Strategic Marketing Overview. Companies use strategic marketing to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit.
I work at one of the busiest, craziest Starbucks in the world and the majority of drinks ordered by our awesome partners are iced coffee...maybe with some shots. Our iced coffee is crazy good, strong, and cheap! Have fun with it, too like adding sauces, and syrups and at the end a splash of heavy cream.
The Starbucks Grande is 16 US fluid ounces (470 milliliters / 2.5 cups). Venti -- Pronounced VENN-tee, Venti is Italian for 20. A Venti is 20 ounces (590 milliliters), so in a way, this name makes sense... until you realize that none of the smaller portions have names that relate to their sizes numerically. Hmmm... Trenta -- Introduced in May, 2011, the 'Trenta' is the newest (and the largest) of Starbucks drink sizes. 'Trenta' means 30. You might be thinking, Oh, it's a continuation of the Venti theme. It's 30 ounces..