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Selected Answer: Television Correct Answer: Television ï· Question 28 2 out of 2 points Newspaper advertising is characterized by: Answer Selected Answer: Correct Answer: prompt responses to the ads. ï· Question 29 2 out of 2 points The ________ method is the most difficult and least used technique of establishing an advertising budget. Answer Selected Answer: objective-and- task Correct Answer: objective-and-task ï· Question 30 2 out of 2 points A successful direct mail ad is characterized by: Answer Selected Answer:
5 Most Common Advertising Techniques. A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. With so many products and service providers in the marketplace, using a proven technique in your advertising increases the likelihood that your ad dollars will return value. Basic techniques used in propaganda transfer successfully to advertising and remain the most frequently employed.