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The effects of noise and sonic booms on animals vary due to the animal's hearing ability, which varies considerably among animal species. Each species has adapted, physically and behaviorally, to fill an ecological role within a community; an animal's hearing ability often reflects this role.
Bryant and Zillmann defined media effects as the social, cultural, and psychological impact of communicating via the mass media. Perse stated that media effects researchers study how to control, enhance, or mitigate the impact of the mass media on individuals and society. Lang stated media effects researchers study what types of content, in what type of medium, affect which people, in what situations.