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Average Response Rate for Email Surveys = 24.8%. When surveying the general public, a response rate of 24.8% looks great when compared to the telephone surveying standard of around 8-12%. However, it is no secret that this number can stand to be increased.
The following recent email-marketing studies show some of the wide variations in email open and click-through rates based on different industries and types of emails sent: 1  According to the 2012 Silverpop Email Marketing Metrics Benchmark Study, open rates in the United States averaged 19.9% .