By setting bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown. 0:23 So, whatâs a bid adjustment? A bid adjustment is a percentage increase or decrease you set thatâs automatically applied to your cost-per-click bid in specific situations.
Catharsis is a form of emotional cleansing first defined by the Greek philosopher Aristotle. It refers to the sensation, or literary affect, that would ideally overcome an audience upon finishing watching a tragedy.
In psychoanalysis, cathexis is defined as the process of investment of mental or emotional energy in a person, object, or idea.