Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
Eastern Standard Time (EST) is 5 hours behind Coordinated Universal Time (UTC) . This time zone is a standard time zone and is used in: North America, Caribbean, Central America. This time zone is often called Eastern Time Zone. See full time zone map.
Areas with same time currently (UTC -4). Currently observing EDT â Eastern Daylight Time. Currently has same time zone offset as EDT (UTC -4) but different time zone name. The term Eastern Time (ET) is often used to denote the local time in areas observing either Eastern Daylight Time (EDT) or Eastern Standard Time (EST). Eastern Standard Time is 5 hours behind Coordinated Universal Time (UTC). Eastern Daylight Time is 4 hours behind UTC. In locations observing Daylight Saving Time (DST) during part of the year, Eastern Time is not static but switches between EDT and EST.