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lasting impression meaning, lasting impression definition | English Cobuild dictionary. Search also in: Web News Encyclopedia Images. lasting. You can use lasting to describe a situation, result, or agreement that continues to exist or have an effect for a very long time. adj usu ADJ n.
Gross Impressions. Definition: Gross Impressions. Gross Impressions is the total number of individual people or households represented by a given media schedule. It is sometimes confused with Gross Rating point which is the number of impressions rather than the number of audience. Read Next.