Best Answer: WPP stands for Wire & Plastic Products. It is what the company used to do before Martin Sorrell bought it and turned it into an advertising agency. Instead of spending a few million to have consulants come up with a new name Sorrell just changed the name to WPP. Smart man.
Augmented Reality as suggested by Wikipedia: Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.nnovation. Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.
My first thought: Well, excuuuuuse me. After getting over my stubbornness and doing some more research, I realized the rep was right. HoloLens and other mixed reality tech like Magic Leap is different from augmented reality â and both are different from virtual reality. Really different, in fact. Some of the experts I consulted for this story say that the terminology wars are more plaster than substance.