Your credit score is a powerful tool. When FICO first introduced the credit score in 1989, it was to help lenders determine the likelihood that you'd fall behind on payments in the next 24 months. FICO used a number of criteria to determine that some criteria weighed more heavily on your score than others.
The survey found that the average nonprofit donor retention rate is only 41 percent, compared to a customer retention rate of 94 percent for businesses. The average new donor retention rate is only 27 percent.
In other words, if 1,000 gave to your organization in 2011, and only 400 of those 1,000 made a donation in 2012, your donor retention rate would be 40%. That makes your donor attrition rate 60%. You can use a calendar year, your fiscal year, or any date range equalling one full year (Feb. 2013 â Feb. 2014).