The aim of interpretative phenomenological analysis (IPA) is to explore indetail how participants are making sense of their personal and social world,and the main currency for an IPA study is the meanings particular experiences,events, states hold for participants.hronic benign low back painis a useful subject for IPA, as the context and personal meanings of the painto the sufferers are critical to their experience.The example is taken from aproject using IPA to try to understand the experience of chronic backpain by patients from one clinic in northern England.
Michael Jordan first entered into a contract with Nike in 1984. Nike had reported a loss in February of 1984 and pursued Michael Jordan as a potential sponsor. Continue Reading
Why Michael Jordan earns more money today than when he played in the NBA. HoopsVibeâs Very Quick Call: MJ shows us all how branding is king for long term success. Some NBA stars go broke soon after retirement, but Michael Jordan actually earns more today than when he was in the NBA. Jordan brought in an estimated $80 million last year and has a net worth close to $650 million according to Forbes Magazine. Some are already speculating that he could be the first former NBA player to become a billionaire. Here is the breakdown of Michael Jordanâs Top 5 revenue channels. 1. The Jordan Brand. This is the golden egg. The Jordan brand is a division of Nike that remains hugely profitable and massively influential. In 1984 Jordan originally signed a 5-year $500,000 contract with Nike. Last year this was worth an estimated $60 million. The Jordan brand deserves it too.