This Web Site was started in November, 1996. It has grown rapidly due to the efforts of dozens of Marines and Navy Corpsmen who have contributed. If you take the time to browse this Web Site, we can assure you a perspective of the war in Vietnam that you will not find anyplace else.
multichannel marketing. Multichannel marketing refers to the practice by which companies interact with customers via multiple channels, both direct and indirect, in order to sell them goods and services.
Multibranding strategy is when a company gives each product a distinct name. Multibranding is best used as an approach when each brand in intended for a different market segment. Multibranding is used in an assortment of ways with selected companies grouping their brands based on price-quality segments.