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Chinese New Year celebrations, also known as the Spring Festival, in China start on the 23rd day of the 12th lunar month of the Chinese calendar. The festival lasts for about 23 days, ending on the 15th day of the first lunar month in the following year in the Chinese calendar.
Purchasing Spring Festival Couplets. The Chinese New Year, or Spring Festival as it is sometimes called, is a 15-day festival in traditional custom. It can be generally divided into three periods, the days preceding the festival, the festival days and the days after the Spring Festival Day.