Anchoring Heuristic The Anchoring Heuristic, also know as focalism, refers to the human tendency to accept and rely on, the first piece of information received before making a decision. That first piece of information is the anchor and sets the tone for everything that follows. For example, a car dealer might suggest a price for a car and the customer will try to negotiate down from that price, even if the price suggested is more than the Blue Book Value.
Keep 100% of the Profits. Maui Whitening is not a franchise. Maui Whitening Corporate decided to launch dealers instead of franchisees, quite simply because it gives owners exactly what they want... a low cost of entry and the ability to keep 100% of the profits.eep 100% of the Profits. Maui Whitening is not a franchise. Maui Whitening Corporate decided to launch dealers instead of franchisees, quite simply because it gives owners exactly what they want... a low cost of entry and the ability to keep 100% of the profits.
Lahaina, on the other side of the island, is more laid-back and picturesque, with many restaurants and small stores right at the water's edge, a feature that most other towns in Hawaii surprisingly don't offer. To the north are Ka'anapali, Napili and Kapalua, which together with Lahaina are one of Maui's main tourism hubs. The other one is the Kihei and Wailea area to the south. Outside of these main residential areas are many sleepy little towns, including remote Hana and Kipahulu on Maui's east shore. Maui's total population is 144,444 (2010 Census).