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The ongong fascination with Astley as a singer could be attributed to the catchy nature of that tune, along with the Are you serious? reaction that a soulful, baritone voice could be come from a ginger-haired, angelic-faced guy from Newton-le-Willows, United Kingdom.
The music video for the song has become the basis for the Rickrolling Internet meme. In 2008, Rick Astley won the MTV Europe Music Award for Best Act Ever with the song, as a result of collective voting from thousands of people on the internet, due to the popular phenomenon of Rickrolling. It was also featured as a downloadable track for the Rock Band series.