The polysaccharide with the structure -3)-2- O-acetyl-6-deoxy-Î²-D-manno-heptopyranose-(1- was originally isolated and characterized as an O-PS component of LPS in B. pseudomallei and was designated type I O-PS [ 35 ]. However, our results suggested that this polysaccharide is a capsule rather than an O-PS moiety.
Consumer insight/s is essentially the capacity to gain an accurate and deep intuitive understanding of a consumer or a target market's buying persona. The past 50 years have caused marketers to experience a few big phase shifts relative to insight development.
Informed consumer.  The concept of the informed consumer is a fundamental one in the law of the European Union. Since the general Resolution of 1975, one of the primary objectives of the European Community, and then the European Union, has been the provision of information to consumers. The rationale is that market actors who are informed have a greater capacity to understand the importance of their market actions and choices, and are enabled in making better choices.