Strategic Marketing Overview. Companies use strategic marketing to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit.
I work at one of the busiest, craziest Starbucks in the world and the majority of drinks ordered by our awesome partners are iced coffee...maybe with some shots. Our iced coffee is crazy good, strong, and cheap! Have fun with it, too like adding sauces, and syrups and at the end a splash of heavy cream.
Starbucks kicked off 2015 with a jolt of caffeine, thanks to a new drink unveiled Tuesday morning. We wouldn't have it any other way, of course, but we feel an explainer is in order. The new drink is called a Flat White, and it's a kind of espresso beverage that originated in Australia in the early 1980s.