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Selected Answer: Television Correct Answer: Television ï· Question 28 2 out of 2 points Newspaper advertising is characterized by: Answer Selected Answer: Correct Answer: prompt responses to the ads. ï· Question 29 2 out of 2 points The ________ method is the most difficult and least used technique of establishing an advertising budget. Answer Selected Answer: objective-and- task Correct Answer: objective-and-task ï· Question 30 2 out of 2 points A successful direct mail ad is characterized by: Answer Selected Answer:
Since the objective of depreciation is to match revenues and expenses, it is probably best to choose the method that meets that requirement. Sometimes a machine will be more productive in the early years and less productive in the later years. An accelerated method may be best in cases such as that. Although matching revenues and expenses is important, accountants are expensive and the cost-benefit rule comes into play. For that reason, many accountants will just use a straight-line method to keep things simple (close enough).