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Most popular Halloween candy in the USA Chocolate is big business, and Halloween is its biggest holiday. According to a recent survey from the National Confectioners Association, 72% of all candy spending this Halloween will be on chocolate.
Market share of the leading chocolate companies in the United States in 2016*U.S. market share of leading chocolate companies 2016. Leading vendors of snack size chocolate candy in the United States in 2016, based on sales (in million U.S. dollars)Sales of the leading vendors of chocolate candy (snack size) in the U.S. 2016.