By setting bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown. 0:23 So, whatâs a bid adjustment? A bid adjustment is a percentage increase or decrease you set thatâs automatically applied to your cost-per-click bid in specific situations.
Catharsis is a form of emotional cleansing first defined by the Greek philosopher Aristotle. It refers to the sensation, or literary affect, that would ideally overcome an audience upon finishing watching a tragedy.
In personality psychology, locus of control is the degree to which people believe that they have control over the outcome of events in their lives, as opposed to external forces beyond their control.