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Most popular Halloween candy in the USA Chocolate is big business, and Halloween is its biggest holiday. According to a recent survey from the National Confectioners Association, 72% of all candy spending this Halloween will be on chocolate.
Kidsâ favorite candy stops are homes that offer âanything made with chocolateâ (68 percent) followed by lollipops (9 percent), gummy candy (7 percent) and bubble gum or chewing gum (7 percent).