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The Latin American countries from which Latinos descend. Latino (/lÃ¦ËtinoÊ/ or /lÉËtinoÊ/) is a term often used to refer to people with cultural ties to Latin America and people of nationalities within the bounds of Latin America, in contrast to Hispanic which is a demonym that includes Spaniards and other speakers of the Spanish language.
Defining America's Ambiguous Ethnicity. Itâs an exciting time to be a Latino. The community's numbers are growing rapidly. Latinos already outnumber non-Hispanic whites in New Mexico and California, and by 2050 the U.S. Census estimates that roughly one in three Americans will be Latino. With more than $1 trillion in spending power, more people than ever are trying to figure out how to appeal to Americaâs largest minority demographic.