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The growth of social networks is fascinating and the challenge for marketers is how to leverage this universe in a non-intrusive way.The team decided to have a little more fun and ended up producing a 3m bag with over 132kg of Doritos-obviously the largest in the world.
In 2007, Doritos ran a campaign called Doritos X-13D Flavor Experiment where black, unidentified bags of Doritos were on the market for consumers to identify and name the flavor. The only flavor identification on these chips was All American Classic.