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Selected Answer: Television Correct Answer: Television ï· Question 28 2 out of 2 points Newspaper advertising is characterized by: Answer Selected Answer: Correct Answer: prompt responses to the ads. ï· Question 29 2 out of 2 points The ________ method is the most difficult and least used technique of establishing an advertising budget. Answer Selected Answer: objective-and- task Correct Answer: objective-and-task ï· Question 30 2 out of 2 points A successful direct mail ad is characterized by: Answer Selected Answer:
Zero-Based Budgeting. The zero-based method to formulating a budget starts with a baseline of zero instead of the baseline for the previous yearâs budget. Many government agencies and nonprofit organizations use the zero-based method to construct budgets. In zero-based budgeting, managers must justify every expense.