First a little background: 1  Market segmentation â market segmentation is the process of separating a market into segments or groups of consumers who are similar, but different from consumers in other groups. 2  Target marketing â segmentation divides a market up into subgroups.
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Nike also launched new Nike Elastico Superfly 2014 Indoor Boots as well as Elastico Turf boots. Adidas released a unique Blaugrana Adidas F50 Adizero Messi Boot, worn exclusively by Messi in the 2014-15 UEFA Champions League.