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On production, art directors are there to sweat the small stuff. A creative director is usually the keeper of a brand. make big decisions, especially when it comes time to steer the brand in a new direction. A good CD will be involved in creating a brief (which is then given to an art director & copywriter).
But the truth is that the only reason the executive director has a job is to fulfill the wishes of the artistic director. And good artistic directors always have a wish list because they want to expand the boundaries of the organization and to consistently produce great art.