Our Company. Corporate Profile. First Gen was incorporated on December 22, 1998 as a subsidiary of First Philippine Holdings Corporation (FPH), one of the oldest and largest conglomerates in the Philippines, that has interests in power generation, power distribution, infrastructure, manufacturing, and property development.
History and overview. Skittles were first made commercially in 1974 by a British company. They were first introduced in North America in 1979 as an import confectionery. In 1982, domestic production of Skittles began in the United States. Skittles' taste the rainbow theme was created by New York ad agency D'Arcy Masius Benton & Bowles.
Earlier Skittles products tended to focus on fruit flavors, more recent products have branched out to include flavors such as chocolate, bubble gum, popcorn, mint, and sours. Skittles products also come in a wide variety of colors, although different Skittles products often use the same colors for sweets with different flavors. For example, the color yellow is associated with lemon flavor in Original Fruit Skittles and as banana berry in Tropical Skittles.