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This unzipping takes place in both directions from the replication origins, creating a replication bubble. The replication is therefore said to be bi-directional. Once the two strands are separated a small piece of RNA, called an RNA primer, is attached to the DNA by an enzyme called DNA primase. These primers are the beginnings of all new DNA chains since the enzyme responsible for the copying of the DNA, DNA polymerase, can not start from scratch.
The RNA primer is a short strand of RNA that initiates DNA replication. So, the primer that initiates DNA replication isn't even made out of DNA! Don't get confused about the difference between the RNA primer and the RNA primase. Again, the enzyme that puts together the RNA primer is called RNA primase.