Response to Feedback comment about Thomas Sowell:âIâm the âWaynesboro ladyâ Who âlambastedâ Thomas Sowell and The Herald-Mail in my letter of Sunday, July 24. In response to Dennis Fieryâs Feedback on July 28, I would say that being a syndicated colu|.
Share this item with your network: Omnichannel (also spelled omni-channel) is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store. Download this free guide.
These might include social media, email, a website, and other traditional means of marketing. The difference, he says, is that while multichannel tends to be based on an inside-out approach, omnichannel is more outside in, a consideration of the customer experience from his perspective.