First a little background: 1  Market segmentation â market segmentation is the process of separating a market into segments or groups of consumers who are similar, but different from consumers in other groups. 2  Target marketing â segmentation divides a market up into subgroups.
World's Largest Cowboy Boots. San Antonio, Texas. In 1979 artist Bob Daddy-O Wade had just become famous for installing his giant Lone Star Iguana in New York City.
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