Tips may be considered as part of wages, but the employer must pay not less than $2.13 an hour in direct wages and make sure that the amount of tips received is enough to meet the remainder of the minimum wage.
Long-term action plan that is devised to help a company gain a competitive advantage over its rival. This type of strategy is often used in advertising campaigns by somehow discrediting the competition's product or service.
Push and pull strategies are promotional strategies used to get the product to its target market. Differentiate between push and pull strategies as part of a product's promotional mix. A push strategy places the product in front of the customer to make sure the consumer is aware of the existence of the product.