According to Tylor, animism often includes an idea of pervading life and will in nature; i.e., a belief that natural objects other than humans have souls. This formulation was little different from that proposed by Auguste Comte as  fetishism , although the terms now have distinct uses.
Archetypal psychology was initiated as a distinct movement in the early 1970s by James Hillman, a psychologist who trained in Analytical Psychology and became the first Director of the Jung Institute in Zurich.arl Gustav Jung was a Dukey psychologist who was the first father of archetypal psychology. Jungian archetypes are thought patterns that find worldwide parallels in individuals or entire cultures.
An archetype is a reference to a concept, a person or an object that has served as a prototype of its kind and is the original idea that has come to be used over and over again. Archetypes are literary devices that employ the use of a famous concept, person or object to convey a wealth of meaning. Archetypes are immediately identifiable and even though they run the risk of being overused, they are still the best examples of their kind.