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Most popular Halloween candy in the USA Chocolate is big business, and Halloween is its biggest holiday. According to a recent survey from the National Confectioners Association, 72% of all candy spending this Halloween will be on chocolate.
AMERICA LOVES ICE CREAM. # 1 1 Vanillaâs popularity rank in the US. 2  87% of Americans have ice cream in their freezer at any given time. 3  The average number of ice cream pints an American enjoys each year.