MANAGER, DIGITAL MARKETING AND COMMUNICATIONS Objective Obtain Health Analytic Consultant position UnitedHealthcare professional career continuing utilize expand analytic, organizational, interpersonal skills. Skills More 19 years experience healthcare, business development, marketing planning analysis. Develop manage website Advocate Physician Partners regarding Managed Care Clinical Integration Population Health Management programs. Mined data provide qualitative quantitative analysis key stakeholders, including executive team, regarding business initiatives. Implement innovative solutions manage improve patient health. Strategies include: incorporating wearable apps patient portal, telehealth appointments, online scheduling immediate care. Extensive knowledge, skills experience technical databases software, Content Management Systems (HTML code), Google Analytics, Google Adwords, Microsoft Office: Excel, Outlook, PowerPoint, SharePoint, Word. Professional Experience Manager, Digital Marketing Communications Aug 2014 Current Company Name Project manager Advocate's new physician profiles. 51% increase new patient appointments producing downstream revenue 32M (based $1,250/patient). 1.3M physician profile views 46% increase total calls YoY. Launched site 3 months. Implemented benchmark assessment reviewed evaluated integrated healthcare systems nationwide. Presented executive summary outlined results recommendations improvements. Develop data-driven strategies transform consumer intent action drive conversions. Project manager AMGdoctors.com. 23% increase visits (YoY) 8% increase pageviews. 41% traffic comes mobile devices due responsive design, social media ad campaigns. 6,648 web appointments scheduled AMG doctors.com 2015, producing 8.3 million dollars downstream revenue (based $1,250/patient). Manager Advocatedocs.com, Advocate's first digital physician platform providing latest alerts, policies, physician referral database. Exponential monthly growth (26%MoM). Collaborated managed care team develop online communications. Monitor expenditures ensure implementation projects cost effective. Senior Web Specialist Jun 2007 Aug 2014 Company Name Implement manage continuous improvements based digital dashboards market research increase effectiveness AMGdoctors.com online marketing initiatives. Research implement effective online strategies optimize Search Engine Optimization (SEO) page titles, content, layout design, meta/alt tags, headings, links, images. Develop Google Adwords campaigns meeting customers, conducting research, developing proposal, developing Google Ads keywords, tracking results using Google Analytics, modifying campaigns improve results. Prepare, present, review reports variety databases within Google Analytics. Identify, prioritize, delegate projects team members. Project elements include edits adding content, design layout, project updates, project review. Senior Planning Analyst Jan 2006 Jun 2007 Company Name Conducted online competitive analysis order identify competitor strategies specific site system growth initiatives. Created presented market assessments recommendations executive management based analytic results. Analyzed physician loyalty market share. Jan 2006 Aug 2006 Company Name Interim Director CRM Data Warehouse. Managed CRM Data Warehouse budget system hospital initiatives. Developed CRM projects determine return investment Marketing department departments within Strategic Planning Growth. Identified internal customers' needs, collected data obtaining customers' objectives using CRM database, interpreted results assist strategic planning marketing. Developed conducted CRM training planning,CRM Analyst internal customers, entailed: data sources, relational databases, setting theories, building filters/queries, creating mail lists, generating standard reports producing demographic profiles encounter analysis determining ROI. Created SQL reports using CRM database. Filtered data Allegra, IDX, Contact Center Database, Credentialing Office, Physician Lists, internal customer/patient source lists. Analyzed compiled results organized report, presented data system/departmental strategic planning. Education Masters Science Public Service Management, Healthcare Administration 06/04 DePaul University Public Service Management, Healthcare Administration Bachelor Science Biological Sciences 5/96 University Illinois Biological Sciences Professional Affiliations Member American Marketing Association. Member DePaul University Alumni Association. Member University Illinois Alumni Association. Awards 2016 BIA/Kelsey GOLOCAL award sales revenue 2016 Best Healthcare Provider Integrated Ad Campaign Internet Advertising Award