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Average Response Rate for Email Surveys = 24.8%. When surveying the general public, a response rate of 24.8% looks great when compared to the telephone surveying standard of around 8-12%. However, it is no secret that this number can stand to be increased.
Average open rate in 2012 was 35% in the United States; click rates were at an average of 17%. - Informz 2013 Association Email Marketing Benchmark Report, Part I: Key Metrics (2013). Emails with 70 or more links experienced the highest click-through rates at 28%.