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Most popular Halloween candy in the USA Chocolate is big business, and Halloween is its biggest holiday. According to a recent survey from the National Confectioners Association, 72% of all candy spending this Halloween will be on chocolate.
Then chocolate. Then butter pecan. According to a recent survey by the International Dairy Foods Association, those are the three most popular ice cream flavors among Americansâwith rocky road, coffee and Neapolitan tied for distant fourth.