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A marketing expense is âan amount of money the company spends on marketing,â according to Cambridge Dictionaries Online. Marketing expenses are an important consideration for all businesses because marketing is a primary business function that creates a customer for the business.arketing expenses are calculated in the equation to determine business profit. When calculating business profit, marketing expense is subtracted from business profit.
Cost of Revenue is different from Cost of Goods Sold (COGS) since it usually includes ancillary costs such as distribution costs, product development costs and cost of providing after sales service. The term is especially used in service-based companies, such as consulting firms or software companies.he Cost of goods sold for this firm would be $500,000 but Cost of revenue would be $600,000. Categories: Definitions | Mature. Skip the spreadsheet. Track your investments automatically.