Our Company. Corporate Profile. First Gen was incorporated on December 22, 1998 as a subsidiary of First Philippine Holdings Corporation (FPH), one of the oldest and largest conglomerates in the Philippines, that has interests in power generation, power distribution, infrastructure, manufacturing, and property development.
History and overview. Skittles were first made commercially in 1974 by a British company. They were first introduced in North America in 1979 as an import confectionery. In 1982, domestic production of Skittles began in the United States. Skittles' taste the rainbow theme was created by New York ad agency D'Arcy Masius Benton & Bowles.
But in 1963, Swiss-invented Ski was launched in the UK. With added sugar and real fruit it was an instant hit and launched a yoghurt revolution on our supermarket shelves. Ski undoubtedly changed yoghurt when it appeared on the market, says Sir Ken Morrison, chief executive of Morrisons between 1956 and 2008.