Definitions for brand loyalty. Brand loyalty. Brand loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers. In a survey of nearly 200 senior marketing managers, 69 percent responded that they found the loyalty metric very useful.
Minority group is a term referring to a category of people differentiated from the social majority, i.e. those who hold the majority of positions of social power in a society, and may be defined by law. Rather than a relational  social group , as the term would indicate, minority group refers to the above-described.The differentiation can be based on one or more observable human characteristics, including, but not limited to: ethnicity, race, gender, wealth, health or sexual orientation.ociologist Louis Wirth defined a minority group as a group of people who, because of their physical or cultural characteristics, are singled out from the others in the society in which they live for differential and unequal treatment, and who therefore regard themselves as objects of collective discrimination..
Refers to members of minority groups. The term is used to address the controversy with the use of the word minority. Cultural diversity definitions can be as controversial as diversity projects and initiatives. The word minority is an example; it has an academic and colloquial usage.n any case, minority group status is categorical in nature: an individual who exhibits the physical or behavioral characteristics of a given minority group will be accorded the status of that group and be subject to the same treatment as other members of that group.