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Average Response Rate for Email Surveys = 24.8%. When surveying the general public, a response rate of 24.8% looks great when compared to the telephone surveying standard of around 8-12%. However, it is no secret that this number can stand to be increased.
Using these parameters, we took the average response rate for all email surveys conducted on FluidSurveys. The result was a response rate of 42%. This is an amazing number, but not quite accurate. We can assume many of these surveys are conducted internally (surveying employees usually approaches the 90% response mark!) or are conducted on a very low sample size as is the case with many of our free user clients.