Strategic Marketing Overview. Companies use strategic marketing to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit.
I work at one of the busiest, craziest Starbucks in the world and the majority of drinks ordered by our awesome partners are iced coffee...maybe with some shots. Our iced coffee is crazy good, strong, and cheap! Have fun with it, too like adding sauces, and syrups and at the end a splash of heavy cream.
We weren't sure what to think of the new SBL at Starbucks (Smoked Butterscotch Latte, duh!) but we are actually pretty impressed. The coffee chain dropped two new beverages today, so we taste-tested them. For you, the people! Also, we weren't quite sure what to make of these new beverage descriptions. Starbucks.