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Average Response Rate for Email Surveys = 24.8%. When surveying the general public, a response rate of 24.8% looks great when compared to the telephone surveying standard of around 8-12%. However, it is no secret that this number can stand to be increased.
So, letâs take a look at what the DMA 2015 Response Rate Report found: The average response rate is 3.7%. The average cost per response is $19 which when compared to other channels is very competitive. Best performing style by category is an oversized envelope at 5%. The next best performing style by category is a postcard at 4.25%.