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The growth of social networks is fascinating and the challenge for marketers is how to leverage this universe in a non-intrusive way.The team decided to have a little more fun and ended up producing a 3m bag with over 132kg of Doritos-obviously the largest in the world.
As part of the Casa de Fritos operation at Disneyland, Doritos (Spanish for little golden things) were created at the park to recycle old tortillas that would have been discarded. The Frito-Lay Company saw the popularity of the item and began selling them regionally in 1964, and then nationwide in 1966.