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Selected Answer: Television Correct Answer: Television ï· Question 28 2 out of 2 points Newspaper advertising is characterized by: Answer Selected Answer: Correct Answer: prompt responses to the ads. ï· Question 29 2 out of 2 points The ________ method is the most difficult and least used technique of establishing an advertising budget. Answer Selected Answer: objective-and- task Correct Answer: objective-and-task ï· Question 30 2 out of 2 points A successful direct mail ad is characterized by: Answer Selected Answer:
PERCENTAGE OF SALES METHOD Due to its simplicity, the percentage of sales method is the most commonly used by small businesses. When using this method an advertiser takes a percentage of either past or anticipated sales and allocates that percentage of the overall budget to advertising. Critics of this method, though, charge that using past sales for figuring the advertising budget is too conservative and that it can stunt growth.