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Most popular Halloween candy in the USA Chocolate is big business, and Halloween is its biggest holiday. According to a recent survey from the National Confectioners Association, 72% of all candy spending this Halloween will be on chocolate.
The first individually-wrapped and sold penny candy in the United States was the Tootsie Roll, which was introduced in 1896. The candy was invented by Leo Hirshfield, an Austrian immigrant living in New York City. He named the candy after his daughter, whose nickname was Tootsie..