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Average Response Rate for Email Surveys = 24.8%. When surveying the general public, a response rate of 24.8% looks great when compared to the telephone surveying standard of around 8-12%. However, it is no secret that this number can stand to be increased.
As journalists, cold emails are often our only avenue for reaching important sources; in our businesses, cold emails are frequently how we make sales and drive growth. This story is part of the weekly Smartcuts Column.f the 1,000 emails we sent, 293 bounced. Of the remaining 707, 45.5% opened the emailsâa terrific open rate for such a busy group, as the average open rates for business emails hovers between 14% and 23% , according to data from ConstantContact and MailChimp.