SENIOR DIGITAL MARKETING SPECIALIST Summary Digital marketing professional experienced SEO, PPC account management. Knowledgeable conversion rate optimization, content marketing, analytics proficient wide variety SEO/PPC tools. Highlights Excellent written verbal communicator Superb time management skills Cross-functional team leadership Focused driven Skilled multi-tasker Results-oriented Deadline-driven Self-directed Detail-oriented Customer service-oriented Quick learner Self-motivated professional Microsoft Office Suite Desktop publishing software Graphics editing software Web analytics software Project management software Social media management tools User experience (UX) design principles, Content management systems (CMS) HTML CSS knowledge Account management Digital Marketing Search Engine Optimization Search Engine Marketing Experience 03/2015 Current Senior Digital Marketing Specialist Company Name － City State 01/2014 11/2014 Senior SEO Specialist Company Name － City State Applied ethical SEO best practices performing tasks keyword research, competitive analysis, content optimization, Meta tag creation, alt tag creation social media optimization. Analyzed, reviewed implemented changes improve organic search page rank client B2C websites. Claimed business listings provided location data syndication data aggregators. Implemented website migrations, 301 redirects, sitemaps, robots.txt file, fixed 404 errors. Digital Copywriter Developed grammatically sound, benefit driven search engine friendly content global client B2C websites. Produced unique engaging content marketing pieces cross-channel partners featured supported LiveEdit's SaaS product service offerings. Created maintained online product user guides Aurora LiveEdit CMS interface, best practices documentation guide internal implementation. Managed maintained organization's website social media accounts (Google LinkedIn, Facebook, Twitter) linking relevant information together adding photos graphics appropriate keep visually appealing engaging. 06/2013 02/2014 Lead Project Manager Company Name － City State Managed mentored team Project Managers. Set continually managed project expectations clients, delegated tasks responsibilities appropriate team members. Coordinated production trafficking start finish, including: client onboarding, development distribution project information, design, integration, content entry, SEO, quality assurance, training launch. 01/2013 06/2013 Digital Copywriter (Contractor) Company Name － City State Developed grammatically sound, benefit driven search engine friendly content LiveEdit's global client B2C websites. Produced unique engaging content marketing pieces cross-channel partners featured supported LiveEdit's product service offerings. Created maintained online product user guides Aurora LiveEdit CMS interface, best practices documentation guide internal implementation. 06/2009 05/2012 Communications Membership Coordinator Company Name － City State Wrote copy, edited, designed, distributed news releases, print electronic newsletters educational outreach materials variety water related issues. Managed maintained organization's website social media accounts (LinkedIn, Facebook, Twitter) linking relevant information together adding photos graphics appropriate keep visually appealing andengaging. Managed donor database electronic list serv maintaining accurate records donors, gift histories electronic subscription preferences. Managed special event tradeshow promotion, operations, expenses logistics including volunteer management, logistics, sponsorships, event budgets analytics/tracking event ROI. 06/2009 06/2009 Marketing Assistant Company Name － City State Established effective working relationships clients, government officials media representatives. Managed internal communications, including production management print electronic newsletters. Identified qualified new candidate leads prospecting, cold calling, networking, referrals, targeted emails direct mail. Coordinated administrative processes associated recruiting/hiring, including resume reviews, scheduling interviews, processing correspondence, documenting candidate activity, coordinating new hire activities, handling confidential material, facilitating required background screens. Supported agency managers calendar management, tracking recruiting budget, maintaining filing systems, answering screening phone calls. Education 2002 Bachelor Science Mass Communications St. Cloud State University － City State Certifications Google Adwords Certified Professional Valid February 2017 Google Analytics Individual Qualification Valid September 2016 ​ Skills Independent self-starter analytical statistical skills; Passion data-driven decision making Strong organization time management skills; Handles multiple projects details simultaneously Excellent oral written communication skills; Communicates collaborates cross-functionally Possesses unquenchable thirst learning insatiable hunger self-improvement