Understand your Customer Base Here are a few things to understand about your customer base and of interest to potential buyers: A quick insight into the diversity of your customer base is to run a gross-revenue-by-customer-report-by-year. It will show you the percentage of total revenue each of your customers generate year by year.
Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1987, which, in turn, was bought by PepsiCo in 2000. As of 2010, Gatorade is PepsiCoâs 4th-largest brand, on the basis of worldwide annual retail sales.
Gatorade was formulated in 1965 by a team of scientists at the University of Florida College of Medicine, including Robert Cade, Dana Shires, Harry James Free and Alejandro de Quesada.s part of the 2009 rebranding, Gatorade Tiger was re-labeled as Focus. It was reformulated, adding the amino acid theanine which is naturally found in many forms of tea, improving mental focus. Focus contained about 25 mg per 8 US fluid ounces (240 ml) serving or 50 mg per 16.9 US fluid ounces (500 ml) bottle.