In this indispensable guide, we discover that âstickyâ messages of all kindsâfrom the infamous âorgan theft ringâ hoax to a coachâs lessons on sportsmanship to a product vision statement from Sony-draw their power from the same six traits. Made to Stick is a book that will transform the way you communicate ideas.
If you are wondering what is pici, it is a pasta from the Tuscan region and usually made without the use of eggs (actually eggs are optional). I come across pici when we were in Tuscany in May. For more information on pici, here is a brief description from Wikipedia.
1 There is no such thing as popular Italian foods that are common all over Italy. Italian cuisine is strongly influenced by local history and traditions, as well as by the local and seasonal availability of products. Some of Italy's most famous gourmet delicacies which have gained internal fame, such as white truffles, can be found only in certain regions of Italy.