Thus, the concept of product life-cycle facilitates integrated marketing policies relating to product, price, place and promotion/distribution. The advantages of PLC to a firm are as follows: When the product life-cycle is predictable, the management must be cautious in taking advance steps before the decline stage, by adopting product modification, pricing strategies, style, quality, change, etc. The firm can prepare an effective product plan by knowing the product life-cycle of a product.
Medical Definition of Welt. Welt: A red bump, ridge or swelling of unbroken skin raised by a stinging blow or by an allergic reaction to foods, drugs or insect bites, as in hives (urticaria).
In the context of kilts, breeching refers to the wearing of shorts or underpants beneath the kilt.In early America an important rite of passage in the lives of small boys was the moment they wore breeches or trousers for the first time.