Unit rates and unit ratios. A unit rate is a ratio that has a denominator of 1. A unit rate is also called a unit ratio. (They mean the same thing.). $\frac{5}{4}$ and $3:8$ and $40\mbox{ to }10$ are ratios, but they are not unit ratios. $\frac{1.25}{1}$ and $0.375:1$ and $4\mbox{ to }1$ are unit ratios. unit rate is also called a unit ratio. (They mean the same thing.). $\frac{5}{4}$ and $3:8$ and $40\mbox{ to }10$ are ratios, but they are not unit ratios.
I found the following references to Coca-Cola Zero launching in the US in 2005: 1  Associated Press March 21, 2005 announcement that the product would launch in June - http://www.nbcnews.com/id/725792...  Case study by ATTIK, which provided worldwide branding services, citing a 2005 launch - ATTIK.
Think of a brand success story, and you may well think of Coca-Cola. Indeed, with nearly 1 billion Coca-Cola drinks sold every single day, it is the worldâs most recognized brand. Yet in 1985 the Coca-Cola Company decided to terminate its most popular soft drink and replace it with a formula it would market as New Coke.t therefore decided to scrap the original Coca-Cola and introduced New Coke in its place. The trouble was that the Coca-Cola company had severely underestimated the power of its first brand. As soon as the decision was announced, a large percentage of the US population immediately decided to boycott the new product.