She is believed to work with the dead and receive the souls of those dead. She is different from the Santa Muerte because Oya is an elemental force that includes attributes of the cemetery and death. The Santa Muerte is the spirit of death itself the feminine essence of death itself and her origins are Mexican whereas Oya's origins are African. Oya has initiation ceremonies for those that would be priests/ess of her mysteries, with the Santa Muerte being death itself you are an initiate by being born because life is inseperable from death.
Initially, the incentive to develop music TV was advertiser-led. MTV was created largely to deliver consumers between the ages of 12 and 34 (the median age of the MTV audience is 23) to the producers of tapes, records and videos.
We took the age distribution data we had collected and calculated what the age distribution looked like across all 19 sites counted together. The resulting chart is right here below. A full 25% of the users on these sites are aged 35 to 44, which in other words is the age group that dominates the social media sphere. Only 3% are aged 65 or older.