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Selected Answer: Television Correct Answer: Television ï· Question 28 2 out of 2 points Newspaper advertising is characterized by: Answer Selected Answer: Correct Answer: prompt responses to the ads. ï· Question 29 2 out of 2 points The ________ method is the most difficult and least used technique of establishing an advertising budget. Answer Selected Answer: objective-and- task Correct Answer: objective-and-task ï· Question 30 2 out of 2 points A successful direct mail ad is characterized by: Answer Selected Answer:
Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. Jack S. Blocker, David M. Fahey, Ian R. Tyrrell, Alcohol and Temperance in Modern History: An International Encyclopedia (2003), p. 140.