Strategic Marketing Overview. Companies use strategic marketing to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit.
I work at one of the busiest, craziest Starbucks in the world and the majority of drinks ordered by our awesome partners are iced coffee...maybe with some shots. Our iced coffee is crazy good, strong, and cheap! Have fun with it, too like adding sauces, and syrups and at the end a splash of heavy cream.
This summer, nitrogen-infused cold brew is all the rage in Seattle. The frothy drink is served cold (for other great chilled coffee ideas, see our post on 5 tips to brew great iced coffee), and features a sweet taste and a thick, almost cream-like body topped off with a head reminiscent of stout beer.