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On production, art directors are there to sweat the small stuff. A creative director is usually the keeper of a brand. make big decisions, especially when it comes time to steer the brand in a new direction. A good CD will be involved in creating a brief (which is then given to an art director & copywriter).
Because the game is often the brainchild of the creative director, itâs the video game directorâs job to interact with the publishers and the marketing department. Itâs also their responsibility to attempt to sell the game to publishers and executives not currently involved in the project.