Strategic Marketing Overview. Companies use strategic marketing to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit.
I work at one of the busiest, craziest Starbucks in the world and the majority of drinks ordered by our awesome partners are iced coffee...maybe with some shots. Our iced coffee is crazy good, strong, and cheap! Have fun with it, too like adding sauces, and syrups and at the end a splash of heavy cream.
Starbucks introduced a new drink to its menu Tuesday called the flat white. If you're wondering what it is, we've got some answers. For one, it's not a white Frappuccino. The flat white is similar to a latte, but is made with two ristretto shots.