BUSINESS DEVELOPMENT SPECIALIST/AE Professional Summary I exceptionally creative results-driven marketing professional 20 years successful experience covering entire gamut industry. I extremely adept levels communication; work extremely well independently part group, possessing strong supervisory, organizational staff management skills. I experienced related design, database/analysis presentation programs extremely strong media identification, planning negotiation skills-with solid history success targeting primary demographics. I possess exemplary project management, budgetary analytic skills bring rare mix right-brain creativity left-brain organizational skills table, currently seeking challenging position within field proven expertise. Extremely adept multi-tasking-with ability effectively juggle multiple projects deadlines Experience developing metrics methodologies assess campaign effectiveness ROI statistics Strong media identification, negotiation, planning, campaign creation, production assessment skills Highly-experienced phases print production, including: design, negotiation, press checks, pre-press print operations Highly-experienced phases media planning, budgeting, negotiation, trafficking assessment Highly-experienced phases television radio campaign production development Experienced forging strengthening high-value business relationships Building creating cross-functional teams within supportive environment maximize efficiencies Development co-op advertising/marketing initiatives within non-competing industries Experience preparing delivering statistical consumer trend reports C-level company executives Extensive background art directing photo shoots-both in-studio on-location Extremely battle-tested crisis management creative problem solving Microsoft Office (Word, Excel, PowerPoint, etc.) Highly-experienced PageMaker, InDesign, QuarkXPress, well layout/design programs Highly-experienced Photoshop well graphics programs Exemplary staff motivation/development/management skills Experience sides media negotiation table (client/media) Highly-developed interpersonal presentation skills superior writing editing skills Strong work ethic Skills Work History BUSINESS DEVELOPMENT SPECIALIST/AE 09/2012 07/2014 Company Name – City State Develop new business manage existing accounts #1-rated KESQ-TV kesq.com. Maintain relationships service new existing advertisers; continue increase KESQ spending levels. Sell execute commercial schedules, in-content sponsorships, internet/mobile digital projects packages. Compile present comprehensive creative sales presentations ad agency media buyers, corporate marketing directors business owners assessing current marketing initiatives determine targeted best potential customer/patient/client base potential return advertising investment. Act media specialist clients. Complete requested reports accurate timely manner. Have thorough understanding station's websites, programming competitive advantages market. Represent station professional manner matters. Operate independently part multi-station group. Initiated market research studies analyzed findings. Directed coordinated marketing activities policies promote products services. Developed implemented campaigns email, online advertising, search engines direct mail. Defined tracked campaign effectiveness adjusted strategies accordingly. DIRECTOR OF MARKETING ADVERTISING 01/2004 01/2012 Company Name – City State Responsible aspects company branding, marketing, promotions advertising. Research, plan, propose, budget, execute assess retail (and B2B) marketing, collateral, support services three branded entities within 12-showroom chain. Negotiate media contracts, conceptualize produce TV radio commercials. Conceptualize produce monthly CRM direct mail campaigns, including mail list identification procurement well campaign analysis. Supervise web site construction, development, PPC/SEO initiatives, design report detailing web activity, create monthly reports utilizing Google Analytics, Clicky, etc. ascertain campaign efficiency, web traffic sales percentages identify emerging industry trends Company President. Design reporting methodologies metrics quantify qualify sales figures, media effectiveness, store traffic, closing ratios, ROI, ROO, present results company president weekly basis. Prepare, allocate manage multi-million dollar annual budget including development vendor co-op programs. Conceive, research legal implications regulations, negotiate implement promotional contests, raffles, value-added giveaways, etc. Write speeches, press releases news articles, ad copy. Working Company President General Sales Manager select products ad inclusion design ads, circulars, POP/POS materials, external environmental signage/graphics, etc. Train, supervise manage department staff. MAJOR ACCOMPLISHMENTS: Increased same-store sales 28%, average ticket 16% increased vendor co-op payments 600% first 18 months. Proposed, researched supervised development Company's e-commerce website. Developed PPC/SEO initiatives, designed report detailing web activity, created monthly reports utilizing Google Analytics, Clicky, etc. ascertain campaign efficiency, web traffic sales percentages identify emerging industry trends Company President Re-branded upscale Legacy showroom affluent demographic, including revamp in-store, TV print materials. Interviewed identified new