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Ok, but really... In general: Creative Directors steer the ship. Art Directors (usually paired with copywriters) are the deck hands. As an art director, you can think of me as the day-to-day worker. We get a specific brief, and then generate ideas based on it. We draw and comp up rough ads.
Because the game is often the brainchild of the creative director, itâs the video game directorâs job to interact with the publishers and the marketing department. Itâs also their responsibility to attempt to sell the game to publishers and executives not currently involved in the project.