gimmick. n. 1. something designed to attract extra attention, interest, or publicity. 2. any clever device, gadget, or stratagem, esp one used to deceive.
Capital, Cap, city, trail, state, map, location, bike, path, Madison, Wisconsin, WI, Wis., DNR, Dane, county, Fitchburg.
Fitchburg State University, also called Fitchburg State, is a four-year public institution of higher learning with a compact urban campus, in the city of Fitchburg, Massachusetts, United States.