In this context, the difference between American Indian and Native-American is nonexistent. Both are names given from the outside. On the other hand, in studying the situation and history of the Original Peoples of the continent, we do not need to completely avoid names whose significance is understood by all.
Marketing Plan Definition. A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan.
1 Marketing is the process of getting a product or service from a company to its end customers from product development through to the final sale and post purchase support. 2  To this end, marketing strategy consists of business goals, target customers, marketing strategies, marketing tactics and related metrics. Marketing is the process of getting a product or service from a company to its end customers from product development through to the final sale and post purchase support. 2  To this end, marketing strategy consists of business goals, target customers, marketing strategies, marketing tactics and related metrics.