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On production, art directors are there to sweat the small stuff. A creative director is usually the keeper of a brand. make big decisions, especially when it comes time to steer the brand in a new direction. A good CD will be involved in creating a brief (which is then given to an art director & copywriter).
Overall, art directors or creative directors â which should see 3 percent growth in employment by 2022, according to the Bureau of Labor Statistics â produce artwork for advertising campaigns, magazines, television shows, films, websites or products.