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Long term orientation means that a company or an individual has set focus on long term goals, even if that means that they have to let go of certain immediate success. It focuses on major aspects like persistence, ability to adapt, constant handwork and saving for the future.
A: Sales orientation is a kind of marketing strategy in which a business assumes that although everyone is a potential customer, the customers are less likely to buy unless the business uses very aggressive sales methods. Examples of this approach include business-to-business sales and door-to-door sales.