Finding the origin of your last name requires understanding the types of last names, the components that different countries and cultures use to create surnames, and how last names have changed over time. Genealogy websites, such as Ancestor Search, Ancestry.com, and Genealogy.com include search engines to find the origin and meaning of any last name in their database of surnames.
Definition of low-end product. A product that is one of the cheapest in a company's product range, or in the market as a whole. [1]
Low product involvement is such a circumstance: In this case, consumers can âbaskâ in the ideals that the brand possesses so that they feel emotionally attached to such an ideally self-congruent brand. Another circumstance is the case of consumers with low self-esteem. In this case, a brand that comes close to consumersâ ideal self can help consumers compensate their low self-esteem and get closer to their ideal self (i.e., to self-enhance), increasing their emotional attachment toward the brand.