Our Company. Corporate Profile. First Gen was incorporated on December 22, 1998 as a subsidiary of First Philippine Holdings Corporation (FPH), one of the oldest and largest conglomerates in the Philippines, that has interests in power generation, power distribution, infrastructure, manufacturing, and property development.
History and overview. Skittles were first made commercially in 1974 by a British company. They were first introduced in North America in 1979 as an import confectionery. In 1982, domestic production of Skittles began in the United States. Skittles' taste the rainbow theme was created by New York ad agency D'Arcy Masius Benton & Bowles.
Letâs Go Way Back. Our story begins in 1919. Thatâs when the world was introduced to what you now know as the HostessÂ® CupCake. Itâs perhaps the first and most significant moment in the history of snack cakes. Just ask your great grandpappy. He was there. Six years later, Continental Baking wanted to add a line of cakes to sell alongside a hot little item they were making called WonderÂ® bread. This new line of sweet treats became known as Hostess. And a brand was born. Continental hit the sponge cake gold mine in 1930 when Jimmy Dewar invented TwinkiesÂ®.