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Most popular Halloween candy in the USA Chocolate is big business, and Halloween is its biggest holiday. According to a recent survey from the National Confectioners Association, 72% of all candy spending this Halloween will be on chocolate.
What he began making in his a little store in New York City, was the hard, chewy chocolate candy known far and wide as the Tootsie Roll, which took its name from Hirshfield's nickname for his daughter, Tootsie.