By setting bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown. 0:23 So, whatâs a bid adjustment? A bid adjustment is a percentage increase or decrease you set thatâs automatically applied to your cost-per-click bid in specific situations.
Catharsis is a form of emotional cleansing first defined by the Greek philosopher Aristotle. It refers to the sensation, or literary affect, that would ideally overcome an audience upon finishing watching a tragedy.
The purging of the feelings of pity and fear that, according to Aristotle, occur in the audience of tragic drama. The audience experiences catharsis at the end of the play, following the catastrophe.