Techopedia explains Minimum Viable Product (MVP) A minimum viable product (MVP) is the the most pared down version of a product that can still be released. An MVP has three key characteristics: It has enough value that people are willing to use it or buy it initially.
For High Cholesterol I am shocked at the out of pocket price of Zetia of out of $95,00 a month. Since this seems to be on only non statin replacement of the use with cholesterol you are definitely price gouging.
1 For example, a one-month supply of the generic anti-thyroid drug methimazole costs about $30-$120, depending on the dose -- or, about $360-$1,440 a year. 2  And a one-month supply of the brand-name drug Tapazole costs about $90-$150 or more, depending on the dose -- or, about $1,080-$1,800 per year. After the thyroid is destroyed by a radioactive iodine treatment or surgically removed, the patient typically needs to take thyroid hormone replacement such as levothyroxine, which typically costs $15-$45 per month.