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The key role of citizens in a democracy is to participate in public life. Citizens have an obligation to become informed about public issues, to watch carefully how their political leaders and representatives use their powers, and to express their own opinions and interests.
9. The mass media have an important role in modern democratic society as the main channel of communication. The population relies on the news media as the main source of information and the basis on which they form their opinions and voting decisions.According to cultural selection theory, any selection of messages in the mass media will thus have a profound effect on the entire society.he media appeal of a politician may be more important than his/her political skills, and consequently we are seeing more and more media people and actors going into politics. The politicians have to adapt their messages to the media.