The concept of the âBig Fiveâ personality traits is taken from psychology and includes five broad domains that describe personality. These five personality traits are used to understand the relationship between personality and various behaviors. These five factors are assumed to represent the basic structure behind all personality traits.
Figure 1: Auguste Comte, Father of Sociology. The term sociology was coined by French philosopher Auguste Comte (1798â1857), in 1838 from the Latin termsocius (companion, associate) and the Greek term logia (study of, speech). Comte is known as the âFather of Sociology. He first publicly used the term in his work Positive Philosophy (1896, orig.
Ritzer and Goodman identify eight positive contributions that Comte made to sociology: 1  Comte coined the term sociology and may be viewed as its founder. 2  Comte thought of sociology as a positivistic science. 3  He elaborated four methods of sociology. 4  He distinguished social statics from social dynamics.