In this context, the difference between American Indian and Native-American is nonexistent. Both are names given from the outside. On the other hand, in studying the situation and history of the Original Peoples of the continent, we do not need to completely avoid names whose significance is understood by all.
Marketing Plan Definition. A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan.
Marketing Management. Marketing orientation is defined as the implementation or completion of a marketing concept that essentially caters to the customers. The term is otherwise known as marketing concept or consumer focus.With marketing orientation, a business revolves its strategic decisions around the wants and needs of the target market, including potential customers.arketing orientation has three common alternatives which can be adopted by a company and these are sales orientation, product orientation, and production orientation. Product Orientation. As the term clearly implies, a business organization that makes use of product orientation primarily focuses on product quality.