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Wiktionary(3.00 / 2 votes)Rate this definition: 1  serve(Noun) the act of putting the ball or shuttlecock in play in various games. 2  serve(Noun) A portion of food, a serving. 3  serve(Verb) To be a formal servant for (a god or deity); to worship in an official capacity. 4  serve(Verb) To be a servant for; to work for, to be employed by.
Customer service means helping, meeting peoples needs, and creating a good image for the company. This also includes all interactions between a customer and a product provider at the same time of sale, and thereafter. Customer service adds value to a product and builds an enduring relationship between the customer and the service provider. Sometime this is not always the case.