You'll pay an initial franchise fee of $45,000 directly to McDonald's. The other costs go to suppliers, so this is the only upfront fee you pay to McDonald's.
Bing (known previously as Live Search, Windows Live Search, and MSN Search) is a web search engine (advertised as a  decision engine ) from Microsoft.
New Logo for Bing by Microsoft. Launched in 2009, Bing is the search engine from Microsoft and the closest thing to a rival Google's search engine has. And by \closest\ I mean not even remotely close.