The aim of interpretative phenomenological analysis (IPA) is to explore indetail how participants are making sense of their personal and social world,and the main currency for an IPA study is the meanings particular experiences,events, states hold for participants.hronic benign low back painis a useful subject for IPA, as the context and personal meanings of the painto the sufferers are critical to their experience.The example is taken from aproject using IPA to try to understand the experience of chronic backpain by patients from one clinic in northern England.
Michael Jordan first entered into a contract with Nike in 1984. Nike had reported a loss in February of 1984 and pursued Michael Jordan as a potential sponsor. Continue Reading
Itâs good to be Michael Jordan. Even if you do own the Bobcats. Last year, Jordan made twice as much money as he did with his largest contract playing in the NBA, according to Forbes Magazine. In the 1996-97 season, Jordan made $30.1 million, the season after that $33.1 million. (The Riensdorf and Kraus broke up the Bulls.) By the way, before those years Jordanâs highest salary was $4 million, so the Bulls made a lot of money off him before they had to pay up. Now, well, itâs good to be the king.