Anchoring Heuristic The Anchoring Heuristic, also know as focalism, refers to the human tendency to accept and rely on, the first piece of information received before making a decision. That first piece of information is the anchor and sets the tone for everything that follows. For example, a car dealer might suggest a price for a car and the customer will try to negotiate down from that price, even if the price suggested is more than the Blue Book Value.
Keep 100% of the Profits. Maui Whitening is not a franchise. Maui Whitening Corporate decided to launch dealers instead of franchisees, quite simply because it gives owners exactly what they want... a low cost of entry and the ability to keep 100% of the profits.eep 100% of the Profits. Maui Whitening is not a franchise. Maui Whitening Corporate decided to launch dealers instead of franchisees, quite simply because it gives owners exactly what they want... a low cost of entry and the ability to keep 100% of the profits.
How to Make a Profit in the Bakery Business. With effective marketing, cupcakes can turn into profit. Jupiterimages/Photos.com/Getty Images. Sales, or revenue -- the amount of money that customers pay for your baked goods -- less the cost of goods sold, equals your gross margin.Profit is what's left after you deduct general and administrative expenses from the gross margin.ith effective marketing, cupcakes can turn into profit. Jupiterimages/Photos.com/Getty Images. Sales, or revenue -- the amount of money that customers pay for your baked goods -- less the cost of goods sold, equals your gross margin.