Techopedia explains Minimum Viable Product (MVP) A minimum viable product (MVP) is the the most pared down version of a product that can still be released. An MVP has three key characteristics: It has enough value that people are willing to use it or buy it initially.
For High Cholesterol I am shocked at the out of pocket price of Zetia of out of $95,00 a month. Since this seems to be on only non statin replacement of the use with cholesterol you are definitely price gouging.
In the United States, Perjeta costs about $5,900 a month and Herceptin about $5,300 a month, Mr. Lang said. He said Perjeta was priced lower than some other new cancer medicines because it has to be used with Herceptin. Some recently approved cancer drugs cost more than $10,000 a month. Roche reported Perjeta sales of 388 million Swiss francs, or about $408 million, in the first half of this year, with about $250 million of that coming from the United States.