1 Strategy is a plan, a how, a means of getting from here to there. 2  Strategy is a pattern in actions over time; for example, a company that regularly markets very expensive products is using a high end strategy.n this sense, strategy refers to the deployment of troops. Once the enemy has been engaged, attention shifts to tactics. Here, the employment of troops is central. Substitute resources for troops and the transfer of the concept to the business world begins to take form.
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