Howard Larkin states that in healthcare, the CXO is responsible for making sure every aspect of a complex delivery system consistently meets basic patient and human needs and what it calls operationalizing the patient experience mission..
Action research is not about hypothesis testing and producing empirically generalizable results; however, it is consistent with the definition of the scholarship of teaching and learning defined as âsystematic reflection on teaching and learning made publicâ (Illinois State University, www.sotl.ilsta.edu).
This formal study, whether performed internally or externally, is called marketing research. The marketing research process consists of four steps: defining the problem and research objectives, developing the research plan, implementing the research plan, and interpreting and reporting the findings.his formal study, whether performed internally or externally, is called marketing research. The marketing research process consists of four steps: defining the problem and research objectives, developing the research plan, implementing the research plan, and interpreting and reporting the findings.