This Web Site was started in November, 1996. It has grown rapidly due to the efforts of dozens of Marines and Navy Corpsmen who have contributed. If you take the time to browse this Web Site, we can assure you a perspective of the war in Vietnam that you will not find anyplace else.
multichannel marketing. Multichannel marketing refers to the practice by which companies interact with customers via multiple channels, both direct and indirect, in order to sell them goods and services.
The Marketing Communications Mix is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing a company uses to pursue its advertising and marketing objectives. Definitions:Advertising-Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Personal selling-Personal presentation by the firmâs sales force for the purpose of making sales and building customer relationships.our marketing plan is executed by using the tactical elements of the Marketing Communications, or Promotions Mix.