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Sterling Jewelers, Inc. is an American specialty jewelry company headquartered in Akron, Ohio. The company was founded in 1910 by Henry Shaw (the father of Jerry Shaw, the chairman emeritus of Sterling today), from LeRoy's Jewelers in Lorain, Ohio.
Today, itâs the most affordable of the precious metals. Sterling silver is actually pure silver mixed with copper or other metal to make it more durable. Although it is harder than pure silver, itâs still one of the softer metals and can get scratched and marked easily.