You'll pay an initial franchise fee of $45,000 directly to McDonald's. The other costs go to suppliers, so this is the only upfront fee you pay to McDonald's.
Bing (known previously as Live Search, Windows Live Search, and MSN Search) is a web search engine (advertised as a  decision engine ) from Microsoft.
When you install Windows, Bing becomes your default search provider in Internet Explorer. The default search provider is important because it is the one IE uses to search for the terms you type into your address bar. If you would like Internet Explorer to use Google instead of Bing to perform these types of searches, change the browser's default search provider from Bing to Google.