Techopedia explains Minimum Viable Product (MVP) A minimum viable product (MVP) is the the most pared down version of a product that can still be released. An MVP has three key characteristics: It has enough value that people are willing to use it or buy it initially.
For High Cholesterol I am shocked at the out of pocket price of Zetia of out of $95,00 a month. Since this seems to be on only non statin replacement of the use with cholesterol you are definitely price gouging.
A: Existing customers who have a qualified registered CS3, CS4, CS5, CS5.5, or CS6 individual product or suite edition and who sign up for the complete Creative Cloud annual plan directly from Adobe will receive special introductory pricing of US$29.99 per month for the first year of membership.: Existing customers who have a qualified registered CS3, CS4, CS5, CS5.5, or CS6 individual product or suite edition and who sign up for the complete Creative Cloud annual plan directly from Adobe will receive special introductory pricing of US$29.99 per month for the first year of membership.