UNIT PUBLICIST Summary To utilize develop skills acquired significant work experience fields public relations, marketing, advertising, fashion event planning. [Willing travel] Skill Highlights Media relations Special events planning Public relations expert Project management Promotional campaigns Enthusiastic dedicated team player Problem solving Exceptional writer Organized efficient Deadline-driven Experience 12/2010 05/2015 Unit Publicist Company Name － City State Secured coverage broadcast print media outlets. Coordinated press tours film set, planned red carpet screening FOX2 Detroit. 11/2014 01/2015 Freelance Publicist, Manager New Business Development Company Name － City State Wrote press releases conducted media outreach, collaborated internal marketing materials. Strategized new business opportunities, established communication potential new clients. Counseled film industry public relations procedures. 05/2014 06/2014 Freelance Social Media Marketing Manager Company Name － City State Developed social media strategies content calendars client accounts. Managed social media sites posted content daily across social media platforms. Surveyed Internet brand related topics conversation, engaged dialogue tracked customer issues. Analyzed current social media metrics engagement. 04/2013 06/2013 Freelancer Company Name － City State Conducted media outreach several client initiatives, monitored media coverage executed research. Produced social media posts behalf clients via Pinterest, Facebook, Twitter, etc. Drafted press releases proofread previously written releases. 01/2012 04/2012 Production Assistant/Volunteer Company Name － City State Created social media marketing campaigns Michigan F.A.S.H. Fest. Wrote press releases, compiled media lists comprehensive targeted databases. Reviewed Michigan F.A.S.H. Fest website accuracy, troubleshot computer, network communication issues. Attended documented numerous client meetings, set staffed several promotional events. 10/2009 10/2011 Office Manager Company Name － City State Employed marketing public relations campaigns; coordinated speaking engagements; cultivated social media presence; developed company website and, successfully executed Search Engine Optimization (SEO) platform. Managed staff, handled financial components business, oversaw day-to-day business operations, built maintained patient relationships. 12/2010 07/2011 Costume Designer Company Name － City State Developed wardrobes, footwear, accessories materials. Supervised costume fittings cast members made alterations. Studied script story lines conceptualize appropriate costume styles. Ensured design concepts provided director producer achieved. 08/2008 10/2008 Assistant Style Writer/Event Producer/Stylist Company Name － City State Photographed reviewed designers' Spring/Summer 2009 collections Mercedes-Benz New York Fashion Week Assistant Style Writer Michigan Chronicle published The Michigan FrontPage, September 19, 2008. Co-produced AKA fashion show, staffed, managed backstage area show (i.e. models, clothing, accessories, etc.) acted co-stylist. Attended Detroit Fireball 2008 fashion designers' new line launches media representative Fuzion Magazine outlets review, photograph collections interview designers. 02/2008 06/2008 Associate Company Name － City State Participated Pepperdine University, Downtown Center Business Improvement Development (DCBID), Experian, Accenture, DeBeers Los Angeles Urban League accounts. Wrote byline pieces submitted top-tier publications (i.e. Los Angeles Times, Los Angeles Business Journal Orange County Register). Participated new business pitch developed RFPs several new business opportunities. Assessed media opportunities Pepperdine University created editorial calendar remaining 2008 calendar year. Attended several events functions client behalf. Conducted media outreach, secured 5 media placements. Composed press releases, media alerts, well pitching materials. Attended weekly client meetings, compiled weekly PR reports distributed client internal team. 02/2007 12/2007 Account Coordinator Company Name － City State Participated Hyundai Motor America, Hyundai Hope Wheels, BMW Group DesignworksUSA accounts. Secured 12 media placements, generated media lists conducted media outreach various