Definitions for brand loyalty. Brand loyalty. Brand loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers. In a survey of nearly 200 senior marketing managers, 69 percent responded that they found the loyalty metric very useful.
Minority group is a term referring to a category of people differentiated from the social majority, i.e. those who hold the majority of positions of social power in a society, and may be defined by law. Rather than a relational  social group , as the term would indicate, minority group refers to the above-described.The differentiation can be based on one or more observable human characteristics, including, but not limited to: ethnicity, race, gender, wealth, health or sexual orientation.ociologist Louis Wirth defined a minority group as a group of people who, because of their physical or cultural characteristics, are singled out from the others in the society in which they live for differential and unequal treatment, and who therefore regard themselves as objects of collective discrimination..
An ethnic group is a social category of people who share a common culture, such as a common language, a common religion, or common norms, customs, practices, and history. Ethnic groups have a consciousness of their common cultural bond.ssimilation is a process in which a minority becomes absorbed into the dominant society â socially, economically, and culturally. Symbolic interaction theorists look at two issues in relation to race and ethnicity. First, they look at the role of social interaction and how it reduces racial and ethnic hostility.