Strategic Marketing Overview. Companies use strategic marketing to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit.
I work at one of the busiest, craziest Starbucks in the world and the majority of drinks ordered by our awesome partners are iced coffee...maybe with some shots. Our iced coffee is crazy good, strong, and cheap! Have fun with it, too like adding sauces, and syrups and at the end a splash of heavy cream.
1 It's only available for hot drinks and it's not very popular at Starbucks (even though it's a completely normal amount of coffee to drink at home). 2  Tall -- The 'Tall' is the other original Starbucks drink size. 3  When Starbucks started, the Tall was basically a Large. 4  Now, it's basically a Small. (The other was 'Tall.' Makes sense.) It's a mere eight fluid ounces (240 mL), and aside from the Demi (which is mostly a size espresso shots), it's the smallest drink size available at Starbucks. 2  For many people who drink coffee at home, six to eight ounces is a standard cup size.