In this context, the difference between American Indian and Native-American is nonexistent. Both are names given from the outside. On the other hand, in studying the situation and history of the Original Peoples of the continent, we do not need to completely avoid names whose significance is understood by all.
Marketing Plan Definition. A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan.
From Wikipedia, the free encyclopedia. Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.