According to Tylor, animism often includes an idea of pervading life and will in nature; i.e., a belief that natural objects other than humans have souls. This formulation was little different from that proposed by Auguste Comte as  fetishism , although the terms now have distinct uses.
Archetypal psychology was initiated as a distinct movement in the early 1970s by James Hillman, a psychologist who trained in Analytical Psychology and became the first Director of the Jung Institute in Zurich.arl Gustav Jung was a Dukey psychologist who was the first father of archetypal psychology. Jungian archetypes are thought patterns that find worldwide parallels in individuals or entire cultures.
An archetype is a universal symbolic pattern. Examples of archetypal characters are the femme fatale, the trickster, the great mother and father, and the dying god.There are archetypal stories as well.ther archetypal myths serve to instruct. For example, the quest archetype is typically a journey where the hero or heroine must overcome their own faults and weaknesses in order to reemerge as a mature, productive member of their society.