Divers push the limits of human evolution by descending hundreds of meters below the surface, fighting massive levels of water pressure and minutes without oxygen. Patrick Musimu, a leading figure and eventual victim of freediving, rejected the term extreme sport, calling it an adventure.
How Spotify can survive -- at least for a while. Spotify has a huge headstart on Apple, which the company reemphasized by publishing updated user numbers two days after the Apple Music announcement. Daniel Ek's Swedish startup now has 75 million active users, 20 million of whom are paid subscribers.
Spotify was developed in 2006 by a team at Spotify AB, in Stockholm, Sweden. The company was founded by Daniel Ek, former CTO of Stardoll, and Martin Lorentzon, co-founder of TradeDoubler.