The race has maintained its original ideals since it began in 1985 by focusing on teamwork, camaraderie, physical fitness and competition. The number of participating teams have grown from the original 19 in 1985 to nearly 300 which includes over 8000 runners.
Investments into R&D are key to maintaining and/or improving competitiveness for the long term, and Honeywell spent about $2.1 billion on it in 2016. If You Can't Beat 'Em, Buy 'Em Honeywell has a market capitalization of about $99 billion.
The story reports that Lilly is paying $5 million to Roush Fenway Racing for the sponsorship and spending $5 million on activation and promotion. The company, which is in its second year of sponsoring the car, is trying to expand the awareness and exposure for diabetes and the drugs used to treat the disease.