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Average Response Rate for Email Surveys = 24.8%. When surveying the general public, a response rate of 24.8% looks great when compared to the telephone surveying standard of around 8-12%. However, it is no secret that this number can stand to be increased.
1 Average unique open rate: unique opens divided by number of emails delivered. 2  Opt-out: when a recipient unsubscribes or opts out of further communications. 3  Thereâs more on this in our post on tips for managing email unsubscribes. 4  Response rate: the number of actual responses made as a result of the email campaign.