Strategic Marketing Overview. Companies use strategic marketing to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit.
I work at one of the busiest, craziest Starbucks in the world and the majority of drinks ordered by our awesome partners are iced coffee...maybe with some shots. Our iced coffee is crazy good, strong, and cheap! Have fun with it, too like adding sauces, and syrups and at the end a splash of heavy cream.
Responders agree that Peet's coffee is stronger than Starbucks, which some people prefer. Also, Peet's coffee stores sell beans from open containers rather than in sealed bags, making the Peet's stores smell more strongly of coffee. The history and expansion of the two companies has overlapped, but Starbucks has grown much more and is in many more places than Peet's. 5 Answers.