In the fields of cognitive linguistics, the metaphor is defined as an analogy (LAKOFF 1987, LANGACKER 1987): A metaphor consists of the projection of one schema (the source domain of the metaphor) onto another schema (the target domain of the metaphor).
About Us: JCPenney Portraits is owned and operated by Lifetouch Portrait Studios. Lifetouch Portrait Studios runs over 700 portrait studios, including locations in many JCPenney stores. Lifetouch is the market leader in school and family photography with operations in all 50 states, Canada and Puerto Rico.
Unilever is to go head-to-head with its arch consumer goods rival Procter & Gamble in the male shaving market after buying Dollar Shave Club for an estimated $1bn (Â£759m). P&G owns Gillette, which dominates the global shaving market and accounts for around 60% of sales in North America. However, Dollar Shave Club has shaken up the market through an online subscription model and a viral marketing campaign. It sends grooming products to customers for as little as $1 a month.