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While press releases tend to follow the same basic format (see âFormat of a press releaseâ), how they are written depends on what kind of news is being announced. Many online PR resources recognize the following six types of press releases: 1  General news: announce a general news item to create interest and earn exposure for the company or organization issuing the release. 2  Launch: create buzz around the launch of a company, website, campaign or initiative.
The goal of a press release is to pique the interest of a journalist or publication. The press release should contain all the essential information (who? what? where? when? how? and most importantly why?) for the journalist to easily produce his own story.