Definitions for brand loyalty. Brand loyalty. Brand loyalty is where a person buys products from the same manufacturer repeatedly rather than from other suppliers. In a survey of nearly 200 senior marketing managers, 69 percent responded that they found the loyalty metric very useful.
Minority group is a term referring to a category of people differentiated from the social majority, i.e. those who hold the majority of positions of social power in a society, and may be defined by law. Rather than a relational  social group , as the term would indicate, minority group refers to the above-described.The differentiation can be based on one or more observable human characteristics, including, but not limited to: ethnicity, race, gender, wealth, health or sexual orientation.ociologist Louis Wirth defined a minority group as a group of people who, because of their physical or cultural characteristics, are singled out from the others in the society in which they live for differential and unequal treatment, and who therefore regard themselves as objects of collective discrimination..
fringe group (plural fringe groups) A set phrase to dissociate a mainstream organization (usually religious) from outcast radical members.