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Most popular Halloween candy in the USA Chocolate is big business, and Halloween is its biggest holiday. According to a recent survey from the National Confectioners Association, 72% of all candy spending this Halloween will be on chocolate.
Skittles are produced by Wrigley, which is a subsidiary of Mars, Inc., one of the world's largest candy producers. Businsssweek ranked Skittles 14th on a list of America's 25 Favorite Candies, noting that Skittles earn $150.2 million in sales annually.