You'll pay an initial franchise fee of $45,000 directly to McDonald's. The other costs go to suppliers, so this is the only upfront fee you pay to McDonald's.
Bing (known previously as Live Search, Windows Live Search, and MSN Search) is a web search engine (advertised as a  decision engine ) from Microsoft.
Bing Local searches local business listings with business details and reviews, allowing users to make more informed decisions. Maps Bing Maps enables the user to search for businesses, addresses, landmarks and street names worldwide, and can select from a road-map style view, a satellite view or a hybrid of the two.