This Web Site was started in November, 1996. It has grown rapidly due to the efforts of dozens of Marines and Navy Corpsmen who have contributed. If you take the time to browse this Web Site, we can assure you a perspective of the war in Vietnam that you will not find anyplace else.
multichannel marketing. Multichannel marketing refers to the practice by which companies interact with customers via multiple channels, both direct and indirect, in order to sell them goods and services.
Marketing is a broad business function that includes product research and development, merchandising and distribution processes and pricing, as well as communication or promotion. The communication mix refers to specific methods used to promote the company or its products to targeted customers. Some depictions of the promotional mix include five elements, while others add a sixth -- event sponsorship.