Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
Eastern Standard Time (EST) is 5 hours behind Coordinated Universal Time (UTC) . This time zone is a standard time zone and is used in: North America, Caribbean, Central America. This time zone is often called Eastern Time Zone. See full time zone map.
There is the Eastern time zone, the Central time zone, the Mountain time zone, and the Pacific time zone in the United States. Each of these time zones is split up geographically in order to better suit the areas that are receiving light at certain hours. The Eastern time zone is one hour ahead of the Central time zone. So if it is 8:00 p.m. in the Eastern time zone, it is 7:00 p.m. in the Central time zone. The Eastern time zone runs along the eastern seaboard of the United States including all the states that touch the Atlantic ocean.