Strategic Marketing Overview. Companies use strategic marketing to identify customer needs and to create a marketing plan to achieve customer satisfaction, improve company performance and increase profit.
I work at one of the busiest, craziest Starbucks in the world and the majority of drinks ordered by our awesome partners are iced coffee...maybe with some shots. Our iced coffee is crazy good, strong, and cheap! Have fun with it, too like adding sauces, and syrups and at the end a splash of heavy cream.
âThe original inspiration for the beverage is from horchata, a popular beverage in Spain and Latin America,â Wong said. These two new drinks join the full macchiato lineup at Starbucks that includes the original Espresso Macchiato, Latte Macchiato and Caramel Macchiato. In celebration, here are a few fun facts about the beloved beverage. Five Things You Didnât Know About Starbucks Macchiato. 1. Macchiato was on the first Starbucks espresso menu.