In this context, the difference between American Indian and Native-American is nonexistent. Both are names given from the outside. On the other hand, in studying the situation and history of the Original Peoples of the continent, we do not need to completely avoid names whose significance is understood by all.
Marketing Plan Definition. A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan.
Marketing Management Definition, Best Practices and More. Marketing can be defined as the organizational function and set of processes used to create, communicate, and deliver value to the customer. Marketing lies at the heart of a companyâs success. Unless a company can effectively communicate the value of their product to customers, there is little chance of success. Marketing management must oversee this critical function. CLICK HERE TO DOWNLOAD THE STATE OF MARKETING PRODUCTIVITY REPORT.