The ATN1 gene provides instructions for making a protein called atrophin 1. Although the exact function of this protein is unknown, it appears to play an important role in nerve cells (neurons) in many areas of the brain. Based on studies in other animals, researchers speculate that atrophin 1 may act as a transcriptional co-repressor. A transcriptional co-repressor is a protein that interacts with other DNA-binding proteins to suppress the activity of certain genes, although it cannot attach (bind) to DNA by itself. One region of the ATN1 gene contains a particular DNA segment known as a CAG trinucleotide repeat. This segment is made up of a series of three DNA building blocks (cytosine, adenine, and guanine) that appear multiple times in a row. In most people, the number of CAG repeats in the ATN1 gene ranges from 6 to 35.
Lifestyle brand. A lifestyle brand is a company that markets its products or services to embody the interests, attitudes, and opinions of a group or a culture. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of their products contributing to the definition of the consumer's way of life.
Building the lifestyle brand of your dreams is possible, but it takes commitment and time. Especially time. Give it 5 to 15 years, because building a lifestyle brand is a marathon, not a sprint. But if youâre goal is to build that brand, itâs important to start with a strong foundation. Here are three steps to help you build your lifestyle brand right. 1. Build your brand one category at a time. I know this first one seems counterintuitive. After all, a lifestyle brand is all about offering lots of goods for many aspects of someoneâs life. But if you want to build a rock-solid lifestyle brand, you need to look at what your favorite lifestyle branders did to start, not what theyâre doing now.