Techopedia explains Minimum Viable Product (MVP) A minimum viable product (MVP) is the the most pared down version of a product that can still be released. An MVP has three key characteristics: It has enough value that people are willing to use it or buy it initially.
For High Cholesterol I am shocked at the out of pocket price of Zetia of out of $95,00 a month. Since this seems to be on only non statin replacement of the use with cholesterol you are definitely price gouging.
Zytiga combined with breakfast lowers cost of treatment to one fourth. Zytiga costs $1000 to $3000 dollars per co-pay per month for many patients in the USA. It costs insurance companies over $9000 per month. This puts Zytiga out of reach for many men with strained financial resources. Now, imagine if you could reduce the cost of Zytiga by one fourth, simply by taking it on a full stomach after breakfast rather than taking the full dose on an empty stomach.