In this context, the difference between American Indian and Native-American is nonexistent. Both are names given from the outside. On the other hand, in studying the situation and history of the Original Peoples of the continent, we do not need to completely avoid names whose significance is understood by all.
Marketing Plan Definition. A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan.
Issues such as product lines, distribution channels, marketing communications, and pricing are all delineated in the. marketing plan. The marketing plan is a written document that. acts as a guidebook of marketing activities for the marketing. manager. In this chapter, you will learn the importance of writing. a marketing plan and the types of information contained in a. marketing plan. Things change so quickly that planning is a waste of time.