understanding past learning and implications of the brand strategy. Roles may include digital strategist, content strategist or brand strategist.