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If Fox News was a favorable environment for Romney but negative for Obama, the reverse was even more the case on MSNBC. For Obama, 39% of his coverage on MSNBC was positive compared to 15% negative, a difference of 24 points or close to 3-to-1. That is similar but slightly less positive than in 2008 when 43% of Obamaâs stories on MSNBC were positive compared to 14% negative, a difference of 29 percentage points.
The campaigns are also to blame. The study shows more than half of the ads put out by the campaigns have been negative, as well as 86% of the commercials put out by independent groups, like Super Pacs. That's a lot of trash talking. These groups are dominating the airwaves, accounting for about 60% of commercials. new study shows negative campaign ads in the race for the White House have skyrocketed since 2008. According to the Wesleyan Media Project, 70% of presidential campaign commercials run so far have been negative.