Strategic Marketing Overview. Companies use strategic marketing to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit.
I work at one of the busiest, craziest Starbucks in the world and the majority of drinks ordered by our awesome partners are iced coffee...maybe with some shots. Our iced coffee is crazy good, strong, and cheap! Have fun with it, too like adding sauces, and syrups and at the end a splash of heavy cream.
Coffee-loving Mic staffers took one cup of Dunkin' Donuts cold brew and one cup of Starbucks cold brew. Each cup had roughly 5 ounces. Testers were allowed to add sugar and milk however they preferred, and they immediately typed up their thoughts. The Taste Test Results Starbucks was the clear favorite.