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The profit margin ratio formula can be calculated by dividing net income by net sales. Net sales is calculated by subtracting any returns or refunds from gross sales.nalysis. The profit margin ratio directly measures what percentage of sales is made up of net income. In other words, it measures how much profits are produced at a certain level of sales. This ratio also indirectly measures how well a company manages its expenses relative to its net sales.
To calculate breakeven in dollars, divide its fixed expenses by the contribution margin ratio of 60% ($60,000/.6 = $100,000). This means that the company has to make $100,000 in sales to breakeven. The contribution margin ratio is an important financial metric to calculate the profit potential for a business firm.If the dollar amount of sales increases by one dollar, in this example, the contribution margin increases by 60 cents.he contribution margin ratio is the contribution margin as a percentage of total sales. Use the following formula to calculate the contribution margin ratio: Contribution Margin Ratio = Contribution Margin/Sales. Here is an example using break-even analysis :