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Most popular Halloween candy in the USA Chocolate is big business, and Halloween is its biggest holiday. According to a recent survey from the National Confectioners Association, 72% of all candy spending this Halloween will be on chocolate.
If you want to be the house every trick-or-treater wants to stop at this Halloween, stock up on candy corn. The tri-color treat was voted the most popular Halloween sweet in the most number of states, according to a survey of 40,000 people conducted by online site Influenster. Despite itâs polarizing reputation, candy corn was the top pick in Oregon, Wyoming, Tennessee, Texas and South Carolina.