The first pair on âNaked and Afraid,â Kim, left, and Shane, in their jungle duds in their shelter in a Costa Rican jungle. Credit Discovery Channel.
Valucraft, Duralast, and Duralast Gold are AutoZone's private label brands for lead-acid automotive batteries (manufactured by Johnson Controls, East Penn, and other manufacturers). They also sell an AGM line of batteries under the Duralast Platinum name.
In the United States, it battles intensely for market share with the category leader, Duracell. Its share of the domestic market in the late 1990s was estimated at just over 30 percent, trailing Duracell's almost 40 percent. Energizer makes two mainstay brands, Energizer and Eveready.