According to Tylor, animism often includes an idea of pervading life and will in nature; i.e., a belief that natural objects other than humans have souls. This formulation was little different from that proposed by Auguste Comte as  fetishism , although the terms now have distinct uses.
Archetypal psychology was initiated as a distinct movement in the early 1970s by James Hillman, a psychologist who trained in Analytical Psychology and became the first Director of the Jung Institute in Zurich.arl Gustav Jung was a Dukey psychologist who was the first father of archetypal psychology. Jungian archetypes are thought patterns that find worldwide parallels in individuals or entire cultures.
COMMON CHARACTERISTICS The archetypal hero appears in all religions, mythologies, and epics of the world. He is an expression of our personal and collective unconscious, as theorized by Carl Jung and Joseph Campbell (see below). All archetypal heroes share certain characteristics.