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Average Revenue (AR) can be defined as revenue per unit of output. Therefore, from the aforementioned equation, it can be said that AR is the rate at which output is sold, where rate refers to the price of the product. Hence, it can be said that AR is nothing, but price of the product.
How to Calculate Marginal Revenue. Marginal revenue is calculated by dividing the change in total revenue by the change in production output quantity or the change in quantity sold. Take, for example, a hockey stick manufacturer. The manufacturer will have no revenue when it doesn't produce any output or hockey sticks for a total revenue of $0.