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Average Response Rate for Email Surveys = 24.8%. When surveying the general public, a response rate of 24.8% looks great when compared to the telephone surveying standard of around 8-12%. However, it is no secret that this number can stand to be increased.
Gmail users are most engaged with marketing emails (30.9% average open rate and 7.4% average click rate) while AOL users are the least engaged (20.1% average open rate and 4.3% average click rate). 12.5% of unique marketing emails were opened in the second half of 2008.