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On production, art directors are there to sweat the small stuff. A creative director is usually the keeper of a brand. make big decisions, especially when it comes time to steer the brand in a new direction. A good CD will be involved in creating a brief (which is then given to an art director & copywriter).
Rating Newest Oldest. Best Answer: A film director is responsible for overseeing every creative aspect of a movie. They develop a vision for the movie; interpret the script, decide how it should look, what tone it should have, and what an audience should gain from the cinematic experience. He/she is in short the storyteller.