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Most popular Halloween candy in the USA Chocolate is big business, and Halloween is its biggest holiday. According to a recent survey from the National Confectioners Association, 72% of all candy spending this Halloween will be on chocolate.
A large Tootsie Roll log. Tootsie Roll is a chocolate-like, taffy-like candy that has been manufactured in the United States since 1907. The candy has qualities similar to both caramels and taffy without being exactly either type, and does not melt while being transported during hot summer months.