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The 2017 Kia Optima has a starting price of $22,200, which is below average among its midsize car competitors. The Optima is also available as a hybrid (reviewed separately) and a plug-in hybrid, which start at $25,995 and $35,210, respectively.
Kia Optima Prices 2014 â LX, EX, SX And SX-Limited Trims. The base price for the refreshed 2014 Kia Optima will start at $23,000 including destination. The top of the range Optima SX-L will come with a sticker price of $37,100. thoughts on â Kia Optima Prices 2014 â LX, EX, SX And SX-Limited Trims â. Wow, no turbo option on the SX. Seems to downgrade the value of having a SX.