The art of influence may be as old as human society, but over the past hundred years, and especially over the past thirty years, there has also arisen a science of influence that has dramatically increased the power of institutions to gain control and influence over our minds and actions.
In fact, that number could be even higher, writes Colas in a note to clients. The [bottled water] industry grossed a total of $11.8 billion on those 9.7 billion gallons in 2012, making bottled water about $1.22/gallon nationwide and 300x the cost of a gallon of tap water, Colas says.hatâs almost 2,000x the cost of a gallon of tap water and twice the cost of a gallon of regular gasoline.. A few more stats, via Colas: 1  Americans spent $11.8 billion dollars on bottled water in 2012, the latest data available from the BMC.
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