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An opinion or judgment that is not made as a representation of fact. Puffing is generally an expression or exaggeration made by a salesperson or found in an advertisement that concerns the quality of goods offered for sale. It presents opinions rather than facts and is usually not considered a legally binding promise.
In everyday language, puffery refers to exaggerated or false praise. In law, puffery is a promotional statement or claim that expresses subjective rather than objective views, which no reasonable person would take literally. Puffery serves to puff up an exaggerated image of what is being described and is especially featured in testimonials. Puff piece is an idiom for a journalistic form of puffery: an article or story of exaggerating praise that often ignores or downplays opposing viewpoints or evidence to the contrary.