You'll pay an initial franchise fee of $45,000 directly to McDonald's. The other costs go to suppliers, so this is the only upfront fee you pay to McDonald's.
Bing (known previously as Live Search, Windows Live Search, and MSN Search) is a web search engine (advertised as a  decision engine ) from Microsoft.
There are good addons like travel and local results. The fact that Bing starts playing video thumbnails when you mouse over them in search results is super slick. This really helps in finding the video content that you are most interested in. I really love image search on Bing.