What Bert Has To Say About New York-Newark-Jersey City Metro Area. New York is the largest metro area in the United States. It includes the island of Manhattan, an eight-county area immediately north, western Long Island, and Staten Island. It is the fourth largest in the world behind Tokyo, Mexico City, and Sao Paulo, Brazil. Regardless of how the area is defined, New York is among the richest and most complex places to live in America.
--The respondents reaction about the advertisement strategies of McDonald's that lead them to buy its product. --The impact of McDonald's advertisement to consumer buying behavior. Ho: Advertisement of McDonald's has no significant effect to he consumer buying behavior. Ha: Advertisement of McDonald's has significant effect to the consumer buying behavior. -Different companies will know that the effect of image advertising is easier to see in relation to high-involvement products.
Fear Appeal. Increases viewer interest in the ad and the persuasiveness of the ad. Used with health and beauty products, idea marketing, insurance. Most experts believe that a moderate level of fear is most effective.