Talking Rain capitalized on Perrierâs global recall in 1990, pitching its brand as a replacement in the price club Costco. That connection paid off again in 1993, when the retailer began selling the newly created Sparkling ICEâan imitation of Clearly Canadianâs lightly flavored sparkling waters.
By labeling milk free of the artificial hormone, the dairy industry can ride the popularity of natural foods, without the greater expense and special feeds required to produce milk that can be fully certified as âorganic.â.
1 If you prefer organic milk, make sure that itâs pasteurized. Raw, organic milk is not safe.  If you or a member of your family consumes raw milk and then becomes ill, call your health care provider immediately. If itâs an emergency, call 911.