Quick Answer. The American flag is only supposed to be hung upside down in a time of great distress. In most cases, people hang the flag upside down as a way to protest issues with the government. It is considered an exercise of the First Amendment right.
The goal statement is one of the most important parts of the characterization plan. With clearly and concisely stated goals, the rest of the planning process falls naturally into place.
Mission Statement (What You Do): A one-sentence statement describing the reason an organization or program exists and used to help guide decisions about priorities, actions, and responsibilities. Many nonprofit mission statements succumb to an over use of words in general, but especially jargon.