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The âgood to the last dropâ slogan for Maxwell House brand coffee, was actually coined by US President  Theodore Roosevelt, in 1907 ! As part of his visit to âThe Hermitageâ, home of President Andrew Jackson, Roosevelt was touring Nashville, Tennessee, where a country fair was on. Roosevelt also visited it :... show more The âgood to the last dropâ slogan for Maxwell House brand coffee, was actually coined by US President Theodore Roosevelt, in 1907 !
Thatâs not the best slogan for selling coffee, however. At some point, probably during the 1930s, a legend was born that the president termed Maxwell House Coffee âgood to the last drop.â Times have changed: The Maxwell House Hotel burned down on Christmas night in 1961, and Maxwell House coffee, now owned by Kraft Foods, ceased being Americaâs best-selling coffee in the late 1980s. But the âGood to the last dropâ ad campaign endures. 5. Marlboro, the Marlboro man (1955)