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Most popular Halloween candy in the USA Chocolate is big business, and Halloween is its biggest holiday. According to a recent survey from the National Confectioners Association, 72% of all candy spending this Halloween will be on chocolate.
When it comes to polarizing candy, licorice is at the top of the list. But whether you prefer red or black (or none at all), what is licorice, anyways? To answer this important question, we consulted Kelila Jaffe, Food Program Coordinator for the Department of Nutrition, Food Studies, and Public Health at New York University.