Techopedia explains Minimum Viable Product (MVP) A minimum viable product (MVP) is the the most pared down version of a product that can still be released. An MVP has three key characteristics: It has enough value that people are willing to use it or buy it initially.
For High Cholesterol I am shocked at the out of pocket price of Zetia of out of $95,00 a month. Since this seems to be on only non statin replacement of the use with cholesterol you are definitely price gouging.
The price of ezetimibe/simvastatin (approximately $80 per month for all doses) is generally lower than that of other statins. Generic lovastatin costs less ($30 to $60 per month). The ezetimibe/simvastatin combination is more cost-effective than taking ezetimibe and a statin separately.