1 We have a history of attitude-behavior consistency. 2  The attitudes are based on personal experience, rather than being copied from others. 3  The attitudes are proven by past experience. 4  There is no social desirability bias, where the presence of others will lead us into uncharacteristic behavior.
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More than 350 million cubes have been sold. Rubik patented his invention in 1977, calling it the Magic Cube. It didnât take off until he licensed it to Ideal Toy Co. in 1980. From that moment, Rubikâs Cube sold 100 million units within three years and became an â80s icon to rival Pac-Man and Tom Selleck. It is often called the worldâs best-selling toy.