Chemoreceptor. Definition. noun, plural: chemoreceptors. (1) A sensory nerve cell or sense organ, as of smell, or taste, that are able to detect and respond to chemical stimuli. (2) A sensory receptor that detects chemical stimuli in the environment and relay that information to the central nervous system.
In July 2003, Nike paid $309 million to acquire Converse. Nike approached the 1980s revival around 2005 to relaunch the footwear of choice of that decade, and the Chucks quickly became a cultural phenomenon once again.
Adidas bought Reebok for $3.8bn in 2005 to try to help the company expand in North America. The US brand initially enjoyed success under its new owners thanks to a range of toning shoes, but began to struggle in the face of fierce competition from rival Nike.