MANAGER, INDUSTRY ANALYST RELATIONS Summary Creative communications professional decade experience planning implementing strategic, results driven communication programs integrate traditional public relations emerging social digital media communications strategies. Extensive experience semiconductor, wireless networking, telecommunications, cloud computing PCB design market segments. Skills Proficient Microsoft Office Suite Experienced multiple media databases, including: Vocus, Cision MyMediaInfo. Familiar social media influencer management tools, Hootsuite, Buffer, SocialBro, TrendKite BuzzSumo. Experience Manager, Industry Analyst Relations Aug 2015 Current Company Name City State •Contributed development strategic analyst relations plan designed communicate overall vision major initiatives around comprehensive eCommerce suite marketing solutions. •Cultivate strengthen relationships key influencers major industry analyst firms, ensuring speed company strategy, objectives, capabilities, client case studies messaging. •Collaborate product marketing, subject matter experts executives advance company rankings analyst benchmark reports, including Forrester Waves™ Gartner Magic Quadrant. •Provide strategic insights senior management cross-functional marketing teams analyst research reports help guide product strategy roadmaps. •Support negotiation industry analyst firm subscription contracts renewal process. Account Director Sep 2014 May 2015 Company Name City State Clients included: Alcatel Lucent, Rajant Corporation, ASE Group, Inc., Altium, The City Fremont Served lead day-to-day strategic advisor client programs initiatives including: strategic planning, company product launches, media analyst relations, social media strategy, visual storytelling, thought leadership campaigns, corporate brand positioning, crisis communications, industry events, budget management forecasting. Collaborated global launch Alcatel Lucent's cloud-based unified communications platform, Rapport, securing coverage key industry analysts media outlets including: Wireless Week, No Jitter, Current Analysis, Fierce Enterprise Communications, Converge! Network Digest, UC Strategies, Light Reading Europe Outlook. Demonstrated ability manage global account teams six direct reports, providing strategic guidance multiple campaign initiatives concept implementation time within budget parameters. Cultivated ongoing thought leadership opportunities Rajant Corporation executives key industry outlets as: Network Computing, Urgent Communications, Network World eWeek. Provided strategic guidance analyst relations programs across accounts including: development outreach strategy, coordination analyst tours, creation briefing materials, message development, corporate strategy days spokesperson preparation. Oversaw development execution owned earned client social media campaigns, including: optimization client LinkedIn pages executive profiles, blog post content calendars, microsite development, SEO enhancement, Twitter, Google+ Instagram engagement strategies. Account Manager Jul 2011 Sep 2014 Company Name City State Clients Included: IDT, Ineda Systems, Intelepeer, RAE Systems, Altium, Rajant Corporation Provided strategic day-to-day counsel clients execution communication initiatives support organizational objectives including: media analyst relations, content creation strategy, social media strategy, product launches, industry awards, event planning execution. Spearheaded global launch wearable technology start-up Ineda systems, securing coverage top-tier media outlets Venture Beat, Re/Code, The Wall Street Journal, EE Times, Reuters GigaOm. Developed written content reinforcing key messages thought leadership including: press releases, byline article abstracts, customer case studies, FAQs, executive bios, guest blog posts, company backgrounders story pitches. Proven track record cultivating relationships technology media, resulting placements key trade publications, as: EE Times, eWeek, Network Computing, Electronic Design, EE Journal, IEEE Spectrum Design News. Managed speaking awards programs, including researching vetting opportunities, coordination event organizers developing preparation materials. Assisted managing budgets, forecasting, resources project management. Partner Oct 2008 Dec 2012 Company Name City State Clients Included: Pure Matter Branding+Interactive, Cellphone Mate, Asigra, Bay Area Lyme Foundation, California Childen's Health Initiative, Heritage Bank, Toeniskeotter Breeding, Inc. Served marketing communications consultant delivering holistic, integrated communications counsel across broad array disciplines including: public relations, advertising, social media strategy, direct marketing, customer retention strategy branding. Created high-level marketing communications materials including: strategic plans, market analysis reports, press releases, backgrounders, website copy, case studies, FAQ's, contributed articles. Consistently achieved coverage clients high-level media outlets as: The Wall Street Journal, Oprah Magazine, Salon.com, CNN Small Business, G4TV, MSN Games, Massively.com The Globe Mail. Managed external vendors development client newsletters, campaign datasheets, brochures, tradeshow exhibits website copy ensure adherence client communication objectives. Senior Public Relations Specialist Feb 2005 Jul 2007 Company Name City State Clients Included: Amulet Technologies, SPX Automotive, CalTrain Managed integrated campaigns included advertising planning, public relations, social media tradeshow coordination. Composed high-level documents including: public relations strategic plans, press releases, contributed articles, backgrounders, Q&As, pitch letters case studies. Organized local national media tours support strategic initiatives product launches. Achieved media coverage variety high-level national outlets including: The Wall Street Journal, San Francisco Times San Jose Mercury News. Marketing Associate Jan 2003 Jan 2004 Company Name City State Developed managed overall budget event marketing, sponsorship tradeshow coordination. Planned organized on-site race promotions events employees, athletes business associates. Served primary liaison national international sales staff events marketing support. Director Special Events Mar 2002 Jan 2003 Company Name City State Composed managed event budgets meet organizational objectives. Drove negotiation event site contracts fundraising events, including: menu selection, AV needs, technological requirements, entertainment, travel accommodations. Oversaw recruitment committee members supervised activities. Account Executive Aug 1999 Feb 2001 Company Name City State Clients Included: Silicon Valley Bank, Sand Hill Capital, MeriWest Credit Union, Toeniskoetter Breeding, Inc. Developed implemented strategic public relations plans clients involved technology, law enforcement, finance, real estate, hospitality community affairs. Composed distributed strategic client pitches, press releases, fact sheets, backgrounders public service announcements. Provided support strategic planning publicity new product launches. Education Bachelor Science Public Relations 2000 San Jose State University City State USA Spring 1998 Participated study abroad program Bath, England