PUBLIC RELATIONS COMMUNICATIONS MANAGER Professional Summary Public Relations Manager Strategy Execution Results Strategic, results oriented licensed PR professional extensive experience directing communication campaigns agency in-house settings. Proven creative talent demonstrated strength producing implementing media strategies. Well-versed corporate communication, promotional support branding. Exceptional writing, editing interpersonal skills internal external audiences. Deadline-driven, tenacious successful thriving high-pressure environments. Skills Creative writing Strategic messaging Team Leadership Press Releases Press Kits Crisis Management Promotion Image Media Relations Campaign Development Community Relations Social media coordination Problem solving Media relations training Work History Public Relations Communications Manager 01/2019 Current Company Name – City State Direct Report President. Lead development, implementation monitoring work strategy aligned operation station internal external Oversee public relations activities communications including press releases, social media, company literature, announcements, programming launches media kits Built favorable brand image customers, prospects, employees public Serve primary media contact directing publicity, viewership consumer awareness, image campaigns Wapa Wapa Deportes Plan, develop implement media action plans support positively position company Identify implement creative ways actively manage promulgate corporate reputation Work Crisis Communications Committee develop communications plans strategies Serve primarycontact media Build relationships media facilitate communication crisis management activities may draw media interest Identify opportunities partner enhance community communication efforts Develop variety communications pieces, including limited fact sheets, speeches, letters press releases Coordinate media tours promote special projects new programs internal external outlets Maintain effective relationship external parties, community leaders, government media Communicate positive negative feedback media/community/audience work toward beneficial outcome ensure positive positioning company Coordinate events external audiences, including press conferences Results: Established nurtured relationships media representatives across major news outlets Developed implemented Wapa Contigo program reinforce community relations Developed managed communications campaigns programming launches strategic messages translated viewers Partnered non profit organizations Susan G. Komen SER Puerto Rico maximize social responsibility Relaunched corporate organizational culture Public Relations Coordinator 06/2011 01/2019 Company Name – City State Direct Report President Programming, Promotions Production. Lead internal external communication programming launches established cross promotions Developed executed public relations campaigns integrated clients' marketing strategies Wrote press releases stories, pitched ideas media compiled research reports Arranged interviews, speaking engagements media opportunities Created messages, position statements corporate communications based company's objectives Account Executive 01/2005 06/2011 Company Name – City State Direct Report President. Managed five clients simultaneously, including International companies as: McDonald´s Nissan Wrote fact sheets, press releases, talking points, letters, speeches articles Coordinated, managed organized events, press conferences, exhibitions, meetings, launches promotions Performed media monitoring, analysis ROI reports clients competitors Coordinated media tours Trained three employees Supported strategies corrective actions employed solve problems issues part crisis management process Produced 15 public relations pieces per month, getting 90% published least two media outlets Got $1M ROI publicity year client General Editor corporate newsletter read 3,000 employees Education Master Public Relations 04/2011 University Sacred Heart City Bachelor Arts Advertising Public Relations 04/2005 University Puerto Rico City https://www.linkedin.com/in/migdaliz-ortiz-8303653b Affiliations Board Member Public Relations Professionals Association (ARPPR) 2019 Public Relations Professionals Association (ARPPR) member Global Alliance member Additional Information • Bilingual – Oral Written Proficiency English Spanish • Computer Knowledge Windows; MS Office Suite (Advanced: Word, Power Point Outlook Intermediate: Excel) Certifications Communications Manager Certification Business School Navarra, Spain 2010 Public Relations License R-223 since 2014 Skills Creative writing Strategic messaging Team Leadership Press Releases Press Kits Crisis Management Promotion Image Media Relations Campaign Development Community Relations Social media coordination Problem solving Media relations training Work History Public Relations Communications Manager 01/2019 Current Company Name – City State Direct Report President. Lead development, implementation monitoring work strategy aligned operation station internal external Oversee public relations activities communications including press releases, social media, company literature, announcements, programming launches media kits Built favorable brand image customers, prospects, employees public Serve primary media contact directing publicity, viewership consumer awareness, image campaigns Wapa Wapa Deportes Plan, develop implement media action plans support positively position company Identify implement creative ways actively manage promulgate corporate reputation Work Crisis Communications Committee develop communications plans strategies Serve primarycontact media Build relationships media facilitate communication crisis management activities may draw media interest Identify opportunities partner enhance community communication efforts Develop variety communications pieces, including limited fact sheets, speeches, letters press releases Coordinate media tours promote special projects new programs internal external outlets Maintain effective relationship external parties, community leaders, government media Communicate positive negative feedback media/community/audience work toward beneficial outcome ensure positive positioning company Coordinate events external audiences, including press conferences Results: Established nurtured relationships media representatives across major news outlets Developed implemented Wapa Contigo program reinforce community relations Developed managed communications campaigns programming launches strategic messages translated viewers Partnered non profit organizations Susan G. Komen SER Puerto Rico maximize social responsibility Relaunched corporate organizational culture Public Relations Coordinator 06/2011 01/2019 Company Name – City State Direct Report President Programming, Promotions Production. Lead internal external communication programming launches established cross promotions Developed executed public relations campaigns integrated clients' marketing strategies Wrote press releases stories, pitched ideas media compiled research reports Arranged interviews, speaking engagements media opportunities Created messages, position statements corporate communications based company's objectives Account Executive 01/2005 06/2011 Company Name – City State Direct Report President. Managed five clients simultaneously, including International companies as: McDonald´s Nissan Wrote fact sheets, press releases, talking points, letters, speeches articles Coordinated, managed organized events, press conferences, exhibitions, meetings, launches promotions Performed media monitoring, analysis ROI reports clients competitors Coordinated media tours Trained three employees Supported strategies corrective actions employed solve problems issues part crisis management process Produced 15 public relations pieces per month, getting 90% published least two media outlets Got $1M ROI publicity year client General Editor corporate newsletter read 3,000 employees