Anchoring Heuristic The Anchoring Heuristic, also know as focalism, refers to the human tendency to accept and rely on, the first piece of information received before making a decision. That first piece of information is the anchor and sets the tone for everything that follows. For example, a car dealer might suggest a price for a car and the customer will try to negotiate down from that price, even if the price suggested is more than the Blue Book Value.
Keep 100% of the Profits. Maui Whitening is not a franchise. Maui Whitening Corporate decided to launch dealers instead of franchisees, quite simply because it gives owners exactly what they want... a low cost of entry and the ability to keep 100% of the profits.eep 100% of the Profits. Maui Whitening is not a franchise. Maui Whitening Corporate decided to launch dealers instead of franchisees, quite simply because it gives owners exactly what they want... a low cost of entry and the ability to keep 100% of the profits.
In the early 80s during the king crab fishing boom, boat owners were making $1 to $2 Million a season and deckhands were taking home $60 to $70 thousand each. However, those days have disappeared. Today, the structure has remained similar, just the amount of dollars has changed.or fishermen willing to risk the dangers of the Bering sea, a king crab boat is a home, protector, source of wealth and only refuge for warmth. Just 30 years ago, king crab fishing was one of the richest workplaces in the United States.