projects. Conducted new dealership announcements, wrote press releases, media alerts, pitch emails media relations materials. Assisted planning, logistics, execution staffed spring fall Hyundai Communication Summits. Managed Hope Wheels scholarship events, coordinated ceremonial checks Hyundai Hope Wheels 2007 Tour. Prepared various awards entry binders PRSA PRISM, 2007 Ketchum Kudos PR Week awards. Implemented catalog system print broadcast media clips. Executed daily weekly media monitoring compiled media coverage reports. Formulated weekly PR Coordinator Reports bi-monthly Status Sheets. Generated monthly Activity Reports Budget Status Reports Hyundai Hyundai Hope Wheels billing. Produced monthly PR outlooks media opportunities BMW Group DesignworksUSA. Attended Hyundai's Product Immersion Day. 08/2006 02/2007 Intern Company Name － City State Interacted directly clients daily basis. Wrote press releases, pitch emails, composed numerous result trackers pitched National Local media. Participated VIVA Paper Towels, WhiteWave Foods, Horizon Organic, Silk Soymilk, ConAgra, DAVID Sunflower Seeds, Orville Redenbacher, Hebrew National, Healthy Choice, Best Buy-Geek Squad, Scott Flushability-Halftime Flush, Jim Beam, Sauza Roto-Rooter accounts. Formulated daily monitoring reports, well compiled weekly monitoring summaries. Generated media lists, organized Quick View reports various client projects, prepared E-kits PR Newswires. Facilitated holiday event Geek Squad, planned executed event DAVID "Good Seed" Award Grand Prize winner. Organized long-lead monitoring assignments outlines. Coordinated sizzle reel VIVA Towels. Assisted new business pitch, worked closely senior level staff. 12/2005 04/2006 Intern Company Name － City State Supported planning execution Frigidaire "Glacier Lounge" Sundance Film Festival. Sorted maintained celebrity donated clothing Frigidaire "Glacier Lounge" event partnership Clothes Off Our Back. Participated Frigidaire, Kraft's Good Seasons, Milk Web, Planter's Peanuts, Wine Market Council accounts. Pitched National Local media publications B-rolls, secured 28 media placements high profile accounts. Interfaced directly vendors signage development, numerous projects. Prepared detailed editor bios use subsequent pitches. Executed extensive research detailed planning new business development. Developed successfully executed, complex sponsorship opportunity Kraft Singles. Staffed Frigidaire/Electrolux booth Kitchen Bath Industry Show (KBIS), assisted corporate events. 09/2005 12/2005 Marketing Coordinator Company Name － City State Developed redesign strategy Lori's website, photographed store inventory wrote copy website. Assisted customers purchases shoes accessories, maintained relationships customers. Managed in-store promotions generate traffic. 07/2004 09/2005 Sales Associate Company Name － City State Assisted customers purchases shoes accessories, closed 97% initiated sales maintained relationships. Collaborated owner marketing inventory strategy. 05/2004 08/2004 Intern Company Name － City State Devised successfully established working budgets timeline video still photography shoots. Managed coordination purchasing stock photography print ads. Promoted account lead multiple direct mail pieces. Maintained updated status reports, attended weekly internal team client meetings. Reviewed advertising materials accuracy completeness work. Education May 2005 Bachelor's Degree Public Relations, Marketing Advertising University Michigan － City State Awards 2007 Ketchum Silver Kudos Award Hyundai "Veracruz Launch" 2007 PRSA PRISM Award "Hyundai Sonata/'Regis Kelly' Trivia A Go-Go Promotion" 2007 PRSA PRISM Award "Hyundai Elantra Mash Seek" 2007 PRSA PRISM Awards Excellence "Hyundai Launches Genesis New Brand Identity" Headliner Award, Ketchum Passion Precision Award, Ketchum Michigan Merit Scholar Received multiple Weber Shandwick Intern Week Awards Recognition Excellence Award work Frigidaire's Sundance Film Festival Event Computer Skills Microsoft Word, Excel, Access, PowerPoint, Outlook, Works, OneNote, Publisher, Entourage, Sprout Social, HootSuite, Canvas, Tweet Deck, Factiva, Lexis-Nexis, Bacon's MediaSource, Adobe Photoshop, Illustrator, InDesign, Acrobat, MAC Software/Programs, Final Draft 7, SAP, PR Trak Roxio.