The aim of interpretative phenomenological analysis (IPA) is to explore indetail how participants are making sense of their personal and social world,and the main currency for an IPA study is the meanings particular experiences,events, states hold for participants.hronic benign low back painis a useful subject for IPA, as the context and personal meanings of the painto the sufferers are critical to their experience.The example is taken from aproject using IPA to try to understand the experience of chronic backpain by patients from one clinic in northern England.
Michael Jordan first entered into a contract with Nike in 1984. Nike had reported a loss in February of 1984 and pursued Michael Jordan as a potential sponsor. Continue Reading
Bowermanâs first eureka moment for footwear innovation came in 1971, when he and his wife were making waffles for breakfast: It sparked an idea for a grooved pattern on the sole of trainers to help athletes grip running tracks.ikeâs 1987 ad for the Air Max shoes was soundtracked by The Beatlesâ âRevolutionâ â the first time a Beatles song had ever been used in a TV commercial, according to the Career in Sports book.