You'll pay an initial franchise fee of $45,000 directly to McDonald's. The other costs go to suppliers, so this is the only upfront fee you pay to McDonald's.
Bing (known previously as Live Search, Windows Live Search, and MSN Search) is a web search engine (advertised as a  decision engine ) from Microsoft.
Bing boosters should note that while your favorite search engine delivers uncannily relevant results, it has an annoying habit of auto-editing search queries in hopes of guessing what the user's true intent is.