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Most popular Halloween candy in the USA Chocolate is big business, and Halloween is its biggest holiday. According to a recent survey from the National Confectioners Association, 72% of all candy spending this Halloween will be on chocolate.
Originally marketed as Pringles Newfangled Potato Chips, Pringles are sold in more than 140 countries, and it was the fourth most popular snack brand after Lay's, Doritos and Cheetos in 2012, with 2.2% market share globally, compared to Lay's share of 6.7%.