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Businesses large and small are affected not only by their own internal factors, but also by environmental factors over which they have little if any control. Marketing decisions must take into account these environmental factors to create an accurate picture of the marketplace and the company's standing within it. To ignore the outside factors is to set yourself up for failed marketing and lost revenue that can, in turn, affect the health of your entire brand.
Climate can affect day-to-day activities, health, agriculture and the environment in which we live. Energy sources can also be affected by changes in the climate. Most people structure their day-to-day activities around the current climate. Climate changes affect society by impacting various social, cultural and natural resources. For example, infrastructure, transportation systems, energy, food, and water supplies are all affected by climate change. The climate also affects economic activities and services.