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The social usages, folkways regulating our behaviour, are called mores. The folkways and mores have the same source of their emergence and it is group interaction. Both are the customary ways of life and are standards of right and wrong. The people seek direction of their actions by learning these norms in group life.
Social influenced is the effect that people have upon the beliefs or behaviors of others (Aaronson, 2004). 1  Social influence in which individuals change their attitudes or behaviour in order to adhere to existing social norms.  A form of social influence involving direct request from one person to another.