Another fantastic local dish is seafood rice, filled with lots of shellfish and with a delicious flavour and served in a large pot. Seafood rice and Cataplana are most often only available for a minimum of 2 people but the portions are so huge, that they will easily feed 3.
Heuristic: a mental shortcut that helps us make judgements quickly ; Availability Heuristic: a mental shortcut that helps us make a decision based on how easy it is to remember something ; Representativeness Heuristic: a mental shortcut that helps us make decisions by comparing information to our mental prototypes
3 Examples of The Anchoring Rule in Marketing. In 1974 cognitive psychologists Daniel Kahneman and Amos Tversky identified what is known as the âanchoring heuristic.â A heuristic is essentially a mental shortcut or rule of thumb the brain uses to simplify complex problems in order to make decisions (also known as a cognitive bias). The anchoring rule of thumb describes the common human tendency to rely too heavily on the first piece of information offered (the âanchorâ) when making decisions. Once the anchor is set, decisions are then made by adjusting around the initial anchor number, regardless of the legitimacy of the actual anchor number.