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In the jargon of stock market investing, the terms long and short indicate the type of position an investor has in a particular stock. Investors who buy and own stock shares are long those shares. A short position involves selling shares a trader does not own.
The long and the short of investor jargon. Which brings us to the long and short of it -- that is, an explanation of what investors mean when they talk about going long vs. going short, or selling a stock short. When they invest money in stocks, the vast majority of investors go long.. That is, they plunk down their money, buy the stock and hold it in the hopes that the stock's price will rise in the future so they can sell it for a profit. In short, they're hoping to buy low and sell high as the old adage goes.