The same is true for stars; by observing. the color of stars, we can determine which stars are hot and which stars are cool. If we know the temperature of a star, and how far away it is (see the âMeasuring. Distances Using Parallaxâ lab), we can determine how big a star is.
Attitudes can positively or negatively affect a person's behavior. A person may not always be aware of his or her attitude or the effect it is having on behavior. A person who has positive attitudes towards work and co-workers (such as contentment, friendliness, etc.) can positively influence those around them.
Social influence occurs when a person's emotions, opinions, or behaviors are affected by others. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence. Compliance is when people appear to agree with others but actually keep their dissenting opinions private. Identification is when people are influenced