In this indispensable guide, we discover that âstickyâ messages of all kindsâfrom the infamous âorgan theft ringâ hoax to a coachâs lessons on sportsmanship to a product vision statement from Sony-draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas.
If you are wondering what is pici, it is a pasta from the Tuscan region and usually made without the use of eggs (actually eggs are optional). I come across pici when we were in Tuscany in May. For more information on pici, here is a brief description from Wikipedia.
According to popular tradition, in 1889, 28 years after the unification of Italy, during a visit to Naples of Queen Margherita of Savoy, wife of King Umberto I, chef Raffaele Esposito of Pizzeria Brandi and his wife created a pizza resembling the colors of the Italian flag, red (tomato), white (mozzarella) and green (basil).