By setting bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown. 0:23 So, whatâs a bid adjustment? A bid adjustment is a percentage increase or decrease you set thatâs automatically applied to your cost-per-click bid in specific situations.
Catharsis is a form of emotional cleansing first defined by the Greek philosopher Aristotle. It refers to the sensation, or literary affect, that would ideally overcome an audience upon finishing watching a tragedy.
Catalysis and Catalysts. Catalysis is an acceleration or retardation of the rate of a chemical reaction, brought about by the addition of a substance (the catalyst ) to the reaction medium. The catalyst, usually present in small amounts, is not consumed in the reaction. Catalysis today is almost always associated with rate acceleration, and is very important in industry because rate acceleration usually means that a chemical compound can be made more cheaply and cleanly.