Basic theory. 1  Humans are inherently proactive with their potential and mastering their inner forces (such as drives and emotions) 2  Humans have an inherent tendency toward growth development and integrated functioning. 3  Optimal development and actions are inherent in humans but they don't happen automatically.
The company experienced tremendous growth throughout the 1990s and took its place as the countryâs number one specialty coffee retailer. With well over 16,000 locations worldwide, many people believe that Starbucks is a franchise. However, in reality, it is considered the worldâs leading coffee chain. Most Starbucks stores in North America are company-operated.
Starbucks does, in fact, franchise on a limited basis. Starbucks CEO Howard Schultz long resisted franchising in the United States to maintain control over the Starbucks brand and culture, but he has opened a small number of franchise-owned stores in Europe.