You'll pay an initial franchise fee of $45,000 directly to McDonald's. The other costs go to suppliers, so this is the only upfront fee you pay to McDonald's.
Bing (known previously as Live Search, Windows Live Search, and MSN Search) is a web search engine (advertised as a  decision engine ) from Microsoft.
Whenever I try to get help in Windows 10, I get directed to a Bing search page which has nothing whatsoever to do with the window I selected Help from (or pressed F1 in). This (to put it bluntly) is total rubbish.