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Selected Answer: Television Correct Answer: Television ï· Question 28 2 out of 2 points Newspaper advertising is characterized by: Answer Selected Answer: Correct Answer: prompt responses to the ads. ï· Question 29 2 out of 2 points The ________ method is the most difficult and least used technique of establishing an advertising budget. Answer Selected Answer: objective-and- task Correct Answer: objective-and-task ï· Question 30 2 out of 2 points A successful direct mail ad is characterized by: Answer Selected Answer:
The alternatives used in financial accounting and reporting by oil and gas producing companies. have been grouped under two basic methods of accounting - the full cost method and the. successful efforts method. Full Cost. The basic difference between the two methods is the reporting of costs which cannot be directly. related to the discovery of specific oil and gas reserves. The full cost method capitalizes these. costs as part of the total cost of finding oil and gas reserves and carries the costs to future periods.