Strategic Marketing Overview. Companies use strategic marketing to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit.
I work at one of the busiest, craziest Starbucks in the world and the majority of drinks ordered by our awesome partners are iced coffee...maybe with some shots. Our iced coffee is crazy good, strong, and cheap! Have fun with it, too like adding sauces, and syrups and at the end a splash of heavy cream.
Both are fiercely defended as the best breakfast beverage, and there's merit to both sides: Coffee is the No. 1 source of antioxidants for Americans, and it may protect against diabetes. But tea drinkers likely have the upper handâespecially when their beverage is green.