In this context, the difference between American Indian and Native-American is nonexistent. Both are names given from the outside. On the other hand, in studying the situation and history of the Original Peoples of the continent, we do not need to completely avoid names whose significance is understood by all.
Marketing Plan Definition. A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan.
Your marketing plan should be part of an ongoing self-evaluation process and unique to your business. A. Mission Statement 1. State the purpose of the marketing plan. 2. Review business goals and objectives as well as specific strategies to reach them. Everything your company does should be guided by and consistent with your Mission Statement.