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An opinion or judgment that is not made as a representation of fact. Puffing is generally an expression or exaggeration made by a salesperson or found in an advertisement that concerns the quality of goods offered for sale. It presents opinions rather than facts and is usually not considered a legally binding promise.
c.1200, perhaps Old English, puf, puffe short, quick blast; act of puffing, from puff (v.). Meaning type of light pastry is recorded from late 14c.; that of small pad for applying powder to skin or hair is from 1650s. Figurative sense of flattery, inflated praise is first recorded 1732.