Understand your Customer Base Here are a few things to understand about your customer base and of interest to potential buyers: A quick insight into the diversity of your customer base is to run a gross-revenue-by-customer-report-by-year. It will show you the percentage of total revenue each of your customers generate year by year.
Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1987, which, in turn, was bought by PepsiCo in 2000. As of 2010, Gatorade is PepsiCoâs 4th-largest brand, on the basis of worldwide annual retail sales.
The sports drink Gatorade contains electrolytes designed to help prevent dehydration in serious athletes. Kids often enjoy the sweet taste of Gatorade, which prompts many parents to offer it to them in lieu of water. Some parents also use Gatorade to prevent dehydration when their kids have the stomach flu or diarrhea.