Response to Feedback comment about Thomas Sowell:âIâm the âWaynesboro ladyâ Who âlambastedâ Thomas Sowell and The Herald-Mail in my letter of Sunday, July 24. In response to Dennis Fieryâs Feedback on July 28, I would say that being a syndicated colu|.
Share this item with your network: Omnichannel (also spelled omni-channel) is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store. Download this free guide.
In essence, omnichannel marketing recognizes that customers engage with companies or brands in many different ways-across multiple platforms-and grasps the inherent challenge this creates in terms of ensuring consistent experiences.