Legal Definition of yield. : 1  to produce as return from an expenditure or investment : furnish as profit or interest an account that yields 6 percent. 2  intransitive verb. 3  1 : to give place or precedence (as to one having a superior right or claim)  2 : to relinquish the floor of a legislative assembly yield to the senator from Maine.
I guess since it's the new year there were bound to be some new ways in which hotels would improve their loyalty programs. Starwood Hotels (which includes Sheraton, Westin, W and others) announced first, and among the new perks are the following: 1  Abolishing 3 p.m. check-in time and giving its most frequent travelers control of their own arrival and departure time.
Starwood To Partner With Design Hotels â Hereâs Why This Is Awesome! Starwood has been in takeover mode for most of the year, a trend which seemed to start earlier in the year, when CEO Frits van Paasschen resigned.