Strategic Marketing Overview. Companies use strategic marketing to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit.
I work at one of the busiest, craziest Starbucks in the world and the majority of drinks ordered by our awesome partners are iced coffee...maybe with some shots. Our iced coffee is crazy good, strong, and cheap! Have fun with it, too like adding sauces, and syrups and at the end a splash of heavy cream.
Starbucks Announces Biggest Size Yet: The 31-Ounce Trenta. (Trenta means thirty in Italian.) It will only be available for iced coffee and tea drinks, at $.50 more than a Venti. The rollout begins this week in 14 states, and will go nationwide by May 3.