Quick Answer. The American flag is only supposed to be hung upside down in a time of great distress. In most cases, people hang the flag upside down as a way to protest issues with the government. It is considered an exercise of the First Amendment right.
The goal statement is one of the most important parts of the characterization plan. With clearly and concisely stated goals, the rest of the planning process falls naturally into place.
Goals and Objectives. A goal is a specific target, an end result or something to be desired. It is a major step in achieving the vision of the organisation. In the strategic planning context a goal is a place where the organisation wants to be, in other words a destination.