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Average Response Rate for Email Surveys = 24.8%. When surveying the general public, a response rate of 24.8% looks great when compared to the telephone surveying standard of around 8-12%. However, it is no secret that this number can stand to be increased.
Click-through rate (CTR) is the number of users who click on a specific link out of the total users who view a page, email, or advertisement.mail click-through rate is expressed as a percentage, and calculated by dividing the number of click throughs by the number of tracked messages delivered. Most email marketers use this metrics along with open rate, bounce rate and other metrics, to understand the effectiveness and success of their email campaign.