According to Tylor, animism often includes an idea of pervading life and will in nature; i.e., a belief that natural objects other than humans have souls. This formulation was little different from that proposed by Auguste Comte as  fetishism , although the terms now have distinct uses.
Archetypal psychology was initiated as a distinct movement in the early 1970s by James Hillman, a psychologist who trained in Analytical Psychology and became the first Director of the Jung Institute in Zurich.arl Gustav Jung was a Dukey psychologist who was the first father of archetypal psychology. Jungian archetypes are thought patterns that find worldwide parallels in individuals or entire cultures.
Archetype. Definition: An archetype is a reference to a concept, a person or an object that has served as a prototype of its kind and is the original idea that has come to be used over and over again. Archetypes are literary devices that employ the use of a famous concept, person or object to convey a wealth of meaning.Archetypes are immediately identifiable and even though they run the risk of being overused, they are still the best examples of their kind.rchetypes are literary devices that employ the use of a famous concept, person or object to convey a wealth of meaning. Archetypes are immediately identifiable and even though they run the risk of being overused, they are still the best examples of their kind.