1 An unappealing or inferior person or thing; dud, loser: The new show's a total dog (1930s+) 2  An unattractive woman: And she was a dog (1930s+) 3  An attractive woman; fox (1960s+ Jazz musicians)  A man; fellow; guy: dirty dog/ handsome dog (1596+)
Freebase(0.00 / 0 votes)Rate this definition: In Essence. In Essence is a 5-member Canadian R&B group that has had success both in Canada and USA. The groups members, Dru, Pops, Smooth, Que and Touch all met in Toronto, Ontario in 1993.
The essence of the company speaks to the intangible emotions you want your customers to feel when they experience the brand. A brand's essence is the representation of the company's heart, soul, and spirit, and is best described with one word.When defining the essence of your brand, consider these points:he essence of the company speaks to the intangible emotions you want your customers to feel when they experience the brand. A brand's essence is the representation of the company's heart, soul, and spirit, and is best described with one word. When defining the essence of your brand, consider these points: