gimmick. n. 1. something designed to attract extra attention, interest, or publicity. 2. any clever device, gadget, or stratagem, esp one used to deceive.
Capital, Cap, city, trail, state, map, location, bike, path, Madison, Wisconsin, WI, Wis., DNR, Dane, county, Fitchburg.
Fitchburg, Mass. is a city of 40,000 located in the North Central part of the state, close to the New Hampshire border, about 50 miles from Boston. Media. The university produces an electronic campus newsletter, Fitchburg State University Today. The Point, the student newspaper, is also published online.