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Plasticity refers to the process of making long-term changes in the brain. Often these changes occur as a result of learning. During development (the period of intense growth and change from conception through early childhood), neurons can change shape, location, function, and patterns interconnection. In the adult brain, neurons are less able to change location and function, but plasticity still occurs. For example, intensive practice of a motor skill involving fine finger movements (e.g. playing the guitar) may result in an increase in the number of neurons that are devoted to motor control of the fingers.
Conformity is the most general concept and refers to any change in behavior caused by another person or group; the individual acted in some way because of influence from others. Note that conformity is limited to changes in behavior caused by other people; it does not refer to effects of other people on internal concepts like attitudes or beliefs... Conformity encompasses compliance and obedience, because it refers to any behavior that occurs as a result of others' influence - no matter what the nature of the influence. (Breckler, Olson, & Wiggins, Social Psychology Alive, 2006) Conformity can be defined as yielding to group pressures, something which nearly all of us do some of the time.