At the end of the 18th century, tambour evolved into what the French called crochet in the air, when the background fabric was discarded and the stitch worked on its own. Crochet began turning up in Europe in the early 1800s and was given a tremendous boost by Mlle.
Answers.comÂ® is making the world better one answer at a time. A brief advertisement is called a blurb. A brief advertisement is called a blurb. 8 people found this useful.
In the 1950s and 1960s, the average advertisement's length was one minute. As the years passed, the average length shrank to 30 seconds (and sometimes 10 seconds), but more advertisements are now shown during the break. TV advertisements were coded for identification by broadcasters via an ISCI code.