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Average Response Rate for Email Surveys = 24.8%. When surveying the general public, a response rate of 24.8% looks great when compared to the telephone surveying standard of around 8-12%. However, it is no secret that this number can stand to be increased.
Some companies have set an expectation that email will not be sent after hours. If the 50th percentile on email response time is around two hours, you can still be within the realm of normality in the 50th-90th percentile (somewhere between two hours to two days).