CUSTOMER REFERENCE PROGRAM MANAGER Summary Senior customer reference program manager focused cultivating client relationships purpose strengthening engagement order develop advocates company solutions, consequently boosting sales brand awareness. Self-managed, quick learner adapts well challenging environment keeps projects track. Strong contributor team environment, demonstrated ability interact IT professionals C-level executives. Highlights Customer engagement Stakeholder relations B2B customer programs High tech industry focus Problem solving Skilled negotiator Event planning execution Detail oriented, results driven Effective communicator Leadership Experience Customer Reference Program Manager Nov 2010 Current Company Name － City State Manage global customer reference program Manufacturing, Public Sector Healthcare industries Secure prepare approximately 400 reference participants year sales needs, public relations opportunities, analyst/media interviews, speaking engagements Recruit/onboard customers scale reference pipeline support initiatives corporate marketing, global campaigns, field marketing, industry strategy teams, product management, customer programs, public relations, analyst relations, sales Directly impact approximately $55M sales annually Effectively train sales teams identification customer references leverage advocates collateral shorten sales cycle Partner internal teams develop compelling strategic reference assets: customer profiles, customer slides, customer videos, webcasts, podcasts Director, Public Relations Mar 2007 May 2009 Company Name － City State Managed communication marketing messages defined target audiences multiple high tech clients Wrote distributed press releases case studies; promoted news stories print, online broadcast media Developed lead generation programs trade associations industry publications newsletter sponsorships, trade show promotions webcasts Account Representative Sep 2005 Mar 2007 Company Name － City State Promoted, marketed sold custom imprinted marketing solutions. Assisted clients developing marketing programs campaigns. Generated $75k new client sales first nine months. Sr. Manager, Sales Intelligence Jan 2004 Jan 2005 Company Name － City State Gathered disseminated competitive intelligence. Analyzed win/loss data formulated strategic counter-actions sales teams. Provided sales analysis support tools worldwide channel partners, improving sales performance increasing revenues. Established managed in-house reference management system serving global sales teams. Secured customer contacts public relations, field marketing projects sales. Delivered reference program metrics management. Managed production responses sales RFIs coordinated corporate site visits. Manager, Corporate Communications Jan 1999 Jan 2004 Company Name － City State Increased corporate visibility improved corporate/product branding public relations advertising. Expanded press relations, increasing company's editorial placements 150%. Managed $1M annual budget media buys, including broadcast, print digital. Supervised analyst relations including research inquiries corporate presentations. Coordinated press release pipeline, editing distribution wire trade publications. Directed strategic planning re-design corporate web site customer portal. Education Bachelor Science Hotel Administration Whittemore School Business, University New Hampshire － City State Related Volunteer Work Board Member, Marshwood Education Foundation 2009-2014 Chair, Public Relations Committee 2011-2014 Technical Skills Microsoft Office: Word, Excel, PowerPoint Database Management: Boulder Logic, Salesforce.com Industry Tools Reporting: Cognos, TechValidate