For North American companies, the UPC is an existing form of the GTIN. The family of data structures (not symbologies) comprising GTIN include: GTIN-12 (UPC-A): this is a 12-digit number used primarily in North America
A plateau is high, flat ground or a situation where something has stalled that was progressing forward previously. 1  An example of a plateau is a high, flat field.  An example of a plateau is a situation where no progress is being made on a project while you await funding approval.
physics. n (functioning as singular). 1. (General Physics) the branch of science concerned with the properties of matter and energy and the relationships between them.