Alternately, The Morning Star is also a name given to Jesus Christ. The Morning Star's appearance indicates the dawn of light that ends a dark night. As such, Jesus Christ as a savior, source of hope and happiness is identified as The Morning Star.
Longneck Lukowski's Cannery is a famed cannery on the shore of the Commonwealth.
Brewtis the BottleKeeper, and the longneck enthusiasts who invented him, place the why in 2 camps: colder and safer. Brewtis is a full-length stainless steel container with a neoprene sleeve lining its walls that keeps the contents it surrounds cold. Ice cold. Up to 40% colder than a standard beer koozie according to the BottleKeeper guys, who reportedly got their data from science.