Best Answer: WPP stands for Wire & Plastic Products. It is what the company used to do before Martin Sorrell bought it and turned it into an advertising agency. Instead of spending a few million to have consulants come up with a new name Sorrell just changed the name to WPP. Smart man.
Augmented Reality as suggested by Wikipedia: Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.nnovation. Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.
Augmented/mixed reality. Virtual reality and 360 video both have a common factor: Like a good movie, both of them totally transport you to someplace else, be it computer generated or a real-life remote location. Augmented reality, on the other hand, blends your real-world environment with virtual objects that are perfectly inserted into your field of view. The best example of this right now is Microsoft's HoloLens system.