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Nielsen Television Ratings statistics are gathered in two ways: one is by extensive use of surveys, where viewers in various demographics are asked to keep a written record (called a diary) of what shows they watch at what times.
The most commonly mentioned Nielsen metrics are rating and share. A showâs âratingâ is a percentage of households with TV sets that are watching a TV show at any point in time. For example, assume there are 100 million U.S. households with TVs.If 30 million watched the Super Bowl, then the âratingâ would be 30 (30,000,000/100,000,000). showâs âratingâ is a percentage of households with TV sets that are watching a TV show at any point in time. For example, assume there are 100 million U.S. households with TVs. If 30 million watched the Super Bowl, then the âratingâ would be 30 (30,000,000/100,000,000).