Best Answer: WPP stands for Wire & Plastic Products. It is what the company used to do before Martin Sorrell bought it and turned it into an advertising agency. Instead of spending a few million to have consulants come up with a new name Sorrell just changed the name to WPP. Smart man.
Augmented Reality as suggested by Wikipedia: Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.nnovation. Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.
Just to make things extra confusing, some experiences that once were called augmented reality, such as Daqriâs Crayola coloring app, would now be called mixed reality under this definition. One person I interviewed for this story, who asked not to be named, insisted that mixed reality is real AR, but acknowledged that Google Glass and its ilk had co-opted that term away in the popular mind.