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Dual-role transvestism. Dual-role transvestism is the formal diagnosis used by psychologists and physicians to describe people who wear clothes of the opposite sex to experience being the opposite sex temporarily, but don't have a sexual motive or want gender reassignment surgery. See also.
What a conceptâtake those ideas that the academics reject and make money off them. Particularly of note is the VALS Framework from Stanford Research Institute. VALS builds on Maslow's Holistic Dynamic Needs Hierarchy to segment the population by values, lifestyles, needs, beliefs, dreams, and points of view. This is what marketers call segmenting by psychographics, a highly effective tool for developing products and messages that appeal to our needs.