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Alcohol proof is a measure of the content of ethanol (alcohol) in an alcoholic beverage. The term was originally used in the United Kingdom and was equal to about 1.75 times the alcohol by volume (ABV). The UK now uses the ABV standard instead of alcohol proof. In the United States, alcohol proof is defined as twice the percentage of ABV.
For example, 40% abv is 80 proof in the US and 70 proof in the UK. However, since 1980, alcoholic proof in the UK has been replaced by abv as a measure of alcohol content.