In the fields of cognitive linguistics, the metaphor is defined as an analogy (LAKOFF 1987, LANGACKER 1987): A metaphor consists of the projection of one schema (the source domain of the metaphor) onto another schema (the target domain of the metaphor).
About Us: JCPenney Portraits is owned and operated by Lifetouch Portrait Studios. Lifetouch Portrait Studios runs over 700 portrait studios, including locations in many JCPenney stores. Lifetouch is the market leader in school and family photography with operations in all 50 states, Canada and Puerto Rico.
Many people probably think it was Zappos CEO Tony Hsieh who founded one of the largest footwear retailers in the United States. It wasnât. The guy who came up with the idea and persuaded Hsieh to invest is Nick Swinmurn, a quiet entrepreneur. His willingness to put success before ego was amply rewarded when Amazon acquired Zappos for $1.2 billion. His story: I was born in England, and we moved to the United States when I was 7.