1 Encryption Key - The encryption key provided from your API entry's API Dashboard. 2  Version - The current version of your game or movie (should match what's in your Version Control setup page).  Use Debug Mode - Use debug mode when testing your game/movie (recommended).
Marketing Management Definition. Marketing is the process used to determine what products or services may be of interest to customers and the strategy to use in sales, communications and business development (Kotler et al. 1996).
We refer to that process as Media Management. While it includes media buying, Media Management is a far more comprehensive approach to placing client advertising. Unfortunately, not all advertising agencies are equipped to provide this type of Media Management.