Our Company. Corporate Profile. First Gen was incorporated on December 22, 1998 as a subsidiary of First Philippine Holdings Corporation (FPH), one of the oldest and largest conglomerates in the Philippines, that has interests in power generation, power distribution, infrastructure, manufacturing, and property development.
History and overview. Skittles were first made commercially in 1974 by a British company. They were first introduced in North America in 1979 as an import confectionery. In 1982, domestic production of Skittles began in the United States. Skittles' taste the rainbow theme was created by New York ad agency D'Arcy Masius Benton & Bowles.
Skittles are produced by Wrigley, which is a subsidiary of Mars, Inc., one of the world's largest candy producers. Businsssweek ranked Skittles 14th on a list of America's 25 Favorite Candies, noting that Skittles earn $150.2 million in sales annually.