Strategic Marketing Overview. Companies use strategic marketing to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit.
I work at one of the busiest, craziest Starbucks in the world and the majority of drinks ordered by our awesome partners are iced coffee...maybe with some shots. Our iced coffee is crazy good, strong, and cheap! Have fun with it, too like adding sauces, and syrups and at the end a splash of heavy cream.
The researchers found that while Starbucks didn't have the highest average caffeine amount, they did have the most consistent amount of caffeine per ounce of brewed coffee, at 17 milligrams per ounce. Meaning, you might not be getting the biggest bang for your buck caffeine-wise, but you're much more likely to get the same caffeine dose every time.