Understand your Customer Base Here are a few things to understand about your customer base and of interest to potential buyers: A quick insight into the diversity of your customer base is to run a gross-revenue-by-customer-report-by-year. It will show you the percentage of total revenue each of your customers generate year by year.
Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1987, which, in turn, was bought by PepsiCo in 2000. As of 2010, Gatorade is PepsiCoâs 4th-largest brand, on the basis of worldwide annual retail sales.
Image via mrod.wordpress.com. Hey, nobody said science was going to be cheap. Robert Cade, the lead researcher who created Gatorade, had to tinker with numerous chemical compounds to get the formula right when creating the drink in 1965. The result was an expenditure of $43, roughly the equivalent of $321.19 in 2014.Source.mage via mrod.wordpress.com. Hey, nobody said science was going to be cheap. Robert Cade, the lead researcher who created Gatorade, had to tinker with numerous chemical compounds to get the formula right when creating the drink in 1965. The result was an expenditure of $43, roughly the equivalent of $321.19 in 2014.