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Strategic marketing planning is the process that the operational and managerial staff of a company goes through to create and implement effective marketing strategies. Strategic marketing planning takes several aspects of company marketing and promotion into consideration.
A marketing plan is basically a way to lay out (to plan) the marketing for your business, your products, and/or your services.It covers everything from information about your target market to specific step-by-step processes you will use to build certain marketing systems and strategies. marketing plan is basically a way to lay out (to plan) the marketing for your business, your products, and/or your services.