Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
The Eastern Time Zone is also known as Eastern Standard Time (EST) falls mostly along the east coast of North America. Its time offset is â5 hours (UTC/GMT -5) during standard time and â4 hours (UTC/GMT -4) during daylight saving time.
â¢ EASTERN STANDARD TIME (noun) The noun EASTERN STANDARD TIME has 1 sense: 1. standard time in the 5th time zone west of Greenwich, reckoned at the 75th meridian; used in the eastern United States. Familiarity information: EASTERN STANDARD TIME used as a noun is very rare. Dictionary entry details.