Talking Rain capitalized on Perrierâs global recall in 1990, pitching its brand as a replacement in the price club Costco. That connection paid off again in 1993, when the retailer began selling the newly created Sparkling ICEâan imitation of Clearly Canadianâs lightly flavored sparkling waters.
By labeling milk free of the artificial hormone, the dairy industry can ride the popularity of natural foods, without the greater expense and special feeds required to produce milk that can be fully certified as âorganic.â.
The problem is that the amount of female sex hormones (estrogens) in milk increase when the cow is kept pregnant for longer periods of time. According to a bunch of Mongolian researchers, the milk of a cow that is at the late stages of pregnancy can contain up to 33 times more estrogen than that of non-pregnant cows.