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Marketing research is used to determine why sales of a product, such as cereal, might have dropped. Qualitative data, typically gathered through interviews, can help market researchers determine the popular opinion. Marketing research is the research that companies do to study customers and other companies. Marketing research might include using social media to see what in trending within a particular industry. Giving away free samples in exchange for filling out a survey is one way companies conduct marketing research.
The Life of a Marketing Analyst. Marketing analysts (a.k.a. market research analysts) help companies and organizations decide which products and services to sell, to which customers, at what price. They come to their conclusions by studying market conditions, competitorsâ activities and consumer behavior.