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Tagged Image File Format, abbreviated TIFF or TIF, is a computer file format for storing raster graphics images, popular among graphic artists, the publishing industry, and photographers.
Graphics Interchange Format. GIFs are image files that are compressed to reduce transfer time. The proper pronounciation of the acronym is a soft g sound: like JIF. The creators of the format, Bob Berry & Steve Wilhite, claim that this soft g sound is used. At some point one of them said, Choosy programmers choose GIF, a play on the peanut butter commercials where Choosy moms choose Jif..