Best Answer: WPP stands for Wire & Plastic Products. It is what the company used to do before Martin Sorrell bought it and turned it into an advertising agency. Instead of spending a few million to have consulants come up with a new name Sorrell just changed the name to WPP. Smart man.
Augmented Reality as suggested by Wikipedia: Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.nnovation. Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.
Read on to better understand what they mean ... Okay, then, what is mixed reality? This is the least-well-known of the trio right now, but it ironically might have the easiest road to mainstream consumer adoption â if the tech works as advertised. The key term for mixed reality, or MR, is flexibility. It tries to combine the best aspects of both VR and AR, wrapped up in a marketable term that sounds marginally less geeky than its cousins. In theory, mixed reality lets the user see the real world (like AR) while also seeing believable, virtual objects (like VR). And then it anchors those virtual objects to a point in real space, making it possible to treat them as real, at least from the perspective of the person who can see the MR experience.