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Average Response Rate for Email Surveys = 24.8%. When surveying the general public, a response rate of 24.8% looks great when compared to the telephone surveying standard of around 8-12%. However, it is no secret that this number can stand to be increased.
The most expensive category to mail are dimensional pieces at $30 per response; The next most expensive are catalogs at $23 per response; The most common way to track direct mail response is online at 22%; The next most common way is through a call center at 19%; How do your numbers compare? One key takeaway is that direct mail response rates are higher than all digital media in the study. Direct mail can benefit your marketing mix, but you need to know your numbers so you can keep doing what works, and fix what doesnât.