Understand your Customer Base Here are a few things to understand about your customer base and of interest to potential buyers: A quick insight into the diversity of your customer base is to run a gross-revenue-by-customer-report-by-year. It will show you the percentage of total revenue each of your customers generate year by year.
Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1987, which, in turn, was bought by PepsiCo in 2000. As of 2010, Gatorade is PepsiCoâs 4th-largest brand, on the basis of worldwide annual retail sales.
Powerade was first introduced in 1988 to compete with Gatorade in sports drink sales. During that same year, Powerade became the official sports drink of the Olympics.In July 2002, The Coca-Cola Company created new bottles for Powerade which had a sport-like grip.owerade Option was introduced in the same year to compete with Pepsicoâs Propel. Option was colorless and advertised as being a âlow calorie sports drink.â It went on to take 36% of sales in the Fitness Water category (behind Propelâs 42%). A new version of Powerade, called Powerade Zero, was released in 2008.