spokesperson-write, direct edit TV commercials, 68% customers reporting TV primary reason store visit. Increased Hispanic customer-base 7% 19% Asian customer base 4% 12% targeted ethnic marketing campaigns utilizing grass roots marketing, social marketing, ethnic media, etc. Conceive, write, script video, select supervise voice talent, edit, distribute handle traffic responsibilities company's radio TV commercials (on budget $3,000 less 30-second TV spots). Produce 2-3 TV commercials 5-7 radio spots per month 7 years. Saved company hundreds thousands dollars per year negotiating (and re-negotiating) broadcast cable TV, radio, newspaper direct mail contracts. By accounts, delivering rates every medium represent vendor's lowest rates. Researched, proposed installed TRAX system deliver company's first accurate store traffic closing rates. Designed deliver weekly reports closing ratios, cost per lead, etc. Research, propose, write, design, track maintain company's CRM initiatives. Conceive, plan, budget, negotiate associated vendors/insurance companies design advertising/marketing campaigns company sales events/promotions. Adept bringing product vendors co-op dollars defray part, associated costs. Identify negotiate branding sponsorships Angels, Lakers, Ducks, etc.-and negotiating pass-through rights, able offset 85% costs via vendor participation. Company selected retail furniture industry's "2007 Retailer Year" WHFA recognition ".innovative marketing promotions/campaigns.". CREATIVE MARKETING DIRECTOR 01/1998 01/2004 Company Name – City State Provide creative marketing communications solutions strategies concept final production (through distribution). Including work on: media planning placement; product image brand management; franchise campaign development; regional, national international ad campaign development. Partial client list: Columbia Pictures, Fox Sports, F/X, Heal The Bay, Sony Pictures Entertainment, NBC, Closets By Design, Los Angeles Dodgers, Earl Scheib, Environmental Enterprises, Western Nonwovens, Inc., etc. MAJOR ACCOMPLISHMENTS: Established Sony Pictures Entertainment in-house design department. Created Sony Pictures Entertainment's corporate newsletters (corporate, syndication environmental) well working corporate communications studio projects, film promotion, TV syndication campaigns, etc. Proposed created proactive campaign diffusing community reaction Sony Pictures Entertainment's building expansion plans. Developed successful franchising campaign Closets By Design (taken 3 27 locations) Created turnkey ad programs Closets By Design franchisees Ran day-to-day operations new client acquisitions successful ad agency Earl Scheib same-store sales increase close 20% development/release new creative Placed "retro" Earl Scheib TV spots Nick Night cost company Developed Earl Scheib's highly effective Hispanic marketing campaigns Increased creative appeal/effectiveness Earl Scheib print ad campaigns Synchronized rollout Earl Scheib national regional advertising campaigns 150 locations. ADVERTISING AND MARKETING DIRECTOR 01/1993 01/1998 Company Name – City State Conceptualized, wrote, designed, produced advertising marketing campaigns materials entire company. Coordinated ran day-to-day marketing advertising operations 25 company-owned 21 franchise offices, supervised corporate advertising needs, well direct responsibility individualized ad campaigns 1,200 sales agents. Fred Sands ranked nation's 7th largest real estate company-and non-national company break top ten-during tenure. Re-negotiated L.A. Times contracts effectively saving company 24% costs Conceived created marketing department's employee development program Conceptualized, supervised marketed Sand's highly successful Home Auction program Created Fred Sands University course materials, marketing strategies collateral Created new revenue stream company designing new home marketing materials new home developments. PUBLICATION DESIGNER EDITOR 01/1988 01/1993 Company Name – City State Responsible writing, editing, graphic design production university catalogs, ads, academic books, professional journals, direct mail campaigns, annual reports, newsletters well computer-generated presentation materials. Created fund-raising campaigns; coordinated special event coverage, photography, logistics; designed museum exhibition signage promotions, etc. Education BA Journalism Marketing State Journalism Marketing Skills academic, acquisitions, ad, ads, advertising, ad copy, agency, B2B, brand management, branding, broadcast, budget, cable, catalogs, closing, com, competitive, concept, content, contracts, corporate communications, CRM, client, clients, designing, direct mail, e-commerce, editing, edit, film, fund-raising, graphic design, graphics, image, insurance, legal, logistics, marketing strategies, marketing, market, marketing communications, marketing materials, materials, media planning placement, mail, negotiating, newsletters, newspaper, photography, POS, presentations, press releases, procurement, programming, promotion, radio, real estate, reporting, Research, retail, sales, Sales Manager, script, speeches, 7, TV, employee development, video, web site, website, websites, articles, annual reports Additional Information Client reference General Air Conditioning Heating 2 years -Extensive portfolio, commercial reel, salary information, stellar recommendations available upon request-