This Web Site was started in November, 1996. It has grown rapidly due to the efforts of dozens of Marines and Navy Corpsmen who have contributed. If you take the time to browse this Web Site, we can assure you a perspective of the war in Vietnam that you will not find anyplace else.
multichannel marketing. Multichannel marketing refers to the practice by which companies interact with customers via multiple channels, both direct and indirect, in order to sell them goods and services.
Examples of Societal Marketing. Societal marketing is a concept in marketing that emphasizes social consciousness as part of the overall marketing plan. Societal marketing is when a company markets a product not only with consumer and company needs in mind, but also the long-term well being of society as a whole. Companies that produce effective societal marketing campaigns incorporate social and ethical considerations into the marketing plan.