Understand your Customer Base Here are a few things to understand about your customer base and of interest to potential buyers: A quick insight into the diversity of your customer base is to run a gross-revenue-by-customer-report-by-year. It will show you the percentage of total revenue each of your customers generate year by year.
Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1987, which, in turn, was bought by PepsiCo in 2000. As of 2010, Gatorade is PepsiCoâs 4th-largest brand, on the basis of worldwide annual retail sales.
What Products Does Coca-Cola Make? The Coca-Cola Company had humble beginnings in Atlanta, where pharmacist, John Pemberton sold a mixture of syrup and carbonated water for 5 cents a glass. What began as a one-product company in 1886 has grown to more than 500 brands as of 2011, with products available in more than 200 countries. (Tom Pennington/Getty Images News/Getty Images) The product that started it all is Coca-Cola itself.