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Most popular Halloween candy in the USA Chocolate is big business, and Halloween is its biggest holiday. According to a recent survey from the National Confectioners Association, 72% of all candy spending this Halloween will be on chocolate.
Jolly Rancher. In 1949, Bill and Dorothy Harmsen started Jolly Rancher Candy Company in Colorado. At the time, their candy was called Famous for Flavor  and thats exactly what theyve become. With countless varieties, Jolly Ranchers are now a favorite among candy lovers everywhere.