According to Tylor, animism often includes an idea of pervading life and will in nature; i.e., a belief that natural objects other than humans have souls. This formulation was little different from that proposed by Auguste Comte as  fetishism , although the terms now have distinct uses.
Archetypal psychology was initiated as a distinct movement in the early 1970s by James Hillman, a psychologist who trained in Analytical Psychology and became the first Director of the Jung Institute in Zurich.arl Gustav Jung was a Dukey psychologist who was the first father of archetypal psychology. Jungian archetypes are thought patterns that find worldwide parallels in individuals or entire cultures.
! An archetype is a term used to describe universal symbols that evoke deep and sometimes unconscious responses in a reader ! In literature, characters, images, and themes that symbolically embody universal meanings and basic human experiences, regardless of when or where they live, are considered archetypes.