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The Life of a Data Analyst. Data analysts collect, process and perform statistical analyses of data. Their skills may not be as advanced as data scientists (e.g. they may not be able to create new algorithms), but their goals are the same â to discover how data can be used to answer questions and solve problems.
So what does a market analyst do, exactly? A career in analysis can be one of the most dynamic jobs in marketing. Chances are, when scrolling through job adverts, you skip right past market analyst roles to something which sounds more familiar or fun. But a career as an analyst can be one of the more dynamic positions in the marketing mix. As a market analyst your job is to study information to help your employer or client make informed decisions about their market. This could range from what markets to launch a product in, to the price you might charge for something.