This is a list of the Coat of Arms / Family Crest graphics we have available for the letter 'L' in the alphabet.
Introduction to Visual Merchandising: The visual merchandiser is aware of the retail strategy and the company goals of the retailer in order to project the same in the store. Earlier retailers used advertising as the only media to attract customers to the store.
er hand, retail store elements such as color, lighting, signage and visual mer-. chandising have an immediate effect on the buying decision making process. Morrison (2002) explains âone of the key challenges for retailers is to. constantly add value to their brand.