You'll pay an initial franchise fee of $45,000 directly to McDonald's. The other costs go to suppliers, so this is the only upfront fee you pay to McDonald's.
Bing (known previously as Live Search, Windows Live Search, and MSN Search) is a web search engine (advertised as a  decision engine ) from Microsoft.
Known as Tiger, the new index-serving technology has been incorporated into Bing globally since August 2011. In May 2012, Microsoft announced another redesign of its search engine that includes Sidebar, a social feature that searches users' social networks for information relevant to the search query.