Response to Feedback comment about Thomas Sowell:âIâm the âWaynesboro ladyâ Who âlambastedâ Thomas Sowell and The Herald-Mail in my letter of Sunday, July 24. In response to Dennis Fieryâs Feedback on July 28, I would say that being a syndicated colu|.
Share this item with your network: Omnichannel (also spelled omni-channel) is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store. Download this free guide.
But it also means a great deal more complexity. Keeping interactions consistent across multiple channels and ensuring a seamless experience for consumers is the new challenge. It's the challenge of omnichannel marketing, and it looks more similar to a spiderweb than a racetrack.