Marketing mediums include a blend of options companies have at their disposal during the promotional phase of marketing. While traditional media, such as TV and newspapers, remain prominent, 21st century integrated marketing strategies have emphasized the use of interactive, real-time engagement through new media.
Eastern Standard Time (EST) is 5 hours behind Coordinated Universal Time (UTC) . This time zone is a standard time zone and is used in: North America, Caribbean, Central America. This time zone is often called Eastern Time Zone. See full time zone map.
â¢ EASTERN STANDARD TIME (noun) The noun EASTERN STANDARD TIME has 1 sense: 1. standard time in the 5th time zone west of Greenwich, reckoned at the 75th meridian; used in the eastern United States. Familiarity information: EASTERN STANDARD TIME used as a noun is very rare. Dictionary entry details.