GreenLight Biosciences is a privately-held biotechnology company focused on improving human health and the environment through the sustainable production of chemicals and fuels from renewable, non-petroleum based resources.
Generation in computer terminology is a change in technology a computer is/was being used. Initially, the generation term was used to distinguish between varying hardware technologies. But nowadays, generation includes both hardware and software, which together make up an entire computer system.
According to Wikipedia, a generation is defined as a cohort of people born within a similar span of time (15 years at the upper end) who share a comparable age and life stage and who were shaped by a particular span of time (events, trends and developments).. Now, on to the generational marketing strategies.