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One of the reasons why employees some loyal to larger companies is because they invest in the future of their employees with workplace pensions etc. In Britain it has now become part of the LAW to offer a workplace pension to qualifying employees: but at great cost to small business.
The reason why these business ethics concepts are important is related to the fact that some companies treat some of their employees or prospective employees in a manner that might be considered not only morally wrong, but also illegal in some countries.