Analyst Sterling Auty downgraded the stock to neutral, after being at overweight since he started covering it in May 2016, a month after the IPO. He lowered his stock price target to $12, which was below the $14 IPO price for the first time, from $15. Although the company beat fiscal third-quarter loss-per-share and sales expectations, the company provided a downbeat outlook for the current quarter, which Auty said might reflect caution following the departure of Chief Revenue Officer Jason Capitel in October.
1 Wedding invitation costs can range from $1.50 each with do-it-yourself kits from craft stores to $3 or $4 each for mid-range standardized invitations on mid-weight paper to $9 or more each for invitations that use a high-end printing process -- such as engraving or letterpress -- on quality handmade or silk paper. The per-invitation cost goes up with extra folds -- tri-fold costs more than bi-fold -- or lining on the invitations or envelopes. 2  The average couple spends $659 on invitations and reply-cards, according to The Bridal Association of America.
So we asked Kristen Armstrong, COO of Cheree Berry Paper to give us a brief run down of the different printing methods and how much budget you should really set aside for your wedding invitations. The biggest factor that goes into the cost of an invitation suite is the way it's printed, says Armstrong. The cost of the paper itself â while there is going to be some variance â isn't going to make a huge difference when you're talking about 100 to 200 invitations.. Digital Printing.