Talking Rain capitalized on Perrierâs global recall in 1990, pitching its brand as a replacement in the price club Costco. That connection paid off again in 1993, when the retailer began selling the newly created Sparkling ICEâan imitation of Clearly Canadianâs lightly flavored sparkling waters.
By labeling milk free of the artificial hormone, the dairy industry can ride the popularity of natural foods, without the greater expense and special feeds required to produce milk that can be fully certified as âorganic.â.
ADDISON COUNTY â Vermontâs top agriculture official said he is in favor of weaning the stateâs dairy farmers from synthetic growth hormone, but he expects milk processors to help them do it. Dean Foods and H.P. Hood Inc. have both announced recently that they would no longer accept milk from cows that have been treated with rBST (recumbent bovine somatropin), an artificial form of a naturally occurring hormone.