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The DStv Premium bouquet price, for example, costs $82 or 1 296 Rand, which is well above the new 759 Rand that South Africa subscriber will be paying next month.
From 5m users, 2% = 100,000 premium subscriptions. At Â£10 per month from each of those, that's Â£1m per month. Of course if that is the case, then the licence costs will change - to Â£100,000 per month, a saving of Â£500,000 per month.