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Most popular Halloween candy in the USA Chocolate is big business, and Halloween is its biggest holiday. According to a recent survey from the National Confectioners Association, 72% of all candy spending this Halloween will be on chocolate.
Of course, one type of candy becomes popular during Halloween that is not often eaten the rest of the year: candy corn. About 35 million pounds of candy corn was made for the season, Whiteside said. That's 1.76 ounces, or about 27 individual candy corns, for each and every American.