By setting bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown. 0:23 So, whatâs a bid adjustment? A bid adjustment is a percentage increase or decrease you set thatâs automatically applied to your cost-per-click bid in specific situations.
Catharsis is a form of emotional cleansing first defined by the Greek philosopher Aristotle. It refers to the sensation, or literary affect, that would ideally overcome an audience upon finishing watching a tragedy.
Catalysis is the increase in the rate of a chemical reaction due to the participation of an additional substance called a catalyst. With a catalyst, reactions occur faster and require less activation energy.