DIRECTOR OF PUBLIC RELATIONS PARTNERSHIPS Executive Profile High-performing executive extensive hospitality luxury lifestyle experience. A strategic trendspotter excels developing dynamic partnerships programs serve impetus multi-tiered marketing campaigns well top-tier media exposure. Skill Highlights Social Media Influencer Strategy Project Management Brand Partnership Development CRM Content SEO Marketing Budget Development Management New Hotel Launch Re-Launch/Brand Development Core Accomplishments Initiated cultivated strategic business partnership The Benjamin Hotel Manhattan Cornell Professor Co-Author Sleep Success Dr. Rebecca Robbins provide hotel guests science-driven sleep program, resulting 1.4 billion impressions 2015. Conceptualized launched The Surrey's first full lobby rooftop exhibition "ArtSpeak" partner ArtMuse, served robust marketing campaign capitalize primary brand pillar strengthen awareness among affluent target market. To align efforts, hotel named "Coolest Art Hotel" Tatler Hong Kong "World's Best Art Hotels" Town Country Grew CRM subscriber list 78K 102K members one month due strategic partnership media partner Pure Wow The New York City Ballet Rebecca Taylor. Professional Experience Director Public Relations Partnerships 03/2015 Current Company Name City State Lead ideation craft programming Affinia Hotel Collection, The Benjamin The Surrey purpose creating experiences truly benefit end-user support revenue goals. Oversee strategic partnerships collaborations connecting like-minded brands enhance target audience awareness, refresh digital/PR content, increase email traffic improve SEO. Lead media relations hotels/spa shift market share competition expand visibility among target audience yielding hits The New York Times Yahoo! USA Today British Airways Air France Magazin e, CNBC "Secret Lives Super Rich." Marketing Director 05/2013 02/2015 Company Name City State Re-launched The Benjamin, luxury boutique hotel, three-year, multiphase $10 million renovation brand repositioning. Redesigned programming developing key partnership up-and-coming lifestyle partners BarkBox, subscription-based pet company, SIN Workouts, high-end fitness concierge service, Dr. Robbins, co-author Sleep Success! Led digital content marketing CRM initiatives independent hotels yielding 19% increase year-over-year package promotion revenue production 23% increase web revenue The Benjamin within first year. Directed in-house external creative teams, PR, media buying agencies creative development, messaging, production, campaign implementation, tracking, analysis. Served brand management ambassador ensuring properties accurately represented across touch points customer-facing disciplines management sales catering staff teams. Assistant Director/Marketing Manager 01/2010 04/2013 Company Name City State Launched The National Bar Dining Rooms Food Network Iron Chef Geoffrey Zakarian, designated one "50 favorite New York restaurants" The New York Times, involved leading RFP process, overseeing graphic design development, co-directing key partnership events Food Network Saveur Magazine Manhattan Magazine. Developed guest-centric hotel programming (e.g., Sleep Program, Winks Kidzzz Club, Handel Group Management Coaching) highlighted assets distinct competitive set created brand awareness resulted noteworthy coverage The New York Times USA Today Departures.com Key member website mobile site development team MansfieldHotel.com, Affinia.com, TheBenjamin.com, included creative direction, layout, navigation web content. Supported sales teams branded collateral presentations sales events conventions. Represented parent company Annual NYU International Hospitality Industry Investment Conference spoke behalf hotel brands industry conferences topic PR influencer relations. Account Director 09/2008 11/2009 Company Name City State Key client press contact launches Montage Beverly Hills, FIG Restaurant, The Surrey collaborating clients press craft compelling stories incorporating key messages emerging trends covered W Magazine Travel Leisure Departures Vogue.com Vanity Fair.com T Magazine: The New York Times Developed media strategy pitches, securing three new clients accounting 65% total revenue. Account Supervisor/SAE 01/2006 08/2008 Company Name City State Created client campaigns annual plans. Identified cultivated potential marketing partners promotional initiatives improve brand awareness. Leveraged media relationships produce top placements clients, resulting three Hospitality Sales Marketing Association International Adrian Awards 2007 top-tier placements. Generated top billing account wins drafting new business plans core member creative team. Education Master Journalism PR/Integrated Communications Science Library Technology August 2004 University North Texas PR/Integrated Communications Science Library Technology Bachelor Arts Psychology English August 2002 University North Texas Baylor University Psychology English Professional Affiliations Business Chicks USA Denihan Talent Development Program Luxury Society Member Marie Forleo B-School Technical Skills Qualifications Public Relations Software: Gorkana, Meltwater Desktop Publishing Software: Photoshop, HTML, Squarespace, Mailchimp, Cendyn