At the end of the 18th century, tambour evolved into what the French called crochet in the air, when the background fabric was discarded and the stitch worked on its own. Crochet began turning up in Europe in the early 1800s and was given a tremendous boost by Mlle.
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What Is Sex in Advertising? Simply put, sex in advertising is the use of sexually provocative or erotic imagery (or sounds, suggestions, and subliminal messages) that are specifically designed to arouse interest in a particular product, service or brand.