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Most popular Halloween candy in the USA Chocolate is big business, and Halloween is its biggest holiday. According to a recent survey from the National Confectioners Association, 72% of all candy spending this Halloween will be on chocolate.
The company, considered the oldest continuously operating candy company in the United States, is best known for its namesake candy, Necco Wafers, its seasonal Sweethearts Conversation Hearts, and brands such as the Clark Bar and Haviland Thin Mints.