Understand your Customer Base Here are a few things to understand about your customer base and of interest to potential buyers: A quick insight into the diversity of your customer base is to run a gross-revenue-by-customer-report-by-year. It will show you the percentage of total revenue each of your customers generate year by year.
Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1987, which, in turn, was bought by PepsiCo in 2000. As of 2010, Gatorade is PepsiCoâs 4th-largest brand, on the basis of worldwide annual retail sales.
Instead, they are the last date the manufacturer guarantees freshness and flavor. To ensure that Gatorade is good to drink past the date on the bottle, store it in a cool, dark place, and ensure that the integrity of the seal is not compromised.