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An architectural distortions on a mammogram is basically a disruption of the normal â random â pattern of curvilinear and fine linear radiopaque structures normally seen on a breast X-ray. There is no visible mass, but the distortion often appears as a â stellate â shape or with radiating speculations.he number of those women in which the architectural distortion would actually represent invasive breast cancer is very low, perhaps 5%-7% of the 4% with architectural distortion, which becomes a very small number.
Perceptual Distortion means the perceptual barriers and differences. It includes: Stereotyping means when we generalize. think of a social group which you may have come acro â¦ ss. we often feel that all the members of the group are alike. This is stereotyping. The marketing application of this perceptual distortion is that the marketeer use umbrella branding. The benefit is that if one product of the brand does well then the others will too. Halo effect-That is judging based on reputation and the image the other person projects.