Phosphorus is required by the body for bone and teeth formation. Calcium alone can't build strong bones and tissues. New research shows calcium needs phosphorus to maximize its bone-strengthening benefits, and taking a lot of calcium supplements without enough phosphorus could be a waste of money.hosphorus is the body's source of phosphate, which helps create and manage energy, synthesize protein, fat and carbohydrates, contract muscles, and maintain the body's fluid and electrolyte balance. It is also essential for stimulating hormone production and helping the body utilize the B vitamins.
A headline is the most important element of an advertisement. Within any printed medium, such as a newspaper or magazine, people will read, or at best skim the headlines of articles, but with advertisements, readers often skip right past the ad entirely.
The term kicker is a newspaper term with a dual personality that is used to refer to two different page layout elementsâsome say intentionally, and some say erroneously. Kicker as Overline. Often seen in newsletters and magazines, the kicker in page layout is most often recognized as being a short phrase found above the headline. 1  It is usually only a word or two in length, maybe slightly longer.