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Patricia Blount wonders: <<... distinction between the two words secondly and secondarily. are adverbs. not synonyms except in one specific case. adverbs, and modify the entire sentence. second in a sequence. providing useful but less-important (secondary) information.
The word you're looking for is masculism.. While not as old as the word feminism, there's an extensive body of literature under that name. Masculism, the body of thought behind the men's movement, isn't a rival to feminism, just a different emphasis. It's complementary, just as herpetology and entomology are. At least, that's how masculists themselves prefer to think of it.