. Fundamentally, the concept is used to explain that the process of marketing creates several things which make a product/service useable to the end user, without these things being done, it is not possible to acquire, and use the product properly.
Although most people have never heard of 'Pantone White', the Pantone for Fashion and Home color guide, in fact, has one page containing various shades of white. These colors are identified with a Pantone textile number, and also a name: Here are some of the whites in the Pantone for Fashion and Home color guide. Pantone 11-0103TPX Egret.
Yellow is NOT a primary color of light! When I was in first grade I was presented with a distressing problem for a 6 year old. My father, a television technician, had taught me that the primary colors are Red, Green and Blue. My teacher insisted that it was Red, Yellow and Blue. A few years later as my reading level increased I hit upon the answer - both are right depending on what you are talking about. Red, Yellow and Blue are the primary colors of pigment. But Red, Green and Blue are the primary colors of light. If you are coming to web page design from a print background this distinction is very important to learn because color codes on the web mix light, not paint. In CSS you've no doubt ran across color codes.