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On production, art directors are there to sweat the small stuff. A creative director is usually the keeper of a brand. make big decisions, especially when it comes time to steer the brand in a new direction. A good CD will be involved in creating a brief (which is then given to an art director & copywriter).
three leading art directors explain what the role entails and offer advice on how to become one yourself find out what the job title of art director means what it requires in practice and what qualities employers look for in an aspiring art directorit s an impressive job title that a lot of people yearn for but can mean different things in different organisationso begin to understand what is expected of an art director it s first worth considering the term as both a role within a team as well as a creative discipline in itself as an art director you must be a leader someone who inspires and guides the vision of the design team