Anchoring Heuristic The Anchoring Heuristic, also know as focalism, refers to the human tendency to accept and rely on, the first piece of information received before making a decision. That first piece of information is the anchor and sets the tone for everything that follows. For example, a car dealer might suggest a price for a car and the customer will try to negotiate down from that price, even if the price suggested is more than the Blue Book Value.
Keep 100% of the Profits. Maui Whitening is not a franchise. Maui Whitening Corporate decided to launch dealers instead of franchisees, quite simply because it gives owners exactly what they want... a low cost of entry and the ability to keep 100% of the profits.eep 100% of the Profits. Maui Whitening is not a franchise. Maui Whitening Corporate decided to launch dealers instead of franchisees, quite simply because it gives owners exactly what they want... a low cost of entry and the ability to keep 100% of the profits.
In 1948, Maui Agricultural Company and HC&S merged, keeping the HC&S name and becoming the largest sugar producer in the United States. In 1962, HC&S merged with, and became a division of Alexander & Baldwin, Inc. Over time, generation after generation of Maui residents have brought their skills, ingenuity, commitment and community-mindedness to HC&S. We are proud of our companyâs heritage and the important role it has played in Mauiâs history.