This Web Site was started in November, 1996. It has grown rapidly due to the efforts of dozens of Marines and Navy Corpsmen who have contributed. If you take the time to browse this Web Site, we can assure you a perspective of the war in Vietnam that you will not find anyplace else.
multichannel marketing. Multichannel marketing refers to the practice by which companies interact with customers via multiple channels, both direct and indirect, in order to sell them goods and services.
Multi-channel retailing is a marketing strategy that offers your customers a choice of ways to buy products. A true multi-channel strategy covers purchases from a store, purchases from a website, telephone ordering, mail orders, interactive television, catalog ordering and comparison shopping sites. The aim of a multi-channel retailing strategy is to maximize revenue and loyalty by offering your customers choice and convenience.