Readers build vivid mental simulations of narrative situations, brain scans suggest (via Futurismic). I've always assumed that this was the case -- especially when it comes to character motivations.
Parchem Construction Supplies is the result of the amalgamation of Flextool, Concrete Technologies and Parchem Construction Products business and is part of the Dulux Group Ltd an ASX list company.
Here's a June 25, 2015 update: Elon Musk owns 21.4% of Solar City (SCTY) which has a market cap of $5.5B ($1.17B). He owns nearly 30% of Tesla (TSLA) which is a $33.6B company ($10B). And owns 66% of SpaceX which is a $10B company ($6.6B). This puts Elon Musk's net worth at $17.77 billion as of today's update (May 22, 2015).